BLondonPolicearemonitoringsoci-优题课

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here major types of media used in advertising.
Television
Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.
Newspapers
Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.
Radio
Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.
Magazines
Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.
Out-of-home advertising
Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.
Internet
As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.

IV. 词汇、句型与写作 ( 共四节，满分50分)
第一节语法填空（共10小题，每小题1.5分，满分15分）
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为61-70的相应位置上。
I was always told that the three Ps, --- patience, positive thinking and perseverance (毅力) were a sure path to success. But this advice does not always work 61 _ planned. One of my high school maths exams is one example. The exam, 62 _ was originally (最初) to be held in our classroom，
63 _ (change) to the library at the last minute. This, 64, didn’t make me feel worried because maths had always been my strongest of all the subjects. I patiently walked to the library, took my seat and did some deep breathing in order to help relax 65. But my mood (情绪) quickly changed when I saw 66first question. I really had no idea how to do it. I tried to keep calm as my teacher had told me but after I thought it over for a few minutes, I still couldn’t find the solution to it. Even then I wasn’t discouraged and tried my best to stay positive and persevered 67I finally worked it out. With the problem 68(solve ), I felt delighted and very proud of my achievement. But 69( fortunate ), just at that time I realized that I had only ten minutes left 70(complete ) the rest.

Intense physical exercise is not the only way to better health. Studies show that walking several times a week can lower risk of many diseases. They include heart disease, stroke, diabetes, bone loss, arthritis (关节炎), and depression. Walking also can help you lose weight.
Fast walking is good for the heart. It lowers the blood pressure. It raises the amount of good cholesterol（胆固醇）in the blood. Researchers say walking can sharply reduce the risk of suffering a heart attack.
Studies have also shown that walking for 30 minutes a day can delay and possibly prevent the development of diabetes. People who are overweight have an especially high risk to develop this disease.
Walking strengthens the muscles and builds up the bones that they are attached to. Studies show that walking could decrease the risk of developing osteoporosis （骨质疏松症）. Walking can also help ease the pain of arthritis in areas where bones are joined. This is because walking strengthens the muscles around the bones.
Experts say walking is one of the safest ways to exercise. There is a low risk of injuries. So it is good for people who are starting an exercise program for the first time and for older people.
A walking program is easy to start. You should wear loose clothes and good shoes. There are shoes that are designed especially for lots of walking.
How fast should you walk? For the best effect, doctors say you should walk fast enough to cause you to breathe hard. Yet you should still be able to talk. Let your arms move freely while you walk.
There are no rules to starting a walking program. You might walk short distances. Or you might walk up hills to strengthen your leg muscles. Health experts say you can gain the most from a walking program if you walk at about five kilogmeters an hour for 30 minutes a day. You should do this about five times a week.



Walking to ()____________fit
()____________ of walking	Superiorities to other exercises	Tips to walkers
Reducing the risk of a heart attack ()___________the blood pressure Raising good cholesterol	Being ()______ than many other ways of exercise, especially for () ________or elders	Wear loose clothes and good shoes
Walk fast enough to cause you to breathe with ()________ but still able to talk
Controlling the development of diabetes Help you lose weight	Walk with your arms move ()_________
Decreasing the risk of osteoporosis and arthritis Strengthening the muscles ()_______________ up the bones	Being easy to start ()___________ rules
Lowering the risk of other diseases, such as stroke, depression and etc.

SECTION C ( 12 points )
Directions: Complete the following passage by filling in each blank with one word（每空只填一个单词） that best fits the context.
Good afternoon, student and teachers. I am delighted to have been invited 48.your school to talk to you 49.the history and significance 50.the Olympic Games. I’ll briefly share some interesting facts and stories 51.you, so we can save time for questions at the end.
Do you know when the ancient games began? It was 51.the year 776BC. They were held at Olympia in Greece 53.four years, for almost 12 centuries, until AD394.
Some of the sports from the ancient Olympics are still seen today , such 54.discus, long jump, wrestling and running. At the ancient games, the athletes were all men and they had to compete wearing no clothes. Unmarried women honour 55the wife of the Greek god Zeus.

Do you constantly use the computer, whether for learning or entertainment? Computers give off radiation that is bad for your health, but here are some ways to protect yourself from computer radiation.
__ Green tea can be absorbed by the body easily into a form of vitamin A, which helps reduce radiation. __
It is advisable to attach a radiation filter plate （辐射过滤板） in front of your computer’s screen. Make sure to avoid putting any metal substances near your computer as these may have reflected some of the electromagnetic waves that are harmful to your health. __The brighter the screen the higher the radiation there will be and vice versa.
You can also put some radiation-absorbing plants such as several cacti near your computer to prevent radiation.
Make sure you do a skincare protection before sitting in front of the computer. __Wash your face soon after using the computer in order to reduce 70% of the radiation.
__ Old computer in general, has one to two times more radiations released than the new one within the same distance.

A．And adjust the brightness of your computer screen.

B．Apply a layer of facial mask to protect yourself.

C．And adjust the sound level on your computer.

D．The most efficient way is by drinking some coffee regularly.

E. The simplest way is by drinking 2 & 3 cups of green tea every day.
F. If possible, purchase a new computer instead of using an old model computer.
G. It also helps keep our eyes see things clearly in the dark by improving the visual ability.