In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.The existence of the privately owned mass media depends on the support of ________.
| A．the government | B．their owners families |
| C．advertisements | D．the TV stations |
The passage seems to say that different ideas about what advertising is are given due to ________.
| A．the change of time | B．the subject of the advertisements |
| C．people’s age difference | D．people’s different opinions |
Which of the following is considered modern mass media? ________.
| A．Newspapers | B．Emails | C．Magazines | D．Films |
According to the passage, which of the following statements about advertisements is NOT true?
| A．The sponsors are always mentioned. |
| B．Advertising must be honest and humorous. |
| C．There is the description of things advertised. |
| D．Advertising is directed at large groups of people. |
In the past, when people had problems, they went to their families or friends to get advice.
Today it is possible to get advice from radio shows, TV programmes and telephone hot lines, too. A hot line is a telephone line that offers a direct way of getting in touch with advisers .Most hot lines are completely anonymous ,that is to say , callers do not have to say their names or telephone numbers. Most hot lines are usually free. Callers do not have to pay for the advice or the phone calls, even if the calls are long distance ones. At some hot lines, the advisers are volunteers. Other hot lines pay their advisers for their work. Usually the advisers are full-time people with years of education and experience, but sometimes, the advisers have only taken a short training before starting to work on the hot lines. All the advisers listen to people and help them solve their problems.The underlined word “anonymous” in the passage meansin Chinese.
| A．secret | B．well-known | C．exact | D．wonderful |
When people call the hot line advisers, they .
| A．often give their names and telephone numbers |
| B．generally have to pay for the long distance calls |
| C．usually pay nothing for most of the calls and advice |
| D．always try to get in touch with the volunteer advisers |
The advisers working at hot lines .
| A．have all been trained for a short time |
| B．are all volunteers |
| C．have all received years of education |
| D．are not all paid |
The writer of the passage seems to think that .
| A．hot lines help the callers a lot |
| B．advisers will solve all of the callers’ problems |
| C．people had better pay for the advice |
| D．people will not get advice from their families or friends |
The first newspapers were handwritten sheets which were posted in pubic places．The earliest recorded newspaper was started in Rome in 59 BC．In the 700’s the world’s first printed newspaper was developed in China．The paper was printed from carved wooden blocks and sent out among the citizens．Europe didn’t have a regularly published newspaper until 1609, when one was started in Germany.
The fist regularly published newspaper in the English language was printed in 1620．In 1621, an English newspaper was started in London and was published weekly．The first daily English newspaper was the Daily Courant, which didn’t appear until March 1702.
In 1690, Benjamin Harris printed the first American newspaper in Boston．But the local government soon stopped its publication．In 1704, John Campbell started The Boston News-letter, the first newspaper to be published daily in America．By 1760, the whole America had more than thirty daily newspapers．There are now about 1800 daily papers in the United States.
Today, as a group, English language newspapers have the largest circulation in the world．The largest circulation for a newspaper, however, is that of the Japanese newspaper Asahi Shimbun, which sells over eleven million copies every day.In Europe, the newspaper was first regularly published_____.
| A．in England | B．in Germany |
| C．in France | D．in London |
The first English newspaper printed and sold every day appeared _________.
| A．in 1620 | B．in 1609 |
| C．at the end of the 17th century | D．at the beginning of the 18th century. |
How many years earlier was the newspaper printed in China than in America?
| A．9 or 10 centuries． |
| B．More than 1000 years. |
| C．700 years or so |
| D．Less than 800 years. |
Which title best gives the main idea of the passage?
| A．The World’s First Newspaper. |
| B．History of Newspaper. |
| C．The First Daily Newspaper in American. |
| D．A Remarkable Man-Benjamin Harris. |
For more than six million American children, coming home after school means coming home to an empty house. Some deal with the sit
uation by watching TV. Some may hide. But all of them have something in common. They spend part of each day alone. They’re called latchkey children. They’re children who look after themselves while their parents work and their bad condition has become a subject of concern（关心）。
Lynette Long was once the principal（校长）of an elementary school. Said, “We had a school rule against wearing jewelry. A lot of the kids had chains around their 
necks with keys attached（附带）。 I was often telling them to put them inside their shirts. There were so many keys that it never came to my mind what they meant.” Slowly, she learned they were house keys.
She and her husband began talking to the children who had them. They learned of the effect working couples and single parents had 
on their children Fear is the biggest problem faced by children at home alone. One in each three latchkey children the Longs talked to reported being scared（害怕）.Many had nightmares and were worried about their own safety.
The most common way latchkey children deal with their fears is by hiding. It might be in a shower stall, under a bed, in a closet. The second is TV. They’ll often play it high volume.
It’s hard to get statistics（统计数字）on latchkey children, the Longs learned. Most parents are slow to admit they leave their children alone.The main idea about “latchkey” children is that they ______.
| A．tiredness | B．freedom | C．loneliness | D．fear |
The word “nightmare” in the third paragraph probably means______.
| A．night suit | B．night habit |
| C．terrible dream at night | D．staying up at night |
We may draw a conclusion that_______.
The following table shows some results of a survey （调查）in which 800 Japanese school pupils were asked to give their impressions（印象）of their classroom teachers. The pupils’ impressions were found to differ depending on whether the teacher was new (with less than three years’ experience), middle-standing(ten to twenty years), or veteran（有经验的）（twenty to thirty years）. The numbers in the table show the percentage of the pupils who answered “very satisfied” or “extremely satisfied” for each question item （项目）
| Question Items |
New |
Middle-standing |
Veteran |
| 1.Shows sense of humor in class 2.Explains clearly 3.Teaches in a relaxed（放松的）manner. 4. Writes neatly on the blackboard 5. Lets pupils ask questions in class 6. Makes checks in notebooks 7. Speaks loudly and clearly 8. Treats pupils equally 9. Cares about pupils opinions 10. Spends time with pupils between classes |
42 33 30 9 18 22 45 43  4725 |
56 58 46 43 30 30 85 58 43 10 |
70 68 65 56 47 43 54 42 17 6 |
In contrast（对比）to the new teachers, the middle-standing and veteran teachers seem to have made a remarkable（显著的）improvement in their ability to _______.
| A．be fair to any pupil | B．evaluate pupils’ progress |
| C．present materials clearly | D．understand and play with pupils |
Pupils seem to regard the new and the middle-standing teachers as being more_____.
| A．relaxed in class than the veterans |
| B．interested in pupils’ ideas than the veterans |
| C．neat in appearance than the veterans |
| D．skilful at explaining than the veterans |
Which of the following statements is true according to the table?
Over a hundred years ago people in London were surprised to see a very unusual boat come sailing up the Thames River. The boat was eighty feet long, flat-bottomed, with big wooden eyes on both sides in the front and was colorfully painted at the back.
People came to know that it was a sailing boat from Fuzhou in distant China. The boat 
had sailed round the Cape of Good Hope(好望角), up the western coast of Africa, and finally to England. It had covered(航行) fifteen thousand miles — more than half of the distance round the world.
Although it wa
s unexpected, the Chinese were warmly welcomed. The boat carried goods such as silk and tea as well as a number of gifts from the Emperor of China for the Queen of England.
People had always mistakenly thought of the Chinese as a people not used to the sea. However, from centuries of trading and sailing in dangerous seas, the Chinese had learned how to build good boats and sail them well. The coming of this sailing boat to 
London proved once again that the Chinese could sail to distant countries in the world. The Chinese sailing boat arrived in London .
| A．before she sailed to Africa | B．in the nineteenth century |
| C．hundreds of years ago | D．in the twentieth century |
The boat was considered unusual because .
| A．it was a small wooden boat | B．it carried Chinese silk an d tea |
| C．it had travelled fifteen thousand miles | D．it looked strange in several ways |
According to this article, which of the following is true?
| A．The distance round the earth measures less than thirty thousand miles. |
| B．The Chinese Emperor gave silk and tea to the English Queen as gifts. |
| C．The Chinese boat came to London by accident. |
| D．The Chinese people were not good at sailing in dangerous seas. |
The writer want
s to prove that a long time ago the Chinese .
| A．carried silk, tea and other goods to England |
| B．could reach many parts of the world by sea |
| C．could sail along the Thames River |
| D．surprised Londoners with an unusual boat |