Thesummerholidaysareuponusagai-优题课

More and more corporations are taking an interest in corporate social responsibility (CSR). CSR is made up of three broad layers. The most basic is traditional corporate charity work. Companies typically spend about 1% of pre-tax profits on worthy projects. But many feel that simply writing cheques to charities is no longer enough. In some companies, shareholders want to know that their money is being put to good use, and employees want to be actively involved in good works.
Money alone is not the answer when companies come under attack for their behavior. Hence the second layer of CSR, which is a branch of risk management. Starting in the 1980s, with environmental disasters such as the explosion at Bhopal and the Exxon Valdez oil spill, industry after industry has suffered blows to its reputation.
So, companies often responded by trying to manage the risks. They talk to non-governmental organisations (NGOs) and to governments, create codes of conduct（行为准则) and devote themselves to more transparency（透明）in their operations. Increasingly, too. they, along with their competitors, set common rules to spread risks.
All this is largely defensive, but there are also opportunities for those that get ahead of the game. The emphasis on opportunity is the third layer of CSR: the idea that it can help to create value. If approached in a strategic way, CSR could become part of a company's competitive advantage. That is just the sort of thing chief executives like to hear. The idea of "doing well by doing good" has become popular.
Nevertheless, the business of trying to be good is bringing difficult questions to executives. Can you measure CSR performance? Should you be cooperating with NGOs and you're your competitors? Is there any really competitive advantage to be had from a green strategy?
Corporate social responsibility is now seen as a mainstream. Big companies want to tell the world about their good citizenship with their devotion to social responsibilities. Done badly, CSR is often just window-dressing and can be positively harmful. Done well, though, it is not some separate activity that companies do on the side, a corner of corporate life reserved for virtue（美德）：it is just good business.
(Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS)

1．	Bothin some companies find it no longer enough to simply donate money to charities.

2．	Give one example of the defensive measures of risk management according to the passage.

3．	With the emphasis on opportunity, the third layer of CSR is meant to.

4．	According to the passage, "good business" (paragraph 6) means that corporationswhile making profits.

If you could be anybody in the world, who would it be? Your neighbour or a super star? A few people have experienced what it might be like to step into the skin of another person, thanks to an unusual virtual reality（虚拟现实）device. Rikke Wahl, an actress, model and artist, was one of the participants in a body swapping experiment at the Be Another lab, a project developed by a group of artists based in Barcelona. She swapped with her partner, an actor, using a machine called The Machine to Be Another and temporarily became a man. "As I looked down, I saw my whole body as a man, dressed in my partner's pants," she said. "That's the picture I remember best."
The set-up is relatively simple. Both users wear a virtual reality headset with a camera on the top. The video from each camera is sent to the other person, so what you see is the exact view of your partner. If she moves her arm, you see it. If you move your arm, she sees it.
To get used to seeing another person's body without actually having control of it, participants start by raising their arms and legs very slowly, so that the other can follow along. Eventually, this kind of slow synchronised（同步的）movement becomes comfortable, and participants really start to feel as though they are living in another person's body.
Using such technology promises to alter people's behaviour afterwards-potentially for the better. Studies have shown that virtual reality can be effective in fighting racism-the bias（偏见）that humans have against those who don't look or sound like them. Researchers at the University of Barcelona gave people a questionnaire called the Implicit Association Test, which measures the strength of people's associations between, for instance, black people and adjectives such as good, bad, athletic or awkward. Then they asked them to control the body of a dark skinned digital character using virtual reality glasses, before taking the test again. This time, the participants' bias scores were lower. The idea is that once you've "put yourself in another's shoes" you're less likely to think ill of them, because your brain has internalised the feeling of being that person.
The creators of The Machine to Be Another hope to achieve a similar result. "At the end of body swapping, people feel like holding each other in their arms," says Arthur Pointeau, a programmer with the project. "It's a really nice way to have this kind of experience. I would really, really recommend it to everyone."
The word "swapping" (paragraph 1) is closest in meaning to______.

A．building

B．exchanging

C．controlling

D．transplanting

We can infer from the experiment at the Be Another lab that______.

A．our feelings are related to our bodily experience

B．we can learn to take control of other people's bodies

C．participants will live more passionately after the experiment

D．The Machine to Be Another can help people change their sexes

In the Implicit Association Test, before the participants used virtual reality glasses to control a dark skinned digital character, ______.

A．they fought strongly against racism

B．they scored lower on the test for racism

C．they changed their behaviour dramatically

D．they were more biased against those unlike them

It can be concluded from the passage that______.

A．technology helps people realize their dreams

B．our biases could be eliminated through experiments

C．virtual reality helps promote understanding among people

D．our points of view about others need changing constantly

Let's say you want to hit the gym more regularly this year. How do you make that happen? Consider putting the habit loop to use.

Here's how it works:

A habit is a 3-step process. First, there's a cue, something that tells your brain to operate automatically. Then there's a routine. And finally, a reward, which helps your brain learn to desire the behavior. It's what you can use to create-or break-habits of your own.

Here's how to apply it:

Choose a cue, like leaving your running shoes by the door, then pick. a reward-say, a piece of chocolate when you get home from the gym. That way, the cue and the reward become interconnected. Finally, when you see the shoes, your brain will start longing for the reward, which will make it easier to work out day after day. The best part? In a couple of weeks, you won't need the chocolate at all. Your brain will come to see the workout itself as the reward. Which is the whole point, right?

1．

Which of the following best fits in the box with a "?" in THE HABIT LOOP?

A．	Pick a new cue.	B．	Form a new habit.
C．	Choose a new reward.	D．	Design a new resolution.

2．

According to THE HABIT LOOP, you can stick to your plan most effectively by.

A．	changing the routine	B．	trying it for a week
C．	adjusting your goal	D．	writing it down

3．

What's the purpose of putting the habit loop to use?

A．	To test out different kinds of cues.
B．	To do something as a habit even without rewards.
C．	To work out the best New Year's resolution.
D．	To motivate yourself with satisfactory rewards.

4．

"This year when I see the Harry Potter poster, I will read 30 pages of an English novel or an English newspaper in order to watch TV for half an hour." What is the cue in this resolution?

A．	The Harry Potter poster.
B．	Reading 30 pages of an English novel.
C．	An English newspaper.
D．	Watching TV for half an hour.

Most people agree that honesty is a good thing. But does Mother Nature agree? Animals can't talk, but can they lie in other ways? Can they lie with their bodies and behavior? Animal experts may not call it lying, but they do agree that many animals, from birds to chimpanzees, behave dishonestly to fool other animals. Why? Dishonesty often helps them survive.

Many kinds of birds are very successful at fooling other animals. For example, a bird called the plover sometimes pretends to be hurt in order to protect its young. When a predator（猎食动物）gets close to its nest, the plover leads the predator away from the nest. How? It pretends to have a broken wing. The predator follows the "hurt" adult, leaving the baby birds safe in the nest.
Another kind of bird, the scrub jay, buries its food so it always has something to eat. Scrub jays are also thieves. They watch where others bury their food and steal it. But clever scrub jays seem to know when a thief is watching them. So they go back later, unbury the food, and bury it again somewhere else.
Birds called cuckoos have found a way to have babies without doing much work. How? They don't make nests. Instead, they get into other birds' nests secretly. Then they lay their eggs and fly away. When the baby birds come out, their adoptive parents feed them.
Chimpanzees, or chimps, can also be sneaky. After a fight, the losing chimp will give its hand to the other. When the winning chimp puts out its hand, too, the chimps are friendly again. But an animal expert once saw a losing chimp take the winner's hand and start fighting again.
Chimps are sneaky in other ways, too. When chimps find food that they love, such as bananas, it is natural for them to cry out. Then other chimps come running. But some clever chimps learn to cry very softly when they find food. That way, other chimps don't hear them, and they don't need to share their food.
As children, many of us learn the saying "You can't fool Mother Nature." But maybe you can't trust her, either.
A plover protects its young from a predator by______.

A．getting closer to its young

B．driving away the adult predator

C．leaving its young in another nest

D．pretending to be injured

By "Chimpanzees, or chimps, can also be sneaky" (paragraph 5), the author means______.

A．chimps are ready to attack others

B．chimps are sometimes dishonest

C．chimps are jealous of the winners

D．chimps can be selfish too

Which of the following is true according to the passage?

A．Some chimps lower their cry to keep food away from others.

B．The losing chimp won the fight by taking the winner's hand.

C．Cuckoos fool their adoptive parents by making no nests.

D．Some clever scrub jays often steal their food back.

Which of the following might be the best title of the passage?

A．Do animals lie?

B．Does Mother Nature fool animals?

C．How do animals learn to lie?

D．How does honesty help animals survive?

The kids in this village wear dirty, ragged clothes. They sleep beside cows and sheep in huts made of sticks and mud. They have no school. Yet they all can chant the English alphabet, and some can make words.
The key to their success: 20 tablet computers(平板电脑) dropped off in their Ethiopian village in February by a U.S. group called One Laptop Per Child.
The goal is to find out whether kids using today's new technology can teach themselves to read in places where no schools or teachers exist. The Massachusetts Institute of Technology researchers analyzing the project data say they're already amazed. "What I think has already happened is that the kids have already learned more than they would have in one year of kindergarten," said Matt Keller, who runs the Ethiopia program.
The fastest learner-and the first to turn on one of the tablets-is 8-year-old Kelbesa Negusse. The device's camera was disabled to save memory, yet within weeks Kelbesa had figured out its workings and made the camera work. He called himself a lion, a marker of accomplishment in Ethiopia.
With his tablet, Kelbasa rearranged the letters HSROE into one of the many English animal names he knows. Then he spelled words on his own. "Seven months ago he didn't know any English. That's unbelievable," said Keller.
The project aims to get kids to a stage called "deep reading," where they can read to learn. It won't be in Amharic, Ethiopia's first language, but in English, which is widely seen as the ticket to higher paying jobs.

1．

How does the Ethiopia program benefit the kids in the village?

A．	It trains teachers for them.
B．	It contributes to their self-study.
C．	It helps raise their living standards.
D．	It provides funds for building schools.

2．

What can we infer from Keller's words in Paragraph 3?

A．	They need more time to analyze data.
B．	More children are needed for the research.
C．	He is confident about the future of the project.
D．	The research should be carried out in kindergartens.

3．

It amazed Keller that with the tablet Kelbesa could

A．	learn English words quickly.
B．	draw pictures of animals.
C．	write letters to researchers.
D．	make phone calls to his friends.

4．

What is the aim of the project?

A．	To offer Ethiopians higher paying jobs.
B．	To make Amharic widely used in the world.
C．	To help Ethiopian kids read to learn in English.
D．	To assist Ethiopians in learning their first language.

A．Peterborough Museum	B．Houghton Mill
C．Saxon Youth Club	D．Farmland Museum

A．Playing farmland games．	B．Watching a new play．
C．Competing in spots activities．	D．Visiting the dinosaur exhibition．

A．One activity．	B．Two activities．
C．Three activities．	D．Four activities．