第三部分：阅读理解（共20小题；每小题2分，满分40分）
阅读下面短文，从每题所给的四个选项（A、B、C、D）中，选出最佳选项，并在答题卡上将该项涂黑 A
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
Everybody has one of those days when everything goes wrong. This is what happened to Harry.
He got up one morning very late because he had forgotten to wind up his alarm clock(闹钟). He tried to shave(刮脸) quickly and cut himself. When he got dressed, he got blood all over his clean shirt, so he had to find another one. The only other shirt that was clean needed ironing(熨), so he ironed it. While he was ironing it, there was a knock at the door. It was the man to read the electricity meter(表). He showed him where the meter was, said good-bye and found that the iron had burnt a hole in his shirt. So he had to wear the one with the blood on it after all. By this time it was very late, so he decided he couldn’t go to work by bus. He telephoned for a taxi to take him to work. The taxi arrived and Harry got in and began to read the newspaper.
In another part of the town, a man had killed a woman with a knife and was seen to run away in a taxi. When Harry’s taxi stopped outside his office, a policeman happened to be standing there. He saw the blood on Harry’s shirt, and took him to the police station. He was kept till 3 o’clock in the afternoon before the police were sure that he was not the man they wanted. When he finally arrived at the office at about four, his boss took a look at him and told him to go away and find another job.Harry had.
| A．a lucky day | B．an unlucky day |
| C．a busy day | D．a good day |
Put the following sentences into correct order according to the passage.
a. The man who read the electricity meter came.
b. Harry ironed his shirt.
c. Harry got blood all over his clean shirt.
d. There was a knock at the door.
e. Harry wore the shirt with blood on it.
| A．a, b, c, d, e | B．b, a, d, c, e |
| C．b, a, c, d, e | D．c, b, d, a, e |
Why did Harry wear the shirt with blood on it?
| A．The iron had burnt a hole in his clean shirt. |
| B．The only other needed ironing. |
| C．He had only one shirt. |
| D．He cut himself and got blood all over his shirt. |
Harry was taken to the police station because.
| A．his taxi stopped outside his office and a policeman happened to be there |
| B．there was blood on his shirt and he was in a taxi |
| C．a man killed a woman with a knife |
| D．the murderer was seen to run away in a taxi |
His boss told him to go away and find another job because.
| A．he had been kept by the police |
| B．there was blood on his shirt |
| C．he was late for work |
| D．he had killed a woman |
In today’s world of cellphones, mini laptops and MP3 players, most people have at least one timetelling tool with them. Since these devices are so common, is time running out for the 500yearold watch? According to some consumers, yes. New Jersey teenager Charlie Wollman says a watch is “an extra piece of equipment with no necessary function”. Many young adults agree — and use their cellphones to tell time. Louis Galie, a senior vice president at Timex, said that fewer young people wear watches today than five years ago. As a result, some people claim that the watch industry is at a crossroads.
However, watchmakers optimistically say that watches regain popularity when consumers reach their 20s and 30s. By then, they are willing to spend money on a quality timepiece that doesn't just keep good time. Fifty years ago, watchmakers boasted about their products' accuracy. But in recent years, the watch industry has transformed itself into an accessory business. And for many today, the image a watch communicates has become more important than the time it tells.
“Complications” — features that go beyond simple timekeeping — are an important part of a watch's image. Today's watches offer a lot of features that suit almost any personality. These features include altitude trackers, compasses, lunar calendars, USB drives, and even devices that measure the effectiveness of golf swings!
Creativity is also a key element in today's watches. For example, Japanese watchmaker Tokyoflash makes watches that don't even look like watches. The company's popular Shinshoku model uses different color lights to tell time. It looks more like a futuristic (未来主义的) bracelet than a watch. Another Japanese watchmaker, EleeNo, makes a “handless” watch. Using a ring of circles to keep time, this watch makes an excellent conversation piece.
Whether a watch communicates fashion sense, creative flair or a love of sports, consumers want their timepieces to stand out. Nowadays, everyone has the same kind of gadget (小玩意儿) in their bags, so people want to make a statement with what's on their wrists. Will this interest in wrist fashion last? Only time will tell!Why aren't watches popular with young people as before?
| A．Because watches cannot keep good time as cellphones, mini laptops and MP3 players. |
| B．Because watches are featured by the disadvantages of simple function. |
| C．Because watches are too expensive to afford. |
| D．Because watches don't have beautiful appearance as other modern timetelling tools. |
What does the underlined sentence in Paragraph 1 mean?
| A．Watchmaking becomes the sunrise industry. |
| B．Watchmaking is faced with the developing opportunity. |
| C．Watchmaking is facing a survival crisis challenge. |
| D．Watchmaking has a specific development target. |
It can be implied that ________.
| A．people will gradually lose interest in watches as they grow older |
| B．watchmakers scarcely change the development strategy for watches |
| C．today's watches are better than those in the past in quality |
| D．customers used to be more concerned with the quality of a watch than with its image |
The following qualities can make a watch popular EXCEPT ________.
| A．multifunction | B．accuracy |
| C．nice design | D．low price |
There were smiling children all the way. Clearly they knew at what time the train passed their homes and they made it their business to stand along the railway，wave to complete strangers and cheer them up as they rushed towards Penang. Often whole families stood outside their homes and waved and smiled as if those on the trains were their favorite relatives. This is the simple village people of Malaysia. I was moved.
I had always traveled to Malaysia by plane or car，so this was the first time I was on a train. I did not particularly relish the long train journey and had brought along a dozen magazines to read and reread. I looked about the train. There was not one familiar face. I sighed and sat down to read my Economics.
It was not long before the train was across the Causeway and in Malaysia. Johore Baru was just another city like Singapore, so I was tired of looking at the crowds of people as they hurried past. As we went beyond the city, I watched the straight rows of rubber trees and miles and miles of green. Then the first village came into sight. Immediately I came alive；I decided to wave back.
From then on my journey became interesting. I threw my magazines into the waste basket and decided to join in Malaysian life. Then everything came alive. The mountains seemed to speak to me. Even the trees were smiling. I stared at everything as if I was looking at it for the first time.
The day passed fast and I even forgot to have my lunch until I felt hungry. I looked at my watch and was surprised that it was 3:00 p. m.. Soon the train pulled up at Butterworth. I looked at the people all around me. They all looked beautiful. When my uncle arrived with a smile，I threw my arms around him to give him a warm hug. I had never done this before. He seemed surprised and then his weatherbeaten face warmed up with a huge smile. We walked arm in arm to his car.
I looked forward to the return journey.he author expected the train trip to be ________.
| A．exciting | B．pleasant |
| C．dull | D．adventurous |
What did the author remember most fondly of her train trip?
| A．The friendly country people. |
| B．The mountains along the way. |
| C．The crowds of people in the streets. |
| D．The simple lunch served on the train. |
Which of the following words can best take the place of the word“relish” in the second paragraph?
| A．choose | B．enjoy |
| C．prepare for | D．carry on |
What can we learn from the story?
| A．Comfort in traveling by train. |
| B．Pleasure of living in the country. |
| C．Reading gives people delight. |
| D．Smiles brighten people up. |
Many people go to work each day to a job they hate. The harmful feelings influence their entire life, putting a negative cloud over the home, their friends and many of their other activities. There is a better way to live your life. Meaningful purpose is a driving force that adds enthusiasm to your days. Here are a few steps to get the new career rolling:
Do some self-analysis. Ask yourself --- What really matters to me? What problem or wrong would I like to fix? What do I enjoy? Where are my interests and hobbies? What are my strengths? What is my secret passion(激情)? What do I want to do with the rest of my life? Reviewing these questions can give you new insight to where you want to go.
Use your unique genius and talents. Every person is born with a unique set of natural abilities. Talents, such as managing, creating, researching, training others, drawing, can all seem like easy work because you have a natural flair（才能）for them. True happiness comes from combining your natural talents, developing and excelling(胜过) in them, and working in a field, job, industry that you have a passionate interest in.
Make a decision. Only action can change your life. Read a book. Take vocational tests. Use a good career-management professional. Do some career exploration and gather all the information you need. Then make a decision and go forward. Outline the action steps to reach your career goal. Finding meaning, passion and purpose every day you go to work is the wonderful reward, so don’t wait any longer. Begin right now and set in motion your own plan to live a happier, more satisfying life.Which is the best title of the passage?
| A．Do not Hate Your Job Any Longer. |
| B．Steps on How to Live Happily and Comfortably |
| C．Suggestions on How to Build a More Meaningful Career |
| D．Find Out Your Natural Talents and Make a Success. |
According to the passage, by analyzing ourselves, we can .
| A．know the true meaning of our life |
| B．understand better about the career we want |
| C．find out our own unique genius and talents |
| D．improve relations with our family and friends |
According to the passage, it’s easier to make success in the work which we .
| A．have much experience at |
| B．have professional knowledge about |
| C．have been performing for a long time |
| D．have a natural talent for |
The purpose in writing this passage is to _____.
| A．direct people to choose their career |
| B．reveal some wrong-doings at work |
| C．give some solutions to deal with troubles at work |
| D．persuade people to work hard to make a happier life |
Outdoor picnics and parties are very popular in America in the summertime. Visit any park between Memorial Day (end of May) and Labor Day (beginning of September) and you'll find families and groups of friends enjoying the warm weather and sharing a meal. Birthday celebrations, family reunions, sporting events and holidays are all common reasons to host a get-together. But just wanting to be outside on a nice summer day is the best reason!
Food is an important part of any gathering, and in the summer Americans love to cook outside on grills（烧烤架）. All kinds of meats, such as hamburgers, hot dogs, chicken and sausages, and even vegetables like corn, peppers or potatoes can be cooked on the grill. Many typical families have grills in their yards, and many parks also have grills for public use. Men seem to particularly like to do the job of barbecuing the food, even if they don't usually cook at any other time. Many have “secret recipes” for a delicious barbecue sauce（调味料）.
Other guests at the party will often be asked to “ bring a dish to share”. This means that they will make some kind of side dish (a salad or vegetable) or dessert, and share it with the others. If you make something very delicious, people may want you to make it every time! Fried chicken and sandwiches are popular at picnics too, because you eat them with your hands. Potato salads and baked beans are favorite side dishes.According to the passage, Americans hold outdoor activities in ______.
| A．January | B．April |
| C．June | D．October |
According to the passage, who generally barbecues the meat at gatherings?
| A．women | B．men |
| C．the old | D．the young |
Which of the following statements is True?
| A．It is forbidden to barbecue in all American parks . |
| B．Americans don’t like beans at all. |
| C．Americans don’t like outdoor activities very much. |
| D．If your friends like your side dish very much , they will want you to cook it again next time. |