“If you want to see a thing well, reach out and touch it!” That may seem a strange thing to say. But touching things can help you to see them better. Your eyes can tell you that a glass ball is round. But by holding it in your hands, you can feel how smooth and cool the ball is. You can feel how heavy the glass is. When you feel all these about the ball, you really see it. With your skin, you can feel better. For example, your fingers can tell the difference between two coins in your pocket. You can feel a little drop of water on the back of your hand, too.
All children soon learn what “Don’t touch!” means. They hear it often. Yet most of us keep on touching things as we grow up. In shops, we touch things as we might buy: food, clothes. To see something well, we have to touch it.
There are ways of learning to see well by feeling. One way is to close your eyes and try to feel everything that is touching your skin. Feel the shoes on your feet, the clothes on your body, the air on your skin. At first, it is not easy to feel these things. You are too used to them!
Most museums are just for looking. But today some museums have some things to touch. There you can feel everything on show. If we want to see better, reach out and touch. Then you will really see. By touching things,________.
| A．you will have a strange feeling |
| B．you will learn how to reach out your hand |
| C．you can tell the difference of the things |
| D．you can tell what colors they are |
When people buy things in shops, they often_________.
| A．try them on first | B．keep their right hands on them |
| C．ask about them | D．feel and touch them |
Why does it say “At first, it is not easy to feel these things?” Because__________.
| A．the things are used by people, too | B．people feel the things too often |
| C．people know how to use the things | D．the things are hard to feel |
Which of the following can be the best title of the story?
| A．Touching by Feeling | B．To See or to Feel? |
| C．To See Better---Feel | D．Ways of Feeling |
“ONLY A COKE WILL DO”
“We don’t necessarily believe that new advertising, which might make consumers feel better about the Coke brand or better about the ads themselves, will actually result in consumers consuming more of the product,” Morgan Stanley’s Bill Pecoriello wrote in a research note the day after the investor meeting. But Coke is optimistic it can regain its old magic, and is banking on a new slogan: “Welcome to the Coke side of life.”
BREAKTHROUGH HIT?
With PepsiCo about to surpass Coke as the beverage king on Wall Street – Pepsi’s market capitalization has soared in recent years to $97.9 billion, putting it less than a billion dollars behind its rival(对手) – the heat is on Coke. It’s set to launch a new marketing campaign in March, 2006. And having taken a quick look at Coke’s investor presentation on Dec. 7 in New York, my sense is that Coke may be moving in the right direction.
Given the continued shift by consumers away from soda – Coke’s stronghold – and into alternative beverages like juice, tea and water, Coke badly needs a breakthrough hit. And given that shift away from soda, some analysts wonder whether even the catchiest new ads will be enough to put the fizz back into Coke.
SAME OLD, UPDATED.
The new flavors of PowerAde sports drink will probably enable Coke to continue stealing market share from PepsiCo’s Gatorade brand. And Coke is getting a little more creative with packaging, including new, aluminum bottles of Coke that will be sold in nightclubs, and an 8.4-ounce “100 calorie” version of its flagship Coke that will appeal to women who want fewer calories and will like the fact that the small can will fit in their purse. I doubt whether other new products will be successful, including a new coffee-flavored soda called Coke-Cola Blak that I tried. Think carbonated coffee. But I’m not sure if the product, which Coke is pitching as an afternoon pick-me-up for the 35-and-over set, is going to pull people away from their afternoon Frappucino fix. And my opinion is that Vault, an orange-flavored energy drink, will have just as much trouble unseating Mountain Dew among teens as did Coke’s last attempt, a product called Surge.
If there is one concern I have about the fresh offerings Coke plans to launch this year, it appears that many of them are simply new brands, not new products.
68.According to the passage, we can know that ____.
A. Coke mainly depends on new products recently
B. nowadays Coke is comparatively less popular
C. PepsiCo has taken the place of Coke
D. Coke has few new brands
69.The underlined word “soared” means ____.
A. achieved B. dropped C. increased D. failed
70.When the middle-aged people feel tired, what would they prefer to drink in order to continue their work?
A. Vault. B. Surge. C. Coke-Cola Blak D. Frappucino.
71.What is the best title of the passage?
A. Troubles in Coke Company
B. Varieties of New Products
C. The Importance of New Advertisements
D. The Relationship Between Coke and Pepsi
For photographers lacking training, experience and even the ability to click a shutter button, they produce remarkable pictures. Under the sea, deep in the woods and high in the sky, furry, feathery and leathery-skinned creatures are opening up vistas（远景）by taking cameras where no human can go.
This is the world of animal-borne imagine celebrated last month at a conference sponsored(supported) by the National Geographic Society for the 20th anniversary of its Crittercam, the device that started it all.
Since its debut（首次公开露面）in 1987 on the back of a turtle, the Crittercam and similar devices developed by others have grown smaller and more powerful.
“It’s more than just a camera now,” said Greg Marshall, the marine biologist and now filmmaker who invented the Crittercam. “We are now including more instruments to gather more data while at the same time reducing everything in size.”
The idea of attaching video cameras to animals came to Mr. Marshall in 1986 on a dive off Belize when a shark apporached him. When the animal quickly turned away, he noticed a shark with a sucker fish on its belly. He came up with the idea that putting a camera in place of the sucker fish would allow people to witness the shark’s behavior without disturbing it.
Crittercams have been attached to sharks, sea lions and other marine animals, and, more recently, to land animals.
Birds are a new addition, Mr. Marshall said. Dr. Christian Rutz of Oxford recently reported on tiny cameras called feathercams that monitor the crows in the South Pacific. It has discovered that crows are smarter than anyone knew they not only use twigs（嫩枝）and grass stems as tools to root out food, but they also save their favorite tools to use again.
Tracey L. Rogers, director of the Australian Marine Mammal Research Center in Sydney, said crittercam was a powerful tool in her work with leopard seals（豹斑海豹）in Antarctica. “In studying animals,” Dr. Rogers said at the meeting, “you want to see how our animal models align（与……一致）with reality. With a camera, you actually see what they do. You don’t have to guess.”
64.What’s the text mainly about?
A. The advantages of crittercam.
B. The development of Crittercams in the past 20 years.
C. How crittercam was invented.
D. How crittercam works.
65.What inspired Marshall to invent crittercam?
A. The sight of sucker fish clinging to a shark on a dive.
B. The thought of how to photograph animals better.
C. Noticing a shark eating a sucker fish on a dive.
D. Seeing a shark with a camera on its belly on a dive.
66.According to Dr. Rogers, crittercam ____.
A. can clear up all your doubts about animals
B. is the most powerful tool in studying animals
C. enabled her to observe the crows in the South Pacific closely
D. helped a lot with her research on leopard seals in Antarctica
67.All of the following are improvements of crittercams EXCEPT that ____.
A. the size is becoming smaller
B. more instruments are involved to gather more data
C. they allow researchers to see where and how animals live
D. they are able to be applied to smaller animals such as birds
At 227 billion yuan ($33 billion) for 2008, Guangdong's cultural industries accounted for 6.4 percent of its GDP and experienced a growth rate of 13.8 percent.But Lai admits that size does not equal weight. "Our businesses are mostly small, financing difficult and brands few."
One local brand that has made it big is Pleasant Goat and Big, Big Wolf, also translated as Happy Sheep and Gray Wolf, China's most popular cartoon series currently being aired. But according to Liu Manyi, general manager of Creative Power Entertaining Inc, the firm behind the hit show, is not laughing to the bank. Instead she is bitter: "Pirate discs were all over the streets before our first movie hit the screen. Their images appear on all kinds of products. All this has no proper licensing."
In case you don't know, China produces the largest amount of animated(动画的) programming in the world. But quantity is not quality. Behind every Pleasant Goat there are tens of thousands of flops. The best way for the government to promote the country's creative industries is to crack down on piracy (盗版). Hollywood often raises its voice about being victimized (受害) in China. Truth be told, Hollywood is probably the least affected since there is a quota system for China's importation of Hollywood films.
Many Chinese producers are taking baby steps and the domestic market is all they have. If their rights in the home market are not protected, they will never see the day their products find a foreign audience.
The sudden closure(关闭) of BT websites where copyrighted materials used to flow freely suggests a determination on the part of the government to take intellectual property rights seriously. This kind of websites is bad for us, so we should ban them.
Much of the news coming out of the 2009 International Cultural Industries Forum was encouraging. China's film industry is expected to get 6 billion yuan ($879 million) in box office receipts this year. A decade from now, this number may go up to 30 billion, according to some forecasts.
If the government takes serious action against online and offline pirates, China's creative industries may well have a bright future.What does the underlined sentence in paragraph 1 mean?
| A．Fast as the development of Guangdong's cultural industries is, they don’t have a big challenge in the world. |
| B．Guangdong's cultural industries can make a big profit although they are just the small companies. |
| C．Guangdong's cultural industries make a big contribution to its GDP because of their strong economic power. |
| D．The development of Guangdong's cultural industries cannot catch up with any other industries. |
What does Liu Manyi think about Pleasant Goat and Big, Big Wolf?
| A．It is a failure since it is a local brand. |
| B．It is a success but cannot get the expected profit. |
| C．Its profit from the images has been shared legally. |
| D．Pirate discs make it more popular among the children. |
Which of the following statements is TRUE?
| A．Chinese creative industries are more advanced than foreign ones. |
| B．The domestic market is of little significance to the survival of Chinese creative industries. |
| C．BT websites stand in the way of the development of Chinese creative industries. |
| D．The growth of China's film industry is always slow and needs more support |
(BEIJING, August 10)—The Beijing Daily has put together a number of tips for cost-efficient travel in Beijing.
★Subway transfer
“Transfer” is a word frequently used by volunteers helping visitors choose the best way of transport during the ongoing Beijing Olympics to save time.
On the seven subway lines now in operation, the transport authorities have set up a total of 16 transfer stations:
Transfer between Line 2 and Line 1 at Jianguomen and Fuxingmen stations；Transfer between Line 2 and Line 5 at Chongwenmen and Yonghegong stations;
Transfer between Line 2 and Line 13 at Dongzhimen and Xizhimen stations; Dongzhimen station can also bring you to Beijing Capital International Airport via the Airport Line；
Transfer between Line 1 and Line Batong at Sihui and Sihuidong stations；
Transfer from Line 1 to Line 10 at Guomao station to reach Zhongguancun, the north Third Ring Road (going north and west) or Jinsong (going south).
Via Line 10, transfer to Line 8 at Beitucheng station to reach the Olympic central zone, where the “Bird’s Nest” and other venues are located; transfer to Line 5 at Huixinxijie Nankou; transfer to Line 13 at Zhichunlu and Shaoyaoju stations; Sanyuanqiao station takes you to the airport via the Airport Line.
★From subway to bus
Beijing’s subway system is thoroughly linked with bus routes.
The Beijing Railway Station, which can be reached via the Line 2 subway, has bus lines going north, southeast and to the West Railway Station, covering Chaoyang, Tongzhou, Daxing and other districts.
Xizhimen station is linked to many bus routes that go south and northeast. The long-distance bus routes near Dongzhimen station pass through Shunyi, Pinggu and other outskirts.
★Park and ride
Park and ride facilities allow commuters to leave their personal vehicles in a parking lot and transfer to a bus or rail system.
In Beijing, because of city planning and other factors, park and ride is limited to bus and subway stations beyond the Fourth Ring Road. Since the Line 5 subway began operating, a low-fare parking lot, the largest in Beijing, was created at Tiantongyuan Beizhan station. Drivers are encouraged to spend just two yuan per day parking their vehicles and take the subway into the city.At which of the station, passengers can go to the Beijing Capital International Airport by subway?
| A．Dongzhimen and Xizhimen. |
| B．Jianguomen and Fuxingmen. |
| C．Dongzhimen and Sanyuanqiao. |
| D．Zhichunlu and Shaoyaoju. |
According to the tips, if you take Line 2, how can you reach Zhonguancun?
| A．Transfer to Line 1 at Jianguomen station, and then transfer to Line 10 at Guomao station. |
| B．Transfer to Line 5 at Chongwenmen station, and then transfer to Line 10 at Guomao station. |
| C．Transfer to Line 13 at Dongzhimen station, and then transfer to Line 8 at Beituchengstation. |
| D．Transfer to Line 1 at Dongzhimen station, and then transfer to Line 10 at Guomao station. |
Which of the following is TRUE?
| A．You can get to the Beijing Railway Station via the Line 5 subway. |
| B．Park and ride is limited to bus and subway stations beyond the Third Ring Road. |
| C．Drivers can spend a little money in parking their vehicles in the largest parking lot. |
| D．Drivers must park their cars in the largest parking lot and transfer to a bus or rail system. |
What is the purpose of the tips?
| A．To help volunteers save time during the ongoing Olympic Games. |
| B．To help tourists enjoy the places of interest in Beijing. |
| C．To make people learn about the daily transport in Beijing. |
| D．To make it convenient and efficient to travel in Beijing during the ongoing Olympic Games. |
It is commonly known that Japan went from a 19th century national economy to a 20th century global economy in a time span of 30 years between 1945 and 1975. What is less known is that Japan, understanding that fast, efficient transport was the key to a global economy, was the first country in the world to introduce the “Bullet Train”. Kawasaki Heavy Industries was duly appointed the manufacturer and the first high speed train went “on line” in 1964. The Shinkansen, as is known in Japan, made its first journey between her capital and Osaka, a distance of 301 miles, at a speed of 132 mph.
The next country to introduce high speed trains was France. SNGF, the public rail system in France, was losing passengers to other forms of transport and introduced the “TGV” (Train à Grande Vitesse) to counteract the trend in 1981. As a result of Opec controlling the oil market in 1974, the train was designed to be powered by gas turbines. It ran on a specially built track between Lyon and Paris. Eight years later another TGV was introduced, this time between the coast and Paris. Soon, France became the most rail efficient country in the world with high speed train connections to Belgium, London, Germany, Switzerland, Spain and the Netherlands.
k sThere was another positive element that resulted from the introduction of high speed trains. Between 1964 and 1991, Japan’s Shinkansen had transported in excess of three billion passengers without there being a single fatal accident and eleven years after France introduced the TGV, it still had a 100% safety record. This statistic has never been equaled by the traditional slow moving trains in any country.
China has become the fourth country to produce such trains, after France, Germany and Japan. China's first domestically produced bullet train with a maximum speed of 350 kilometers per hour has rolled off the production line. Equipped with highly-efficient power system, the currently fastest train in China is also energy efficient. When the train is running, it can transfer kinetic energy into electricity, so that it can ensure its electricity supply even when it is cut off from the power grids. In all, such trains are expected to be in commercial operation by the end of 2010. France introduced high speed trains to _____________.
| A．increase the number of passengers | B．fight against Opec |
| C．develop the finance of France | D．connect other cities |
Which of the following advantage(s) belongs to bullet train?
| A．Speedy and energy-wasting. | B．Slow but secure. |
| C．Fast and safe. | D．Crowded and expensive. |
What is the feature of the China’s currently fastest train?
| A．It is the most advanced train in the world. |
| B．It can run faster than any other trains throughout the world. |
| C．It can produce electricity by energy transformation. |
| D．It can go into commercial operation. |
What is the main idea of this passage?
| A．Bullet trains are the most convenient means of transportation compared with others. |
| B．Bullet trains are the only key to developing the economy of a country. |
| C．Bullet trains can save time and energy for people. |
| D．Bullet trains have many advantages and are accepted by more and more countries. |