The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are .
| A．important for the society |
| B．the most potential buyers |
| C．easily influenced by ads |
| D．easily affected by poor products |
According to Michelle Obama, lots of food advertised for children are ________.
| A．healthy | B．of high nutrition |
| C．yummy | D．of low quality |
Women have jumped ahead of men for the first time in using the Internet to do their holiday shopping, according to a study published last week in the US.
For years men have been more likely to shop on the Internet than women, but during the 2007 holiday season 58percent of those shopping on line were women, “It shows how popular the Internet is becoming,” said Lee Rainie, director of the Pew Internet and American Life Project group, which carried out the study, Rainie said it was only a matter of time before women shoppers caught up with men. This is because women traditionally make decisions about spending.
Users were more likely to shop online to save time. Internet users between the ages 18 and 29 were responsible for some of the surprising increase in the online gift-buying population this time around. However, three-quarters of the US Internet users did not buy holiday gifts online in 2007. they worried about credit card security(安全), or just compared online prices with off-line prices, then dashed off to the shops to get the best deals.
“But even if shoppers don’t buy online, websites are becoming promotion(促销) tools for stores, ” said Dan Hess, vice president of ComScore Network Inc. Hess said that actually most stores’ websites can make customers fully believe the security of their credit card numbers. And most are able to ensure that gifts arrive on time. “It’s all about making the shopping experience more efficient, more reliable and more comfortable.” Hess said. Which of the following statements is true?
| A．There were fewer women online shoppers than men in 2007. |
| B．Most of the Internet users between the ages of 18 and 29 are women. |
| C．More women shopped online than men in 2007. |
| D．People in the US were more likely to buy gifts online. |
We can infer from the passage that______.
| A．shopping online will be more popular in years |
| B．women usually decide what to buy in the family |
| C．the Internet is used in all shops |
| D．men usually decide how to spend money in the family |
According to Dan Hess, shopping online ______.
| A．is unsafe | B．is convenient |
| C．is a waste of money | D．is cheaper |
Which of the following is the best title?
| A．Women turn to online shopping |
| B．Men stop online shopping |
| C．More young people shop online |
| D．Shopping off-line provides better service |
Dolphins are not fish, but warm-blooded animals. They live in groups, and speak to each other in their own language. In this they are like other animals, such as bees and birds. But dolphins are very different from almost all land animals. Their brain is nearly the same size as our own, and they live a long time - at least twenty or thirty years.
Like some animals, dolphins use sound to help them find their way around. They also make these sounds to talk to each other and to help them find food. We now know they do not use their ears to receive these sounds, but the lower part of the mouth, called the jaw.
Strangely, dolphins seem to like man, and for thousands of years there have been stories about the dolphin and its friendship with people.
There is a story about sailors in the 19th century. In a dangerous part of the sea off the coast of New Zealand, they learnt to look for a dolphin called Jack. From 1871 to 1903 Jack met every boat in the area and showed it the way. Then in 1903 a passenger on a boat called The penguin shot and wounded Jack. He recovered and for nine years more continued to guide all ships through the area－except for The Penguin.
Today, some people continue to kill dolphins, but many countries of the world now protect them and in these places it is against the law to kill them.Dolphins are different from many other animals in that they _____.
| A．live in groups | B．have large brains |
| C．are warm-blooded | D．have their own language |
Which of the following does the dolphin use to help it find its way around?
| A．Its nose. | B．Its ears. |
| C．Its mouth. | D．Its eyes. |
Why did the sailors off the coast of New Zealand look for Jack?
| A．He was lonely and liked to be with people. |
| B．They enjoyed playing with him. |
| C．He was seriously wounded. |
| D．They wanted his help. |
what is the main idea of this passage?
| A．Dolphins are endangered. |
| B．Dolphins are the animals which has some difference from other animals. |
| C．Man should protect dolphins. |
| D．Some countries passed laws to protect dolphins. |
Welcome to Art Camps
Art classes are generally taught in all public and private schools ,but not all children are considered artists or enjoy art. For those kids who show talent or are interested in furthering their skills, many camps are available to enhance(提高) creative talent.
Camp Jam Chicago
Kids learn instrument-specific techniques, as well as how to play with a band. There’s also an overnight option.
Lake Forest Academy, 1500 W Kennedy Rd, Lake Forest
800-513-0930,campjam.com.
Jul.9-Jul.20 $399-$1595 Aged 12-17
Child’s Play Touring Theater
Drama loves will get to be writers, actors-and lots more -at this drama camp. Child’s Play Touring Theater focuses on ensemble building, artistic thinking and problem solving while training kid’s skills in acting writing and more.
2518 W Armitage Ave
773-235-8911,cptt.org
Jun.18-Jul.20 $250 Aged 6 -13
Language And Music School
Kids learn Spanish via music-based and performance- based activities. Weather permitting, there are field trips to the bread store down the street and other nearby places.
150 N Oak Park Ave, Oak Park
708-524-5252,lmschool.com
Jun.18-Jul.21 $42-$76 Aged 2-9
Chamber Music Camp for Piano & Strings
Young pianists get coached by institute faculty while marking friends with other piano enthusiasts. Kids who are interested must submit a DVD.
Music Institute of Chicago, 40 E Old MILL Rd, Lake Forest
847-905-1500,musicinst.org
Jun.20-Jun.24 $380 Aged 10-18Who would be interested in these art camps?
| A．Kids who want to improve their skills. |
| B．Kids who intend to make new friends. |
| C．Kids who expect to find pleasure in art. |
| D．Kids who mean to become professionals. |
If your kid wants to attend Camp Jam Chicago, how much should you pay?
| A．At most $76. | B．$250. | C． $380. | D．At least $399 |
Which is the best choice for a kid to learn Spanish?
| A．Camp Jam Chicago. |
| B．Child’s play Touring Theater. |
| C．Language and Music School. |
| D．Chamber Music Camp for Piano & Strings. |
I’m a 20-year-old boy, and the following is my story.
A month after I graduated from high school in August, 2007, I was coming home from swim practice in the training centre of the city and was involved in a car accident. I was so seriously injured that I was in a coma for more than two months at Prince Georges Hospital.
I suffered a lot from the experience of dying eight times during my coma and I couldn’t open my mouth to talk or to communicate when I eventually came around. At that time, it seemed that walking was never going to happen again due to all the extreme injuries. Just like my body, my dreams were completely destroyed. But I was not going to let my injuries stop me from realizing my dreams.
After receiving a total of 15 operations and 36 blood transfusions, I had to make every great effort to learn to talk, eat, walk, shower, and live on my own again. When I was out of hospital, I still had to go to outpatient therapy治疗，理疗in Waldorf, Maryland. After I spent a few months in a wheelchair, I took baby steps to walk on my own. It was a miracle that I was able to walk again, but I still wanted to prove that I could not only walk, but also run. When it came true, I wanted to get back into the pool again. After having a few lung tests, I was able to go in the pool a little bit each week. After a few months of swim training, I began my freshman year at St. Mary’s College of Maryland and then became a proud member of the swim team.
By telling my story, I want to make a positive influence on the world. I am just trying to live each day to the fullest and inspire other people never to give up their dreams no matter how bad a situation is to them. I remember when I was still in my hospital bed, I would have my mom and dad push me round in my wheelchair to the other rooms to see the other patients and chat with them and their family members. I wanted to let them know that everything was going to be okay. Somehow, things would work out for the best.The underlined word “coma” in Paragraph 2 probably has the meaning of “_______”.
| A．operation | B．unconsciousness |
| C．treatment | D．emergency |
According to Paragraph 3, it can be inferred that the author _______.
| A．was unable to talk or communicate |
| B．was in despair |
| C．faced physical and mental challenges |
| D．felt anxious about his state |
What is the correct order of the following events?
a. went to outpatient therapy
b. received membership of the swim team
c. was pushed around to visit other patients
d. walked like a baby
e. learnt to live all by himself
| A．d、a、c、b、e | B．e、c、d、a、b |
| C．d、c、a、b、e | D．e、c、a、d、b |
In the last paragraph, the author mainly wants to show _______.
| A．his positive influence on other patients |
| B．his meaningful life |
| C．his purpose of sharing his story |
| D．his great achievements |
The best title for the passage would be “_______”.
| A．Attitude is everything |
| B．Actions speak louder than words |
| C．Everything happens for a reason |
| D．A good beginning is half done |
Based on new analysis, we are rapidly approaching major climate change and the effects on society and the environment could be quite severe. Geographers predict that within the next eighty years, current world climate zones could shift and some could completely disappear. Polar regions will get colder while tropical regions will get even hotter, forcing animals to migrate (迁徙) north.
Climate changes like these could lead to the spread of diseases. Tropical storms and hurricanes will not only increase but may also become more intense. If the changes come too quickly, animal and plant species may not be able to adapt fast enough and could disappear.
According to Science Daily, a new study predicts that by the year 2100, many of today’s familiar climates will be replaced by climates unknown in today’s world. It is urgent that we reduce the risks of these far-reaching consequences for the whole world. The planet itself has been showing signs of change. In 2004, a serious tsunami created by a major earthquake killed thousands in Sumatra and in 2008, thousands died in China because of another severe earthquake. Egypt was hit in 2009 with a major earthquake and Haiti was devastated in 2010 by yet another massive earthquake.
Within just the last few months, new reports from around the world have been coming in and most agree that our climate situation is much worse than previously thought. At this point, it doesn’t matter what is causing it, but rather, what can be done about it. What’s more, our world is getting more and more unstable every year. There is war and threat of war everywhere. Natural disasters are becoming more frequent and serious.
However, other planets are experiencing global warming as well as our own and some scientists believe there may be some connection between this. No one knows anything for sure at this point because there is simply not enough data. Which of the following would be the best title for the passage?
| A．Ways to protect our planet. |
| B．Solutions to climate change. |
| C．Be prepared for climate change. |
| D．Climate change and its effects. |
What is the author’s purpose in using the examples of earthquakes?
| A．To show the damage earthquakes caused. |
| B．To remind people to prevent future earthquakes. |
| C．To show major changes are taking place on the planet. |
| D．To tell us more earthquakes will happen in the future. |
What does the underlined word “devastated” in Paragraph 3 mean?
| A．Separated. | B．Destroyed. | C．Removed. | D．Affected. |
According to the fourth paragraph, how should we react to climate change?
| A．We should explore the reasons for climate change. |
| B．We should explore possible measures to deal with it. |
| C．We should stop environmental pollution. |
| D．We should move to other planets. |
What can be inferred from the passage?
| A．Animals and plants won’t die out as long as climate changes slowly. |
| B．There’s enough data for us to predict the future of climate change. |
| C．The world is getting more unstable because of animal migration. |
| D．The earth is not the only planet that is experiencing climate change. |