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It has been found that less than one shopper in five makes a complete shopping list before going to the store. The reason for this is that seven out of ten of today’s purchases(购买) are decided in the store, where the shoppers tend toward impulse(冲动) buying. Buying groceries on impulse had risen for the past forty years, and this rise has coincided(巧合) with the growth of self-service shopping. However, in grocery stores where clerks wait on customers there is much less impulse buying. It is hard for people to buy on impulse if they have to address a clerk.
Psychologists have joined forces with merchandising(商品) experts. It is their job to persuade people to buy products which they may not need or even want until they see them attractively presented. It was discovered by the psychologists that shoppers want help in their purchases. Having so many choices confuses them, and they prefer the package that attracts them. Therefore, it is now more usual for food packers to pay attention to their package design. Attraction depends heavily on the position of the product on the shelf, however. Thus, persuading the shopper to buy is easier if the product is located at eye-level.
According to the information in the first paragraph, ______ make a complete list.

A.only five shoppers B.less than twenty percent of the shoppers
C.only ten percent of the shoppers D.not even five percent of the shoppers

The reason for the above mentioned phenomenon is that _______.

A.people have difficulty making up their mind before going shopping
B.people don’t know what is available in the store
C.people tend to decide on buying products when they see them
D.people are easily deceived(欺骗) by the attractive products

In grocery stores where customers are served there is less impulse shopping. This may be because ________.

A.the clerks ignore the customers
B.the clerks are too eager to serve the customers
C.the stores have to send the shopper’s purchases to his house
D.customers hesitate to ask for help if they haven’t decided what to buy

Shoppers tend to buy the products put on _______.

A.the top shelf B.the bottom shelf
C.the shelf which people can see easily D.the shelf where there is less confusion

Which of the following might be the best title for this passage?

A.Psychologists and Merchandising Experts. B.Impulse Buying.
C.The more Products the More Confusion. D.Self-service Shopping.
科目 英语   题型 阅读理解   难度 中等
知识点: 日常生活类阅读
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[1]Global difference in intelligence is a sensitive topic, long filled with a large number of different opinions. But recent data has indeed shown cognitive (认知的) ability to be higher in some countries than in others. What's more, IQ scores have risen as nations develop—a phenomenon known as the "Flynn effect". Many causes have been put forward for both the intelligence difference and the Flynn effect, including education, income, and even non-agricultural labor. Now, a new study from researchers at the University of New Mexico offers another interesting theory: intelligence may be linked to infectious-disease rates.
  [2]The brain, say author Christopher Eppig and his colleagues, is the "most costly organ in the human body". Brainpower consumes almost up to 90 percent of a newborn's energy. It's clear that if something affects energy intake while the brain is growing, the impact could be long and serious. And for vast parts of the globe, the biggest threat to a child's body—and therefore brain—is parasitic (由寄生虫引起的) infection. These illnesses threaten brain development________________. They can directly attack live tissue, which the body must then try every means to replace. They can invade the digestive pipe and block nutritional intake. They can rob the body's cells for their own reproduction. And then there's the energy channeled (输送) to the immune system to fight the infection.
  [3]Using data on national "disease burdens" (life years lost due to infectious diseases) and average intelligence scores, the authors found they are closely associated. The countries with the lowest average IQ scores have the highest disease burdens without exception. On the contrary, nations with low disease burdens top the IQ list.
  [4]If the study holds water, it could be revolutionary for our understanding of the still-confusing variation in national intelligence scores.
What is the main idea of the text?(no more than 10 words)
________________________________________________________________________
Complete the following statement with proper words.(no more than 4 words)
Those countries that have the ________________ are always at the bottom of the IQ list.
Fill in the blank in Paragraph 2 with proper words.(no more than 5 words)
___________
What can cause intelligence difference?(no more than 8 words)
______________________________________________________________________
What does the word “they” (Line2, paragraph3)probably refer to? (no more than 8 words)
______________________________________________________________________

After too long on the Net, even a phone call can be a shock. My boyfriend’s Liverpudlian accent suddenly becomes too difficult to understand after his clear words on screen; a secretary’s tone seems more rejecting than I’d imagined it would be. Time itself becomes fluid—hours become minutes, and alternately seconds stretch into days. Weekends, once a highlight of my week, are now just two ordinary days.
For the last three years, since I stopped working as a producer for Charlie Rose, I have done much of my work as a tele-commuter. I submit(提交) articles and edit them by E-mail and communicate with colleagues on Internet mailing lists. My boyfriend lives in England; so much of our relationship is computer-mediated.
If I desired, I could stay inside for weeks without wanting anything. I can order food, and manage my money, love and work. In fact, at times I have spent as long as three weeks alone at home, going out only to get mail and buy newspapers and groceries. I watched most of the blizzard(暴风雪) of ’96 on TV.
But after a while, life itself begins to feel unreal. I start to feel as though I’ve merged(融合) with my machines, taking data in, spitting them back out, just another node(波节) on the Net. Others on line report the same symptoms. We start to strongly dislike the outside forms of socializing. It’s like attending an A. A. meeting in a bar with everyone holding a half-sipped drink. We have become the Net opponents’ worst nightmare.
What first seemed like a luxury, crawling from bed to computer, not worrying about hair, and clothes and face, has become an avoidance(逃避),a lack of discipline. And once you start replacing real human contact with cyber interaction, coming back out of the cave can be quite difficult.
At times, I turn on the television and just leave it to chatter in the background, something that I’d never done previously. The voices of the programs relax me, but then I’m jarred by the commercials. I find myself sucked in by soap operas, or needing to keep up with the latest news and the weather. “Dateline”, “Frontline” , “Nightline,” CNN, every possible angle of every story over and over and over, even when they are of no possible use to me. Work moves from foreground to background.
Compared to the clear words of her boyfriend on screen, his accent becomes______.

A.unreal B.unbearable
C.misleading D.not understandable

The passage implies that the author and her boyfriend live in______.

A.the same city B.the same country
C.different countries D.different cities in England

What does the last paragraph mean?

A.Having worked on the computer for too long, she became a bit strange.
B.Sometimes TV programs give her comfort and even makes her forget her work.
C.She watches TV a lot in order to keep up with the latest news and the weather.
D.She turns on TV now and then in order to get some valuable information.

What is the author’s attitude to the computer?

A.At first she likes it but later becomes tired of it.
B.She likes it because it is very convenient.
C.She dislikes it because TV is more attractive.
D.She likes it because it provides an imaginary world.

The underlined phrase “coming back out of the cave” probably means______.

A.going back to the dreaming world
B.coming back home from the outside world
C.bringing back direct human contact
D.getting away from living a strange life

Why do men die earlier than women? The latest research makes it known that the reason could be that men’s hearts go into rapid decline(下降) when they reach middle age.
The largest study of the effects of ageing on the heart has found that women’s longevity may be linked to the fact that their hearts do not lose their pumping power with age.
“We have found that the power of the male heart falls by 20-25 percent between 18 and 70 years of age,” said the head of the study, David Goldspink of Liverpool John Moores University in the UK.
“Within the heart there are millions of cells that enable it to beat. Between the age of 20 and 70, one-third of those cells die and are not replaced in men,” said Goldspink. “This is part of the ageing process.”
What surprises scientists is that the female heart sees very little loss of these cells. A healthy 70-year-old woman’s heart could perform almost as well as a 20-year-old one’s. “This gender(性别) difference might just explain why women live longer than men,” said Goldspink. They studied more than 250 healthy men and women between the ages of 18 and 80, focusing on healthy persons to remove the confusing influence of disease. “The team has yet to find why ageing takes a greater loss on the male heart,” said Goldspink.
The good news is that men can improve the health of their heart with regular exercise. Goldspink stressed that women also need regular exercise to prevent their leg muscles becoming smaller and weaker as they age.
The underlined word “longevity” in the second paragraph probably refers to “________”.

A.health B.ageing C.long life D.effect

The text mainly talks about ________.

A.men’s heart cells B.women’s ageing process
C.the gender difference D.hearts and long life

According to the text, the UK scientists have known that ________.

A.women have more cells than men when they are born
B.women can replace the cells that enable the heart to beat
C.the female heart loses few of the cells with age
D.women never lose their pumping power with age

If you want to live longer, you should ________.

A.exercise regularly to keep your heart healthy
B.find out the reason for ageing
C.enable your heart to beat much faster
D.prevent your cells from being lost

We can know from the passage that ________.

A.the reason why ageing takes a greater loss on the male heart has been found out
B.scientists are on the way to finding out why the male heart loses more of the cells
C.the team has done something to prevent the male from suffering the greater loss
D.women over 70 could lose more heart cells than those at the age of 20

(NEW YORK) A French tourist highly praised for rescuing a two-year-old girl in Manhattan said he didn’t think twice before diving into the freezing East River.
Tuesday’s Daily News said 29-year-old Julien Duret from France was the man who left the spot quickly after the rescue last Saturday.
He lifted the little girl out of the water after she fell off the bank at the South Street Seaport museum. He handed the girl to her father, David Anderson, who had dived in after him.
“I didn’t think at all,” Duret told the Daily News. “It happened very fast. I reacted very fast.”
Duret, an engineer on vacation, was walking with his girlfriend along the pier(码头) when he saw something falling into the water. He thought it was a doll, but realized it was a child when he approached the river. Immediately, he took off his coat and jumped into the water.
When he reached the girl, she appeared lifeless, he said. Fortunately, when she was out of the water, she opened her eyes.
Anderson said his daughter slipped off the bank when he was adjusting his camera. An ambulance came later for her, said Duret, who was handed dry clothes from onlookers. Duret caught a taxi with his girlfriend shortly after.
The rescue happened on the day before he left for France. Duret said he didn’t realize his story of heroism had greatly moved New York until he was leaving the city the next morning.
“I don’t really think I’m a hero,” said Duret. “Anyone would do the same thing.”
Why was Duret in New York?

A.To meet his girlfriend. B.To spend his holiday.
C.To work as an engineer. D.To visit the Andersons.

What did Duret do shortly after the ambulance came?

A.He was interviewed by a newspaper.
B.He went to the hospital in the ambulance.
C.He disappeared from the spot quickly.
D.He asked his girlfriend for his dry clothes.

Who dived after Duret into the river to save the little girl?

A.David Anderson B.A passer-by C.His girlfriend D.A taxi driver

Which of the following is TRUE according to the passage?

A.Duret thought twice before he jumped into the cold water.
B.Duret dived into the water before the girl’s father.
C.The rescue happened on the day Duret left for France.
D.Duret didn’t think he was brave enough to be a hero.

What is probably the headline of this news report?

A.A Careless Father B.A Poor Girl
C.Warm-hearted Onlookers D.Brave Frenchman Found


Canada 4:00 a.m. to 8:00 a.m.
Canada is a big country with six time zones. In the west, it is four a.m., and everyone is asleep, but in Halifax on the east coast it is eight o'clock and people are having breakfast. It is a cold Friday morning in November, and the temperature is ten degrees below zero Centigrade.
Argentina 9:00 a.m.
In Buenos Aires, the capital of Argentina, it is nine a.m. on a warm summer morning, and people are starting work or school. November is a summer month in Argentina because it is in the southern hemisphere(南半球).
Scotland 12:00 noon
Scotland is part of the United Kingdom. The capital of Scotland is Edinburgh, and the capital of the UK is London. It is twelve noon, or midday, in Edinburgh. Children are having lessons, but they are looking forward to the weekend because there is no school on Saturday and Sunday.
Egypt 2:00 p.m.
Friday is already the weekend in Egypt. Friday is a special day for Muslims, so schools, offices and shops are closed in all Arab countries. So now, at two p.m., most people in Egypt are having lunch with their families.
Japan 9:00 p.m.
Japan is seven hours ahead of Egypt, so it is already Friday evening there. The weekend is beginning. Most people are out with friends or watching television or playing computer games.
New Zealand 12:00 midnight
It is late on Friday night, so most people are asleep. Now Saturday morning is arriving. It is morning in Canada too, but that is Friday morning!
In eastern Canada, the time is _____ that in western Canada.

A.four and a half hours behind B.four hours ahead of
C.three hours ahead of D.the same as

While Canadian children in Halifax are having breakfast, Argentinean children are _____.

A.sleeping B.going home C.at school D.having supper

It’s midday in the capital of _____ when it's 9:00 a.m. in the capital of Argentina.

A.Japan B.Canada C.New Zealand D.Scotland

Two p.m. in Egypt is not a good time to telephone people in New Zealand, because in New Zealand _____.

A.it’s midnight and most people are asleep
B.it’s noon and many people are having lunch
C.it’s the morning and many people are working
D.it’s the afternoon and most people are playing computer games

What time is it in New Zealand if it's 11:15 p.m. in Japan?

A.1:15 p.m. B.2:15 p.m. C.1:15 a.m. D.2:15 a.m.

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