Advertising gives useful information about which products to buy. But modern advertising gives more than news 16 products and services .Today’s advertisements, or ads, try to get consumers to buy certain brands .Writers of advertising are so skillful 17 they can sometimes persuade a consumer ___18___(wear) a certain kind of clothing, eat a special kind of cereal (麦片) ,or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the ___19___(new) cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for __20__. But if you see ads about a new cereal that is your extra - tasty and has a free prize in the box, you may want __21_. Advertising must get attention. To be 22__ (effect), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer____23__ good idea as well as a product. The idea is ___24___ the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it ____25__ (offer) strength and energy.
第四部分：写作，共两节，35分。
第一节单词拼写（共10题，每小题1分；满分10分）
根据下列句子及所给汉语注释或单词首字母，在句子右边的横线上，写出空缺处各单词的正确形式。（每空只写一词）
76. Only a few of them thought highly of the plan , the m________ were against it .
77. My father p_____ a new house for me with a private loan of 100,000 Yuan last summer.
78. You should have common sense that smoking is f_____ in the public places.
79. Those sharing not only joys but also s_______are true friends .
80. Last year my father d_______ $1,000 to the Red Cross in favor of cancer research.
81.I’d like to come, too, if you have no _____(反对).
82.We held a party to c____ (祝贺)him on having passed the university entrance exams last night.
83. He loosened his belt for __________（舒服）after such a long journey
84.Broadcast and Television are both important ________(媒体) of communication
85.The inventor was rewarded by the government for his scientific ______ (成就).
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第Ⅱ卷(非选择题共25分）
第四部分：英语技能运用（共两节，满分46分）第二卷主观题(共60分)
第四节：单词拼写（共10小题，10单词；满分10分）
根据下列句子及所给首字母，写出空缺处各单词的正确形式。
51. Sheisnots______enoughtowearthesetighttrousers.
52. Whatwillhappenifyoudonoteatab______diet?
53. The teacher g______ at the pupil who was late for school.
54. Never f______ a fish till it is caught.
55. You should allow a little time after a meal for the food to d______.
56. She looked out of the window, s______ for her lost youth.
57. They felt f______ at the lack of progress.
58. Her childhood provided the r______ material for her first novel.
59. I’ve l______ myself to 1,000 calories a day to try and lose weight.
60. We would like to see close c______ between colleges and schools in developing computer use.
第II 卷（共33分）
五、基础知识（共两部分）
（1）根据首字母或中文提示在答题卷上填写完整的单词（每题1分，共6分, 每空一词）
67. Some girls eat less food in order to lose w.
68. You’d better a____________ to her for your rudeness at once, or she’ll be angry.
69. Are you f____________ with this kind of music?
70. Sea water c____________ salt.
71. Factories e____________ both men and women workers.
72. Please r___________ your boss of the meeting, so that he will not forget it.
第II卷（非选择题共35分）
第四部分：写作（共二节，满分35分）
第一节；单词拼写，每空限填一词（共10小题，每小题1分，满分10分）
76. The boy suddenly lost his b_______ and fell from the tall tree.
77. Wet weather may c_______ for 3 weeks.
78. Don’t b_______ your mother about it now; she is very tired.
79. They made a lot of scientific e_______ in this small dark room.
80. The food will d________ more quickly if you chew it well.
81. We totally _______ (敬佩) him for what he does.
82. Although you live in Taiwan, you should remember your ________(祖先) are Chinese.
83. She eagerly _______ (撕) the envelope open and read the letter.
84. The main _______(主题) of the meeting was to reduce the air pollution.
85. You don’t know how ________(宝贵的) your friendship is to me.