You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance. The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price | B.be heard by people around |
C.be admired by other shoppers | D.decide on buying the sweater |
Lorenzo Bertolla is __________.
A.a very popular male singer | B.an advertising agency |
C.a clothing company in Rome | D.the brand name of a sweater |
Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company. |
B.The MTV generation tend to be more easily influenced by ads. |
C.Traditional advertising is becoming less effective because it's too direct. |
D.Undercover marketing will surely be banned soon by the government. |
Which of the following would be the best title for the text?
A.Two Attractive Shoppers | B.Lorenzo Bertolla Sweaters |
C.Ways of Advertising | D.Undercover Marketing |
I am untraditional. I like the different gift that nobody else would think
of to give. I hardly know what to get this year, however. I have given this a lot of thought because I just didn’t have a perfect gift this year for Father’s Day. As a daughter, I came up with some nice possibilities and wanted to share them with others.
Weekend stay at a favorite place. Maybe two nights in a motel(汽车旅馆) would be nice for him. He and his dear could get away for an entire weekend and would not have to worry about the room and board. It would show some thought and generosity. It might be rather expensive and out of the question for some of us, but for others it may be within price range.
Concert tickets. If your dad has a favorite musician or band he would like to see, what an opportunity! He would enjoy himself and what a gift! The entire time at the concert he would be thinking of you and what a great gift! In most cases, they would spend their money on the family or something else.
Designer clothes for the summer. Get his sizes. A lot of men will not shop for themselves. Find out his favorite colors and brand names. Let your dad add some handsome clothes to his summer wardrobe.
Gift basket of his favorite food. Whatever he likes to eat, get him a decorative gift basket of his favorite stuff. Add a bit of coffee or tea. Summer sausage, shrimp, or sushi(寿司)? Chinese, Italian, German, or none of the above! You know him pretty well, so surprise him with delicious food and watch him gladly receive it. If you are short of cash, cook a meal yourself!
60. From the first paragraph we can know that the author _____.
A. has got a suitable gift for her father
B. has prepared different gifts for her father
C. will be away from home on Father’s Day.
D. wants to get a special gift for her father
61. The author recommends buying concert tickets probably because _____.
A. all people should learn to appreciate music
B. adults are careful with money and seldom go to concert.
C. it will bring adults back to their childhood
D. most people are fond of going to concerts.
62. If you don’t have money, you’d better _____.
A. get away from home with your father
B. buy some clothes for your father
C. give your father a decorative gift basket
D. prepare a dinner for your father at home.
63. What is the main idea of the passage?
A. It is difficult to choose a gift for Dad.
B. There are some good suggestions for Father’s Day.
C. The author has difficulty pleasing her father.
D. The author’s father will be unhappy if he can’t receive gifts.
第三部:阅读理解(共两节,满分40分)
第一节:阅读短文(共15小题,每小题2分,满分30分)
About 4 years ago, as a newly appointed general manager for a chemical plant near Toronto, I was faced with several leadership challenges. When I was first appointed as acting general manager, the plant was not even covering its costs and I was told that it would either be turned around or else!
I met with all employees and explained the severity(严峻)of the situation and that we would all need to do what we could to increse sales and improve performance or reduce operating expenses. They all appreciated my honesty although they were very nervous about their futures.
I then started working with each department head to determine how I could support their efforts. At first, they thought that I was looking to fix the blame for inefficiencies(无效率), but over time, they realized that I only wanted to help them find solutions.
They learned to trust me; as when things sometimes went poorly, I told my boss that I was the person in charge rather than pointing my finger at one of my members of staff. When we gained new busuness and it directly improved our bottom line, I praised the efforts of the entire team.
The plant workers became more and more motivated and now they all seem to really enjoy their jobs and I feel honored to be their leader. Do we still have challenges? Yes, but the strength of the team is such that we all pull toghter to face them “as one”, kind of like a family facing life’s ups and downs.
56. When the author bacame the general manager, the plant _____.
A. could only make ends meet
B. had a strong management team
C. was really in bad situation
D. was planning to enter other fields
57. When the author came to the plant the firs time, he impressed the employees with his _____.
A. practical attitude B. Intelligence C. diligenceD. politeness
58. Every time things didn’t go well, the author would _____.
A. take the blame himself
B. ask his staff to take responsibility
C. get very depressed
D. think of ways to increase sales.
59. The passage offers a good example of _____.
A. being a good employee
B. being a good leader
C. reducing operating expenses
D. The importance of honesty.
Ever since the first skyscraper(摩天大楼) was built in Chicago in 1883, more and more buildings that reach for the skies have been constructed in the large cities of the world.
For many years, the Empire State Building in New York City was the tallest building in the world. It was 1250 feet high when it was opened in 1931. Then in 1951 a TV transmission⑨ tower was added for radio and television broadcasts. This tower added 222 feet to its height.
Soon other skyscrapers were built. The World Trade Center in New York, 1350 feet high, and Chicago’s Sears Tower, 1450 feet high. No one can say how much higher skyscrapers will go in the future.
Early skyscrapers were built with thick heavy walls of solid brick, stone, or concrete. Now the new skyscrapers are built with a steel framework⑩ that supports the weight of the building. The solid walls are no longer needed, and the framework makes it possible to build to greater heights.
Built at first mainly for offices and shops, some skyscrapers are now becoming homes for people who want to live in the center of the city. The 100-story John Hancock Center, a Chicago skyscraper that opened in 1970, is an example. Between the first and 43rd floor, there are offices and shops. There is a swimming pool on the 44th floor. From the 45th floor to the 92nd there are apartments. The people who live in these apartments can look down on the clouds instead of up at them.
67.What happened to the Empire State Building in 1951?
A. It was no longer the tallest building in the world.
B. A tower was added to it, which increased its height.
C. It was transformed into a radio and television broadcasting station.
D. It provided homes for people who wanted to live in the city center.
68.We cannot know how much taller skyscrapers will become in the future because _______________.
A. a TV transmission tower can be added
B. solid walls of brick, stone or concrete are no longer needed
C. the steel framework makes it possible to build to greater heights
D. some skyscrapers are now becoming homes
69.Originally, skyscrapers were built as _______________.
A. business centers and offices
B. radio and television broadcasting stations
C. apartment complexes
D. apartment and shops
70.How do people benefit from living in the John Hancock Center?
A. They can enjoy looking at the clouds above the building.
B. They have all the city center facilities nearby.
C. They can use the swimming pool on the top of the building.
D. They can work at offices inside the building.
Marilyn Monroe was certainly one of the most famous actresses of the twentieth century.She was known as the “Blonde Bombshell” and the “Sex Goddess of the Silver Screen”.However,surprisingly,this famous actress never won any major acting awards throughout her 15year career in the movies.Critics(评论家) may not have thought highly of her acting ability,but the huge number of her fans flocking to see her movies propelled(推进) her to fame and fortune.
Being a teenager,she found a job in a parachute packing factory during World War Ⅱ.A picture of young Ms Mortenson in a magazine led her into modelling.Hoping to move from modelling into acting,the young woman began trying out for acting jobs with several movie studios in Hollywood.She finally got a oneyear contract(合同)with Twentieth Century-Fox.However,Ms Monroe’s career as an actress did not start well.She was given small parts in several films which did not do very well at the box office,and the studio decided to drop her contract.With no money and no work,the actress agreed to let a photographer take pictures without any clothes on for a calendar,for which she was paid $50.
In 1951,with the help of a friend,Ms Monroe got a sevenyear contract with the same studio again.The studio began putting the actress in movies playing a “dumb blonde”and Ms Monroe became a hit.After playing “dumb blonde” in six more movies,she got her first lead role in the movie Niagara in 1953,which did well in box office.She proved that she could sing and dance in her own sexy way in movies like Gentlemen Prefer Blondes and How to Marry a Millionaire.She also showed that she could perform as a comic actress.
While her movie career went on well,her private life was not quite a successful.She had got married for three times,but all her marriage didn’t last long.Probably due to her addiction to alcohol and sleeping pills,she was difficult to work with and was fired.Two months later,she was found dead from an overdose.
63.How long did she stay in the field of the movie?
A.5 years. B.15 years. C.10 years D.20 years.
64.What did Ms Monroe do before she became an actress?
A.She made a calendar. B.She worked in a factory.
C.She designed clothes. D.All of the above.
65..In which movie did Ms Monroe have her first staring role?
A.Niagara. B.How to Marry a Millionaire.
C.Gentlemen Prefer Blondes. D.Some Like It Hot.
66.We can infer from the passage that .
A.what she was after were fame and fortune
B.what she liked most were alcohol and sleeping pills
C.she couldn’t get on well with others
D.she didn’t feel happy in spite of her fame and fortune
BUS SERVICE
New York City — Brennan, New Jersey
(Trip time: 30 minutes each way )
Timetable
●Buses leave the Railway Station, New York 7:00 a.m. and every half-hour thereafter(此后) until 11:30 p.m. (7 days a week).
●Buses leave Brennan Station 20 minutes before and after every hour from 6:20 a.m. to 10:40 p.m. (7 days a week ).
●Evening rush hours(5:00 p.m. to 7:00 p.m.) buses leave the Railway Station, New York every 15 minutes (Monday — Friday).
●Holidays: buses leave every hour on the hour time, each direction.
All tickets must be bought at Window 12, the Railway Station, New York, or at the Brennan Station Window before boarding buses.
60. What time does a bus leave New York for Brennan every Thursday?
A. 10:20 a.m. B. 6:30 a.m. C. 6:45 p.m. D. 4:40 p.m.
61. Which is the latest bus you should take from Brennan if you have to arrive at the Railway Station, New York before 4:00 p. m. on Monday?
A. The 3:20 p. m bus B. the 3:00 p. m bus
C. The 3:30 p. m bus D. The 3:40 p. m bus
62. What time does a bus leave Brennan for New York on Christmas Day
A. 1:00 p. m B. 9:40 a. m C. 3:15 p. m D. 8:30 a. m