Human needs seem endless. When a hungry man gets a meal, he begins to think about an overcoat, when a manager gets a new sports car, a big house and pleasure boats dance into view.
The many needs of mankind might be regarded as making up several levels. When there is money enough to satisfy one level of needs, another level appears.
The first and most basic level of needs involves food. Once this level is satisfied, the second level of needs, clothing and some sort of shelter, appears. By the end of World War Ⅱ, these needs were satisfied for a great majority of Americans. Then a third level appeared. It included such items as automobiles and new houses.
By 1957 or 1958 this third level of needs was fairly well satisfied. Then, in the late 1950s, a fourth level of needs appeared; the “life-enriching” level. While the other levels involve physical satisfaction, that is, the need in comfort, safety, and transportation, this level stresses mental needs for recognition, achievement, and happiness. It includes a variety of goods and services, many of which could be called “luxury” items. Among them are vacation trips, the best medical and dental care, and recreation. Also included here are fancy goods and the latest styles in clothing.
On the fourth level, a lot of money is spent on services, while on the first three levels more is spent on goods. Will consumers raise their sights to a fifth level of needs as their income increases, or will they continue to demand luxuries and personal services on the fourth level?
A fifth level would probably involve needs that can be achieved best by community action. Consumers may be spending more on taxes to pay for government action against disease, ignorance, crime, and prejudice. After filling our stomachs, our clothes closets, our garages, our teeth, and our minds, we now may seek to ensure the health, safety, and leisure to enjoy more fully the good things on the first four levels. According to the passage, man will begin to think about such needs as housing and clothing only when .
| A．he has saved up enough money |
| B．he has grown dissatisfied with his simple shelter |
| C．he has satisfied his hunger |
| D．he has learned to build houses |
It can be inferred from the passage that by the end of World War Ⅱ, most Americans .
| A．were very rich |
| B．lived in poverty |
| C．had the good things on the first three levels |
| D．did not own automobiles |
Which of the following is NOT related to “physical satisfaction” ?
| A．A successful career. | B．A comfortable home. |
| C．A good meal. | D．A family car. |
What is the main concern of man on the fourth level?
| A．The more goods the better. |
| B．The more mental satisfaction the better. |
| C．The more “luxury” items the better. |
| D．The more earnings the better. |
He could have been president of Israel or played violin at Carnegie Hall, but he was too busy thinking. His thinking on God, love and the meaning of life grace our greeting cards and day-timers.
Fifty years after his death, his shock (蓬乱) of white hair and hanging mustache still symbolize genius. Einstein remains the foremost scientist of the modern time. Looking back 2,400 years, only Newton, Galileo and Aristotle were his equals.
Around the world, universities and academies (研究院) are celebrating the 100th anniversary of Einstein's "miracle year" when he published five scientific papers in 1905 that basically changed our grasp of space, time, light and matter. Only he could top himself about a decade later with his theory of relativity.
Born in the age of horse-drawn carriages, his ideas launched a technological revolution that has made more change in a century than in the previous two thousand years. Computers, satellites, telecommunication, lasers, television and nuclear power all owe their invention to ways in which Einstein exposed a stranger and more complicated reality underneath the world．
He escaped Hitler's Germany and devoted the rest of his life to human rights and peace with an authority unmatched by any scientist today, or even most politicians and religious leaders. He spoke out against fascism (法西斯主义) and racial prejudice. His FBI (美国联邦调查局) file ran 1,400 pages.
His letters expose a disorderly personal life -- married twice and indifferent toward his children while absorbed in physics. Yet he charmed lovers and admirers with poetry and sailboat outings. Friends and neighbors fiercely protected his privacy.The first paragraph implies that Einstein _____.
| A．had the gift for politics and music |
| B．had run for president before he worked at his research |
| C．was an excellent violinist |
| D．was more a political leader or a musician than a thinker |
When you think of Einstein, what typical appearance was formed in your mind?
| A．Funning and humorous, with an air of a musician. |
| B．Wearing very wide trousers, a moustache, with an image of an actor. |
| C．Rough untidy mass of white hair and hanging moustache, with an image of thinking. |
| D．Black long hair and moustache, with his eyes deep set. |
Why was 1905 called Einstein’s “miracle year”?
| A．Because he topped himself with the theory of relativity. |
| B．Because he made important discoveries of space, time, light and matter. |
| C．Because he published five papers on his theory of relativity. |
| D．Because he wrote five important articles to help people better understand space, time, light |
and matter.Which of the following is not true about Einstein according to the passage?
| A．When he was absorbed in his research, he didn’t care for his family. |
| B．He tried to amuse his family and friends in his spare time. |
| C．He was so busy with the physical research that he showed no interest in politics. |
| D．His theory led to much improvement in many technological fields. |
You may open your electronic mail and find information about how to buy medicine, cheap airline tickets, books and, of course, computers and computer products．There may also be offers for investment deals, bank loans and special holidays．However, to many computer users, this use of electronic spare to sell products has become a major problem as it makes computer communication more difficult．
Many companies who want to send a great deal of advertising might use the services of a “spammer．” A spammer is a person or company that uses computers to send out millions of copies of the same sales information．Spammers find e-mail addresses from websites, news groups and “chat rooms” where people send messages to each other．Most spare is sent by companies who are trying to get you to buy their products．Some of these are honest companies that offer good products or services for a fair price．These companies can offer their products at a cheaper price than you might find in a store．However, much of the spam on the Internet is sent by criminals who are trying to sell products that do not exist or offer services they will not provide．They are only interested in stealing your money．When you answer their spam you find you are expected to send them money and receive a gift．One country in Africa has become famous for the number of criminals who try every known trick to separate people from their money．What does the underlined word “spam” in the paragraph probably refer to ?
| A．Unwanted electronic information that reaches computer users． |
| B．Computer virus that causes computer communication difficulties． |
| C．Advertisements sent out by companies who want to sell their products． |
| D．Companies that send out millions of copies of the same sales information． |
．Which of the following is TRUE according to the text?
| A．Companies who want to send a great deal of advertising are referred to as spammers． |
| B．Spammers are people who collect e-mail addresses from websites, newsgroups and “chat rooms”． |
| C．Either individuals or organizations can be regarded as spammers if they send out spam． |
| D．Spammers are people who receive spam on their computers． |
Which is the possible suggestion from the writer concerning spam ?
| A．Spain is very helpful in providing you with useful information about product sales． |
| B．Spam helps companies to sell more of their products so it should be valued by people． |
| C．Spam is sent out by those who want to separate you from your money． |
| D．Look out for any spam that reaches your computer |
So much to do, so little time．So much information, so little time to read ．In this age there is more information than ever before．There is not enough time to read everything we want to read．However, you can take in and understand more information in shorter time through speed-reading．This article will not make you read 3 000 words per minute, but it will show you how to increase your speed greatly．You will also learn the basic techniques of speed reading, along with the dos and don'ts of speed-reading．
When you first learned to read, you would say the word out loud and sound it out．Then you might whisper the word because people can become annoyed when you read aloud．The stage you are now at is saying the word in your head．Most people tend to read this way．Saying the word in your head will cut your reading speed tremendously (极大的)．
How do you calculate your reading speed? The speed is measured by how many words per minute you can read．Get some reading material, preferably a book．Find out how many words are on the page．Time yourself one minute．Start your timer and start reading．When the timer sounds, stop at once．If you counted 500 words on the page and you read half of the page, then you are probably reading at 250 words per minute．
The first thing about speed-reading is looking at the word and recognizing it．Don't say the word in your mind, just look at it and recognize its appearance．Later you will recognize groups of four words or more to increase your speed．This is the first and most important step in speed-reading．
The next step is technique．As with any other skill, speed-reading requires technique．You should first be sitting up straight with your book on a horizontal (水平的) surface, such as a table or desk．Next, should be able to see the entire page．This is necessary if you want to recognize clumps of words．Lastly, you should be focused．It's hard to read a lot of noise．Find a quiet place to read．This will help your understand of the text．You need something to guide your eyes while reading．Then right, you should use your hand, Remember when you were little, you would read using your finger．That is a great technique, only now you're using your hand to underline each line．Move your finger smoothly across page．No need to go rush , start our slow．Keep your eyes focused on words as you recognize them while using your hand as a guide．This will increase you speed．
The third step is practice．Practice makes perfect．Set time intervals(间歇)．Read using different techniques, but make sure you understand what you're reading．Which of the following statements is true according to the text?
| A．Now there is limited information than ever before． |
| B．Now conditions ask people to use less time to know more information． |
| C．Now people can read what they like． |
| D．The less you read, the more time you will spend． |
What is the subject discussed in the text?
| A．What speed-reading is． |
| B．Why we need speed-reading． |
| C．Now it is much information time． |
| D．People should practice speed-reading in different kinds of ways． |
Which of the following shows the right way for the speed-reading from the text?
a．Ask for some techniques．
b．Look at many words and recognize them．
c．Practice more．
| A．c,a,b | B．c,b,a | C．b,a,c | D．a,c,b |
The underlined sentence“you should be focused”in the fifth paragraph means that _________．
| A．a person should devote his attention to it while reading |
| B．your feelings will be hurt while reading |
| C．a person should smooth away difficulties while he reads |
| D．you should pay attention to your faults while you are reading |
Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV commercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(电视节目开始的时间)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about the commercial is by far the more important．
Research, market testing, talent, time and money-----all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time an attention are given them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put it simply, the TV commercial is a form of brainwashing．TV commercials are more important than other programs to television because _______．
| A．they bring in great profits (利润) | B．they require a lot of money to make |
| C．they are not difficult to produce | D．they attract more viewers than other programs |
The purpose of all the efforts made in turning out TV commercials is ________．
| A．to persuade people to buy the product | B．to show how valuable the product is |
| C．to test the market value of the product | D．to make them as interesting as TV movies |
From the rules set for making commercial ads, we can see that_________．
| A．the lower-middle-class buyer likes to work with his hand |
| B．the more stupid the characters, the more buyers of the product |
| C．ad designers attract different people with different skills |
| D．an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer |
It is believed by the writer that_________．
| A．few people like to watch TV commercials |
| B．TV commercials are a good guide to buyers |
| C．TV commercials often make people laugh |
| D．people do not think highly of TV commercials |
“BANG!” the door caused a reverberation (回声)．It was just standing there, with father standing on one side , and I on the other side．
We were both in great anger” Never set foot in this house again!” stormed father．With tears welling up in my eyes, I rushed out of the flat and ran along the street．
The street lights were shining, causing rather sad-feeling．I wandered aimlessly．
A young father who held a child in his arms walked past me．I felt as if I saw my childhood from another space: happy and carefree．
But now．．．I don’t know whether it is because I have grown up or because dad is getting old．We differ in our ways of thinking．He always put his opinions and codes of behavior on me．Whenever I do something wrong, he never admits it．We are just like two people coming from two different worlds．It feels like there is an iron door between us that can never be opened．
I wandered the streets, without a destination in mind．My heart was frozen on this hot summer night．As I walked on there were fewer and fewer people on the streets, until I had only the street lights to keep me company．When I finally reached the high-rise apartment block in which I lived ,I saw that the light was still on．
I thought to myself: “Is father waiting for me, or is he still angry with me?”
In fact, it was nothing．Perhaps, dad was throwing away some of his old stamps．Perhaps he thought they were useless．I never had the courage to tell him that I liked collecting stamps．I can’t stand his outrageous(蛮横的)words: “I can’t throw you away, let alone these old papers ?”
All the lights were off except father’s．
Dad was always like this．Maybe he didn’t know how to express himself．After shouting at me, he never showed any mercy or any moments of regret．After an argument he has the habit of creeping up in my sleep and then tucking me underneath the covers．
This was how he always was．He has been a leader for so long that telling everyone else what to do has become his second nature．
The light was still on．“Am I wrong?” I whispered ,maybe．．．With the key in hand, I was as nervous as I had ever been．At last, I decided to open the door．As soon as I opened the door tears ran down my cheeks．I suddenly realized that the iron door that I had imagined between us did not exist at all．Love—it second to none．Decide which is the best order of the following according to what happened in the passage．
a．I opened the door and entered the house．
b．Sadly I ran out into the street．
c．I reached the place where I lived and saw my house still brightly lit．
d．I thought of my father’s kindness towards me．
e．I walked about in the street without any aim．
| A．b,e,d,c,a | B．b,e,c,d,a | C．b,e,a,c,d | D．b,e,c,a,d |
What made the writer think of his childhood ?
| A．The sight of the street lights． |
| B．The sight of the empty street． |
| C．The sight of a father with a child in his arms． |
| D．The sight of light in his own house． |
Why do you think the father often shouts at his son ?
| A．perhaps the father is getting older and older． |
| B．perhaps the son has already grown up． |
| C．perhaps they never agree with each other． |
| D．perhaps the father has got used to doing that． |
What conclusion can you come to after reading the passage ?
| A．The father treats his son in an unfair way． |
| B．The father is actually kind to his son． |
| C．The father is neither kind nor cruel to his son． |
| D．The father is always finding fault with his son． |