In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.The existence of the privately owned mass media depends on the support of_________.
| A．the government | B．advertisements |
| C．their owners’ families | D．the TV stations |
The passage seems to say that different ideas of advertising are given due to __________.
| A．the subject of the advertisements | B．the change of time |
| C．people's age difference | D．peoples’ different opinions |
Which of the following is considered modern mass media?
| A．Emails. | B． Newspapers | C．Magazines. | D．Films. |
According to the passage, which of the following statements about advertisements is NOT true?
| A．The sponsors are always mentioned. |
| B．Advertising is meant for large groups of people. |
| C．There is the description of things advertised |
| D．Advertising must be honest and humorous |
Electric cars are dirty. In fact, not only are they dirty, but they might even be more dirty than their gasoline-powered cousins.
People in California love to talk about “zero-emissions (排放) vehicles”, but people in California seem to be clueless about where electricity comes from. Power plants mostly use fire to make it. Apart from the few people who have their roofs covered with solar cells, we get our electricity from generators (发电机). Generators are fueled by something----usually coal, oil, but also by heat generated in nuclear power plants. There are a few wind farms and geothermal (地热) plants as well, but by far we get electricity mainly by burning something.
In other words, those “zero-emissions” cars are likely coal-burning cars. Because the coal is burned somewhere else, it looks clean. It is not true. It's as if the California Greens are covering their eyes----“If I can't see it, it's not happening.” Gasoline is an incredibly (极其) efficient way to power a vehicle; a gallon of gas has a lot of energy in it. But when you take that gas (or another fuel) and first use it to make electricity, you waste a nice part of that energy, mostly in the form of wasted heat--at the generator, through the transmission lines, etc.
A gallon of gas may drive your car 25 miles. But the electricity you get from that gallon of gas won't get you nearly as far---so electric cars burn more fuel than gasoline-powered ones. If our electricity came mostly from wind or geothermal, or solar, then an electric car truly would be clean. But for political, technical, and economic reasons, we don't use much of those energy sources.
In addition, electric cars' batteries which are poisonous for a long time will eventually end up in a landfill (垃圾填埋场). And finally, when cars are the polluters, the pollution is spread across all the roads. When it's a power plant, though, all the junk is in one place. Nature is very good at cleaning up when things are not too concentrated, but it takes a lot longer when all the garbage is in one spot.Which of the following words can replace “be clueless about” in Paragraph 2?
| A．be familiar with. | B．fail to understand. |
| C．be curious about. | D．show their interest in. |
The electricity we get from a gallon of gas may make our car run _________.
| A．at least 25 miles | B．more than 25 miles |
| C．less than 25 miles | D．as far as 25 miles |
In the author’s opinion, compared with cars using gas, electric cars are more __________.
| A．harmful | B．expensive |
| C．efficient | D．environmentally-friendly |
It can be inferred from the passage that __________.
| A．electric cars’ batteries are no longer poisonous in the landfill |
| B．electric cars are not clean since we get electricity mainly by burning something |
| C．zero-emissions vehicles should be chosen to protect our environment |
| D．now electric cars are used more than their gasoline-powered cousins |
Being lonely in the crowd might seem ridiculous. But according to a recent survey, the situation is all too common. Loneliness and other anxiety problems – worrying about life’s pressures – can even lead to self-murder.
An article in China Daily gave no reason for this other than the usual blaming of the post-80s generation. According to a high level official, young people suffering from discouragement are mostly “spoiled and have not been taught to be independent, responsible and express ‘thank-you’.” Well, how do you like that? First, I don’t think China’s youth are exactly spoiled. They certainly have more things than their parents did, but a lot of the money spent on them is for their education including various extra classes.
Discouragement and anxiety are now the fastest growing challenges in modern societies. We sense a lack of close friends who can talk to honestly and openly. In 1985, a US study found that one in ten people did not have such a friend. In 2006, it was one in four. It’s easy to see the connection between loneliness and discouragement. But what actually causes this increasing loneliness?
Surely, with Internet social networking sites such as Kaixin, we have more friends than ever. A new study has shown that the more time teenagers spend in front of computers, the less close they are to friends and family. Kaixin or QQ may be fun but it lacks meaning, compared to personal connections in the real world.
And then there are those endless online games popular with young Chinese but increasingly there are more interesting choices. For example, new sports such as skateboarding are starting to catch on（流行） in bigger cities, as is playing music in a band. These creative hobbies are done in a group and thus friendship can be stronger. Hopefully young people will also be drawn out of the Internet cafes and interactive computer games that in fact fail to recreate a real and interactive experience.According to the high level official, it is easy for teenagers lacking independence and responsibility to _______.
| A．become spoiled |
| B．play endless online games |
| C．suffer from loneliness and anxiety |
| D．refuse to express gratitude |
What does the writer think of the Internet social networking site Kaixin?
| A．Open but ridiculous. |
| B．Honest and responsible. |
| C．Real and fun. |
| D．Interesting but meaningless. |
It can be inferred in Paragraph 3 that _______.
| A．it’s now more difficult for people to find close friends to have an honest chat with |
| B．parents focus mostly on children’s education rather than the personality building |
| C．young people have no idea of expressing appreciation because of being spoiled |
| D．teenagers will recreate a real and interactive experience to strengthen friendship |
According to the text, which of the following can help us avoid being lonely in the crowd?
| A．To stay long in Internet cafes. |
| B．To focus on extra courses. |
| C．To give up our own hobbies. |
| D．To play music in a band. |
Some years ago, on a hot summer day in south Florida, a little boy decided to go for a swim in the cold swimming hole behind his house.
In a hurry to dive into the cool water, he did not realize an alligator（短吻鳄）was swimming towards the shore. His mother in the house, looking out of the window, saw the two as they got closer and closer together. In fear, she ran towards the water, yelling to the son as loudly as she could.
It was too late. The alligator reached him.
From the dock, the mother grabbed her little boy by the arms just as the alligator got his legs. That began an incredible tug of war（拔河）between the two. The alligator was much stronger than the mother, but the mother would not let go. A farmer happened to drive by, heard her screams, ran from his truck, and shot the alligator.
Amazingly, after weeks and weeks in the hospital, the little boy survived. His leg were extremely scarred by the animal’s attack, and on his arms were scratches (抓痕) from mothers’ fingernails where she had tried to hang on to the son she loved.
The newspaper reporter who interviewed the boy asked if he would show him his scars. The boy lifted his pant legs . And then, he proudly said to the reporter: “But look at my arms. I have great scars on my arms, too. I have them because my mom would not let go.”
You and I can identify with (理解) that little boy. We have scars, too. No, not from alligator, or anything quite so dramatic . But the scars of a painful past. Some of those scares are ugly and have caused us deep regret.
But some wounds, my friend, are because someone has refused to let go. In your struggle, maybe someone has been there holding on to you.Upon seeing the alligator getting close to her boy, the mother ________ .
| A．dived into the cool water at once |
| B．was too afraid to move |
| C．shouted a warning to her boy |
| D．got ready to fight the crocodile |
Which of the following statements is TRUE according to the text?
| A．There were scars on the boy’s arms and legs. |
| B．The mother won the “match” because of her strength. |
| C．A farmer scared the alligator away by hitting it in the eyes. |
| D．A crocodile attacked the boy when he and his mother were swimming. |
By saying, “But look at my arms. I have great scars on my arms, too,” the boy really wanted to show ___________.
| A．how deep the scars were |
| B．what a brave boy he was |
| C．how recently he had survived an attack |
| D．how great his mother was |
According to the author, how are we all similar to the boy in the story?
| A．We can be brave and never let go of our loved ones. |
| B．We may be faced with danger in our lives. |
| C．We may have to depend on the kindness of strangers. |
| D．We may have scars that come from pain and love. |
Le Havre (2011)
Time: Oct.21, 23-25
Venue: China National Film Museum
Price: 40 yuan
Le Havre is a comedy-drama. It centers on a shoeshiner who takes pity on an immigrant child in the French port city Le Havre. He tries to save him by inviting him to his home. The film premiered(初次公演) in competition at the 2011 Cannes Film Festival, where it received the FIPRESCI Prize.
Mia et le Migou (2008)
Time: Oct. 29
Venue: China Film Archive
Price: to be announced
Also known as Mia and the Migoo, this animated film describes the adventure of a young girl named Mia. Motivated by a premonition, Mia sets out on a journey across mountains and jungles to search for her father. The film won the European Film Award for Best Animated Feature. Director Jacques-Remy Girerd will also show up at China Film Archive.
Le Voyage dans la Lune (1902)
Time: Oct. 22, 24-25
Venue: China National Film Museum
Price: 20 yuan
Also known as A Trip to the Moon, this silent movie was inspired by the French novels From the Earth to the Moon and Around the Moon, by Jules Verne. It follows a group of astronomers who travel to the moon and explore it. They meet lunar inhabitants and capture one before returning to Earth.
Find schedule and ticket information about the French movie panorama at http://www. gewara.com/
The China Film Archive will also present a short lecture before each French movie on how to understand it.If you are free on Oct.29, which venue would you like to visit?
| A．China Film Archive | B．China National Film Museum |
| C．China Film Museum | D．International Cinema |
On which day can you see the film whose theme is about adventure ?
| A．Oct.21 | B．Oct.23 |
| C．Oct.25 | D．Oct. 29 |
Where can you find the passage most likely?
| A．Newspaper | B．Magazine |
| C．Textbook | D．Science fiction |
Everything has a name. All people, places and things have names. For example, Jenny is the name of a student from England. England is the name of her country. Cities and towns have names, too. Schools and office building also have names. All things have names. Names are important. Names are different all over the world. In Jenny’s class, Jenny must learn the names of students from all over the world. This is very difficult because the names are different.
In the USA, most people have a first name, a middle name, and a last name. Parents choose the first and middle names for their baby. There are names for boys and names for girls. For example, John, Peter, Tom and Mike are all names for boys. Elizabeth, Betty, Susan, and Mary are all names for girls. The last name is the family name. Usually it is the father’s family name. In a family, the mother, the father, and the children usually have the same last name.
Names are different all over the world. They can be long or short, but they are always very important.Why does everything have a name? Because ______.
| A．it is very interesting to have a name |
| B．it is very easy to be remembered |
| C．it is very easy to be told from others |
| D．both B and C |
It is difficult to learn names all over the world because ______.
| A．there are many different languages |
| B．the names in different countries are different |
| C．some names are very short, some are very long |
| D．there are many names all over the world |
Which of the following is true?
| A．It’s difficult to learn the names because they are different |
| B．There is no difference between girls’ names and boys’ names |
| C．Jenny doesn’t want to learn the names very well |
| D．It’s easy for Jenny to learn the names of her classmates. |
What names are for girls?
| A．George, Linda, Susan | B．Tom, Jill, Candy |
| C．Elizabeth, Betty, Mary | D．Peter, Jeff, Jack |