DearTeresaSilva,Theofficialoft-优题课

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.”
However, one might ask what exactly is “real’ about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it’s no less real than ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.
68. The two attractive young women were talking so that they could___________.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
69. Lorenzo Bertolla is ___________.
A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater
70. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
71. Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters.
C. Ways of Advertising
D. Undercover Marketing

Climate change, pollution, overuse of water and development are killing some of the world’s most famous rivers including China’s Yangtze, India’s Ganges and African’s Nile, WWF said on Tuesday. At the global launch of its report “World’s Top 10 Rivers at Risk”, the group said many rivers could dry out, affecting hundreds of millions of people and killing unique aquatic life.
“If these rivers die, millions will lose their livelihoods, biodiversity will be destroyed on a massive scale, there will be less fresh water and agriculture, resulting in less food security,” said Rayi Singh, secretarygeneral of WWF-India. The report launched ahead of “World Water Day” today, also cited the Rio Grande in the United States, the Mekong and Indus in Asia, Europe’s Danube, La Plata in South America and Australia’s Murray-Darling as in need of greater protection.
Rivers are the world’s main source of fresh water and WWF says about half of the available supply is already being used up. Dams have destroyed habitats and cut rivers off from their flood plains while climate change could affect the seasonal water flows that feed them, the report said. Fish populations, the top source of protein and overall life support for hundreds of thousands of communities worldwide, are also being threatened, it found… The Yangtze basin is one of the most polluted rivers in the world because of decades of heavy industrialization, damming and huge influxes of sediment from land conversion.
Climate change, including higher temperatures, also means serious consequences for fishery productivity, water supply and political security in Africa’s arid Nile basin. Tributaries flowing into the Ganges are drying up because of irrigation, WWF said.
64. What does the text mainly about?
A. Saving fresh water in our life.
B. How to protect our rivers.
C. An important discovery.
D. World’s top 10 rivers are at risk.
65. We can infer from the text that ___________.
A. rivers’ dying out could affect food security
B. there are four Asian rivers mentioned in the passage
C. the Yangtze is polluted thanks to the lack of enough tributaries
D. higher temperatures couldn’t affect fishery productivity
66. The top 10 rivers are fast dying as a result of the following EXCEPT___________
A. climate change B. wasting water
C. pollution D. dams
67. WWF is probably a name of ___________
A. an organization B. a newspaper
C. a magazine D. a report

There is much discussion today about whether economic growth is desirable. At an earlier period, our desire for material wealth may have been justified. Now, however, this desire for more than we need is causing serous problems. Even though we have good intentions, we may be producing too much, too fast.
Those who criticize economic growth argue that we must slow down. They believe that society is approaching certain limits on growth. These include the fixed supply of natural resources, the possible negative effects of industry on the natural environment, and the continuing increase in the world’s population. As society reaches these limits, economic growth can no longer continue, and the quality of life will decrease.
People who want more economic growth, on the other hand, argue that even at the present growth rate there are still many poor people in the world. They believe that only more growth can create the capital needed to improve the quality of life in the world. Furthermore, they argue that only continued growth can provide the financial resources required to protect our natural surroundings from industrialization.
This debate over the desirability of continued economic growth is of vital importance to business and industry. If those who argue against economic growth are correct, the problems they mention cannot be ignored. To find a solution, economists and the business community must pay attention to these problems and continue discussing them with one another.
60. According to those who argue against economic growth we must slow down for the following reasons EXCEPT that___________.
A. our natural surroundings are in danger of being destroyed by industry
B. the fixed supply of natural resources marks a point beyond which economic growth cannot continue
C. the world population is ever increasing
D. more efforts should be made to improve the quality of our material life
61. Those who want more economic growth believe that continued economic growth ________.
A. is essential to the well-being of society as a whole
B. can provide the solution to many of our social problems today
C. can protect our environment from being polluted by industry
D. can provide us with more natural resources for industrialization
62. The passage is mainly about___________.
A. the contradiction between economists and the business community
B. the present debate on economic growth
C. the advantages and disadvantages of economic growth
D. the importance of the debate on economic growth
63. We may infer from the passage that ___________.
A. the author describes the case as it is
B. the author is for economic growth
C. the author is against continued economic growth
D. the author is very much worried about the problems caused by continued economic growth

四、阅读理解
There’s a box of chocolates in the fridge. It’s been there for more than a week since I was given it as a present. I do love chocolates, but they make me fat if I eat too many! Can I control myself? If I eat one, will I have to eat all of them?
My son Harry is obsessed with playing Wii(/wi:/, 任天堂的一款游戏机) games. Sometimes, it’s difficult to get him to concentrate on his homework because he wants to play some more.
Last week I had to wake up a student in my class. I asked him why he was so tried and he said he had stayed up late to play his favourite Internet game, Farmville. He said he just couldn’t stop playing it! Now his academic work is suffering because he can’t control his urge to play games.
What my son, my student, and I myself need is simply self-control.
In the late 1960’s, American psychologist Walter Mischel launched an experiment about self-control. He left a group of four-year-olds in a room and told them that if they could wait 20 minutes, they could have two marshmallows, a kind of sweet. If they couldn’t wait, he would only give them one.
In videos of the experiment, you can see children squirming, kicking, hiding their eyes—desperately trying to control themselves. Some did wait patiently, while others couldn’t wait a single minute.
Years later, the self-controlled children turned out to get higher SAT scores and got into better colleges. The children who couldn’t wait were more likely to become bullies.
So, the chocolates are still in the fridge. My son Harry is doing his homework with a promise that he can play on the Wii later, and my student says he will try harder to control himself. We all have our own temptations. But if we can control them, we will achieve more.
56. Which of the following is different from the other three?
A. The writer. B. Harry.
C. The writer’s student. D. Walter Mischel.
57. We can know from paragraph 5 to paragraph 7 that____________.
A. all the children got two marshmallows
B. all the children waited patiently
C. self-control can help children succeed later
D. the children who lack self-control get higher SAT scores
58. Which of the following statement is true?
A. The writer is addicted to Wii.
B. The writer’s son is addicted to Farmville.
C. The writer’s student is addicted to chocolates.
D. The writer’s student is addicted to Farmville.
59. What does the underlined word mean in paragraph 5?
A. Something we can eat. B. A kind of toy.
C. A kind of mushroom. D. A kind of prize.

It is natural that young people are often uncomfortable when they are with their parents. They say that their parents don’t understand them. They often think that their parents are out of touch with modern ways, that they are too serious and too strict with their children, and they seldom give their children a free hand.
It is true that parents often find it difficult to win their children’s trust and they tend to forget how they themselves felt when young. For example, young people like to act on the spot without much thinking. It is one of their ways to show that they have grown up and they can face any difficult situation. Older people worry more easily. Most of them plan things ahead, at least in the back of their minds, and do not like their plans to be upset by something unexpected. When you want your parents to let you do something, you will have better success if you ask before you really start doing it.
Young people often make their parents angry with their choice in clothes, in entertainment and in music．But they do not mean to cause any trouble: it is just that they feel cut off from the older people’s world, into which they have not yet been accepted．That’s why young people want to make a new culture of their own, and if their parents do not like their music or entertainment or clothes or their way of speech, this will make the young people extremely happy.
Sometimes you are so proud of yourself that you do not want your parents to say, “ Yes” to what you do. All you want is to be felt alone and do what you like. It is natural enough, after being a child for so many years, when you were completely under your parents’ control. If you plan to control your life, you’d better win your parents over and try to get them to understand you. If your parents see that you have a high sense of responsibility, they will certainly give you the right to do what you want to do.
72．According to the passage, young people prefer to _______.
A．ask for advice before they really start to do anything.
B．do things without thinking carefully ahead.
C．think in the same way as their parents do.
D．be very strict with themselves
73．Young people like to have clothes, entertainment and music in their way, because ____.
A．they want to make their parents happy.
B．they try to get their parents to believe them.
C．they want to try on something new and look different from the older.
D．they want to test whether they are cleverer than old people.
74．According to the passage, young people want to make a new culture of their own, because _______.
A．they don’t feel they belong to the world of the older people.
B．they do not want to get into trouble.
C．they feel they are as clever as old people.
D．they want to show they have grown up.
75．If a young man intends to control his own life, it’s better for him to _______.
A．do everything according to his own wish.
B．do everything the way his parents do.
C．do everything beyond his parents’ control.
D．hold himself responsible for everything he does.