The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are .
| A．important for the society |
| B．the most potential buyers |
| C．easily influenced by ads |
| D．easily affected by poor products |
According to Michelle Obama, lots of food advertised for children are ________.
| A．healthy | B．of high nutrition |
| C．yummy | D．of low quality |
I still clearly remember that day. I was on the side of the road for close to four hours with my big Jeep. I put signs in the windows that said, “NEED A JACK（千斤顶）”.
Right as I was about to give up, a truck stopped and a man got off. He sized up the situation and went back to take a jack. After about two hours, we finished the job with sweats. We were both dirty. His wife produced a large water jug for us to wash our hands in.
I tried to put $20 in the man’s hand, but he wouldn’t take it, so instead I went up and gave it to his wife as quietly as I could. I thanked them up one side and down the other. I asked the little girl, their daughter, where they lived, thinking maybe I’d send them a gift. She said they lived in Mexico. They were in Oregon now so Mommy and Daddy could pick cherries for the next few weeks. After that, they were going to pick peaches, and then go back home.
After I said my goodbyes and started walking back to the Jeep, the girl called out and asked if I’d had lunch. When I told her no, she ran up and handed me a tamale（玉米粽子）. I thanked them again and walked back to my car. When I opened the tamale, what did I find inside? My $20 bill! I ran to the van and the guy rolled down his window. He saw the $20 in my hand, started shaking his head smiling, and with what looked like great concentration said in English: “Today you, tomorrow me.” Then he rolled up his window and drove away, with his daughter waving to me from the back.
This family, working on a seasonal basis where time is money, took a couple of hours to help a stranger while others passed by quietly.
Since then I’ve helped many people like the Mexican family. I didn’t accept money. But every time I was able to help, I felt as if I was putting something in the bank.From the passage we know that __________.
| A．the Mexican man couldn’t speak English |
| B．the author’s car broke down on the road |
| C．the Mexican family came to Oregon for a visit |
| D．$20 was a small amount for the Mexican family |
Why did the author give the money quietly to the man’s wife?
| A．Because the man had refused to accept it. |
| B．Because the man’s wife needn’t wash her hands. |
| C．Because the author thought the Mexican family was poor. |
| D．Because the author thought the man’s wife would take it. |
The Mexican man helped the author because he tended to think that ___________.
| A．it was completely wrong for others to pass by quietly |
| B．it was quite easy to help the author mend the jeep |
| C．it was possible that everyone might get into trouble |
| D．the author was a polite stranger and deserved the help |
Which of the following is TRUE about the author?
| A．He hated those who didn’t offer help. |
| B．He would send a present to the family soon. |
| C．He wondered why they didn’t take the money. |
| D．He considered helping others as saving money in the bank. |
What can we infer from the passage?
| A．The Mexican family lived a richer life than the author. |
| B．The Mexican family did seasonal work in Oregon each year. |
| C．The author was inspired to help others by the Mexican family. |
| D．What made the writer moved was the tamale given by the girl. |
Sport is not only physically challenging, but it can also be mentally challenging. Criticism from coaches, parents, and other teammates, as well as pressure to win can create an excessive amount of anxiety or stress for young athletes(运动员). Stress can be physical, emotional, or psychological and research has indicated that it can lead to burnout. Burnout has been described as dropping or quitting of an activity that was at one time enjoyable.
The early years of development are critical years for learning about oneself. The sport setting is one where valuable experiences can take place. Young athletes can, for example, learn how to cooperate with others, make friends, and gain other social skills that will be used throughout their lives. Coaches and parents should be aware, at all times, that their feedback to youngsters can greatly affect their children. Youngsters may take their parents' and coaches' criticisms to heart and find a flaw (缺陷) in themselves.
Coaches and parents should also be cautious that youth sport participation does not become work for children. The outcome of the game should not be more important than the process of learning the sport and other life lessons. In today's youth sport setting, young athletes may be worrying more about who will win instead of enjoying themselves and the sport. Following a game many parents and coaches focus on the outcome and find fault with youngsters' performances. Positive reinforcement should be provided regardless of the outcome. Research indicates that positive reinforcement motivates and has a greater effect on learning than criticism. Again, criticism can create high levels of stress, which can lead to burnout.An effective way to prevent the burnout of young athletes is ______
| A．to reduce their mental stress |
| B．to increase their sense of success |
| C．to make sports less competitive |
| D．to make sports more challenging |
According to the passage sport is positive for young people in that ____ .
| A．it can help them learn more about society |
| B．it enables them to find flaws in themselves |
| C．it can provide them with valuable experiences |
| D．it teaches them how to set realistic goals for themselves |
Many coaches and parents are in the habit of criticizing young athletes ______ .
| A．believing that criticism is beneficial for their early development |
| B．without realizing criticism may destroy their self confidence |
| C．in order to make them remember life's lessons |
| D．so as to put more pressure on them |
According to the passage parents and coaches should _____________ .
| A．pay more attention to letting children enjoy sports |
| B．help children to win every game |
| C．train children to cope with stress |
| D．enable children to understand the positive aspect of sports |
The author's purpose in writing the passage is ____________ .
| A．to teach young athletes how to avoid burnout |
| B．to persuade young children not to worry about criticism |
| C．to stress the importance of positive reinforcement to children |
| D．to discuss the skill of combining criticism with encouragement |
Driving to a friend’s house on a recent evening, I was attracted by the sight of the full moon rising just above my friend’s rooftop. I stopped to watch it for a few moments, thinking about what a pity it is that most city people --- myself included --- usually miss sights like this because we spend most of our lives indoors.
My friend had also seen it. He grew up living in a forest in Europe, and the moon meant a lot to him then. It had touched much of his life.
I know the feeling. Last December I took my seven-year-old daughter to the mountainous jungle of northern India with some friends. We stayed in a forest rest house with no electricity or running hot water. Our group had campfires outside every night, and indoors when it was too cold outside. The moon grew to its fullest during our trip. Between me and the high mountains lay three or four valleys. Not a light shone in them and not a sound could be heard. It was one of the quietest places I have ever known, a bottomless well of silence. And above me was the full moon, which struck me deeply.
Today our lives are filled with glass, metal, plastic and fiber-glass. We have television, cell phones, pagers, electricity, heaters and ovens and air-conditioners, cars, computers.
Struggling through traffic that evening at the end of a tiring day, most of it spent indoors, I thought, “Before long, I would like to live in a small cottage. There I will grow vegetables and read books and walk in the mountains. And perhaps write, but not in anger. I may become an old man there, and wear the bottoms of my trousers rolled and measure out my life in coffee spoons. But I will be able to walk outside on a cold silent night and touched the moon.”The best title for the passage would be _________.
| A．Touched by the Moon |
| B．The Pleasures of Modern Life |
| C．A Bottomless well of Silence |
| D．Break away from Modern life |
The writer felt sorry for himself because __________.
| A．there was too much pollution. |
| B．he failed to see the fullest moon. |
| C．he didn’t adapt to modern inventions |
| D．there were too many accidents on the road. |
What impressed the writer most in the mountainous jungle of northern India?
| A．No modern equipment. | B．Complete silence. |
| C．The nice moon. | D．The high mountain. |
Modern things are mentioned mainly to ___________.
| A．show that the writer likes city life very much. |
| B．tell us that people greatly benefit from modern life. |
| C．explain that people have less chances to enjoy nature. |
| D．show that we can also enjoy nature at home through them. |
The author wrote the passage to __________.
| A．express the feeling of returning to nature. |
| B．show the love for the moonlight. |
| C．advise modern people to learn to live. |
| D．want to communicate longing for modern life. |
As computers become all the more popular in China, Chinese people are increasingly relying on computer keyboards to input Chinese characters. But if they use the computer too much, they may end up forgetting the exact strokes of each Chinese character when writing on paper. Experts suggest people, especially students, write by hand more.
Do you write by hand more or type more? In Beijing, students start using a computer as early as primary school. And computer dependence is more widespread among university students. Almost all their assignments and essays are typed on a computer.
All the students interviewed say they usually use a computer.
It’s faster and easier to correct if using a computer. And that’s why computers are being applied more and more often to modern education. But when people are taking stock in computers increasingly, problems appear.
“When I’m writing with a pen, I find I often can’t remember how to write a character, though I feel I’m familiar with it.”
“I’m not in the mood to write when faced with a pen and paper.”
Many students don’t feel this is something to worry about. Now that it’s more convenient and efficient to write on a computer, why bother to handwrite?
Many educators think differently. Shi Liwei, the headmaster of a famous primary school in the capital said, “Chinese characters enjoy both practical and aesthetic (审美的) value. But those characters typed with computer keyboards only maintain their practical value. All the artistic beauty of the characters is lost. And handwriting contains the writer’s emotion. Through one’s handwriting, people can get to know one’s thinking and personality. Beautiful writing will give people a better first impression of them.”
To encourage students to handwrite more, many primary schools in Beijing have made writing classes compulsory(必修的) and in universities, some professors are asking students to turn in their homework and essays written by hand. Which of the following can best serve as the title of the passage?
| A．The Importance of Handwriting and Typing. |
| B．To type or to Handwrite. |
| C．Writing by Computer will Replace Writing by Hand. |
| D．Practical and Aesthetic Value of Chinese Characters. |
The students interviewed prefer to write using a computer mainly because __________.
| A．they are usually asked to e-mail their homework and essays. |
| B．they can correct the mistakes they make quickly and conveniently. |
| C．they found it not easy to remember how to write a character. |
| D．computers have become a trend and fashion in China. |
Which of the following statements in NOT the advantage of handwriting?
| A．Handwriting contains the writer’s emotion. |
| B．The writer’s thinking and personality are shown in his or her handwriting. |
| C．Handwriting can impress people well and build one’s self-confidence. |
| D．Chinese characters enjoy both practical and aesthetic value. |
The underlined expression “taking stock in” probably means ___________.
| A．getting bored with |
| B．getting dependent on |
| C．becoming curious about |
| D．getting curious about |
We can draw the conclusion from the passage that ___________.
| A．more and more students will give up writing on a computer. |
| B．writing by hand will give way to typing by computer one day. |
| C．more and more students will pay attention to handwriting. |
| D．the typing article better expresses one’s emotion and quality. |
He almost didn’t see the old lady, stranded on the side of the road, but even in the dim light of day, he could see she needed help. So he pulled up in front her Mercedes and got out.
Even with the smile on his face, she was worried. No one had stopped to help for the last hour or so. Was he going to hurt her? He didn’t look safe; he looked poor and hungry. He could see that she was frightened, standing out there in the cold. He knew how she felt.
He said, “I am here to help you, ma’am. Why don’t you wait in the car where it’s warm? By the way, my name is Bryan Anderson.”
Well, all she had was a flat tire, but for an old lady, that was bad enough. Bryan crawled under the car looking for a place to put the jack, skinning his knuckles a time or two. Soon he was able to change the tire. But he had to get dirty and his hands hurt.
As he was tightening up the lug nuts, she rolled down the window and began to talk to him. She told him that she was from St. Louis and was just passing through. She couldn’t thank him enough for coming to her aid.
Bryan just smiled as he closed her trunk. The lady asked how much she owed him. Any amount would have been all right with her. She already imagined all the awful things that could have happened, had he not stopped. Bryan never thought twice about being paid. This was not a job to him. This was helping someone in need, and God knows there were many people who had given him a hand in the past. He had lived his whole life that way, and it never occurred to him to act any other way.
He told her that if she really wanted to pay him back, the next time she saw someone who needed help, she could give that person the assistance they needed, and Bryan added, “And think of me.”
He waited until she started her car and drove off. It had been a cold and depressing day, but he felt good as he headed for home, disappearing into the twilight.This story most probably took place_______.
| A．in a garage | B．on a highway | C．in a busy street | D．near a gas station |
When the man approached the old lady, the first thing he did was to______.
| A．ask what was wrong with her car |
| B．get the old lady out of her car |
| C．change her tire as soon as possible |
| D．make her know he wanted to help her |
The underlined part in Paragraph 6 suggests that________.
| A．the old lady had got ready to pay the man |
| B．the old lady was grateful to the man |
| C．the man had a lot of difficulty changing the tire |
| D．the man didn’t stop changing the tire |
Which of the following words can best describe the man?
| A．Warm-hearted and sensitive. |
| B．Careful and serious. |
| C．Thoughtful and helpful. |
| D．Generous and open-minded. |
It can be inferred from the last paragraph that ______________.
| A．the man was happy after helping the old lady |
| B．the man received a lot of money from the old lady |
| C．the man made the old lady feel cold and depressed |
| D．the man felt extremely frustrated all the way home |