Shopping is not as simple as you think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packages in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive foods, like chocolates, are gold and silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging.
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package. |
| B．The price of the product. |
| C．The color of its package. |
| D．The brand name of the product. |
The underlined part in paragraph 3 means that the colors ________.
| A．attracted the customers strongly |
| B．had weak effect on the customers |
| C．tricked the customers into shopping |
| D．caused the customers to lose interest |
Which of the following would be the best title for this text?
| A．Choice of Good Products |
| B．Disadvantages of Products |
| C．Effect of Packaging on Shopping |
| D．Brand Names and Shopping Tricks |
It was a winter morning, just a couple of weeks before Christmas. While most people were warming up their cars, Trevor, my husband, had to get up early to ride his bike four kilometers away from home to work. On arrival he parked his bike outside the back door as he usually does. After putting in 10 hours of labor, he returned to find his bike gone.
The bike, a black Kona 18 speed, was our only transport. Trevor used it to get to work, putting in 60-hour weeks to support his young family. And the bike was also used to get groceries, saving us from having to walk a long distance from where we live.
I was so sad that someone would steal our bike that I wrote to the newspaper and told them our story. Shortly after that, several people in our area offered to help. One wonderful stranger even bought a bike, then called my husband to pick it up. Once again my husband had a way to get to and from his job. It really is an honor that a complete stranger would go out of their way for someone they have never met before.
People say that a smile can be passed from one person to another, but acts of kindness from strangers are even more so. This experience has had an amazing effect in our lives because it strengthened our faith in humanity(人性)as a whole. And it has influenced us to be more mindful of ways we, too, can share with others. No matter how big or how small, an act of kindness shows that someone cares. And the results can be everlasting.
| A．The man’s job was bike racing. |
| B．It was their only possession(财产). |
| C．It was a nice Kona 18 speed. |
| D．They used it for work and daily life. |
| A．the couple worked 60 hours a week |
| B．people were busy before Christmas |
| C．life was hard for the young family |
| D．the stranger brought over the bike |
| A．From radio broadcasts | B．From a newspaper. |
| C．From TV news. | D．From a stranger. |
| A．Strangers are usually of little help. |
| B．One should take care of his bike. |
| C．News reports make people famous. |
| D．An act of kindness can mean a lot. |
Deserts are found where there is little rainfall or where rain for a whole year falls in only a few weeks' time. Ten inches of rain may be enough for many plants to survive if the rain is spread throughout the year. If it falls, within one or two months and the rest of the year is dry, those plants may die and a desert may form.
Sand begins as tiny pieces of rock that get smaller and smaller as wind and weather wear them down. Sand dunes (沙丘) are formed as winds move the sand across the desert. Bit by bit, the dunes grow over the years, always moving with the winds and changing the shape. Most of them are only a few feet tall, but they can grow to be several hundred feet high.
There is, however, much more to a desert than sand. In the deserts of the southwestern United States, cliffs (悬崖) and deep valleys were formed from thick mud that once lay beneath a sea more than millions of years ago. Over the centuries, the water dried up. Wind, sand, rain, heat and cold all wore away at the remaining rocks. The faces of the desert, mountains are always changing—very, very slowly —as these forces of nature continue to
work on the rock.
Most deserts have a surprising variety of life. There are plants, animals and insects that have adapted to life in the desert. During the heat of the day, a visitor may see very few signs of living things, but as the air begins to cool in the evening, the desert comes to life. As the sun begins to rise again in the sky, the desert once again becomes quiet and lonely.Many plants may survive in deserts when___________.
| A．the rain is spread out in a year |
| B．the rain falls only in a few weeks |
| C．there is little rain in a year |
| D．it is dry all the year round |
Sand dunes are formed when___________.
| A．sand piles up gradually |
| B．there is plenty of rain in a year |
| C．the sea has dried up over the years |
| D．pieces of rock get smaller |
The underlined sentence in the third paragraph probably means that in a desert there is.
| A．too much sand |
| B．more sand than before |
| C．nothing except sand |
| D．something else besides sand |
It can be learned from the text that in a desert____________.
| A．there is no rainfall throughout the year |
| B．life exists in rough conditions |
| C．all sand dunes are a few feet high |
| D．rocks are worn away only by wind and heat |
Many people keep the stamps in a drawer at home because they’ll never know when they might need them! The trouble is that they have no idea of how many stamps they have left. When they want to send something by post, it’s very annoying to find out that they have run out of stamps!
The Internet is possible to solve the problem. The United States Postal Service has come up with a system which allows people to print their own postage stamps at their own home! This is the perfect solution for those people that have busy lives!
Whenever you go to the post office to buy a stamp, you are buying a boring and standard postage stamp. They are red in color, and you can easily buy them on the Internet as well. For example, you can just order a regular 1st class stamp and then print it off using your own printer (打印机).
These days, you can have much more fun with your stamps. You can buy them online instead of going to the post office. You can decorate, preview (预览) and print your stamps all at your own home. You are able to use any of your own photos as part of your postage stamp as well.
These stamps aren’t just allowed to be used in the United States; they can be used to send your mail throughout the world. They are perfect to use for many special occasions, such as weddings, festivals and even birthdays! They are fantastic!The problem of keeping stamps at home is that ______.
| A．the stamps may lose color |
| B．you may not find them anywhere |
| C．the stamps may be out of date |
| D．you do not know how many are left |
With the system of the United States Postal Service, people can ______.
| A．buy photo stamps at a very low price |
| B．send their international mails for free |
| C．design their own photo stamps |
| D．have their letters delivered faster than before |
What’s the writer’s attitude toward the new type of stamps?
| A．He thinks they are a great idea. |
| B．He is afraid they may cause trouble. |
| C．He thinks they save a lot of money. |
| D．He thinks they are as good as the traditional ones. |
No one is glad to hear that his body has to be cut open by a surgeon（外科医生） and part of it taken out． Today， however， we needn't worry about feeling pain during the operation． The sick person falls into a kind of sleep， and when he awakes， the operation is finished． But these happy conditions are fairly new． It is not many years since a man who had to have operation felt all its pain．
Long ago， operation had usually to be done while the sick man could feel everything． The sick man had to be held down on a table by force while the doctors did their best for him． He could feel all the pain if his leg or arm was being cut off， and his fearful cries filled the room and the hearts of those who watched．
Soon after 1770， Josept Priestley discovered a gas which is now called “laughing gas”．Laughing gas became known in America．Young men and women went to parties to try it． Most of them spent their time laughing，but one man at a party，Horace Wells，noticed that people didn't seem to feel pain when they were using this gas．He decided to make an experiment on himself．He asked a friend to help him．
Wells took some of the gas，and his friend pulled out one of Well’s teeth．Wells felt no pain at all．
As he didn't know enough about laughing gas， he gave a man less gas than he should have． The man cried out with pain when his tooth was being pulled out．
Wells tried again，but this time he gave too much of the gas，and the man died．Wells never forgot this terrible event．It is ___________since a man being operated felt all the pain.
| A．a few more years | B．not long |
| C．few years | D．two thousand years |
Long ago, when the sick man was operated on, he___________.
| A．could feel nothing | B．could not want anything |
| C．could feel all the pain | D．could do anything |
Using the laughing gas, the people did not seem to___________.
| A．be afraid of anything | B．feel pain |
| C．want to go to the parties | D．be ill |
If a man took less laughing gas than he should have when an operation went on he___________.
| A．felt nothing | B．felt very comfortable |
| C．still felt pain | D．would die |
When Christopher Columbus landed on the then unnamed Costa Rica in 1502, he saw many Indians wearing gold earrings. So he thought the land must be rich in gold. He named the place Costa Rica, which means “rich coast” in Spanish.
Though little gold was found, Costa Rica today is indeed rich with coffee and bananas. Coffee is the most important product in Costa Rica and most of it is exported (出口) to other countries like America and West Germany. Bananas are the country’s second most important export.
Costa Ricans also grow many other crops such as fruits, corn and beans for their own use. Costa Ricans love colors and their houses are painted in bright colors.
Education is very important to the Costa Ricans. Almost every village has a school and education is a must for children between seven and fourteen years of age. Boys and girls go to separate (单独的) schools. Classes begin in March and end in November. The other three months of the year are harvest time and the children have to help their parents to pick coffee beans. What’s the main idea of the first paragraph?
| A．How Columbus found Costa Rica. |
| B．How Costa Rica got its name. |
| C．What the Costa Ricans wore. |
| D．What language the Costa Ricans spoke. |
The Costa Ricans may NOT paint their houses ______.
| A．pink and red | B．grey and black |
| C．blue and green | D．yellow and orange |
In Costa Rica, boys and girls between seven and fourteen ______.
| A．must go to school |
| B．study in the same school |
| C．do not have to go to school at all |
| D．can choose to stop schooling at any time |
From December to February, school children in Costa Rica ______.
| A．have lessons every day |
| B．have their examinations |
| C．help their parents pick coffee beans |
| D．help their parents decorate their houses |