The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are .
| A．important for the society |
| B．the most potential buyers |
| C．easily influenced by ads |
| D．easily affected by poor products |
According to Michelle Obama, lots of food advertised for children are ________.
| A．healthy | B．of high nutrition |
| C．yummy | D．of low quality |
Section B
Directions: Read the following four passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C, and D. Choose the one that fits best according to the information given in the passage you have just read.
A
After my husband died suddenly from a heart attack, my world crashed around me. My six children were all under 10, and I was burdened with the responsibilities of earning a living, and caring for the children. I was fortunate to find a wonderful housekeeper to care for the children during the week, but from Friday nights to Monday mornings, the children and I were alone.
One Friday evening I came home from work to find a big pretty German Shepherd(牧羊犬) on our doorstep. This dog seemed to intend to enter the house. The children liked “German” immediately and begged me to let him in. I agreed to let him sleep in the basement. That night I slept peacefully for the first time in many weeks.
The following morning we made phone calls and checked lost-and-found ads for German’s owner, but with no results.
On Sunday I had planned to take the children on a picnic. Since I thought it best to leave German behind in case his owner came by, we drove off without him. When we stopped to get gas, we were amazed to see German racing to the gas station after us. No way was he going to be left behind.
Monday morning I let him out for a run. He didn’t come back and we were all disappointed. We were convinced that we would never see him again. We were wrong. The next Friday evening, German was back on our doorstep. Again he stayed until Monday morning, when our housekeeper arrived.
This pattern repeated itself every weekend for almost 10 months. We grew more and more fond of German. We took comfort in his strong, warm presence, and we felt safe with him near us. As German became part of the family, he considered it his duty to check every bedroom to be sure each child was cozy in bed.
Each week, between German’s visits, I grew a little stronger, a little braver and more able to handle; every weekend we were no longer alone and enjoyed his company. Then one Monday morning we patted him on the head and let him out for what turned out to be the last time. We never saw German again.
65. The dog first came to the family when________.
A. it was needed most B. the writer became strong enough
C. the writer was away on a business trip D. the writer was busy on the weekday
66. The family planned to go on a picnic without the German Shepherd because_______.
A. it was too wild to control B. it was too young to walk so far
C. the owner might come by to pick it up D. it might spoil the trip
67. The writer was ________ the German Shepherd.
A. afraid of B. grateful to C. cruel to D. annoyed with
68. Which of the following can’t be used to describe the dog?
A. Loyal B. Beautiful. C. Lovely. D. Wild.
(B)
Make sure you don’t miss Australia’s largest and most exciting kite-flying festival this year, which promises to be a great day out for the whole family. The skies will come alive with hundreds of kites of all shapes and sizes from local and international kite makers and fliers.
It’s not just the experts who can fly their kites — come down and fly your own. If you don’t have a kite, you can buy one from one of the stalls in the park, or better still, make one at one of our kite-making workshops.
Then there’s the multicultural entertainment program in the Pavilion Courtyard Amphitheatre of great music, dance and performance. The headline act this year is Rastawookie. Their music is a fusion (结合) of many different styles from South America, the Caribbean and western countries. There will also be free music and dance workshops, so why not try your hand at one of these? For the children there will be additional rides, face painting, jugglers (变戏法者), stilt walkers, and clowns. After all these activities, you probably can’t wait to eat. Choose from one of our fabulous multicultural food stalls offering food and drinks from all over the world or for something simpler — nothing could be better than a good old-fashioned sausage!
There’s so much to do and so much to see, so if you’re up for a great day, then the only place to be on Sunday, September 9th is down at Bondi Beach for Sydney’s most exciting, fun and family-friendly festival.
60. According to the passage, which of the following statements is TRUE?
A. The kite-flying festival is the largest festival in the world.
B. The majority of visitors are people out of Australia.
C. The kite-flying festival only reflects（反映）the culture of Australia.
D. Not only professional kite makers and fliers attend this festival.
61. What is the most important part of the entertainment program during the festival this year?
A. Tricks for children. B. Various styles of dance.
C. Rastawokie’s music. D. Shows preformed by visitors.
62. During the festival, the author recommends all the following places to go EXCEPT _______.
A. music and dance workshops B. parks for children
C. kite-making workshops D. food stalls
63. According to the passage, the kite-flying festival is suitable for ______.
A. the whole family who want to spend a day out
B. lovers who want to have a quiet day of their own
C. the elderly who want to take a walk
D. travelers who like adventure
第三部分：阅读理解：（共20小题；每小题2分，满分40分）阅读下列短文，从每题所给的四个选项中，选出最佳选项。
(A)
What makes a house a home? A home is a place of companionship with people in it who love each other, who are harmonious (和谐的) and closer with one another than with those in the workplace or with classmates at school. A home is a place that’s so magnetic（有吸引力的） that it’s difficult to leave. In a home there is love, sharing and appreciation, and the members help one another.
I have seen families on the street. But if they live, sleep, talk, and eat together, they are a family, even if they are poorly off. You don’t need a roof to make a home. The truly homeless are some of the rich people who build multi-million-dollar houses and are too busy to really live in them. The truly homeless are those who have turned their home into a hotel lobby. The parents work and the children misbehave. They don’t talk and eat together every day. They rarely see each other. The truly homeless people are those with babysitters, caretakers, gardeners and maids. However, people are unaware of this, as they are too busy making money outside the home that they don’t live in. This is another way of looking at the rich and the homeless. Who is to be pitied?
Control of the computer and the Internet is also important to make a house into a home. If the computer is on all the time, the house turns into an office, even if everyone is at home. Many homes these days are just offices. Human communication has stopped. The computer eats up all the time that one should be giving to others within the home. Using the computer moderately gives us time for play and communication, not with a screen, but with other people.
56. Which of the following may serve as the best title for this passage?
A. How to make a house a home?
B. What makes a house a home?
C. Who are truly homeless?
D. What is a home for?
57. The purpose of the first paragraph is to _________.
A. tell us that where there is home there is love
B. tell us what people think a home is
C. tell us the author’s concept（理解）of home
D. tell us how to have a happy home
58. The underlined word “those” refers to ________.
A. people who build multi-million-dollar houses
B. people who have lost their family members
C. people who don’t spend time with the family
D. homeless families living on the street in America
59. Which of the following is FALSE according to the passage?
A. A home is a place where you are willing to stay.
B. Even the poorest people can have a happy home.
C. Computers and the Internet are important for a happy home.
D. Sometimes it’s the rich that should be pitied.
(E)
Everybody has to buy or sell things sometimes. Even students, who are usually not very rich, have to learn something about making purchases(买东西) intelligently. As a student you may find, for example that you need to buy a walkman or winter clothing. You may want to buy a television or a used car. Of course, you want to get good value for your money. If you are considering a major purchase, or any purchase, you should remember several important things.
◎Study first, and then decide what you want to buy. You can learn a lot just by reading books and advertisements.
Remember that a high quality product will probably last longer and work better. Of course,
for a superior(优良的) product you are expected to pay more. An inferior product may not give you the same quality, but the price should be low. Perhaps this seems obvious, but you know the quality. Don’t just look at the price. A poor quality product could be expensive. And a valuable one could be on sale at a greatly reduced price.
◎Don’t hurry. Take your time. After you decide what product you want, go to many different stores. If you cannot find the product you want, you may try to order it directly form the factory or ask the store to order it for you.
Look for a good deal. If you wait, you will probably find that your product will go on sale and
you may be able to save 10,20,or even 50 percent of the original price.
◎Finally, before you buy, make sure that the product is guaranteed(质量保证). If you find the lowest possible price, you will generally be happy with your purchase and also keep more money in the bank.
73. What’s the best title for this passage?
A. What products are of high quality B. Do shopping wisely as a student
C. How to save your money D. Take your time when shopping
74. The underlined word “inferior” (in paragraph 3) probably means “____”.
A. low in price B. produced by a small factory
C. low in quality D. produced by a large factory
75. If you cannot find what you want to buy in the stores, you may____.
A. wait until it arrives
B. place an order directly with the factory
C. save some money in the bank
D. get your money back from the factory
(D)
Our 16-year-old daughter started to smoke last Christmas. It killed me to see that lovely girl with a cigarette(香烟) in her mouth. I told her how I felt. Martha continued to smoke, saying, “It's my life,” and so on. I told her if she didn't stop smoking, I wouldn't send her to college. She agreed to give it up.
Last night there was cigarette smell on Martha's breath. She had to say she had broken her word. Now I must do what I've said to punish(惩罚) her.
Martha is unusually bright and wants to teach children. I'm working full-time to put her older sister through school and would do the same for Martha. My husband's pay is good, but with prices going up all the time we could never educate the girls unless I kept on working.
My theory(理论) is that if smoking is more important to Martha than college, I'm a fool to work to put her through college.
68.Why did the mother feel sad?
A. Because her daughter failed to go to college.
B. Because her daughter tried to kill her.
C. Because her daughter promised to smoke no more.
D. Because her daughter got used to smoking.
69.The mother warned that if Martha didn't give up smoking, she would ______.
A. refuse to give Martha any money
B. not be Martha's mother
C. refuse to pay for Martha's college education
D. not let Martha teach children
70.What did Martha really do after mother warned her?
A. She failed to keep her promise.
B. She kept her promise.
C. She managed to give up smoking.
D. She broke something her mother give her.
71.The mother said that ______.
A. Martha was usually a stupid girl
B. though Martha's father received high pay, it was not enough for their two girls' college education
C. as everything was becoming more and more expensive, the two girls had to work hard to pay for their education
D. she liked Martha's sister but hated Martha
72. The mother thought that ______.
A. she was a foolish woman working hard
B. it was right for her to pull Martha out of college
C. smoking was too bad a habit(习惯) for a young girl
D. Martha would rather lose her life than stop smoking