[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.What is the main idea of the text? (no more than 7 words)
Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering
because of the serious force of online advertising.List two benefits of online advertising. (no more than 20 words)
① ② What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
Glynis Davis:
I first piled on the pounds when I was in the family way and I couldn’t lose them afterwards. Then I joined a slimming club. My target was 140 pounds and I lost 30 pounds in six months. I felt great and people kept saying how good I looked. But Christmas came and I started to slip back into my old eating habits. I told myself I’d lose the weight at slimming classes in the new year… but it didn’t happen. Instead of losing the pounds, I put them on. I’d lost willpower and tried to believe that the old bag of fish and chips didn’t make any difference — but the scales don’t lie.
Roz Juma:
To be honest, I never weigh myself any more. I’ve learnt to be happy with myself. It seemed to me that I would feel sorry about every spoonful of tasty food that passed my lips. My idea is simple. You shouldn’t be too much thinking about food and dieting. Instead, you should get on with life and stop dreaming of a super thin body. This is obviously the size I’m meant to be and, most of all, I’m happy with it.
Lesley Codwin:
I was very happy at winning Young Slimmer of the year. I’d look in the mirror unable to believe this slim lady was me! That might have been my problem — perhaps from then on I didn’t pay any attention to myself. Winning a national competition makes everything worse, though. Because you feel the eyes of the world are fixed upon you. I feel a complete failure because I’ve put on weight again.
Ros Langfod:
Before moving in with my husband Gavin, I’d always been about 110 pounds, but the pleasant housework went straight to my waist and I put on 15 pounds in a year. Every so often I try to go on a diet… I’m really good in a few days, then end up having the children’s leftovers or eating happily chocolate — my weakness. I’d like to be slim, but right now my duty is the children and home. I might take more exercise when my kids are older. What do you think the four women were talking about?
| A．Different diets they prefer. |
| B．Their life after marriage. |
| C．Tex books for students. |
| D．Their own slimming matter. |
Where are these short passages most likely to be taken from?
| A．Talks on the air. |
| B．Advertisements on the wall. |
| C．Books in a library. |
| D．Magazines for children. |
What does the underlined word “scales” possibly mean?
| A．The coach in the slimming club. |
| B．Some tool to measure weight. |
| C．Glynis Davis’ dear husband. |
| D．The salesperson in a food shop. |
Which of the following best describes each of the four women’s attitudes towards slimming?
① Glynis Davis a. I put on weight soon after I got married.
② Roz Juma b. Frame doesn’t necessarily mean success.
③ Lesley Codwin c. Facts speak much louder than words.
④ Ros Langfod d. I like myself as I am, and to be what you are.
| A．①-a; ②-d; ③-b; ④-c | B．①-c; ②-b; ③-d; ④-a |
| C．①-c; ②-d; ③-b; ④-a | D．①-a; ②-b; ③-c; ④-d |
The Rolls Royce logo consisting of the two Rs clearly stands for Rolls and Royce, the two founders of this car manufacturing company.
In 1884 Frederick Henry Royce started an electrical and mechanical business. He made his first car, a “Royce”, in his Manchester factory in 1904. He was introduced to Charles Steward Rolls in a Manchester hotel on May 4 that year, and the pair agreed a deal where Royce would manufacture cars, to be sold by Rolls. A clause (条款) was added to the contract, saying the cars would be called “Rolls Royce”.
The current Toyota logo consists of three ovals: the two perpendicular (成直角的) ovals represent a relationship of trust between the customer and Toyota. These ovals combine to symbolize the letter “T” for Toyota. The space in the background implies a global expansion of Toyota’s technology and unlimited potential for the future.
The Hyundai Motor Company (HMC) is a South Korean company manufacturing automobiles. Their automobiles are available in many countries around the globe. In 2003 it was South Korea’s largest car maker and the world’s seventh largest car maker. The Hyundai logo appears to be an H (symbolizing Hyundai). The oval shape indicates the company’s global expansion and the “H” is symbolic of two people (specifically the company and customer) shaking hands.
The Mercedes-Benz logo represents one of the most famous brands in the world. The Benz logo is a three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motor for land, air and sea usage. It was first seen on a Daimler in 1909 and was combined with the Benz laurel wreath (桂冠) in 1926 to symbolize the union of the two firms. Mercedes-Benz is one of the world’s oldest automobile manufacturers.Which company’s logo is a symbol of two people shaking hands?
| A．Rolls Royce’s. | B．Toyota’s. | C．Hyundai’s. | D．Mercedes-Benz’s |
According to the text, _______________.
| A．Rolls Royce was founded in 1884 |
| B．Mercedes-Benz originally produced motors |
| C．Toyota is having difficulty expanding its technology |
| D．Hyundai has the same long history as Mercedes-Benz |
Which company’s logo stands for both the manufacturer and the seller?
| A．Rolls Royce’s. | B．Toyota’s. | C．Hyundai’s. | D．Mercedes-Benz’s. |
We can learn from the text that ______.
| A．the ovals in the logos have the same meaning |
| B．Hyundai is South Korea’s seventh largest car maker |
| C．the three-pointed star of the Mercedes-Benz logo was first seen in 1926 |
| D．the Mercedes-Benz logo is a symbol of the combination of two companies |
After successfully serving their terms for 4 years, military service men and women are given the choice to stay in the military or return to civilian life.
For some, having to readjust to civilian life is one of the most challenging assignments our returning soldiers and marines（水兵）will ever to undertake. While people may think readjusting should be simple, they must take into consideration all physical and mental stress our servicemen went through.
Post-traumatic Stress Disorder（创伤后应急障碍）, or PTSD, is a mental disorder that can occur following the experience or witnessing of life-threatening events such as military combat（打仗）.
Most survivors of trauma return to normal given a little time. In the military, the marines are given a two-week course on how to return to civilian life.
Unfortunately, some will have stress reactions that do not go away on their own, or may even get worse over time. These individual may develop PTSD.
People who suffer from PTSD have difficulty sleeping because they are often reliving the experience through nightmares and flashbacks, and feel deserted or often stand off, and these symptoms can be severe enough and last long enough to significantly damage the person’s daily life.
Fullerton College, like most colleges, has its own Veteran’s Office. Ray Bustos has been running the office for 3 years. Bustos acts as a liaison（联络）for the school and the veteran（老兵）students. He makes sure the veterans returning to school get the right benefits. There are various types of financial aid for soldiers and marines. He strongly encourages the use of the Veteran Affairs website.
The website is very informative and extremely helpful for veterans as well as for friends and relatives of veterans who want to learn more.One purpose of the writer in writing the passage is ________________.
| A．to introduce some methods to cure PTSD |
| B．to instruct PTSD patients to return to civilian life |
| C．to recommend a website to veterans and people concerned |
| D．to give military service men and women advice on civilian life |
What problems will some returning soldiers and marines meet with?
| A．How to readjust to civilian life. |
| B．How to get rid of mental diseases. |
| C．How to get along with PTSD patients. |
| D．How to return to school for benefits. |
Which of the following is true about Ray Bustos?
| A．He runs Fullerton College with a veteran office. |
| B．He’s in charge of an office dealing with veteran affairs. |
| C．He provides a lot of financial aid for soldiers and marines. |
| D．He’s a veteran who has just come back from a military combat. |
Which of the following can be the best title for the passage?
| A．PTSD: Killer of A Civilian Life |
| B．The Last Assignment for All Military Persons |
| C．How to Overcome PTSD |
| D．Ready for a Civilian Life? |
Little Robby, our neighbour’s nephew, carefully drew some water into a bowl and started for the door. How I hated this water rationing (定量供应). We were forced to bathe in the deep little pond we shared with Jessie, our cow. Wells were dry, and crops transformed to dust.
I watched Robby sitting down onto the steps to my house. Bees buzzed circling his hair, and he buzzed with them. I remembered his aunt’s words: I don’t know what I was thinking when I took him in. The crash killed my sister, and he wasn’t hurt, but he can’t talk. He’s in a world of all his own.
Why couldn’t she see the wonderful gifts this boy possessed? He was blessed with a loving nature and a deep admiration for all living things, and I knew he could talk to animals. My heart ached for Robby, who was to stay with us for the summer, and had already been the dearest part of our world, eagerly tending the garden with me and my husband, Tom.
On a string around Robby’s neck hung a whistle, in case he was ever lost or in danger. After all, he could not call out for help. But he knew perfectly well that the whistle was not a toy. Blowing on it would bring us both running. I had told him the story of the boy who cried wolf, and I knew he understood me.
I sighed as I cleared up the last supper dish. Every ounce of recycled water was saved for a tiny vegetable garden Robby had planted. Tom turned to me. “You know, honey, I’ve been thinking about...”
Before he could continue, a scream from the yard made us jump. My God! It’s Robby’s whistle! When we reached him, he was pointing excitedly to the sky. Looking up, we saw the most magnificent sight: Rain Clouds! “Robby! Quick! We need all the pots and pans!”
Robby raced with me to the house. A drop of water fell on my pot and then another. Soon the yard was enveloped in soaking, glorious rain. We all stood with faces held upward to feel the comfort of it. Tom picked up Robby and danced about the pots, shouting and whooping, “Rain for Robby!” Tom swung about to show me Robby’s face: he was laughing right out loud, “W-W-Wobby’s!” “Wobby’s … wain … Mom,” giggling（咯咯地笑）, and stretching out one tiny hand in the shape of a cup to catch the rain.
I hugged them both, tears of joy mixing with the rain.The underlined phrase “the wonderful gifts” in the 3rd paragraph refers to Robby’s ______.
| A．love for nature and all living things |
| B．kindness to help others around |
| C．independence since his childhood |
| D．readiness to accept what happened to him |
It was because ______ that the author and her husband would run on hearing the whistle.
| A．it was going to rain |
| B．Robby often surprised us with his whistle |
| C．something bad might happen to Robby. |
| D．Robby might find something special |
What can we learn from the passage?
| A．Robby was old enough, but still couldn’t speak. |
| B．Robby’s aunt regretted bringing Robby home. |
| C．Robby didn’t accept the author and Tom as his parents. |
| D．Robby happened to find the rain cloud and was terrified. |
It can be concluded from the passage that ______.
| A．we should show mercy for the disabled children |
| B．every child has his own talent however young he is |
| C．children from poor families take responsibilities earlier |
| D．children’s sensitive hearts are worthy to be taken care of |
Apple has entered the textbook market. The tech giant（科技巨头） introduced iBooks textbooks a couple of weeks ago when it announced its iBooks 2 platform. They are digital books in many subjects taking in science, maths, history and geography.
Apple developed its iPad-based textbooks in conjunction with（连接）major textbook publishers. The company offers a collection of textbooks for high school students.
Apple says it offers a “new textbook experience” and suggests its iBooks textbooks are “the next chapter in learning”. It sounds like good news for pupils and students. Think of it. No more carrying heavy backpacks full of textbooks. Every textbook you require can be stored on your iPad. No more having to buy expensive textbooks which you will only use for a year or two and then sell or give away.
Of course there’s a catch. You need to own an iPad and as you know, it is not cheap. You also need to buy digital textbooks, mostly priced each at $14.99 (94.74 yuan) or less. Textbook publishing was worth $ 8.7 billion in the US alone last year. And the rest, as they say, is history. Will Apple revolutionize learning? Will digital books take over completely in education? That remains to be seen.What is the best title of the text?
| A．Apple Enters New Market | B．A Different Way of Learning | C．Experience Digital Texbooks | D．Say Good-bye to Tradition |
iBooks textbooks will do good to pupils and students because ________.
| A．they are free to get | B．they are easy to carry |
| C．they are ipad-based | D．they are favorite gifts |
The underlined words “a catch” in Paragraph 4 are closest in meaning to “________.”
| A．an advantage | B．a surprise |
| C．a problem | D．an order |
What can we know from that last paragraph?
| A．iPad-based textbooks have changed our learning. |
| B．Traditional textbooks will be replaced sooner or later. |
| C．Apple has earned a lot from the textbook market. |
| D．Digital books have disadvantages and advantages. |