Ⅲ 阅读(共两节，满分40分）
第一节阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项；并在答题卡上将该
项涂黑。
Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair(天分) for self-promotion and because they have so much mopey to throw around. "It's very unfair," they say, "that this entrely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't the stop advertising and reduce the price of their goods? After all, it's the consumer who pays..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't creato mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only. purpose of advertising is to sell goods.Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know ahout.
Lots of people pretend that they never read advertisements,but this claim may be seriously doubted. It is hardly possible not to read advertisements these days.And what fun they often are,too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall while waiting for a train? A cheerful, witty advertisement makes such a difference to a dull wall.
we must not forget, either, that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not manage to my alive without this source of revence. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmers is due entirely to the money spent by advertisers. Just think what a newspapar would cost if we had to pay its full price!
Another thing we mustn't forget is the "small ads." which are in virtually every newspaper and magazine. Just about anything can be accomplished through these columns.For instance, you can find a job, buy or sell a house, announce a birth, marriage or death, I's the best advertisement for advertising there is!
41. What is main idea of this passage?
A. Advertisement
B. The benefits of advertisement
C. Advertisers perform a useful service to communities.
D.The costs of advertisement
42. The attitude of the author toward advertisers is_______.
A. appreciative B. trustworthy C. critical D. dissatisfactory
43. Why do the critics criticize advertisers?
A. Because advertisers often talk too proudly of themselves.
B. Because crifics think, advertisement is a"waste of money".
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
44. Which of the following is NOT true?
A. Advertisement makes contributions to our pockets and we may know everything.
B. Advertisements can be found everywhere in our life.
C. Good quality products don't need to be advertised.
D. Advertisement makes our life colourful.
45. What's the meaning of the underlined word "revenue" in the fourth paragraph?
A. Tax. B. Salary. C. Money. D. Living cost.
An epidemic (流行病) of the use of street-culture language broke out in some English exams, according to examiners.
A report said there were “a surprising number of small mistakes” in standard (标准) English. It asked teachers that they should prevent pupils from using "street language and text style", adding, “Most answers require formal expression of language.”
“Many concerns were expressed by examiners about basic errors, often appearing in the work of clearly able students,” the report continued.
It added that the use of street and text language “appeared with surprisingly regularity in the work of students who clearly desired a higher grade”.
“Most answers require formal expression but even when an informal style is appropriate--students should know the examination context and, in particular, should not use street language and text style.” it said.
There is rising concern about pupils’ writing skills, especially among boys. National test results for 11-year-old boys’ writing standards had fallen this year. Only 55 percent reached the level expected of an 1l-year-old by the time they left primary school, the results showed.
Many educationalists are now arguing that teachers should also think of ways of improving writing standards.
The report said spelling was “in general inconsistent (不一致)” and “variety of vocabulary and of sentence structure is often limited”. It went on, “Punctuation (标点符号) errors continue to be widespread.”
However, it added, “Some examiners felt that this year they had met an improvement in the whole structure of students' writing.”
What does the passage mainly talk about?
A. The street-culture language is being examined in English exams.
B. Street language is appearing in the standard English exams.
C. The English say no to the street-culture language in daily life.
D. What the street-culture language is in England.
The underlined word “appropriate” (in Paragraph 5) means “ _______”
A. comfortable B. possible C. acceptable D. valuable
What problems concerned examiners?
A. Small mistakes in spelling and punctuation,
B. Limited vocabulary of boy pupils.
C. Teachers teaching writing skills.
D. Poor sentence structure, and errors in spelling and standard English.
How does the author feel in writing this passage?
A. worried but positive B. worried and negative
C. concerned and sad D. warm and excited
According to the passage, which of the following statements is TRUE?
A. In English exams, most answers require informal expression of language.
B. When an informal style is correct, the students are allowed to use it.
C. Boys' writing skills are worse than those of girls in England.
D. There is no improvement in the whole structure of students' writing.
When we think of leadership, we often think of strength and power. But what are these really, and how do they operate?
Leadership today is not about forcing others to do things. If this is even possible, it is short-term, and tends to backfire. If you order someone to do something against their will, they may do it because they feel they must, but the anger they feel will do more harm in the long-term. They will also experience fear.
Fear causes the thinking brain to shut down, making the person unable to function at his or her best. If they associate you with this emotion of fear, they will become less functional around you, and you will have succeeded in not only shooting yourself in the foot, but possibly making a very good employee or partner unable to perform effectively. Fear has no place in leadership.
The way we influence people in a lasting way is by our own character, and our understanding and use of emotion. We can order someone to do something, which may be part of the work day; or we can employ them at the emotional level, so they became fully devoted to the projects and provide some of their own motivation (积极性). Today’s work place is all about relationships. Anyone works harder in a positive environment in which they’re recognized and valued as a human being as well as a worker. Everyone produces just a bit more for someone they like. Leaders understand the way things work. They know the pay check is not the single most motivating factor (因素) in the work life of most people.
The true strength of leadership is an inner strength that comes from the confidence of emotional intelligence---knowing your own emotions, and how to handle them, and those of others. Developing your emotional intelligence is the single best thing you can do if you want to develop your relationships with people around you, which is the key to the leadership skills.
The underlined phrase “shooting oneself in the foot” means _____ in this passage.
A. throw or walk in a specific direction or towards a specific objective
B. to grow forth (向前) from the ground
C. to move or pass suddenly or swiftly
D. to injure or harm one's own interests
An employee may have a feeling of fear in the work place when ___.
A. he cannot work at his best B. he is forced to do things
C. he feels his brain shut down D. he thinks of his work as too heavy
Which of the following is TRUE according to the passage?
A. People tend to associate leadership with fear.
B. Working conditions affect people’s physical health.
C. Smart people are more functional in the work place.
D. Good relationship is the key to business success.
To positively influence employees, a leader should first of all ____.
A. develop his own personality B. provide better suggestions
C. give his employees a pay raise D. hide his own emotion of fear
Good leadership is mainly seen in a leader’s ability to_____.
A. provide a variety of project for employees
B. help raise employees’ living standards
C. deal wisely with employees’ emotions
D. give employees’ specific instructions（指导）
Standard English is the formal（正式的）English that you need to use when you write in coursework or in the exam. Standard English is the form of English you learn in school. All written English should be standard—that means it should be clear enough for anyone in Britain to understand it. Standard English developed as the main form of printed English in the 15th Century. At the time, every region of Britain used to spell words differently, but printers needed a fixed spelling. Printers like Caxton chose the East Midlands dialect form which was used in London and the South East. Soon Standard English replaced（取代）all written dialect forms – the other forms of English spoken around the country. It also replaced French and Latin in law and in academic（学术的） work. In the 18th Century, people wrote dictionaries and grammar books which standardized spelling — Dr Johnson’s Dictionary of 1755 fixed many of the spellings we still use today. All written English should be Standard English — any grammar rules you learn are for Standard English and you will definitely need to learn them to avoid making mistakes in your work. The rules of Standard English mean using the correct forms of words with the correct spellings.
Avoid slang words（俚语）—words that your teachers or friends wouldn’t understand. You’ll lose marks if the examiners can’t understand what you say or write. Don’t use dialect words. Every region has words or phrases that are only used there. Don’t use them in your coursework, because you won’t be understood. Make sure you revise grammar and punctuation（标点）you have learned, and learn the list of commonly misspelled words you have made. Clichés are ideas or sayings which have been used so often that they’ve become boring and unoriginal. Phrases like, “As good as it gets” “At the end of the day” “In the fullness of time” are all clichés. So are images like, “as fierce as a lion” “as cunning as a fox”. If you use them you will sound boring and unimaginative— that could mean you lose marks for writing and speaking style. So avoid clichés.
What three things do you have to think about when using English?
a. no slang word or dialect b. no grammar and spelling mistake. c. no phrase
d. no cliché e. no punctuation
A. abc. B. bcd. C. abd D.. ade.
What is standard English?
A. the English spoken by British people.
B. the English spoken by American people.
C. the English spoken by British people in 15th Century.
D. the English used in London.
What is the cliché according to the passage?
A. the English full of slang words.
B. the long phrases which are used often.
C. the boring ideas or sayings because of being used often.
D. all the English which is used outside of London and the southeast of Britain.
Why do we need to use Standard English?
A. Because no one can understand dialect words.
B. Because local dialect belongs to certain region, not every one can understand it.
C. Because there are many kinds of English in the world, we need Standard English to make communication easier.
D. Because standard English has been used for a long time.
Which statement is true?
A. All the spoken English should be Standard English.
B. Written English should be formal and standard.
C. Standard English means people should use the words from Dr Johnson’s Dictionary.
D. Standard English replaced all written dialect forms in the 18th century.
第三部分：阅读（共两节，满分50分）
第一节：阅读下面短文，从每题所给的A、B、C、D四个选项中，选出最佳选项，并把答案写在答题卷上。（共20小题，每小题2分，满分40分）
Early in the 16th century men were trying to reach Asia by traveling west from Europe. In order to find Asia they had to find a way past South America. The man who finally found the way from the Atlantic Ocean to the Pacific was Ferdinand Magellan (麦哲伦). Magellan sailed from Seville in August, 1519 with five ships and about 280 men. Fourteen months later, after spending the cold winter on the coast of Patagonia, he discovered the channel which is now called Magellan Strait (海峡). In November, 1520, after many months of dangers from rocks and storms, the three remaining ships entered the ocean on the other side of South America. They then continued, hoping to reach Asia. But they did not see any land until they reached the islands off the coast of Asia. Before they arrived at these islands, later known as the Philippines (菲律宾), men were dying of starvation (饥饿). While they were staying in the Philippines, Magellan was killed in battle. The remaining officers then had to get back to Spain. They decided to sail round Africa. After many difficulties, one ship with eighteen men sailed into Seville three years after leaving. They were all that remained of Magellan’s expedition. However, their achievement was great. They were the first men to sail round the world.
1．The purpose of Magellan’s expedition was to ________.
A. find a seaway from the Atlantic to the Pacific B. sail round the world
C. carry men to Philippines D. make a voyage to Asia
2．How long did Magellan and his sailors spend before they reach Magellan Strait?
A. 280 B. 1519 C. 1520 D. Fourteen months
3．Which of the following is NOT mentioned in the passage concerning the expedition?
A. Cold winter in Patagonia. B. Lack of equipment.
C. The death of Magellan. D. Dangers from rocks and storms.
4．The number of the ships lost on the whole expedition was ________.
A. two B. three C. four D. five
5．The best title for this passage is ________.
A. The First Expedition to sail round the world
B. The Most Dangerous Expedition
C. The Discovery of the Philippines
D. The Discovery of Magellan’s Strait
第二节：信息匹配（共5小题；每小题2分，满分10分）
请阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
以下是有关博物馆、音乐厅、剧院、大学等的信息：
| A．National Museums and Galleries on Merseyside represents the full collection of museums and galleries in the city and offers the Eight Pass for a small fee, this enables the visitor a year's unlimited visits to all eight establishments. |
| B．Although it is mainly associated with classical music, the Philharmonic Hall has branched out into popular music and the varied programme now includes country, rock, jazz and pop concerts; similar acts can be seen at the Empire. There is also the Picket on Hardman Street, and The Life Cafe on Bold Street also has live music, including the occasional big name wanting to play in a smaller venue. |
| C．London Theatre may be separated into three parts. One section encompasses the sophisticated end of the theatre spectrum- plenty of Shakespeare and excellent modern plays. There are also the 'West End' shows- this refers to the big productions, not to where they're located. There are many big-production plays and operas that make for a great evening out. |
| D．Humanities College will set targets in three humanities-based specialist subjects. Applicants must choose a minimum of one key subject from history, geography or English. They will choose two other subjects from the following: religious education, citizenship, classics, English, history and geography. |
E. Dance performances tend to center on Sadler's Wells theater, where contemporary dance, ballet and opera can all be found. The Royal Festival Hall and the Barbican Centre also house excellent productions, and the ICA is a mecca for experimental dance.
F. Sefton college is the leading specialist catering training centre in the education sector. Everyday we offer healthy, innovation and exciting menus, which meet the government standards. We have provided catering and cleaning services to Saint Francis Xaviers College and the whole Liverpool for many years and recently won the contract to supply catering to Manchester. So join us, you will get lot of practice.
以下是与广告相关的五个年青人，请匹配与他们各自可能去的地方。
56. Jon Murphy: I have worked for six months in California and have been to places as far as Bangkok, Australia, Canada and throughout Europe. Working with the communities is fantastic.
57. James Barton: I suppose I was born with a love of music. Everyday, I listen to music for at least two hours and music bands are my favourite.
58. Jane Lake: I was at university studying Religious Studies and English. And now my area of practice is painting and drawing.
59. Dave Kirby: I met my great friend Andrew Schofield and it was probably he who introduced me to the theatre and plays.
60. Gary Birkett: Being a chef involves a lot of work. Not only do you have to cook but you learn about stock control, sourcing quality food, compiling rosters and creating attractive and exciting menus.