Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV commercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(电视节目开始的时间)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about the commercial is by far the more important．
Research, market testing, talent, time and money-----all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time an attention are given them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure th
at the house, the furniture, and the hair style are the types that the group identifies (识别) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put it simply, the TV commercial is a form of brainwashing．
45. TV commercials are more important than other programs to television because _______．
A．they bring in great profits B．they require a lot of money to make
C．they are not difficult to produce D．they attract more viewers than other programs
46. The purpose of all the efforts made in turning out TV commercials is ________．
A．to persuade people to buy the product B．to show how valuable the product is
C．to test the market value of the product D．to make them as interesting as TV movies
47. From the rules set for making commercial ads, we can see that_________．
A．the lower-middle-class buyer likes to work with his hand
B．the more stupid the characters, the more buyers of the product
C．ad designers attract dif
ferent people with different skills
D. an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer
48. It is believed by the writer that_________．
A．few people like to watch TV commercials B．TV commercials are a good guide to buyers
C．TV commercials often make people laugh D．people do not think highly of TV commercials
Cancer is among the top killer diseases in our society today and scientists have found out that stress(紧张) helps to bring it on. It is worthwhile to consider, therefore, what are the causes of stress in our life, and whether we can do anything about them.
Are we underemployed, or overburdened with too many responsibilities? Do we have a right balance of work and leisure(闲暇) in our lives? Are our relationships with family, friends or fellow workers all they should be?
All these things can be a cause of stress, and it is best to face them honestly, and bring our frustrations(沮丧，挫败) into the open. People who have a good row and then forget it are doing their health better than shoes who bottle up their feelings.
If our self-examination has brought any causes of stress to light, let us consider what we can do about them. It is possible to change jobs. We can make more leisure and fill it more happily, if we will accept a different living standard. We can improve our personal relationships by a different attitude. It is we who allow other people to make ourselves unhappy. Often the little things that disturb us are not worth an hour’s anger. The teaching in the Bible “Don’t let the sun go down upon your wrath(愤怒)” is good advice from the health point of view as well as the religions(宗教，信仰).
65. Which of the following statement is TRUE?
A. Freedom from responsibilities helps relieve(减轻) stress.
B. Stress is the direct cause of cancer.
C. The cause of stress are worthy of serious study.
D. Cancer is the number one killer in our society today.
66. According to the text, which of the following people is more likely to suffer from stress?
A. People who have cancer.
B. People who like to quarrel with others.
C. People whose living standard is low.
D. People who have more responsibilities than they can handle.
67.The word “row” in the third paragraph most probably means .
A. a noisy quarrel B. a very loud noise
C. a neat line of things side by side D. a journey in a boat
68. Which of the following is NOT mentioned as a way to reduce our stress?
A. Changing our jobs.
B. Changing our attitude about little things that make us unhappy.
C. Speaking out about our frustrations.
D. Reading the Bible.
C DAD
I had just gone to bed after a very hard day when the phone rang. It was a strange farmer. I had never met him before although I had often heard people talk about him. He sounded quite nervous and he had been talking for a minute or so before I understood anything. Even then all I could make out was that someone called Milly had had a very bad accident. I really didn’t know who she was but I had to go.
It had been snowing heavily that day and I didn’t know the way. I had been driving for at least an hour when I finally found his place. He was standing there, waiting for me. It seemed that Milly had died. “She meant more to me than anyone even my own wife!” he said. I could see that he had been crying. I thought something terrible had taken place, a possible scandal(丑闻). I was even more surprised when he told me he had put her in the barn(厩). “I couldn’t leave her in the cold!” he said. Milly had clearly been a secret lover of his. I was about to tell him he could not expect me to cover anything up when he opened the barn door. He lifted his candle and I saw a dark figure on the ground.
“She was such a good cow! I wouldn’t let anyone except a doctor touch her!” he said and cried again.
60. The farmer wished that the writer might .
A. look into the matter B. bring Milly back to life
C. free him from a scandal D. keep the whole thing a secret
61. The underlined phrase in the first paragraph means “ ”.
A. expect B. understand
C. see clearly D. hear clearly
62. Before he arrived at the farmer’s house, the writer expected to see Milly lying .
A. on the ground of a barn B. on the floor of a room
C. in bed in a room D. in bed in a barn
63. What do we know about Milly for the story?
A. She had met with an accident. B. She had caused a scandal.
C. She was seriously ill. D. She was hidden somewhere.
64. The person who told the story is probably a .
A. farmer B. policeman
C. country doctor D. newspaper re5-6porter
At one time or another most farmers have problems with mice. This is especially true for grain farmers. Mice eat a lot of grain. They also carry diseases(疾病), which people can get from eating or touching grain the mice have made dirty. Farmers can use special grain storage building or they can kill the mice. However, both methods can be costly. Farmers must buy materials to build the special grain storage buildings or chemical poisons to kill the mice.
Here is a way to kill mice without spending a lot of money. It is a simple but effective king of mouse trap. The method is first used by some farmers in the west African country of Mali. An agricultural expert in Mali reported about the Mali mouse trap in a magazine. The expert reported that his gardener caught 150 mice in just one night. The gardener used four traps. The trap is easy to make. First, remove the top from a 20 liter metal or plastic container(容器). Put it n a hole in the ground. The top edge of the container should be the level with the surface of the ground. Fill the container with water to within eight centimeters of the top. Add tiny pieces of grain wastes. They should float on the water. Also put some wastes on the ground near the trap. During the night, mice will come out to eat the grain wastes. They will fall into the container and drown. Replace the food in the trap every night.
56. According to the passage, used the mouse trap first.
A. an agricultural expert in the west Africa B. farmers in the United States
C. an American gardener D. farmers in Mali
57. What does the passage mainly tell us?
A. A simple and effective method used by farmers to kill mice.
B. Methods used by farmers to kill mice.
C. Farmers have problems with mice.
D. How to kill mice.
58. is not needed in making the mouse trap.
A. Water B. A container
C. chemical poison D. Food
59. Which of the following can’t protect grain from being eaten by mice?
A. A special grain storage building. B. Chemical poisons.
C. A mouse trap.D. A hole in the ground.
People nowadays buy a second home for different purposes. If you want to enjoy your vacation in a second home, then you should buy a second home where your family wants to stay during their vacation. And a second home is becoming very important from the real estate (房地产) point of view. It is one of the largest parts of the real estate business. If you want to invest (投资) in a second home, then you should buy one in a great location. When buying a second home, you should select a location where there are great attractions for tourists.
Investing in a second home is becoming very popular now that people have realized the great profit (利润) that can come from second homes. Also you can use your second home as your vacation home until you feel like selling it for a great profit. The price of the second home will always increase as the demand for second homes keeps increasing. Also you can use the second home for rent by buying a second home at a location where there are many attractions for tourists.
If you want to buy or sell second homes, you should contact GMAC Real Estate as it is offering different types of real estate services that will help you to buy and sell your second homes.
68.How many reasons for buying a second home are mentioned in Paragragh1?
A.One B.Two C.Three D.Four
69. According to the author, the price of second homes will always go up because _________.
A.the number of second homes is going down
B.more people use the second homes for rent
C.most second homes are near great attracions
D.the demand for second homes is increasing
70. The passage is most probably taken from ______.
A.an advertisement B.a news report
C.a survey report D.a government report
What will people die of 100 years from now? If you think that is a simple question, you have not been paying attention to the revolution that is taking place in bio-technology. With the help of new medicine, the human body will last a very long time. Death will come mainly from accidents, murder and war. Today’s leading killers, such as heart disease, cancer, and aging itself, will become distant(遥远的) memories.
In discussion of technological changes, the Internet gets most of the attention these days. But the change in medicine can be the real technological event of our times. How long can humans live? Human brains were known to decide the final death. Cells are the basic units of all living things, and until recently, scientists were sure that the life of cells could not go much beyond 120 years because the basic materials of cells, such as those of brain cells, wouldn’t last forever. But the upper limits will be broken by new medicine. Sometime between 2050 and 2100, medicine will have advanced to the point at which every 10 years or so, people will be able to take medicine to repair their organs(器官).The medicine, made up of the basic building materials of life, will build new brain cells, heart cells, and so on—in much the same way our bodies make new skin cells to take the place of old ones.
It is exciting to imagine that the advance in technology may be changing the most basic condition of human existence, but many technical problems still must be cleared up (澄清) on the way to this wonderful future.
64.According to the passage, human death is now mainly caused by _______.
A.diseases and aging B.accidents and war
C.accidents and aging D.heart disease and war
65.In the author’s opinion, today’s most important advance in technology lies in ______.
A.medicine B.the Internet C.brain cells D.human organ
66.Humans may live longer in the future because ________.
A.heart disease will be far away from us
B.human brain can decide the final death
C.the basic materials of cells will last forever
D.human organs can be repaired by new medicine
67. We can learn from the passage that ______.
A.human life will not last more than 120 years in the future
B.humans have to take medicine to build new skin cells now
C.much need to be done before humans can have a longer life
D.we have already solved the technical problems in building new cells