.
Commercial (商业广告) business is profitable (有利可图的),and most radio and TV stations depend on the income. The prices for radio and TV commercials are different according to the popularity (声望) of the station and the time they give. Take WGY, a rock music station in Albary, New York, for instance, they ask $100 for a one-minute commercial from 6 a.m. to 10 a.m., the morning driving time. This is a time when people are driving on their way to work and they like to turn on their car-radios.
During other hours of the day the cost varies (变化) from $25 to $60 for one minute. TV commercials are much more expensive. During a good national or international football game or baseball game, the price for a one-minute TV commercial may reach as high as $100,000. On local TV station, prices of commercials are different according to the different programmes and the time of showing. At 7 p.m., when the TV stations are showing their most popular programmes, the price for a commercial for 30 seconds is $800.
49. This passage mainly tells that ________.
A. WGY, a rock music station earns much money by broadcasting commercials
B. the prices for commercials are different according to the different programmes
C. TV commercials are much more expensive than radio ones
D. commercial business can help most radio and TV stations earn a lot of money
50. The prices for radio and TV stations depend mainly on _______.
A. different radio and TV stations
B. different time the commercials are given
C. the most popular programmes
D. all of the above
51. How much does WGY, a rock music station ask for a half minute commercial at 9 a.m.?
A. $25 B. $50 C. $60 D. $100
52. When a commercial is shown at 7 a.m. on the local TV station for one minute, it will cost ________.
A. eight hundred dollars B. eighty hundred dollars
C. sixteen hundred dollars D. sixty hundred dollars
CAREER OPPORTUNITES
(1)Full-time Secretary Position Available Applicants should have at least 2 year's experience and be able to type 60 words a minute.No computer skills required.Apply in person at United Business Ltd, 17 Browning Street, Leeds.
(2)Part-time Job We require three part-time shop assistants to work during the evening.No experience required, applicants should be between 18 and 26 years old.Call 0115665643 for more information.
(3)Computer Trained Secretaries Do you have experience working with computers? If you want to know more about us, call 0457996754.
(4)Teaching Assistants Needed Hania's Playshool needs 2 young teaching assistants to help with classes from 9 to 3 pm.Applicants should have references.For more information please visit www.Haniaplayschool.com.uk.
(5)Weekend Work Available We are looking for retired adults who would like to work part-time on weekends for Rubberlast Group Ltd.Duties include answering the telephone and giving customers' information.For more information call us at 0113—6741326.
(6)University Positions Open The University of Bristol is looking for 4 teaching assistants to help with homework correction.Applicants should have a degree in one of the following Political Science, English, Economics or History.Please call the University of Bristol for more information.
(7)Home Delivery Representative We are looking for someone who has excellent customer care, communication skills, a sales background with at least one year's experience and is a good team player with creative ideas.In return we offer a starting salary of $ 20,000 and 25 days paid holiday per year.For more information please call Direct Delivery Team of Yorkshire Post on 0113—2388318.
Which position is most suitable for a retired person?
A.Part-time Shop Assistant. |
B.Teaching Assistant in Hania's Playschool. |
C.Weekend Work in Rubberlast Group Ltd. |
D.Teaching Assistant in the University of Bristol. |
If you have good computer skills and recently graduated from university (English degree), which jobs can you apply for?
A.Job 1, 2 and 7 | B.Job 2, 3 and 5 |
C.Job 4, 6 and 7 | D.Job 3, 4 and 6 |
Which is the only position that has a formal educational requirement?
A.University Positions at the University of Bristol. |
B.Home Delivery Representative for Yorkshire |
C.Teaching Assistant at Hania's Playschool. |
D.Full-time Secretary position at United Business Ltd. |
This is a true story from Guyana.One day, a boy took a piece of paper from a box.He made a paper ball and pushed it into his nose.He couldn’t get it out.He ran crying to his mother.His mother couldn’t get the paper out, either.A week later, the paper was still in the boy’s nose.His nose began to have a bad smell.
So his mother took the boy to a hospital.The doctor looked up at the child’s nose, but she couldn’t get the paper out.She said she had to cut the boy’s nose to get the paper out.
The boy’s mother came home looking sad.She didn’t want her child to have his nose cut.The next day she took the boy to her friend Sidney who lived in a house with an old lady called May.May wanted to see the child, so the child let her look up his nose.
“Yes, I can see it,” May said.“It will be out soon.”
As she spoke, she shook some black pepper (胡椒粉)on the child’s nose.The child gave a mighty sneeze and the paper flew out.His mother was surprised.May told his mother to take the boy to the seaside for a swim, for the salt water would go up his nose and stop the bad smell.
So the lucky boy didn’t have to go to the hospital to have his nose cut.
After the boy pushed a paper ball into his nose, ____.
A.he took it out |
B.his mother took it out |
C.he tried to take it out but failed |
D.he did nothing but cry |
Which of the following is TRUE?
A.The doctor helped to take the paper ball out of the boy’s nose. |
B.The boy had to have his nose cut at last. |
C.The boy’s mother found some black pepper to solve the problem. |
D.May succeeded in taking the paper out. |
The boy should be taken to the seaside for a swim because ____.
A.he needed to learn to swim. |
B.the sea water would wash out the paper ball. |
C.the sea water would stop the bad smell of his nose. |
D.he needed a rest. |
Societies all over the world name places in similar ways. Quite often there is no official naming ceremony but places tend to be called names as points of reference by people. Then an organized body steps in and gives the place a name. Frequently it happens that a place has two names: one is named by the people and the other by the government. As in many areas, old habits die hard, and the place continues to be called by its unofficial name long after the meaning is lost.
Many roads and places in Singapore (新加坡) are named in order that the pioneers will be remembered by future generations. Thus we have names such as Stamford Road and Raffles Place. This is in keeping with traditions in many countries--in both the West and the East.
Another way of naming places is naming them after other places. Perhaps they were named to promote friendships between the two places or it could be that the people who used to live there were originally from the places that the roads were named after. The mystery is clearer when we see some of the roads named in former British bases. If you step into Selector Airbase you will see Piccadilly Circus--obviously named by some homesick Royal Air Force personnel.
Some places were named after the activities that used to go on at those places. Bras Basah Road is an interesting example. “Bras Basah” means “wet rice” in Malay (马来语). Now why would anyone want to name a road “Wet Rice Road”? The reason is simple. During the pioneering days, wet rice was laid out to dry along this road.
A few roads in Singapore are named by their shapes. There is “Circular Road” for one. Other roads may have part of their names to describe their shapes, like “Paya Lebar Crescent”. This road is called a crescent (月牙) because it begins on the main road, makes a crescent and comes back to join the main road again.We learn from Paragraph 1 that ________.
A.the government is usually the first to name a place |
B.a ceremony will be held when a place is named |
C.many places tend to have more than one name |
D.people prefer the place names given by the government |
What does the underlined phrase “die hard” in Paragraph 1 probably mean?
A.Change suddenly. | B.Change significantly. |
C.Disappear very slowly. | D.Disappear mysteriously. |
Which of the following places is named after a person?
A.Selector Airbase. | B.Raffles Place. |
C.Piccadilly Circus. | D.Paya Lebar Crescent. |
Bras Basah Road is named ________.
A.after an activity | B.after a place |
C.after a person | D.by its shape |
What can be inferred from the passage?
A.Young Singaporeans have forgotten the pioneers. |
B.Some places in Singapore are named for military purposes. |
C.The way Singaporeans name their places is unique. |
D.Some place names in Singapore are the same as in Britain. |
Spending as little as $5 a day on someone else could significantly boost happiness, the team at the University of British Columbia found.
Their experiments on more than 630 Americans showed they were measurably happier when they spent money on others--even if they thought spending the money on themselves would make them happier.
“We wanted to test our theory that how people spend their money is at least as important as how much money they earn,” said Elizabeth Dunn, a psychologist at the University of British Columbia. They asked their 600 volunteers first to rate their general happiness, report their annual income and detail their monthly spending including bills, gifts for themselves, gifts for others and donations to charity.
“No matter how much income each person made, those who spent money on others reported greater happiness, while those who spent more on themselves did not, ” Dunn said in a statement.
Dunn’s team also surveyed 16 employees at a company in Boston before and after they received an annual profit sharing bonus of between $ 3,000 and $ 8,000. “Employees who devoted more of their bonus to prosocial spending experienced greater happiness after receiving the bonus, and the manner in which they spent that bonus was a more important predictor of their happiness than the size of the bonus itself,” they wrote in their report, published in the journal Science.
They gave their volunteers $5 or $20 and half got clear instructions on how to spend it. Those who spent the money on someone or something else reported feeling happier about it.
“These findings suggest that very minor changes in spending allocations-as little as $5-may be enough to produce real gains in happiness on a given day, ” Dunn said.The underlined word “boost” in the first paragraph probably means________.
A.help to find | B.help to increase |
C.help to bring | D.help to get |
Dunn is ________.
A.an employee in a company |
B.a reporter in a journal |
C.a psychologist at a university |
D.a volunteer in the experiment |
Which of the following statements is NOT true according to the passage?
A.Those who spend more money on others can get much more bonus. |
B.People usually think spending money on themselves will make them happier. |
C.Very small changes in spending your money may be enough to gain happiness. |
D.Researchers think that how people spend their money is at least as important as how much money they earn. |
What is the general idea of the passage?
A.The more you earn, the greater happiness you will get. |
B.Spending more money on yourself will make you happier. |
C.You can spend only $ 5 a day on someone else to get happiness. |
D.If you spend money on someone else, you will feel happier. |
It can be inferred from the 6th paragraph that ________.
A.the volunteers not given $ 5 or $ 20 spent their own money on themselves |
B.those who spent the money on someone or something else felt happier about it |
C.half of the volunteers could spend the money as they liked |
D.the volunteers were given $ 5 or $ 20 as a reward for the experiment |
When I was a kid, I was close to my dad, but as I grew older, my dad and I grew further apart. We always had totally different opinions. He thought that college was a waste of time, but for me it was important to finish college. He wanted me to work my way to the top as he had done in his field, but I wanted a different life. There was a time when we did not talk with each other.
A few months ago, I heard that my 84-year-old dad was in poor health. When he called and asked whether I could move from Colorado back to Tennessee to help him, I knew he was seriously ill. I am his only child and so it was time to meet my father’s requirement.
Two weeks after moving back, we bought a boat and started fishing again. Fishing was one of the few things that we did while I was young and that we both enjoyed. It is strange but true that as we are fishing we are able to put things that have kept us apart for so many years behind us. We are able to talk about things that we have never talked about before. Fishing has been healing the old wounds that have kept us apart.
It is not important how many fish we catch. It is about enjoying the relationship that we have not had for years. I’m 62 and he is 84. When we are on the lake fishing, it is like two kids enjoying life. It is far better to find a way to put the unhappy past behind. I am so lucky to spend the happy time with my father in his last years. Now my heart is filled with love. A smile always graces my lips.The author and his father became further apart because_________.
A.they had different views on things |
B.they lived very far from each other |
C.they only communicated by phone |
D.they seldom went to see each other |
What made the author come back to Tennessee?
A.Because his father invited him to go fishing. |
B.Because his father is ill and needs caring. |
C.Because he decided to live in a different city. |
D.Because he regretted being rude to his father. |
For the author, fishing with his old father_________.
A.helps cure his father’s disease |
B.is a good way to get close to nature |
C.offers a chance for them to communicate |
D.makes him realize the importance of exercise |
According to the passage, which of the following is TRUE?
A.The writer’s car is always breaking down. |
B.Father intended me to be a fisherman. |
C.I was unwilling to come back. |
D.Father used to think it was useless to attend college. |
What can be the best title for the text?
A.Forgiving Is Difficult |
B.My Beloved Father |
C.Memories of Old Days |
D.Fishing Brings Us Together |