游客
题文

第三部分:阅读理解(共20小题;每小题2分,满分40分)
阅读下面短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑                                   A
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price    B. be heard by people around
C. be admired by other shoppers    D. decide on buying the sweater
2. Lorenzo Bertolla is __________.
A. a very popular male singer         B. an advertising agency
C. a clothing company in Rome      D. the brand name of a sweater
3. Which of the following can be inferred from the passage? 
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text?
A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters
C. Ways of Advertising                   D. Undercover Marketing

科目 英语   题型 阅读理解   难度 较易
登录免费查看答案和解析
相关试题


I was born and raised in Hong Kong.For the past six years, I've been living in the United States.I work as a salesgirl in a large department store.Right now I'm going through a difficult period of my life which is hard for me to talk about.
A few months ago, I went to Hong Kong for a visit.It was the first time I'd gone back there since coming to the United States.I was eager to see my parents, my brothers, my sisters and my friends.
I really got a shock when I arrived.Hong Kong was not the same city as I left six years ago.Things had changed so much that I didn't recognize parts of it.My primary school was gone.The houses on the street where I used to live had been torn down and replaced by office buildings.
The shock from the physical changes in the city, however, was nothing compares to the confusion and hurt I soon began to feel in my parents' home.My family greeted warmly when I arrived.While my mother was busy preparing a special dinner in my honor, the rest of the family eagerly asked me questions about my life in the United States.I felt happy that day and for a couple of days after, but then I began to feel that something was wrong.I noticed that my family, especially my mother, would sometimes glance at me in a strange way when I was speaking.They gradually became less warm and friendly towards me, I became uncomfortable and confused as to why they were behaving that day.
I decided to talk to my mother.She asked me, "Have you forgotten your Chinese way?" I asked her what she meant.She asked, "You've forgotten the place of women in a Chinese home.You talk when you should remain silent.You speak on matters that of concern only to men.You speak openly of your inner feelings and desires.That's not the way of a Chinese woman.We keep our thoughts and feelings to ourselves.
60."I was born and raised in Hong Kong.Here raise means______.
A.bring up B.stay C.become higher D.live
61.What shocked the author most during her visit in Hong Kong?
A.The physical changes in Hong Kong.
B.Her primary school didn't exist any longer.
C.She couldn't recognize parts of Hong Kong.
D.The confusion and hurt she experienced in her parents' home.
62.Why did the author's family become less warm and friendly towards her?
A.She had forgotten her role as a woman.
B.She didn't follow the Chinese custom about how a woman should behave at home.
C.She spoke of her inner feelings and desires directly.
D.She talked about matters that were not concerned with women.
63.The best title for this passage is _______.
A.My Trip in Hong Kong B.The Changes in Hong Kong
C.Caught Between Two Cultures D.The Chinese Way


第三部分:阅读理解(共20小题,每题2分,满分40分)
阅读下列短文,从每题所给的(A、B、C、D)四个选项中,选出最佳选项。
Drunken driving sometimes called American's socially accepted form of murder has become a national epidemic(流行病).Every hour of every day about three Americans on average are killed by drunken drivers, adding up to an incredible 250,000 over the past ten years.A drunken driver is usually referred to as one with 0.10-blood alcohol content or roughly three beers, glasses of wines or shots of whisky drunk within two hours.Heavy drinking used to be an acceptable part of the American manly image and judges were lenient in most courts, but the drunken killing has recently caused so many well-publicized tragedies, especially concerning young children, that public opinion is no longer tolerant.
Twenty states have raised the legal drinking age to 21, reversing a trend (逆转潮流) in the 1960s to reduce it to 18.After New Jersey lowered it to 18, the number of people killed by 18-20-year-old drivers more than doubled, so the state recently upped it back to 21.
Reformers, however, fear raising the drinking age will have little effect unless accompanied by educational programs to help young people to develop "responsible attitudes" about drinking and teach them to resist peer pressure to drink.
Some states are punishing bars for serving customers too many drinks.A bar in Massachusetts was fined for serving six or more double brandies to a customer who was "obviously drunk" and later drove off the land, killing a nine-year-old boy.
As the accidents continue to occur daily in every state, some Americans are even beginning to speak well of the 13 years national prohibition (禁令) of alcohol that began in 1919, which President Hoover called the "noble experiment".They forget that legal prohibition didn't stop drinking, but encouraged political corruption (腐败) and organized crime.As with the booming drug trade generally, there is no easy solution.
56.It can be inferred from the passage that drunken driving has become a major problem in the United States because___.
A.most Americans like drinking
B.heavy dinking is hard to avoid
C.Americans are not shocked by traffic accidents
D.many Americans are killed by traffic accidents
57.What can be inferred from the fact of the traffic accidents in New Jersey?
A.Drivers should not be allowed to drink.
B.Young drivers were usually bad.
C.The legal drinking age should be raised.
D.Some drivers didn't reach the legal drinking age.
58.The underlined word "lenient" in the first paragraph means___.
A.cruel B.serious C.determined D.merciful
59.Which of the following best shows the writer's opinion of drunken driving?
A.It may cause organized crime.
B.The new laws can stop heavy drinking.
C.There should be no bars to serve drinks.
D.It is difficult to solve the problem.

Americans: Restless? Illiterate(没文化的)?
Americans are queer people: they can’t rest.They have more time, more leisure, shorter work hours, more holidays, and more vacations than any other people in the world.But they can’t rest.They rush up and down across their continent as tourists; they move about in great herds to conferences; they search the wilderness; they flood the mountains; they keep the hotels full.But they can’t rest.The scenery rushes past them.They learn it.Battles and monuments are announced to them on a tour bus.They hear them, but they don’t get them.They never stop moving; they rush up and down as Shriners, Masons, Old Graduates, Bankers—they are a new thing each day, always rushing to a reunion or something.So they go on rushing about till eventually the undertaker (殡葬工) gather them to a last conference.
Americans are queer people: they can’t read.They have more schools, and better schools and spend more money on schools and colleges than all Europe.But they can’t read.They print more books in a year than the French print.But they can’t read.They cover their country with one hundred thousand tons of Sunday newspapers every week.But they don’t read them.They’re too busy.They use them for fires and to make more paper with.They buy eagerly thousands of new novels at two dollars each.But they read only page one.Their streets are full of huge signs.They won’t look at them.Their streetcars are filled with advertising; they turn their eyes away.Transparent colors, cart wheels, and mechanical flares whirl and flicker in the crowded streets at night.No one sees them.Tons of letters pour into the mail boxes, through the houses, and down the garbage cans.No one reads them.
68.The underlined word “queer ” means ___________.
A.strange B.difficult C.forgetful D.friendly
69.According to the text, when do the Americans stop rushing about ?
A.When they are to allowed to.B.When they feel tired and sleepy
C.When they stop breathing eventually D.When they are seriously ill in bed
70.The Americans know the places of battles and monuments ___________.
A.by driving there in person B.when they are on the tour bus
C.from books and magazines D.by visiting them
71.Why does the writer write this passage?
A.To tell people the Americans are illiterate
B.To prove the Americans to be a queer nation
C.To make fun of the American way of life
D.To give the readers information about USA

Woman’s Day
Published by ACP Magazines Ltd, 54 Park St, Sydney
● Manuscripts (稿件) should be type-written and double-spaced (双倍行距), using only one side of the page.
● Your name and address must be included.
● The manuscripts must be accompanied by a self- addressed envelope with stamps of the proper value (including registered mail if required).
● Please keep copies of your text, pictures or photos.
● Allow several weeks for acceptance/return.
● ACP Magazines Ltd does not accept responsibility for damage to, or loss of, material sent to the editor.
● Material content in Woman's Day is protected under the Commonwealth Copyright Act (英联邦版权法案) 1968.
● No material may be reproduced in part or in whole without written agreement from the copyright holders.
Subscription (订阅) rate: Australia for one year (52 issues) $150.00 or six months (26 issues) $ 75.00.
Tel.(02) 9213 6116 Fax: (02) 9267 4363
E-mail: womansday@aepmagazines.com.au
Website: www.magshop.com.au
P.O.Box: 5252, Sydney, NSW 2001 (Postage free within Australia)
64.Which of the following is included in the requirements for the manuscripts?
A.They should be handwritten.
B.They should have no empty lines between lines.
C.They should be on the front of the page only.
D.They should include contributor’s(投稿人) age.
65.Which of the following is true according to the passage?
A.The contributors must keep copies of their manuscripts.
B.Woman’s Day is most probably a monthly magazine.
C.The editor will pay for the damage or loss of the manuscripts.
D.It takes several weeks before the manuscripts are published.
66.The underlined part “be reproduced” probably means “__________”.
A.be produced again B.be made a copy of
C.be rewritten D.be printed again
67.How many ways can people gain information from the magazine?
A.Three. B.Four. C.Five. D.Six.

We convince ourselves that life will be better once we are married, have a baby, then another.Then we get frustrated because our children are not old enough and that all will be well when they are older.Then we are frustrated because they reach teenage years and we must deal with them.Surely we'll be happier when they grow out of the teen years.
We tell ourselves our life will be better when our spouse (配偶) gets his/her act together, when we have a nicer car, when we can take a vacation, when we finally retire.The truth is that there is no better time to be happy than right now.If not, then when? Your life will always be full of challenges.It is better to admit as much and to decide to be happy in spite of it all.
For the longest time, it seemed that life was about to start—real life.
But there was always some obstacles (挫折) along the way, an ordeal (苦难) to get through, some work to be finished, some time to be given, a bill to be paid.Then life would start.It finally dawned on me that those obstacles were part of life.Little by little, that point of view also helped me see that there isn't any road to happiness.
Happiness is the road.So, enjoy every moment.And bear in mind that__________.So stop waiting for school to end, for a return to school, to lose ten pounds, to gain ten pounds, for work to begin, to get married, for Friday evening, for Sunday morning, waiting for a new car, for your mortgage(借款) to be paid off, for spring, for summer, for fall, for winter, for the first or the fifteenth of the month, for your song to be played on the radio, to die, to be reborn… before deciding to be happy.
Happiness is a voyage, not a destination.There is no better time to be happy than… NOW! Live and enjoy the moment.
60.The most proper title for the passage should be______.
A.Happiness Is a Frustration B.Happiness Is a Destination
C.Happiness Is a Dream D.Happiness is a Process
61.The first two paragraphs mainly tell us_______.
A.life is a worthwhile but challenging voyage
B.so long as you believe you can, you can
C.people tend to think the future will be brighter than now
D.people feel at a loss about their life
62.The writer thinks _______is a real happiness
A.setting our imagination free B.enjoying our present life
C.finding our own shortcut to success D.facing obstacles and challenges bravely
63.Which of the sayings can fill in the blank in the fourth paragraph?
A.Time waits for no one B.Time is money.
C.Tomorrow is another day. D.Time can work wonders.

Copyright ©2020-2025 优题课 youtike.com 版权所有

粤ICP备20024846号