Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it seems to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”Health foods are usually packed in colors Except ________.
| A．green | B．black | C．yellow | D．brown |
Why did the shoppers lose interest in the medicine?
| A．Because of the size of the product. |
| B．Because of the color of the product. |
| C．Because of the color of the package. |
| D．Because of the cost of the product. |
If a new product costs $ 60, how much money may be spent on packaging?
| A．$ 24 | B．$ 36 | C．$ 40 | D．$ 60 |
The passage is mainly about ___________on shopping.
| A．advantages of products |
| B．the importance of packaging |
| C．choices of products |
| D．the cost of packaging |
University of Oxford is the oldest university in the English-speaking world and it’s one of the top university in the world. There is no clear date when the university started, but teaching began at Oxford in some forms in 1096 and developed quickly from 1167.
There are 39 independent(独立的) colleges at Oxford, attracting students and learned men from across the world. There are over 100 libraries for the students and learned men to use. At University of Oxford, they also provide a number of money for the best students. Of course, if you want to study here, first you have to reach a certain level of English language.
College life at Oxford is very exciting but busy. The groups of college provide a friendly and welcoming home for students while the college are strict with students about their studies. Many Chinese students are studying here. The number of Chinese students at the university has grown quickly over the past 10 years.
根据短文内容，选择最佳答案。（共5小题，每小题2分，满分10分）How many libraries are there at Oxford?
| A．Only 100 | B．Just 100 | C．More than 100 | D．less than 100 |
What do you have to do first if you want to ask fir studying at Oxford? You have to__________.
| A．be independent | B．pass a certain level test of English language |
| C．study English hard | D．be the best students |
How’s the college life at Oxford? It’s full of ________ and has ________.
| A．excitement; much school work to do | B．excitement; no school work to do |
| C．attraction; no school work to do | D．attraction; a little school work to do |
Which of the following is true according to the passage?
| A．The college aren’t strict in studies. |
| B．Only because of 39 dependent colleges, thousands of students come here to study. |
| C．The university of Oxford is the most important and successful one in the world. |
| D．The university of Oxford provides a number of money for most students. |
What’s the best title for the passage?
| A．The College Life | B．The Famous Learners at Oxford |
| C．The Chinese Students at Oxford | D．The University of Oxford |
Once a circle missed a wedge(楔子). The circle wanted to be whole, so it went around looking for its missing piece. But because it was incomplete and therefore could roll only very slowly. It admired the flowers along the way. It chatted with grasses. It enjoyed the sunshine. It found lots of different pieces, but none of them fit. So it left them all by the side of the road and kept on searching. Then one day the circle found a piece that fit perfectly. It was so happy. It put the found piece into itself and began to roll. Now it was a perfect circle, it could roll very fast, too fast to notice the flowers or to talk to the grasses. When it rolled so quickly, it realized how different the world seemed. Then it stopped, left the found piece by the side of the road and rolled slowly away.
The lesson of the story , I suggested, was that in some strange sense we are more whole when we are missing something. The man who has everything isn’t in some ways a whole man. He will never know what it feels like to yearn(渴望), to hope, to come true the dream of something better.
根据短文内容，判断句子正（T）误(F)。 （共5小题，每小题2分，满分10分） At first, the circle couldn’t roll fast, because it wanted to chat with the grasses.
The circle didn’t find the missing piece at last.
When it was a perfect circle, it rolled too fast to notice the flowers or to talk to the grasses.
The circle stopped by the side of the road and enjoyed the sunshine.
In some days, a man still will be perfect even if he misses something.
The word “cartoon” came form Italian. It first referred to the picture before an actual(真实的）drawing on the wall. ____ Since the 1840s, it has also come to mean any drawing that is humorous, satirical（讽刺的）or showing an opinion. It usually appears in a newspaper and magazine, with or without a short test.
____ People of all ages, especially young children enjoy all kinds of cartoons in newspapers and magazines, or television and at the movies. Cartoons not only show their life, but help form it.
_They have supplied ideas to plays, movies and television series and so on. Names or words form cartoon series have also come into modern languages.
Many cartoonists (漫画家）draw with special pens.___Surely, computers are especially effective for the making of animated cartoons. This helps us to enjoy more lively cartoons.
______________________________________________________________________________
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| A .They have set the style for clothing, food, manner and many other things. |
| B. In the mid-19th century, it came into English. |
| C. Some use the computer. |
| D. Today cartoons are a part of the daily lives of most people. |
Form the passage, we know that ______________.
| A．few young children like cartoons |
| B．the word “cartoon” came form English. |
| C．all cartoonists use pencils to draw cartoons nowadays. |
| D．people like cartoons because they show and help form the life. |
For the British, the home is private place in which he or she goes to hide away from the troubles of life. It is very seldom that one would be invited to a British person’s home. It is rude to knock on a person’s door if you are not invited. If you are invited, don’t ask to see more than the downstairs that your British host invites you into. Never ask how much the house or any of the items in if cost.
To the American, most of them want their home to be a place where they can entertain (款待) and share their lives with their friends. They may be delighted to give you a full tour of their houses. They may also be pleased when you show your interest and pleasure in their houses.
Both British and American people will engage in quite a bit of chat and a drink or two before the meal is served. After the first mouthful, you should say how delicious the food is and ask something about it. Remember, never eat with your mouth open and make very little noise while eating. It would be nice of you to help your host in any way. Maybe offer to pour some drinks or clear up after the meal. British people _______ invite friends to their home.
| A．often | B．always | C．seldom | D．never |
If your British friend invites you to his home, you can ____.
| A．see anything you like | B．ask how much his house is |
| C．ask the cost of any of the items in it | D．only see the downstairs that you are invited into |
When you show your interest and pleasure in American people’s house, they may be __.
| A．angry | B．happy | C．sad | D．worried |
What does the underlined “engage in” mean in Chinese?
| A．陷入 | B．参与 | C．回避 | D．限制 |
What’s the main idea of the passage?
| A．Some manners on visiting British and American people’s home. |
| B．Different table manners between British and American people. |
| C．Different ideas about the home between British and American people |
| D．Different ideas about how to get along well with neighbors between British and American people |
Near the village, there is an old famous temple. Some people want to build new house where the temple now stands, because they can find no other area to build them, while others disagree with them. They meet to decide how to solve the problem. Here are their opinions about it.
The expert wants to protect the temple and believes that there are some interesting things buried in the ground. If it is destroyed or moved, people may never learn about how people lived in the past.
The businessman thinks that the houses should be built. History is important, but we must think about the future. The village needs development and building new houses will offer jobs to hundreds of people.
Villager A says, “We should build the new houses because we need houses to live in.”
Villager B says, “We should protect the temple because it can attract many tourists to come for a visit. If the temple is destroyed or moved, we will lose a lot of business.”
The village leader thinks that he has a duty to make life better for the villagers. They need jobs and new houses. He also thinks the cultural site (遗迹) is important and they should be careful with it as well.The expert doesn’t want to _______ the old famous temple.
| A．rebuild | B．protect | C．pull down | D．fall down |
The businessman thinks building houses there can _______.
| A．help the village develop |
| B．attract many tourists to come for a visit |
| C．help people learn about how people lived in the past |
| D．help people learn about the interesting things buried in the ground |
_______ agree that they should build new houses there.
| A．The expert and the village leader |
| B．The businessman and Villager A |
| C．Villager A and Villager B |
| D．Villager B and the businessman |
The village leader thinks _______.
| A．they should destroy the temple |
| B．they needn’t build new houses |
| C．They should build the temple to make life better |
| D．they should not only build new houses but also be careful with the temple |
According to the passage, which of the following is RIGHT?
| A．It’s difficult to satisfy everyone. |
| B．The cultural site is not so important. |
| C．It’s easy to make a decision on the problem. |
| D．The villagers will lose their jobs with the development of their hometown |