Just five one-hundredths of an inch thick, light golden in colour and with a perfect “saddle curl”( 马鞍状卷曲 ), the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America owned by PepsiCo, and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated( 市场基本饱和 ), and to grow, the company has to look overseas.
Its strategy rests on two beliefs: First, a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumers--- especially young people--- see as part of a modern, innovative( 创新的 ) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo. The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion.
The executives ( 行政主管 )acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism(帝国主义). Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We are making products in those countries, we’re adapting them to the taste of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.
72. It is the belief of Frito-Lay’s head of global marketing that _____.
A. People over the world enjoy eating their company’s potato chips
B. Their company must find new ways to promote domestic sales
C. The light golden color enhances the charm of their company’s potato chips
D. Potato chips can hardly be used as a weapon to dominate the world market
73. One of the assumptions on which Frito-Lay bases its development strategy is that _______.
A. products identified as American will have promising market value
B. local brands cannot compete successfully with American brands
C. products suiting Chinese consumers’ needs bring more profits
D. consumers worldwide today are attracted by global brands
74. Why did Riskey have the Frito-Lay logo redesigned? ______
A. To suit changing tastes of young consumers.
B. To change the company’s long-held marketing image.
C. To promote the company’s strategy of globalization.
D. To compete with other American chip producers.
75. Frito-Lay’s executives claim that the promoting of American food in the international market ______.
A. won’t affect the eating habits of the local people
B. will be in the interest of the local people
C. will lead to economic imperialism
D. won’t spoil the taste of their chips
Guangzhou （Xinhua）——12 people were killed and 20 injured early yesterday morning when they jumped from a burning train car into the path of an oncoming goods train in Southern China. When No. 247 Wuchang——Guangzhou passenger train was passing the Dayaoshan Tunnel in Guangdong Province， South China at 00 ：17 yesterday， a fire caused by passengers' smoking broke out on No. 17 car. They wanted to extinguish fire. As the train stopped some frightened passengers jumped from windows. 12 people were crushed to death and 20 others injured by a northward passing goods train（No. 1766）。
1. In which direction did the passenger train travel？
A. Northward. B. Southward. C. Eastward. D. Westward.
2. When did the accident happen？
A. At 00：17 am. B. At 00：17 pm.
C. At seventeen past one. D. At seventeen to one.
3. Where did the accident happen？
A. In Wuchang. B. In Guangzhou.
C. In Hubei. D. In Guangdong.
4. What was the cause of the fire？
A. A heavy rain. B. High temperature. C. Carelessness. D. Fear.
More and more often we heard of people talking about Karaoke（卡拉OK）。 But what on earth it is about， still remains a question for many people. Karaoke is a sort of acoustic equipment which was invented in Japan around the middle of the 1970's. It means "a band without people" in Japanese. In fact， it is just a music tape without words. This equipment first appeared in some public houses and snack bars， and mainly for the customers to enjoy themselves. Most of the music in Karaoke was popular music. Therefore， at times， when anyone felt like it， he might sing songs to the accompaniment of the music that came from the equipment. Shortly after its invention， Karaoke was spread to the whole world. It was introduced to China and was welcomed by many people. Although you are not a good singer， or even sometimes you may sing out of tune， you can always enjoy yourself by singing Karaoke.
1. In this passage "band" means "group of persons ________."
A. who play games on the sports ground
B. who play music together
C. living in the same neighborhood
D. doing things together under a leader and with a common purpose
2. Karaoke is just a ______.
A. cassette tape with only music
B. cassette tape recorder
C. band from Japan
D. voice recording equipment
3. Karaoke was spread to the whole world ________.
A. as soon as it was invented
B. long before
C. not long after it was invented
D. before long
4. The main idea of this passage is ______.
A. all persons like to play Karaoke
B. to introduce Karaoke to the people
C. Karaoke is a wonderful equipment
D. Karaoke is used everywhere including snack bars
Mrs. Blake teaches English in a large school in the inner area of a big city on the west of coast. Even since she was a young girl,she has wanted to become a teacher. She has taught eight years now and hasn‘t changed her mind. After she graduated from high school， she went on to college. Four years later， she received her bachelor’s degree （B A） in English and her teaching certificate（证书）。 Then she went to teach in the secondary schools of her state. In the summers， Mrs. Blake takes more classes； she hopes to get a master‘s degree （M A）。 With an MA， she will receive a higher salary and if possible， she hopes to get a doctor’s degree as well. The school day at Mrs. Blake‘s high school， like that in many high schools in the United States， is divided into one hour each. Mrs. Blake must teach five of these periods. During her free period， which for her is from 2 to 3 P.M. ， Mrs. Blake must meet with parents， make out examinations， check assignments at all， Mrs. Blake works continuously from the time she arrives at school in the morning till the time she leaves for home late in the afternoon.
1. How long is it since Mrs. Blake graduated from middle school？
A. four years B. eight years C. twelve years d. twenty years
2. According to the article， which is the right order of the degrees a person can receive after going to university？
A. a doctor‘s degree – a bachelor’s degree – a master‘s degree
B. a bachelor’s degree – a master‘s degree – a doctor’s degree
C. a master‘s degree—a bachelor’s degree – a doctor‘s degree
D. a bachelor’s degree – a doctor‘s degree—a master’s degree
3. How many degrees has Mrs. Blake achieved so far？
A. one B. two C. three D. none
4. Which of the following sentences is not true？
A. Mrs. Blake teaches in the inner area of big city on the east of the United Sates
B. Mrs. Blake has turned her wish of becoming a teacher into reality.
C. Mrs. Blake is still studying in her holidays in order to get higher degrees.
D. The working hours in the school where Mrs. Blake works are similar to those of many other high schools in the states.
Plants are very important living things. Life could not go on if there were no plants. This is because plants can make food from air， water and sunlight. Animals and man cannot make food from air， water and sunlight. Animals get their food by eating plants and other animals. Therefore animals and man need plants in order to live. This is why we find that there are so many plants around us. If you look carefully at the plants around you， you will find that there are two kinds of plants： flowering plants and non-flowering plants. Flowering plants can make seeds. The seeds are protected by the fruits. Some fruits have one seed， some have two， three or four， and some have many seeds. But a few fruits have no seeds at all. An example of a fruit without seeds is the banana fruit. Most non-flowering plants do not grow from seeds. They grow from spores（胚芽）。 Spores are very small. Some spores are so small and light that they can float in the air. We may say that spores are quite the same as seeds. When these spores are all on wet and shady places， they usually grow into new plants.
1. The main idea of the first paragraph is that ______.
A. plants are important for life B. plants cannot grow without air
C. there are many plants in the world D. we can not live without water
2. Plants can make food from______.
A. flower， water and air B. water， sunlight and air
C. air， water and soil D. air， sun and light
3. What can we infer（推断）from the passage ？
A. Of all living things animals are most important
B. Spores are seeds
C. All fruits of flowering plants have seeds
D. Without plants， man will die out
4. This passage may be taken from______.
A. a medicine book B. a novel
C. a science magazine D. an experiment report
第三部分:阅读理解(共20小题;每小题2分,满分40分)
阅读下列短文，从每篇短文后所给各题的四个选项（A、B、C和D）中，选出最佳选项
Valencia is in the east part of Spain. It has a port on the sea， two miles away on the coast. It is the capital of a province that is also named Valencia. The city is a market centre for what is produced by the land around the city. Most of the city‘s money is made from farming. It is also a busy business city， with ships， railways， clothes and machine factories. Valencia has an old part with white buildings， coloured roofs， and narrow streets. The modern part has long， wide streets and new buildings. Valencia is well known for its parks and gardens. It has many old churches and museums. The university in the centre of the city was built in the 13th century. The city of Valencia has been known since the 2nd century. In the 8th century it was the capital of Spain. There is also an important city in Venezuela（委内瑞拉） named Valencia.
1.From the text， how many places have the name Valencia？
A. one B. two C. three D. four
2. What is the main difference between the two parts of Valencia？
A. The colour of the building B. The length of the streets
C. The age of the buildings D. The colour of the roofs
3. What is Valencia famous for？
A. Its seaport B. Its university
C. Its churches and museums D. Its parks and gardens
4. The main income of the city of Valencia is from its ______.
A. markets B. business C. factories D. farming