阅读短文,按要求完成各题。
Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.
Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business’s product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel’s owners want their guests(客人)to feel like they are in an expensive men’s club. And rich men wear expensive cologne.
Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.
In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.
But do smells really sell? The answer seems to by yes. Smells become a part of our memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn’t easy to remember product names. That’s why smell is important. It helps people remember.
In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.根据短文内容完成句子填空(每空限填一个单词)
From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.根据短文内容完成句子填空(每空限填一个单词)。
According to the passage, smells are ______ for business because they can ______ people to remember the product names.根据短文内容回答问题。
According to the passage, how did Vogt and Gilbert help the hotel owner’s business?
把短文中画底线的句子译成汉语。
根据短文内容用一个完整的英文句子(限10个词以内)回答问题。
What is the main idea of the passage?
In the 13th century, the famous Indian traveller, Marco Polo, travelled a long way to China. He saw many wonderful things. One of the things he discovered was that Chinese used paper money. In western countries, people did not use paper money until the 15th century. However, people in China began to use paper money in the 7th century.
A Chinese man called Cai Lun invented paper almost 2,000 years ago. He made it from wood. He took the wood from trees and made it into paper. He then put these pieces of paper together and made them into a book.
Now paper still comes from trees. We use a lot of paper every day. If we keep on wasting so much paper, there will not be any trees left on the earth. If there are no trees, there will be no paper. Every day, people throw away about 2,800 tons of paper in our city. It takes 17 trees to make one ton of paper. This means that we are cutting nearly 48,000 trees every day. Since it takes more than 10 years for a tree to grow, we must start using less paper now. If we don’t, we will not have enough time to grow more trees to take the place of those we use for paper.
So how can we save paper? We can use both sides of every piece of paper, especially when we are making notes. We can also use cotton handkerchiefs(手帕) and paper ones. When we go shopping, we can use fewer paper bags. If the shop assistant does give us a paper bag, we can save it and refuse (拒绝) it later.
Everyone can help to save paper. If we all think carefully, we can help protect trees. But we should do it now, before it is too late.When he was in China, Marco Polo __________ .
A.discovered Cai Lun invented paper | B.learned to make paper |
C.saw many wonderful things | D.read a lot of books |
People in western countries first used paper money in the _________ century.
A.17th | B.15th | C.13th | D.7th |
About ________ tons of paper are thrown away every day in our city.
A.1,700 | B.2,000 | C.2,800 | D.48,000 |
Which of the following is the way of saving paper?
A.To use both sides of every piece of paper. |
B.To use the paper bags from shops more than once. |
C.To use cotton handkerchiefs and paper ones. |
D.All of the above. |
Which is the best title(题目) of the passage?
A.Saving paper. | B.The history of paper. |
C.Cotton handkerchiefs back again. | D.Cai Lun, the great inventor. |
One day, a farmer was walking along a road with his son Thomas. The father said, “Look! There’s a horseshoe. Pick it up and put it in your bag.” Thomas said, “It isn’t worth the trouble.” His father said nothing but picked it up himself. When they got to a nearby town, they had a rest. There the farmer sold the horseshoe and with the few pennies he bought some cherries.
The father and the son continued their way. The sun was well up in the sky, and there wasn’t a house or even a tree where they could have a rest. Thomas felt too thirsty to walk on. At this time, his father dropped a cherry on the ground and Thomas picked it up quickly and ate it. After a while, his father dropped another cherry and once again, his son lost some time in picking it up and putting it in his mouth.
And so they went on. The old farmer dropped the cherries and the son picked them up. When Thomas had eaten up all the cherries, his father said to him, "My dear son, if you had bent down earlier to pick up that horseshoe. it would not have been necessary for you to bend so many times for the cherries. Always remember the lesson that anyone who does not worry about the little things will find that he cannot do the great things.Who picked up the horseshoe at last?
A.Thomas. | B.The old father. |
C.Both the father and the son. | D.Neither the father nor the son. |
The farmer bought _______ with the money after he sold the horseshoe.
A.some food | B.some water | C.some cherries | D.some pennies |
When the son refused to pick up the horseshoe, the father _______.
A.felt very happy | B.didn’t say anything | C.beat the son | D.became a little angry |
The father dropped the cherries one by one, because _______.
A.he wanted his son to eat them all | B.he wanted his son to do more exercise |
C.he wanted to teach his son a lesson | D.he wanted his son to pick them up |
From the story, we can learn that _______.
A.cherries are so delicious that most of us like to eat them |
B.a horseshoe is so expensive that it can bring us a lot of money |
C.if the boy wants to eat cherries, he must pick up the horseshoe |
D.if we want to do some great things, we should start with some small ones |
New Books this Month |
||
The Long Night This is David Reilly’s first book. David became a writer after teaching English for several years. Maha is a nurse in northern Australia. She works in a small hospital. One day a baby is so ill that Maha has to drive all night to get her to the nearest big city. They have a lot of problems getting there and … |
Hard Work This exciting story is Joanna’s twentieth. Hard Work is about Sombat. He works with his father, a carpenter, in Thailand. They work long, hard hours making tables and chairs, but they do not have any money. Then one day a man dressed all in black buys the most beautiful table in the shop… |
Hospital or Cinema Marcie Jacome, who studies English in London, wrote this story earlier this year. Tina is a young Indian woman whose dream is to become a doctor. She goes to London to study English and medicine, but one day she meets a man who asks her to go to the USA with him to become a film star…What will Tina do? |
The Long Night was written by _________.
A.David Reilly | B.Maha | C.Joanna | D.Marcie Jacome |
The story of Hard Work happened in _______.
A.Australia | B.Thailand | C.India | D.England |
From the passage we can see Tina is_________.
A.a doctor | B.a film star | C.a writer | D.a college(大学) student |
_______ is about a difficult journey.
A.Hospital or Cinema | B.Hard Work | C.The Long Night | D.Harry Potter |
The passage above is___________.
A.an advertisement | B.a story | C.a novel | D.a diary |
Dick was driving a large American car. As soon as the race started, he pulled out in front. As the race went on, he kept the first place. And he was far ahead of Wilson, the man in the second place.
When the race was almost over, some people stood up and left. “Why did stay?” they thought. They were sure they knew who would win.
But things did not go as they thought. A strange noise came from Dick’s car. It slowed down. Something was wrong. Dick knew his car would not go far. His only hope was that he would make it to the finish. But on his last lap(赛圈), the car stopped. Wilson’s car roared (呼啸) by. Dick saw it go by. He knew he could not win now. “But I can finish the race,” he thought. And he got out of his car. So did his assistant. They began to push the car to the finish.
Wilson went by them again and again. He was on his last lap. He was going to win. Dick and his friend did not care. They went on pushing.
At first, all eyes were on Wilson. He crossed the line. And the race was over. He won! Dick and his friend pushed on. At last, the car crossed the line. By then all the people shouted for them. They shouted more than they did for Wilson. This was a different kind of winner!Dick was driving a large car that made in _____.
A.China | B.Japan | C.The United States | D.Canada |
Why Dick’s car stopped on his last lap? Because_______ .
A.he wanted to have a rest |
B.he wanted to have a drink |
C.there is something wrong with him |
D.there is something wrong with his car. |
Which of the following is True according to the passage?
A.Dick wanted Wilson to win the race. |
B.Both Dick and Wilson are winners. |
C.Dick drove his car to the end. |
D.Dick drove slower than others at first. |
What can we learn from the passage?
A.American cars always break down in the race. |
B.Good cars always help people win the race. |
C.People should always shout for the loser. |
D.People should always keep trying. |
In Canada you can find dogs, horses, etc., in almost every family. These are their pets. People love these pets and think they are their good friends. Before they keep them at their houses, they take them to animal hospital to give them injection (注射) so that they won’t catch disease(疾病). They have special animal food stores, though they can get animal food in almost every store. Some people spend around two hundred Canadian dollars a month on animal food. When you visit people’s homes, they would be very glad to show you their pets and they are very proud of them. You will also find almost every family has a bird feeder in their garden. All kinds of birds are welcomed to come and have a good meal. They are free to come and go and nobody can kill any animals in Canada. They have a law against killing wild animals. If you killed an animal, you would be punished(惩罚).
Old people in Canada have many reasons to like animals. One of them might be: their family tie is not as close as ours. When children grow up, they leave their parents and start their own career (事业), then the old will feel lonely. And pets can make them happy. They can be good friends and never leave them alone. The passage mainly tells us people in Canada _________.
A.like to keep pets at home | B.spend a lot of money on pets |
C.think killing pets is against the law | D.enjoy showing pets to their friends |
People give pets injection to make them not __________.
A.run away | B.hurt people |
C.get ill | D.eat much |
The underlined word “feeder” refers to ________.
A.捕鸟器 | B.捕虫器 | C.投食器 | D.置水器 |
Old people like to keep pets because __________.
A.pets spend less money | B.pets are quiet and clean |
C.pets are easy to take care of | D.pets can make good companies |