认真阅读短文，根据所读内容在下面表格中的空格里填入最恰当的单词。
注意：每个空格1个单词，不得用原文中的单词。
Traditionally，customers may consider more about what they buy the product for．However，the image of product and the consuming circumstance have become the key points to attract customer awareness（意识） and stimulate （刺激）their buying needs．Frequently，customers buy goods just because they are cute，lovely and unique．With a less emphasis on functional utilities，the experience and imaginative space are placed into an increasingly important role．The image of product is emphasized，as well as the communication between products and consumers．“Customer behavior，which appears to be focused and directed at the object and at pleasure，in fact responds to quite different objectives：displaced expression of desire，and the production of a code of social values through the use of differential signs”(Baudrillard)．The reason for image—oriented customer behavior is probably that customers’lifestyle has been continuously virtualized by paying much attention to“Virtual Reality”．The evidences can be traced from computer games and Hollywood movies，in which customers’preference for fleeing reality is perfectly matched．
This change requires US to take efforts to enhance product image by
integrating style，color，taste，shape and material，and communicate with customers creatively，imaginatively and innovatively，and enable them to enjoy the distinctive experience image brings．“A need is not a need for a particular object as much as it is a‘need’for difference”(Baudrillard)．The typical example is Apple Computer’S IMAC，which has strong visual impact and outstanding dynamics．By this way，customer relationship can be set up through image，and brand can be treated as living that can transform people．Other examples commonly used are Disney Fairyland and Las Vegas，where new experience and imagination are fully demonstrated．In sum，consumption is negotiation，a never ending conversation held in the languages of advertising，packaging，branding，fashion,and entertainment．
More Attention to the Image of Product
| Main comparisons |
Contexts |
| Different aspects |
In the past，people think more about the ______of the goods． |
| People today are more easily buying atmosphere． |
|
| Different promote sales |
Traditionally，producers may focus more on the functional utilities of goods． |
| Nowadays．product image should be and there should be more effective |
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| More details worth noticing |
|
| The centered behaviour |
Influenced by computer games and Hollywood movies，people’s |
prove the’importance of image |
Apple Computer’s IMAC，Disney Fairyland， Las Vegas |
__________ __________ __________ __________ __________
__________ __________ _________ __________ __________
London was awarded __1_______ 2012 Olympic Games on Wednesday, __2_________ (defeat) European rival Paris in the final round of voting to take the games back to British capital __3________ the first time since 1948.
__4_______ Moscow, New York and Madrid were eliminated (淘汰) in the first three rounds London beat Paris 54 : 50 on the fourth ballot(投票表决) of the IOC.
In London crowds cheered and waved flags as __5_______ watched the announcement from Singapore __6_______ a giant screen in Trafalgar Square and in the east London area __7______ the main Olympic complex (建筑群) will be based.
Blair spent two days in lobbying(游说) in Singapore __8______ leaving to host the G8 summit (8国峰会) in Scotland. “My promise to you is that we will be your very __9_______ (good) partners,” Blair said.
It’s the fourth bid (申办) from Britain after __10__________ (fail) attempts(尝试；企图) by Birmingham for the 1992 Olympics and Manchester for the 1996 and 2000.
Without proper __1________(plan), tourism can cause problems. For example, too many tourists can crowd public places __2_________ are also enjoyed by the inhabitants(居民) of a country. If tourism creates too much traffic, the inhabitants will become __3________ (annoy) and unhappy. They begin to dislike tourists __4_______ to treat them impolitely. They forget how much tourism can help the country’s economy. __5_________ is important to think about the people of a destination country and ___6________ tourism affects them. Tourism should help __7________ country keep the customs and beauty that attracts tourists. Tourism should also advance the wealth and ___8_______ (happy) of local inhabitants.
Too much tourism can be a problem. If tourism __9_________ (grow) too quickly, people must leave other jobs to work __10________ the tourism industry. This means that other parts of the country’s economy can suffer.
Most Americans don’t like to get advice __1_____ members of their family. They get advice from “___2_____ (strange)”. When they need advice, they don’t usually go to people they know. __3______ many of them write letters to newspapers and magazines __4______ give advice on many different subjects ，__5_______ (include) family problems, the use of language, health, cooking, child care, clothes, _6______ even on how to buy a house or a car.
Most newspapers __7_______ (regular) print letters from readers with problems. Along with the letters there are __8_______ written by people who are supposed to know how to solve such problems. Some of these writers are doctors, and _9___________ are lawyers or educators. But two of the most famous writers of advice are women without special __10_________ (train) for this kind of work.
More than 7 million tickets will go on sale for the 2008 Beijing Olympics, which is more than the number of tickets 1 (sell) in the 2004 Athens Games, the Beijing Organizing Committee for the Games of the 29th Olympiad (BOCOG) said on Friday.
Of the tickets, about 4.9 million, 2 70 per cent will be sold within China and the rest 30 per cent will be sold abroad.
“Since we have more 3 (seat) than Athens, we can sell 4 tickets,” said Rong Jun, an 5 (office) from the BOCOG Marketing Department.
It 6 (report) that Athens offered 5.3 million tickets 7 the 2004 Olympics.
“The 8 (open) ceremony will be held in the National Stadium, 9 is able to seat 91,000 people. Since 10 large number of seats will be taken by broadcasters and the media, there will be only about 60,000 for ordinary audience.”
When you are in England you must be very careful in the streets __1._____ the traffic drives on the left. Before you cross a street you must look to the right first __2._____ then the left. In the morning and in the evening when people go to or come from _3.______, the streets are very busy. Traffic is most __4._______ (danger) then.
When you go by bus in England, you have to be careful, __5.______. Always remember that the traffic moves on the left. So you must be careful. __6._______ (have) a look first, or else you will go __7.___________ wrong way.
In many English cities, there are big buses __8.__________ two floors. You can sit on the __9.________ (two) floor, from __10._______ you can see the city very well. It’s very interesting.