基础训练篇（15）
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium. Obviously, cost will play __(1)______ big part in this decision. Television adverts are expensive to make __(2)_____to show. You have to be a big corporation with a big budget to afford television ads. Advertisements in newspapers, on the other hand, are __(3)______cheaper.
As well as worrying about the expense, advertisers must also consider _____(4)_ media are most appropriate for their product and which their target audience is most likely to see or hear. __(5)_______most cars have radios, ads broadcast via radio can reach a lot of drivers very __(6)______(easy). For this reason, ______(7)_would be appropriate to use radio to advertise goods and services relating to cars. _(8)______, it would be no use __(9)_ _____(advertise) products on radio if the ad relies on visual effects. Television adverts are great for generating emotional responses to a product, but magazines and newspapers can have __(10)_ ____details.
I lost my sight when I was four years old by falling off a box car in a freight（货物）yard in Atlantic City and landing on my head. Now I am thirty-two. I can still the brightness of sunshine. It would be to see again, but a can do strange things to people. I don’t mean that I would prefer to go without my eyes. I simply mean that the of them made me more what I had.
Life, I believe, asks a continuous series of adjustmentsto reality. The more quickly a person is able to make these adjustments, the more his own private world becomes. The adjustment is never . I was totally confused and afraid. But I was lucky. My parents and my teachers saw something in me—the to live—which I didn’t see, and they made me want to against blindness.
The hardest I had to learn was to believe in myself. I am not talking about simply the kind of that helps me down an unfamiliar staircase alone. That is part of it. But I mean something bigger than that: the confidence that I am, despite being imperfect, a real, person; that there is a special place where I can make myself fit.
It took me years to discover and this confidence. It had to start with the simplest things. Once a man gave me an indoor baseball. I thought he was making fun of me and I was hurt. “I can’t use this.” I said. “Take it with you,” he me, “and roll it around.” The words in my head. “Roll it around!” By rolling the ball I could hear where it went. This gave me an idea how to achieve a goal I had thought : playing baseball. At Philadelphia’s Overbrook School for the Blind I a successful variation of baseball and I called it ground ball.
All my life I have set ahead of me a series of goals and then tried to reach them, one at a time. I had to be clear about my . It was no good trying for something that I knew at the start was wildly out of reach that only invited the bitterness of failure. I would sometimes anyway but on the average I made progress.
A．remember B．affect C．measure D．bring
A．possible B．wonderful C．hopeful D．reasonable
A．question B．mistake C．disaster D．situation
A．importance B．value C．loss D．attention
A．record B．expect C．offer D．appreciate
A．natural B．modern C．meaningful D．challenging
A．necessary B．easy C．difficult D．practical
A．right B．plan C．place D．potential
A．guard B．hit C．argue D．fight
A．game B．skill C．lesson D．knowledge
A．self-control B．self-confidence C．self-defense D．self-improvement
A．modest B．energetic C．generous D．positive
A．strengthen B．express C．share D．destroy
A．urged B．blamed C．respected D．admired
A．held B．stuck C．bothered D．knocked
A．important B．specific C．common D．impossible
A．invented B．confirmed C．checked D．noticed
A．interest B．limitation C．experience D．responsibility
A．once B．unless C．because D．though
A．fail B．try C．act D．continue
I will never forget the year I was about twelve years old. My mother told us that we would not be Christmas gifts because there was not enough money. I felt sad and thought, “What would I say when the other kids asked what I’d ?” Just when I started to that there would not be a Christmas that year, three women at our house with gifts for all of us. For me they brought a doll. I felt such a sense of that I would no longer have to be embarrassed when I returned to school. I wasn’t . Somebody had thought of me to bring me a gift.
Years later, when I stood in the kitchen of my new house, thinking how I wanted to make my Christmas t
here special and memorable, I remembered the women’s visit. I decided that I wanted to create that same feeling of for as many children as I could possibly reach.
So I a plan 
and gathered forty people from my company to
help. We gathered about 125 orphans (孤儿) at the Christmas party. For every child, we wrapped colorful packages filled with toys, clothes, and school supplies, with a child’s name. We wanted all of them to know they 
were . Before I called out their names and handed them their gifts, I them that they couldn’t open their presents every child had 
come forward. Finally the they had been waiting for came as I called out, “One, two, three. Open your present
s!” As the children opened their packages, their faces beamed and their bright smiles up the room. The in the room was obvious, and wasn’t just about toys. It was a feeling – the feeling I knew that Christmas so long ago when the women came to visit. I wasn’t forgotten. Somebody thought of me. I matter.
A．sending B．making C．receiving D．exchanging
A．got B．prepared C．found D．expected
A．doubt B．hope C．accept D．suggest
A．broke in B．turned up C．settled down D．showed off
A．achievement B．loss C．relief D．justice
A．blamed B．forgotten C．loved
A．enough B．little C．poorly D．highly
A．present B．recent C．first D．previous
A．hardly B．occasionally C．regularly D．instantly
A．importance B．independence C．strength D．safety
A．kept up with B．came up with C．caught up with D．put up with
A．none B．few C．each D．some
A．fine B．normal C．helpful D．special
A．convinced B．guaranteed C．reminded D．promised
A．until B．after C．when D．since
A．chance B．gift C．reward D．moment
A．took B．lit C．burned D．cheered
A．atmosphere B．sympathy C．joy D．calmness
A．such B．it C．something D．everybody
A．from B．till C．for D．by
A businesswoman got into a taxi in midtown. As it was the rush hour and she was in a to catch a train, she a quick way to reach it. “ I have been a taxi driver for 15 years ! ” the driver said . “ You don’t think I know the best way to go?”
The woman tried to explain that she hadn’t to annoy him, but the driver kept . She finally realized that he was too annoyed to be , so she changed her .“ You know, you are right,” she told him. “ It must seem for me not to think you know the best way the city.”
, the driver glanced at his in the rearview mirror, turned down the street she wanted and got her to the train on time. “ He didn’t say another word the rest of the ride,” she said, “ I got out and paid him. Then he thanked me.”
When you find yourself with people like the taxi driver, you will always try to your idea. It can lead to longer arguments, lose job chances or marriage. I have discovered one simple extremely unlikely method that can prevent the disagreement or other difficult situations from in a disaster.
The is to put yourself in the other person’s shoes and look for the in what that person is saying. Find a way to , and the result may surprise you.
A．hurry B．rush C．moment D．way
A．chose B．made C．found D．suggested
A．jokingly B．angrily C．anxiously D．curiously
A．supposed B．expected C．meant D．decided
A．apologizing B．driving C．asking D．shouting
A．reasonable B．thoughtful C．normal D．practical
A．road B．mind C．direction D．manner
A．strange B．wrong C．terrible D．stupid
A．across B．in C．through D．along
A．Surprised B．Worried C．Annoyed D．Disappointed
A．rider B．speaker C．helper D．comer
A．until B．after C．because D．since
A．satisfied B．concerned C．crowded D．faced
A．give up B．turn down C．stick to D．point to
A．combine B．destroy C．suffer D．divide
A．and B．that C．but D．though
A．lying B．resulting C．setting D．leading
A．problem B．importance C．key D．reply
A．fact B．meaning C．expression D．truth
A．agree B．argue C．explain D．escape
Dear Kate,
It is very that you are coming to our school so soon. Before you arrive, let me introduce you what our school life is like .
Our school is quite famous for its long history. It was founded in the early 1920s. It is a good place we can prepare ourselves well for the future. We have many wonderful teachers who are always ready to help. we pay a lot of attention to how well we do in lessons, achieving high scores is not the only reason to study. The teachers encourage us to try out new ideas and ask questions. With their help we have developed all kinds of interests in both Arts and Science. Students can choose to any school clubs they are in. We can also choose the subjects that we want to study. Last term I selected American Literature, because I wanted to learn about famous American writers. This term I chose to attend music classes because my father bought me a piano a birthday present.
By the way, I was elected of my class. it can be very tiring to be a monitor, for I have to do a lot of work and attend many meetings. However , being a monitor has taught me a lot, such as caring for others and taking responsibilities（负责任）and so on. When my class was given the title（称号） of “Model Class”, I was prouder than ever before. So being a monitor an important part in my school life. I’m very pleased with my work.
I love my school and hope that your will have a pleasant experience here too. I am looking forward to you soon.
A．excited B．exciting C．excite D．excitement
A．to B．for C．with D．in
A．when B．where C．that D．which
A．gives B．offer C．donates D．ask
A．But B．Because C．Though D．So
A．attend B．join C．join in D．take part in
A．interest B．interesting C．interested D．interests
A．for B．as C．by D．with
A．the monitor B．a monitor C．monitor D．monitors
A．sometime B．sometimes C．some time D．some times
A．play B．takes C．makes D．plays
A．meet B．meeting C．meets D．meets
Many years ago, Dad worked as a farmhand（农场工人）. At that time, he had a horse. Every Saturday heto the town after dinner and spent a few hours on social with other farmhands, such as drinking, chatting, and playing cards in the café. On Saturday evenings, the café was because many farmhands were there. Before midnight Dad returned home on his horse, quite satisfied with his . In his words, he thought of changing his job.
At the age of 31, Dad married my mother who was a school teacher. In the following spring I came into the world. Life became hard, so my mother felt . She told Dad that they must make a .
My mother had of how some famous persons, especially Thomas Edison who was born in a poor family, fought against fate and achieved greatness and . And she that I would someday become a great leader men or cities and Dad should be a successful businessman. So she Dad to give up his job as a farmhand, sell his horse and a small business of his own. And I went to high school and college. She even sent me abroad for education when I graduated from college. Under the drive of my mother’s hope, Dad and I what we have today. Dad runs a big international and I am a successful lawyer great fame in my country, not a leader as my mother expected.
Dad said, without my mother, we wouldn’t be what we are today; at least, he would remain a farmhand. he got a lesson of life —sometimes we really need drive from outside.
A．rode B．walked C．ran D．drove
A．conversations B．games C．relationships D．activities
A．cold B．crowded C．quiet D．dirty
A．horse B．entertainment C．life D．beer
A．often B．ever C．never D．sometimes
A．laughing B．singing C．sleeping D．crying
A．unimportant B．busy C．unsatisfied D．tired
A．living B．change C．decision D．house
A．dreamed B．heard C．thought D．spoken
A．honesty B．money C．fame D．energy
A．cared B．knew C．forgot D．hoped
A．training B．ruling C．helping D．protecting
A．warned B．wanted C．allowed D．persuaded
A．start B．find C．design D．sell
A．farther B．higher C．easier D．closer
A．showed B．kept C．lost D．achieved
A．company B．school C．farm D．cafe
A．suffering B．sharing C．enjoying D．following
A．though B．if C．and D．since
A．So B．However C．Or D．Because