Noonereallyknowshowandwhypeopl-优题课

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
Who is to blame for the tragedy of Changchun infant according to the passage?

A．The baby’s father	B．Buick and Hyundai dealership
C．Weibo	D．Not clear

Which of the following statements is correct?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

What does the underlined word – “despicable” in paragraph 4 mean?

A．Immoral

B．Important

C．Distinguished

D．Considerable

The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

In the last paragraph, the author encourages people _____________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
1
Home can be a great place for children to study. It’s important to provide a workspace of their own where they can read books or just write a letter to their friends.
● Location （位置）
2Kitchen and dining room are not so well suite for regular study. since books and pens get in the way of the day-to-day uses of those areas. Set up a place where a child can settle in and leave papers and pens at band without having to clear everything away each night. For a child that likes being alone, set aside a corner of his bedroom, but keep it separate from things like games, music and other hobbies not related to studying.
● Keeping Things in Order
Parents should encourage their child to spread out, but to leave it neat and orderly when he isn’t using his workspace. Ownership is very important for self-respect 3 The workplace should be personal, but not another part of the playroom.
●4
Encourage the whole family to help build a supportive environment that children need for success in school. Give them a good example of how to deal with problems, how to manage time and get things done in the right way. 5Study will be more enjoyable and effective when supported by the whole family

A．Attitude Is Everything.

B．Bring Organization into Your Home.

C．Here are several ways to choose a location.

D．Building a Good Home Learning Environment.

E. Hold a can-do attitude and your child will follow your example.
F. Setting up a space in a common area of your home can be a good idea for children.
G. A child who learns to organize his spare will carry organization into every corner of his life.

When a dirty and untidy orange cat showed up in the prison yard，I was one of the first to go out there and pet it．I hadn’t touched a cat or a dog in over 20 years．I spent at least 20 minutes，knelt down behind the kitchen as the cat rolled around，relaxed．What he was expressing outwardly, I was feeling inwardly．It was an amazing bit of grace to feel him under my hand and note that I was reaching a life or another creature with something as simple as my care．
Over the next few days，there were other prisoners responding to the cat．Every yard period，a group of prisoners gathered there．They stood around talking and taking turns petting the cat．These were guys you wouldn’t usually find talking to each other．Several times I saw an officer in the group，not chasing people away, but just watching and seeming to enjoy along with the prisoners．Bowls of milk and water appeared along with bread, wisely placed under the edge of the dustbin to keep the birds from getting it．
The cat was obviously homeless and in pretty bad shape．People said that the cat came to the right place．He's getting treated like a king．This was true．but as 1 watched 1 was also thinking about what the cat was doing for us．There was a lot of talk about what's wrong with prisons in America．We need more programs．We need more psychologists or treatment of various kinds．Some may even talk about making prisons more kind．But I think what we really need is a chance to practise our own kindness．Not receive it，but give it．After more than two decades here，I know kindness is not a value that's encouraged．It's often seen as a weakness．
Instead，the culture encourages keeping your head down，minding your own business，and never letting yourself be weak．
The cat did my heart good to see the effect he had on me and the men here．By simply saying，”I need some help here”，he did something important for us．He needed us．And we needed to be needed．I believe we all do．
From the passage，we can learn that the author was．

A．an animal protector	B．the cat owner
C．a prison officer	D．a prisoner

Which of the following statements is true?

A．The cat was dirty because it was kept in prison．

B．The officer in the prison enjoyed petting the cat．

C．The prisoners prepared food for both the cat and birds．

D．The author realized the importance of practising kindness．

We can infer from the third paragraph that．

A．showing love to others can make prisoners strong

B．the American prison culture will be improved

C．the author is not content with the prison culture

D．caring for others is encouraged in American prisons

What is the best title for the passage?

A．Caring Makes Us Human．	B．Prison Culture is Important．
C．Animals Need Care．	D．Everyone Needs to be Cared for．

In this age of Internet chat, videogames and reality television, there is no shortage of mindless activities to keep a child occupied. Yet, despite the competition, my 8-year-old daughter Rebecca wants to spend her leisure time writing short stories. She wants to enter one of her stories into a writing contest, a competition she won last year.
As a writer I know about winning contest, and about losing them. I know what it is like to work hard on a story only to receive a rejection slip from the publisher. I also know the pressures of trying to live up to a reputation created by previous victories. What if she doesn’t win the contest again? That’s the strange thing about being a parent. So many of our own past scars and dashed hopes can surface.
A revelation（启示）came last week when I asked her, “Don’t you want to win again?” “No,” she replied, “I just want to tell the story of an angel going to first grade.”
I had just spent weeks correcting her stories as she spontaneously（自发地）told them. Telling myself that I was merely an experienced writer guiding the young writer across the hall, I offered suggestions for characters, conflicts and endings for her tales. The story about a fearful angel starting first trade was quickly “guided” by me into the tale of a little girl with a wild imagination taking her fist music lesson. I had turned her contest into my contest without even realizing it.
Staying back and giving kids space to grow is not as easy as it looks. Because I know very little about farm animals who use tools or angels who go to first grade, I had to accept the fact that I was co-opting（借用）my daughter’s experience.
While stepping back was difficult for me, it was certainly a good first step that I will quickly follow with more steps, putting myself far enough away to give her room but close enough to help if asked. All the while I will be reminding myself that children need room to experiment, grow and find their own voices.
What do we learn from the first paragraph?

A．Many children find lots of fun in mindless activities.

B．Rebecca is much too occupied to enjoy her leisure time.

C．Rebecca collects online materials for her writing.

D．Rebecca is different from any other child of her age.

What was the author's writing experience?

A．She did not quite live up to her reputation as a writer.

B．Her way to success was full of pains and frustrations.

C．She was constantly under pressure of writing more.

D．Most of her stories had been rejected by publishers.

Why did Rebecca want to enter this year's writing contest?

A．She possessed real talent for writing.

B．She wanted to win.

C．She wanted to share her stories with readers.

D．She had won a prize already.

Ever since news of widespread food recalls caused by a carcinogenic dye broke, there has been confusion（混淆） over possible links to the country of the same name, but Sudan officials say there is no connection whatever．
Sudan 1 is a red industrial dye（颜料） that has been found in some chilli powder, but was banned in food products across the European Union (EU) in July 2003．
Since the ban was put in place, EU officials have been trying to remove some food products from the shelves．So far 580 products have been recalled．
Last week Sudan’s Embassy in the United Kingdom asked the Food Standards Agency (FSA) for clarification(澄清) of the origin of the dye’s name．
Omaima Mahmoud Al Sharief, a press official at Sudan’s Embassy in China, explained the purpose of the inquiry was to clear up any misunderstanding over links between the country and the poisonous dye．
　　"We want to keep an eye on every detail and avoid any misunderstanding there," she said．"Our embassy to Britain asked them how the dye got that name and whether the dye had something to do with our country．But they told us there was no relationship．"
The FSA, an independent food security watchdog in Britain, received a letter from the Sudanese embassy last week．
　"They asked us why the dye is named Sudan, however, we also do not know how it got the name," she said．"People found the dye in 1883 and gave it the name．Nobody knows the reason, and we cannot give any explanation before we find out．"
Sudan dyes, which include Sudan 1 to 4, are red dyesused for colouring oils, waxes, petrol, and shoe and floor polishes．They are classified as carcinogens by the International Agency for Research on Cancer．
What does the underlined word “carcinogenic” mean in paragraph one?

A．Causing cancer．	B．Having side effect．
C．Containing poison．	D．Poisonous．

How did the Sudan 1 get its name?

A．The dye is often produced in Sudan．

B．The dye has something to do with the country named Sudan．

C．Nobody is sure of the origin of the name．

D．Many foods produced in Sudan contain the dye．

We can infer from the passage that．

A．the Sudan government is paying much attention to the food safety

B．Sudan 1 is often used to be added to the food

C．people didn’t realize the danger of Sudan1 until 2003

D．many food shops will be closed down

Which of the following is the best title?

A．Keep away from Sudan1

B．No Sudan 1 dye links to the country

C．How Sudan1 dye got its name?

D．Pay attention to the food safety