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When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel (燃料) that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “Truth well told. Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive (有说服力的)description of goods, services and ideas by identified (明确的)sponsors through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌).
64. The existence of the privately owned mass media depends financially on___.
A. the government B. their owners’ families
C. advertisements D. the audience
65. What does the underlined word “sponsors” mean in Chinese?
A.广告商 B.出资者 C.经纪人 D. 经理人
66. According to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
67. According to the writer’s attitude, what is advertising?
A. Advertising is a means of “keeping your name before the public”.
B. Advertising is “truth well told”, which tells people all the facts about goods.
C. Advertising is persuasive description of goods, services and ideas.
D. Advertising is a way to sell you something completely to catch your attention.

The first thing to remember about homework is that it needs to be done as soon as you get home from school. Since many parents do not give doses to help you sleep at night, the homework MUST be done first. If you have after-school activities, the homework should be done as soon as you get home. It is fine to allow for a snack break and also to allow for stretching breaks. Every kid of you really needs these little breaks.
Also, you should remember that it is your responsibility to do your homework. Next time you tend to depend on Mom and Dad for a roadmap, please try to struggle with it first, because it is good for you.
When you have questions, especially something about a science or a math problem, don’t always turn to your teacher! It is a good idea to struggle with them first and try to work them out. Sometimes, if this doesn’t work, look at the materials in the back of the book. They may guide you to pages and and understanding everything completely.
At last, while doing homework, don’t be looking away but continue working. Setting time limits often helps with this. Different ages decide different fair amounts of time. 10-15minutes is good for a child that’s age 6-8. A time of 20-30 minutes is about right for a child aged 9-12. Kids can achieve 30-45 minute intervals of study at age 13-15. This, of course, depends on your abilities to concentrate and stay on task.
60. The passage mainly tells children ________.
A. to do their homework quickly and properly
B. to limit their time of doing homework
C. not to turn to teachers when doing homework
D. not to look away while doing homework
61 Which of the following may have the same meaning as “struggle with them”?
A. fight against themB. study them carefully
C. break away from them D. show great interest in them
62. If you are a girl aged 14, the proper length of the homework time should be________.
A. 14 minutes B. 25 minutes C. 35 minutes D. 50 minutes
63. The author seems to think ________.
A. children should finish their homework at school
B. parents had better help children with their homework
C. doing homework all alone is more important
D. homework in science needs more time

Do you like sports? If your answer is yes, sometimes you will find it very difficult to have enough time to do it even if it’s on weekends. However, you don’t have to worry now because of a “sunshine sports” program launched (启动) by the Ministry of Education.
It suggests students around the country have an hour of sports every day. The difference is that students will be able to do any sport they please. The idea is to make students happy and keep them healthy at the same time.
Han Jiawen likes the idea. The 13-year-old studies in Shanghai Yangsi Middle School. Her school began the activity at the beginning of the term. Han an her classmates skipped rope together. “We had a good time,” said Han. “It was better playing than having classes.”
Wang Lichao welcomes the idea, too. “It’s good to be able to breathe some fresh air instead of sitting in the classroom.”
But the 14-year-old from Tianjin wonders whether there will be enough space for everyone. “With so many students outside,” he said, “I’m afraid there won’t be enough standing room in the playground.”
Wu Jiatong’s school in Liaoning already has something like a “sunshine sports” program. From the beginning of this term, Wu and other students at her school have been jogging for 40 minutes every morning. “It’s tiring,” said Wu. “But we do feel healthier.” “We hope we can do what we want. The school says later we can have rope skipping or kicking jianzi. I can’t wait!” she said.
What about your school? There must be more sports that interest you and your schoolmates.
56. According to the author, which of the following allows the students to have enough time to do sports?
A. The headmaster. B. A teacher.
C. A TV program. D. A program called “sunshine sports”.
57. What does Han Jiawen think of the “sunshine sports” program?
A. It’s useless. B. It’s wonderful. C. It’s healthy. D. It’s tiring.
58. According to the passage, Wu Jiatong ________.
A. hates her school program--- jogging
B. doesn’t like sitting in the classroom
C. wants to do different kinds of sports
D. complains there isn’t enough room to do sports
59. Which of the following statements is true?
A. All the students think it easy to carry out the program.
B. The program allows students to have an hour of sports on weekends.
C. Wang Lichao thinks sitting in the classroom is better than playing.
D. There may be not enough room for every student to do sports in some schools.

E
Many do-it-yourself homeowners are interested in
trying out solar power to leam about the technology and
perhaps to provide energy for limited-use applications．
There are a variety of ways to find cheap solar panels
（板）, including buying used and building your own
with factory seconds．Both methods will save money
while forcing you to learn the ins-and-outs of a solar
power array （阵列）．
We've all seen solar-powered street signs or PV
panels being used for various purposes at remote locations．
When those units become cracked or chipped and are considered "unsafe", companies are forced to replace them, generally to avoid responsibility issues．Because it's difficult to get rid of PV panels, many companies, if approached, are willing to give them away or to sell them for modest prices．Depending on the degree of damage present, expect to see performance degradation （降级） in the range of 10% to 60%．A multimeter （万用表） can be used to test the panel before buying．If the panel's free, take it anyway．It could still be useful in a home solar project．
A solar panel is really nothing but a box serving as a container for a large group of solar cells．Factory second solar cells are usually sold on eBay at a small part of their regular cost．The cells come in a variety of sizes．You will need to figure out how much power a single cell produces to determine how many will need to be wired together to form an array．
A simple search of the Internet will show numerous sites detailing home solar panel projects．Do-it-yourself lovers are generally quite generous in supply photographs of their work and description of what went wrong and right with the project．
Getting cheap solar panels with slight imperfections, either used or through sales of factory seconds, is a perfect solution for home-built renewable energy projects．The high number of solar lovers online provide a wealth of useful information．Only limited skills are required, plus an understanding of the basic wiring involved．All are well within the talents of almost any home handyman．Beyond the satisfaction of having completed the project, you'll come away with a functional solar panel that will be a source of power for use around the house or at remote locations．
Solar energy systems are quickly becoming more popular with homeowners as prices continue to decline．
72．The author writes the passage to introduce ____．
A．ways of finding cheap solar panels B．ways of saving energy
C．a way of making a solar panel D．a home-built energy system
73．What does the phrase "factory seconds" in the passage refer to?
A．Second-hand factory products． B．Cheap but perfect factory products
C．Faulty factory solar cells． D．The second best factory solar cells
74．From Paragraph 5, we can learn about home-built energy projects that ____．
A．none of them are beyond home handymen
B．a lot of useful information is available on the Internet
C．a perfect solution is to get cheap and perfect solar panels
D．understanding electrical wiring is not necessarily needed
75．What is the author's attitude towards the future of solar energy systems?
A．Optimistic． B．Pessimistic. C．Indifferent． D．Doubtful

D
Bernice Gallego sat down one day this summer, as she does pretty much every day, and began listing items on eBay. She dug into a box and pulled out a baseball card. She stopped for a moment and admired the picture. “Red Stocking B. B. Club of cincinnati,” the card read, under the reddish brown color photo of 10 men with their socks pulled up to their knees.
As a collector and seller, it's her job to spot old items that might have value today．It's what Bernice, 72, and her husband, Al Gallego, 80, have been doing since 1974 at their California antique （古玩） store．
This card, she figured, was worth selling on eBay．She took a picture, wrote a description and put it up for auction （拍卖）．She put a $10 price tag on it, deciding against $15 because it would have cost her an extra 20 cents．Later that night she got a few odd inquiries—someone wanting to know whether the card was real, someone wanting her to end the auction and sell him the card immediately．
The card is actually 139 years old．Sports card collectors call the find "extremely rare" and estimate the card could fetch five, or perhaps, six figures at auction．
Just like that, Bemice is the least likely character ever for a rare-baseball card story．"I didn't even know baseball existed that far back," Gallego says, "I don't think that I've ever been to a baseball game．" The theory is that the card came out of a storage space they bought a few years back．It is not uncommon in their line of work to buy the entire contents of storage units for around $200．
When she met with card trader Rick Mirigian, she found out what the card was—an 1869 advertisement with a picture of the first professional baseball team, the Cincinnati Red Stockings．
"When I came to meet her and she took it out of a sandwich bag and she was smoking a cigarette, I almost fainted," Mirigian says．"They've uncovered a piece of history that few people will ever be able to imagine．That card is history．It's like unearthing a Mona Lisa or a Picasso．"
68．What can we conclude from Paragraph 3?
A．Bernice had to pay some fees for her card on eBay．
B．Bernice wanted to end the auction that night．
C．Bernice decided to sell the card for $15．
D．eBay charged her 20 cents for the card．
69．The underlined word "fetch" in Paragraph 4 most probably means "____"．
A．go and bring B．add up to C．go down to D．be sold for
70．From the passage, we may learn that ____．
A．Bernice is a baseball fan
B．Bernice is the last person to purchase the rare-baseball card
C．Bernice unexpectedly became the owner of the rare-baseball card
D．Bernice didn't realize the value of the card until she put it up for auction
71．What would be the best title for the passage?
A．A Surprisingly Valuable Discovery B．Bemice Gallego—A Lucky Collector
C．Sports Card Collectors D．The History of the Baseball Card