In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Cola’s name, Candler took them to court.
In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
Today, businesses all over the world use mass marketing, but the makers of Coke were the first. Candler bought the rights to Coca-Cola from _______.
| A．the inventor of a medicinal drink | B．a well-known businessman |
| C．a doctor | D．a carpenter |
The underlined sentence in paragraph 2 implies that __________.
| A．he invited people from other companies to attend a court ball |
| B．he shared Coca-Cola’s name with other companies after they went back from the court |
| C．he played basketball with people from other companies on the basketball court |
| D．he took legal action to those who wanted to copy Coca-Cola’s name |
Candler used slogans to advertise his product. Slogans are _______.
| A．popular music | B．free products | C．memorable phrases | D．simple things |
By using mass marketing, Asa tried many ways EXCEPT _______.
| A．making Coca-Cola look different |
| B．paying $ 2,300 for the rights to Coca-Cola |
| C．advertising Coca-Cola a powerful image in the minds of the customers |
| D．using famous athletes to advertise his product |
The passage is mainly to _______.
| A．explain that it is easy to use mass marketing |
| B．advice people to spend a lot of money and time on mass marketing |
| C．tell how Asa changes Coca-Cola into a worldwide business by using mass marketing |
| D．describe different ways of using mass marketing |
Scientists have learned a lot about the kinds of food people need. They say that there are several kinds of food that people should eat every day. They are: (1) green and yellow vegetables of all kinds; (2)citrus （柑橘）fruits and tomatoes; (3) potatoes and other fruits and vegetables ; (4) meat of all kinds, fish and eggs; (5) milk and foods made from milk; (6) bread or cereal (谷物), rice is also in this kind of foods; (7) Butter or something like butter.
People in different countries and different places of the world eat different kinds of things. Foods are cooked and eaten in many different kinds of ways. People in different countries eat at different times of the day. In some places people eat once or twice a day; in other countries people eat three or four times a day. Scientists say that none of the differences is really important. It doesn’t matter whether foods are eaten raw or cooked, canned or frozen. It doesn’t matter if a person eats dinner at 4 o’clock in the afternoon or at eleven o’clock at night. The important thing is what you eat every day.
There are two problems, then, in feeding the large number of people on earth. The first thin g is to find some ways to feed the world’s population so that no one is hungry. The second is to make sure that people everywhere have the right kind of food to make them grow to be strong and healthy. According to the scientists, which of the following groups of food is the healthiest for your lunch?
| A．chicken, apples, cereal, cabbages. | B．potatoes, carrots, rice, bread. |
| C．oranges, bananas, fish, tomatoes. | D．beef, pork, fish, milk |
It is important for people to eat __________.
| A．three times a day | B．dinner at twelve o’clock |
| C．cooked food all the day | |
| D．something from each of the seven kinds of food every day. |
People in different countries and different places of the world________________.
| A．have the right kinds of food to eat | B．cook their food in the same way |
| C．have their meals at the same time | D．eat food in different ways. |
Which of the following is NOT true?
| A．People in some places don’t have enough to eat. |
| B．There are too many people in the world. |
| C．One of the problems is that no one is hungry. |
| D．The scientists are trying to make people e grow to be strong and healthy. |
If there is paragraph 4, what do you think is going to be talked about?
| A．When people eat their lunch. | B．What to do with the two problems. |
| C．How to cook food in different ways. | D．Why people eat different kinds of food. |
| Welcome A board Your Piccadilly Flight To Heathrow The Piccadilly line to Heathrow(伦敦希思罗机场) is not only the most convenient (方便的) way to travel but also the most cost-effective. So the next time you’re traveling to Heathrow, make sure you fly Piccadilly line. Your Piccadilly flight features: lDepartures from 36 stops on the Piccadilly line, or from over 200 stations only one change way lService every 5 minutes to and from Heathrow throughout the day lJourneys from central London taking less than 50 minutes lOnly £3.70 for a single adult fare lSee tables below for journey times Fares to and from central London lAdult single £3.70 lChild single £1.50 If you are traveling as a group, then you are allowed to use the Family Travelcard, which means each adult can travel for £3.40 and each child for £0.80. The group must be made up of 1 or 2 adults traveling with 1-4 children (from 09:30 Monday-Friday and at any time weekends and Public Holidays). Members within the group do not need to be related. Traveling to Heathrow
|
Which of the following statements is TRUE about the Piccadilly line?
| A．The Piccadilly line is the most convenient one around the world. |
| B．Taking the Piccadilly line can save the passengers more money. |
C．The Piccadilly line is the o nly public transportation to Heathrow. |
| D．The flight from Earls Court to Piccadilly Circus takes 39 minutes. |
At what time does the first train from Earls Court arrive at Heathrow on Sunday?
| A．07:49. | B．06:34. | C．07:54. | D．06:31. |
If Mr. Smith wants to take the train with his five-year-old son and seven-year-old daughter at 08:00 on Sunday morning, how much should he pay?
| A．£5.00. | B．£6.70 . | C．£5.20. | D．£4.20. |
When taking the Piccadilly line, whether to or from Heathrow, one may _________.
| A．expect a train every 5 minutes at the stop | B．get to the first stop no later than 23:30 |
| C．get a discount once traveling in groups | D．get to the destination within 34 minutes |
H5N1 avian influenza, commonly known as bird flu (流感), has killed at least 15 people across Asia and was proved in China on January 27. No human cases have been found in the mainland, but 13 of the country’s 31 provinces have reported the disease in poultry.
The Chinese government has taken measures to prevent and control the disease. Poultry within 3 km of infected (受感染的) farms is to be killed and those within 5 km vaccinated (接种疫苗). At the same time, there will be continuous monitoring and daily reports on the disease across the country, and increased production of bird flu vaccines.
Among the 11 Asian countries and regions having bird flu in animals, only Vietnam and Thailand have reported human cases. The people infected were reported to have caught the disease from poultry.
While the World Health Organization ( WHO) says there is “no proof (证据) of human-to-human infection (传染)” of bird flu, the big fear is that the disease could combine with a human flu virus (病毒) to produce a deadly new disease that will kill millions of people across the world. Many Asian farmers live closely with their animals and sell live chickens in the market. This greatly increases the chance of humans being infected wi
th bird flu.
A spokesman of the WHO said that Asian countries having bird flu should introduce a more healthy way of raising and selling chickens. The people there have to completely change their way of life and manners towards animals. Here are some safety measures for people to stay healthy;
* Keep fit through usual exercise;
* Avoid infected poultry and infected people;
* Avoid eating uncooked or under-done poultry and eggs;
* Make sure there is always fresh air in your home;
* Cover your mouth and nose when coughing or sneezing;
* Wash your hands as often as possible.What does the underlined word “poultry” mean?
| A．Wild birds. |
| B．Wild animals. |
| C．Home-raised birds. |
| D．Home-raised animals. |
From the passage, we learn that __________.
| A．infected poultry within 3 km was killed in China |
| B．the first bird flu case was proved in China on Jan. 27 |
| C．human infected cases were found in 11 Asian countries |
| D．over two thirds of China have been affected by the bird flu |
What do people fear most?
| A．Poultry will infect many people. |
| B．There will be human-to-human infection. |
| C．The disease can spread quickly among people. |
| D．A new disease combining bird flu and a human flu will break out. |
Blogs (博客) are the place where young people go to show their hearts, to express their anger, sorrow or disappointment, and even to gossip (说别人的闲话).
Many people enjoy the freedom in blogging. Some, however, find that putting one’s life online can have a price. The blogs of some students in America were stopped by the government for some time because they posted threatening words to their teachers on their blogs.
A recent study finds that nearly a fifth of teens who surf the Internet have their own blogs. And 38 % of teens say they read other people’s blogs. By comparison, about a tenth of adults have their own blogs and a quarter say they read other people’s online magazines.
With the development of the Internet, more and more people will be attracted by blogging.
In another study, 79% of teens agree that people at their age aren’t careful enough when giving out information about themselves online. Besides, careless blogging can also influence blog readers. When you are angry or unhappy, your blog is the first place you turn 
to. The words you post then ma
y not be rational which you may regret later. To minimize (使减到最小) the negative influence, change the safe
ty setting and make such posts “personal” so that only you can read them.
As long as you are careful with what you post, blogging is a great means of staying in touch with friends and displaying one’s creative works. Blogs are the place where people __________.
| A．go online to have a chat |
| B．go online to enjoy freedom |
| C．exchange their views online |
| D．go online to express themselves freely |
The fact that some American students’ blogs were stopped is used to show that __________.
| A．people should not put their life online |
| B．American students are limited in blogging |
| C．anyone who gets on the Web has his blog |
| D．people should be careful with what they write |
|
The underlined word “rational” in the fifth paragraph probably means __________.
| A．strange | B．perfect |
| C．helpful | D．reasonable |
The passage is mainly about __________.
| A．the use people make of blogs |
| B．the number of people who have blogs |
| C．advantages and disadvantages of blogs |
| D．the author’s suggestions about blogging |
He was 1
1 years old and often went fishing. On the day before bass (鲈鱼) season opened, he and his father were fishing early in the evening.
When his pole doubled over, he knew something huge was on the other end. His father watched with admiration as the boy skillfully worked the fish. Finally, he lifted the tired fish from the water. It was the largest one he had ever seen, but it was a bass.
Lighting a match, the father looked at his watch. It was 10 pm — two hours before the season opened. He looked at the fish, then at the boy, saying, “You’ll have to put it back, Son.”
Looking around, he saw no other fisherman or boats. Even so, the boy could tell from his father’s voice that the decision couldn’t be changed. He threw the huge bass into the water. The boy thought that he would never again see such a big fish.
That was 34 years ago. Today the boy is a successful architect (建筑师) in New York. He often takes his son to fish at the same place.
And he was right. He has never again caught such a large fish as the one he got that nigh
t long ago. But he does see that same fish… again and again… every time he has an ethical (道德的) decision to make. As his father had taught him, ethics are simple matters of right and wrong. It is only the practice of ethics that is difficult.Seeing the boy skillfully pulling a big fish out of the water, the father felt __________.
| A．admiring | B．nervous |
| C．worried | D．shocked |
On seeing that the big fish was a bass, __________.
| A．they discussed how to deal with the fish |
| B．the boy threw the bass back into the water gladly |
C．th e father made a decision that the fish must be set free |
| D．they were worried that other fisherman might know what they had done |
From the passage, we can learn that __________.
| A．the father was an architect |
| B．the son never forgets the lesson |
| C．the father used to catch a big bass |
| D．the father made his son feel regretful all his life |
The passage mainly wants to tell us that __________.
| A．an ethical decision is not difficult to make |
| B．it is hard to tell right from wrong sometimes |
| C．fishing helps you to make right ethical decisions |
| D．it’s easier to make an ethical decision than to carry it out |