In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.The existence of the privately owned mass media depends on the support of_________.
| A．the government | B．advertisements |
| C．their owners’ families | D．the TV stations |
The passage seems to say that different ideas of advertising are given due to __________.
| A．the subject of the advertisements | B．the change of time |
| C．people's age difference | D．peoples’ different opinions |
Which of the following is considered modern mass media?
| A．Emails. | B． Newspapers | C．Magazines. | D．Films. |
According to the passage, which of the following statements about advertisements is NOT true?
| A．The sponsors are always mentioned. |
| B．Advertising is meant for large groups of people. |
| C．There is the description of things advertised |
| D．Advertising must be honest and humorous |
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It is natural that children are curious about the world around them. For example, they want to know how their hearts beat. They want to know why the ocean water tastes salty.
As children grow up, they become curious about different kinds of things. When they are babies, they are interested in the parts of their bodies and in the smiles of their mothers. They become interested in the physical world around them: the plants, the animals, the sky. Later, they become interested in the things that people have made: wheels, bicycles, cars. And when they are adults, their curiosity continues. Sometimes this curiosity leads to a career (生涯、职业) in science.
Scientists spend their lives trying to find out about the world．Those who work with the earth sciences study the earth, the oceans, and the skies. Other scientists who study living things work with the biological sciences. A third group of scientists study the physical sciences, e. g. physics, chemistry .
These scientists have already discovered a lot about our world．For example, they tell us why your heart beats faster when you run. They say that when you are quiet, your heart normally beats sixty-five or seventy-five times a minute. Your heart is a pump (泵) that pumps blood to all parts of the body. The blood carries oxygen and nutrition. When you run, your muscles work very hard and use the nutrition that the blood carries to them. The muscles need oxygen, too . So your brain sends a signal to the heart. The signal means that the muscles need more nutrition and oxygen. Then the heart beats fast and sends blood quickly to the muscles. It may beat 90 to 140 times a minute.
Of course, scientists cannot answer all of our questions. If we ask, “Why does the ocean water taste salty” scientists will say that the salt comes from rocks. When a rock gets very hot or very cold, it cracks. Rain falls into cracks. The rain then carries the salt into the earth and into the rivers. The rivers carry the salt into the ocean. But then we ask , “What happens to the salt in the ocean? The ocean does not get saltier every year.” Scientists are not sure about the answer to this question.
We know a lot about our world, but there are still many answers that we do not have, and we are curious.
53．According to the passage, which of the following statements is true?
A．People are curious in the same way.
B．People in different countries are interested in different things.
C．Men and women are curious about different things.
D．People of different ages are interested in different things
54．Scientists who work with the biological sciences study ____.
A．the earth , the oceans and the sky B. man-made things
C．plants and animals D. ocean water
55．When you run, your muscles need ____.
A．more nutrition and oxygen B．more signals C．more salt D．water
56．A rock cracks _____.
A．in wet regions B．in dry regions
C．at very high or very low temperaturesD．when salty water falls in
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When coal is burned in a boiler, two kinds of ash by-products are produced: a heavy bottom ash and a fine-as-powder fly ash. About 10 to 15 percent of the coal by-product is bottom ash which is used like sand on streets and highways covered with ice, and also on highways as paving material.
It is the fly ash, however, that is receiving much attention. Once considered a waste, fly ash is now regarded as a natural resource in the United States. It can be placed in some lower places, where it is compacted（压实） and covered with soil, for the seeds of various grasses and plants to be placed in the soil to make the land productive.
Fly ash may be added to concrete (混凝土）to build roads and other kinds of buildings, taking the place of the cement(水泥) up to 20 percent. As a by-product of burned coal, fly ash requires no extra energy to be produced, while cement production requires great amounts of energy.
Besides, the technology is able to take out some useful minerals from the fly ash, which is still a very expensive process today. But the time may come when it is cheaper to take out these products from ash than to mine new supplies.
49. The bottom ash can be put on icy streets________.
A. in order to rebuild them B. in order to make them colorful
C. so that people can walk on them D. so that cars can run faster
50. The fly ash can be used to________.
A. grow various plants B. take the place of soil
C. cover productive land D. make more productive land
51. Which of the following is right?
A. To produce fly ash, some extra coal is to be burned.
B. Fly ash is made while producing cement.
C. It takes less energy to produce fly ash than cement.
D. Fly ash is a costless by-product.
52. The word “mine” in the last sentence of the passage means_______.
A. to buy things from other countries
B. to search for useful materials in the mountains
C. to dig deeply into the ground to get useful materials
D. to take out certain materials from other things
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Is there anything more important than health? I don’t think so. “Health is the greatest wealth(财富),” wise people say. You can’t be good at your studies or work well when you are ill.
If you have a headache, toothache, backache, earache or bad pain in the stomach, if you complain of a bad cough, if you run a high temperature and have a bad cold, or if you suffer from high or low blood pressure, I think you should go to the doctor.
The doctor will examine your throat, feel your pulse, test your blood pressure, take your temperature, sound your heart and lungs, test your eyes, check your teeth or have your chest X-rayed. After that he will advise some treatment, or some medicine. The only thing you have to do is to follow his advice.
Speaking about doctor’s advice, I can’t help telling you a funny story.
An old gentleman came to see the doctor. The man was very ill. He told the doctor about his weakness, memory loss and serious problems with his heart and lungs. The doctor examined him and said there was no medicine for his disease.
He told his patient to go to a quiet place for a month and have a good rest. He also advised him to eat a lot of meat, drink two glasses of red wine every day and take long walks. In other words, the doctor advised him to follow the rule: “Eat at pleasure, drink with measure and enjoy life as it is.” The doctor also said that if the man wanted to be well again, he shouldn’t smoke more than one cigarette a day.
A month later the gentleman came into the doctor’s office. He looked cheerful and happy. He thanked the doctor and said that he had never felt a healthier man.
“But you know, doctor,” he said, “it’s not easy to begin smoking at my age.”
45. The writer thinks that_____________
health is more important than wealth
B. work is as important as studies
C. medicine is more important than pleasure
D. nothing is more important than money
46. The underlined part means “__________”.
he was feeling better than ever B. he wasn’t a healthy man
C. he was feeling worse than before D. he will be well again
47. From the last sentence of the passage, we learn the man__________before the doctor told him not to smoke more than one cigarette a day.
A. was a heavy smoker B. didn’t smoke so much
C. didn’t smoke D. began to learn to smoke
48. Which of the following is NOT true?
A. The doctor usually tests his/her blood pressure when a person is ill.
B. The man told the doctor he couldn’t remember things.
C. The man thanked the doctor.
D. The man didn’t follow the doctor’s advice.
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第二部分:阅读理解(共20小题；每小题2分，满分40分)
第一节 阅读下面短文，从每小题所给的A、B、C、D四个选项中，选出最佳选项。
A car needs gas to run and your body also needs food to work for you. Eating the right kind of food is very important. It can help your body grow strong to take care of what you eat.
There are four main food groups altogether. The dairy group has food like milk, cheese and sour milk. The other three groups are the meat and fish group, the fruit and vegetable group, and the bread and rice group. Each meal should have at least one food from all four main groups. With all these food together, you will be given enough energy during the day.
It is easy to get into bad eating habits. You may eat your breakfast in a hurry to get to school on time. Or you may not have time for a good lunch. It may seem easy to finish your supper with fish and chips all the time. But you will find yourself tired in these days and you can not think quickly.
Watching what you eat will help keep your body healthy and strong. It is also good to take some exercise. It will help you eat more if you take a walk or play games in the open air. Having a good eating habit with some exercise is the key to your health.
41. Which of the following diets do you think is the best one?
Eggs, tomatoes and chicken.
B. Milk, bread, cabbages and beef.
Corn, fish, cream and pork.
D. Rice, beancurd（豆腐）, apples, fish and chicken.
42. Which of the following is a good eating-habit?
A. Going to school without any breakfast
B. Eating fish and chips for supper all the time..
C. Having at least one food from all four groups each meal.
D. Having different food from all four food groups.
43. In this passage the writer mainly tells us that _____.
A. every person needs food to grow well
B taking exercise can keep your body strong
C. the right kind of food with exercise will keep you healthy
D. enough energy helps people think more quickly
44. The best title for this passage is _____.
A. The Four Food Groups B. A Healthy Diet
C. Your Body And Food D. Food And Your Health
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The Festival of Cultures (August 11 – 14)
City Park
The Festival of Cultures is an annual event to celebrate the wide range of cultures found in our great state. People representing 40 cultural groups will share their traditions and customs. Here are just a few of the festival’s many activities.
Crafts (手工): See the fine art of basket weaving from Vietnam and Zimbabwe. Watch the delicate art of making paper umbrellas from Thailand and the decorative craft of paperl picado, or paper cutting, from Mexico. All craft demonstrations provide a firsthand view of how things are made. You will appreciate the process involved in making these products.
Music and Dance: Experience musical instruments that you have never heard before. Listening to the music of a sho from Japan, a bull-roarer from Australia, a sitar from India, and a chakay from Tailand. You will also be entertained by folk dances from around the world, such as the troika from Russia and the mayim from Israel. From 1:00 P.M. to 3:00 P.M. on August 14, special folk-dancing classes for children will be offered. Children ranging in age from 6 – 8 can learn the kinderpolka from Germany. Children ranging in age from 9 – 12 can learn the raspa from Mexico.
Storytelling: Listen for hours as professional storytellers charm you with interesting tales. Fables, folktales, and ballads from various countries will be told. By popular demand, Gwendolyn Washington, a famous African American storyteller, is back.
Food: Enjoy irresistible foods from other countries, such as gyros from Greece, seafood paella from Spain,
crepes from France, and tandoori chicken from India. These tasty dishes will be difficult to pass up.
| Tickets August 11 - 13 |
| Adults $3 Ages 13 – 18 $2 Ages 6 – 12 $ 1 Ages 6 and under Free |
| Tickets August 14 |
| Adults $3 Ages 13 – 18 $2 Ages 12 and under Free |
87. Which of the following are from Mexico?
A. The paper cutting and troika. B. The kinderpolka and sitar.
C. The paperl picado and the raspo. D. The mayim mayim and the gyros.
88. A family with two children at the age of 8 and 16 are going to the festival on August 12. How much money will they pay for the festival?
A. $5. B. $6. C. $8. D. $9.
89. What do we know about the festival?
A. Children will have a chance to learn different folk-dancing.
B. Storyteller Gwendolyn is invited to the festival for the first time.
C. People will be offered opportunities to play musical instruments.
D. Visitors can make paper umbrellas from their first- hand experience.
90. What’s the purpose of writing this passage?
A. To advertise for the World Marketplace.
B. To introduce a wide range of cultural traditions.
C. To explain the great significance of popularizing the festival.
D. To persuade readers to attend the festival held in the City Park.