[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.What is the main idea of the text? (no more than 7 words)
Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering
because of the serious force of online advertising.List two benefits of online advertising. (no more than 20 words)
① ② What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
第二部分 阅读理解(共25小题;第一节每小题2分,第二节每小题1分;满分45分)
阅读下列短文,从每题所给的四个选项中选出最佳选项,并在答题卡上将
该项涂黑。
It was the old lady’s eightieth birthday. She was sureMyra wouldn’tforget her mother’sbirthday,even if she was busy.After all,eightywas a special birthday. Perhaps Myra mightcome. Evenif Myra did notcome,shewouldsenda present.The old lady was sure of that. Two spots of colourbrightenedher cheeks. She was excited like a child.
Mrs. Morrisonhad brought a card and a bunch of flowers when she came to do the breakfast. Mrs.Grantdownstairs hadmade a cake. Johnnie, the little boy next door, was now up with her with a packet of sweets.
“I guess you’llget lots andlots of presents,” he said. “I did last week when I was six.”
What would shelike?A pair of slippersperhaps.Ablue new cardigan. Or a table lamp. Or a little clock, with clear black numbers. So many lovely things.
She stood bythe window,watching. The postmanturnedroundthe corner on his bicycle. Her heart beat fast. Johnnie had seen him too and ran to the gate.
“Granny, granny,” Johnniereturned. “I’ve got your post!”
Hegaveherfourenvelopes.Threewerefromold friends. The fourth was in Myra’s writing.
“No parcel, Johnnie?”
“No, granny.”
Almost reluctantly,she tore the fourth envelope open.Folded in the card was a check. Written on the card was a message: Happy Birthday—Buyyourselfsomethingnicewith thecheck,Myraand Harold.
The six-figure checkfell tothefloor like a birdwith a broken wing. Slowly the old lady bent to pick it up.Her present,her lovely present. With trembling fingers she tore it into little bits.
41. As can be inferred from the passage, ______.
A. the neighbours cared little about the old lady in daily life
B. the friends sent the old lady many lovely presents by post
C. Myra was stopped by her husband from seeing her mother
D. the old lady lived alone in a flat away from her daughter
42. The old lady felt ______ when she saw the fourth envelope in her daughter’s writing.
A. excitedB. disappointed C. happy D. impatient
43. The reason the old lady tore the check into small pieces was that______.
A. she was sure her daughter would come, not the check
B. she didn’t notice there were six figures on the check
C. she would prefer a present with love from her daughter
D. she didn’t think the check was large enough for a present
44. Which of the following might serve as the best title for the passage?
A. The Present. B. The Check. C. The Birthday. D. The Daughter.
We are not born doubting ourselves. We learn to do it. In fact, we are usually taught to doubt ourselves. We can learn some ways that allow us to become more accepting of ourselves. Following are two behaviors that might explain the reasons why you can’t move towards greater self-acceptance.
One thing that might cause you not to accept yourself is over-generalizing about something you've done that you don’t like.For example, if you fail a test you might generalize and say, “I’m really a stupid person.” When you do this you are making a statement about all of you all of the time and not just about this one situation at this time. Instead, you might decide that your grade on this test in this subject at this time was indeed poor, and then go on to decide what you want to do about your poor grade, if anything. Getting stuck in over-generalizing discourages you from taking steps that might allow you to do better on the next exam and to build an expectation of future failure.
Having standards that are impossibly high is a second way you can not accept yourself. It may not come as a surprise to you that most of us are more demanding of ourselves than we are of others. Somehow we can tolerate the fact that other people fail, that they aren’t always kind, that they’ve done things they aren’t proud of, but we have difficulty accepting those very human aspects of ourselves. The need to be perfect is another way to set yourself up for failure and enhance the feeling that you are not acceptable. We all make mistakes. Accepting less than perfection simply means recognizing the limitations natural in being born a human being. Learn to value who you are rather than who you could become. Wouldn’t it be overpowering if we always had to do what we imagine we could do? Nobody has the time and energy to do all of that. We must make choices about what we will pursue and do them the best we can under the circumstances, which aren’t always ideal, by the way.
60.Which of the following is true according to the passage?
A. We can feel that we are perfect when we set ourselves up for success.
B. We can tolerate the fact that we’ve done things we aren’t proud of.
C. Over-generalizing might encourage you to expect the future.
D. Over-generalizing might cause you not to accept yourself.
61.What is the author’s attitude according to the passage?
A. It’s necessary for people to be perfect.
B. It’s acceptable for people to be imperfect.
C. It’s strange for people to be born with limitation.
D. It’s possible for people to do what they imagine.
62.What has caused the lack of self-acceptance?
A. Tolerance and high-level.
B. Limitation and expectation.
C. Over-generalization and high-standard.
D. Extreme difficulty and complete failure.
Claude and Louris are “giraffes”. So are police officers Hankins and Pearson. These men and women don’t look like giraffes; they look like you and me. Then, why do people call them “giraffes”?
A giraffe, they say, is an animal that sticks its neck out, can see places far away and has a large heart. It lives a quiet life and moves about in an easy and beautiful way. In the same way, a “giraffe” can be a person who likes to “stick his or her neck out” for other people, always watches for future happenings, has a warm heart for people around, and at the same time lives a quiet and beautiful life himself or herself.
“The Giraffe Project” is a 10-year-old group which finds and honors “giraffes” in the US and in the world. The group wants to teach people to do something to build a better world. The group members believe that a person shouldn’t draw his or her head back; instead, they tell people to “stick their neck out” and help others. Claude and Louris, Hankins and Pearson are only a few of the nearly 1,000 “giraffes” that the group found and honored.
Claude and Louris were getting old and they left their work with some money that they saved for future use. One day, however, they saw a homeless man looking for a place to keep warm and they decided that they should “stick their neck out” and give him some help. Today, they lived in Friends’ House, where they invite twelve homeless people to stay every night.
Police officers Hankins and Pearson work in a large city. They see crimes every day and their work is sometimes dangerous. They work hard for their money. However, these two men put their savings together and even borrowed money to start an educational center to teach young people in a poor part of the city. Hankins and Pearson are certainly “giraffes”.
56. Which of the following is true?
A. Some of the people around us look like giraffes.
B. Giraffes are the most beautiful animal in the world.
C. “Giraffes” is a beautiful name for those who are ready to help other people.
D. A “giraffe” is someone who can stick his neck out and see the future.
57. “The Giraffe Project” is a group _____.
A. of police officers B. which appeared ten years ago
C. of ten-year-old children D. which takes care of children
58. People call Claude and Hankins “giraffes” because they _____.
A. do what is needed for a good world B. are not afraid of dangerous work
C. found a home for some homeless people D. made money only for other people
59. The passage mainly tries to tell us _____.
A. what giraffes are like
B. what the Giraffe Project is
C. why Claude, Louris, Hankins and Pearson are called “giraffes”
D. what we should do for a better world
第三部分 阅读理解(共两节。满分30分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
第一节:(共11小题;每小题2分,满分22分)
My Best Enemy
Once again, I was in a new school. So was a girl in my class named Lisa. That’s where the similarities ended.
I was tall and she was small. My thick black hair had been recently cut short into an untidy style. Her natural blonde hair flowed to her waist and looked great. I was 12 and one of the oldest in the class while she was 11 and the youngest. I was awkward and shy. She wasn’t. I couldn’t stand her, considering her my enemy. But she liked me and wanted to be friends.
One day, she invited me over and I said yes—I was too shocked to answer any other way. My family had moved six times in six years, and I had never managed to develop any friendships. But this girl who wore the latest fashions wanted me to go home with her after school.
She lived in a fun part of town that had two pizza places, an all-night bookstore, a movie theater and a park. As we walked from the school bus stop through her neighborhood, I tried to guess which house might be hers. Was it the white one with the perfect lawn or the three –story house with a front porch? I got very surprised when she led me into an old apartment building. She lived on the fourth floor in a two-room place with her mother, her stepfather, her two brothers and her sister.
When we got into the room she shared with her sister, she took out a big case of Barbies, which was my next surprise. I had never played with them. We sat on the floor, laughing as we made up crazy stories about the Barbies. We found out that we both wanted to be writers when we were older and both had wild imaginations. We had a great day that afternoon.
Lisa was loved by the whole neighborhood. The bookstore owners lent her fashion magazines; the movie theater gave her free tickets…. Soon I was included in her magic world. We slept over at each other’s houses and spent every free moment together.
Lisa, my first real friend since childhood, helped me get through the rough years of early adolescence(青春期)and taught me an amazing and very surprising thing about making friends: you worst enemy can turn out to be your best friend.
52.The writer and Lisa were similar in the way that_________.
A.they were both new students B.they had the same hair styles
C.they were both tall D.they were of the same age
53.One day Lisa invited the writer_________.
A.to go to the movie B.to go to her home
C.to go to walk in a park D.to go to a pizza place
54.In the passage the writer described Lisa as a girl who was_________
A.awkward and shy B.rich and happy
C.quiet and lonely D.friendly and lovely
55.Which of the following did the writer learn form Lisa?
A.How to make up stories. B.How to deal with enemies.
C.How to make friends. D.How to live a better life.
From the earliest times,man has been interested in art.People have often worked together to collect and save the world's art treasures.
Fine art treasures from many countries are kept in an art museum called the Louvre in Paris,France.The works of art have been collected by the people of France over many centuries.
The Louvre has not always been a museum.The first building was a fort(炮台).In 1190,it was the king's castle with high walls and a round tower.It had a moat to keep out his enemies.
Over the years,the number of buildings around the castle grew.By 1350,the castle was no longer needed as a fort.The Louvre became a palace home for French kings and queens.
During times of peace,new treasures were brought in.During days of war,many treasures were stolen,and the buildings were damaged.
When Francis I became king of France in 1515,he brought in artists from many countries.One of the artists was Leonardo da Vinci from Italy.Da Vinci's"Mona Lisa"is the best known painting in the museum today.
In 1793,the Louvre became a public museum,just as it is now.It is a place where art treasures have been saved for everyone to enjoy.
56.On the whole,this passage is mainly about____. .
A.an art museum called the Louvre B.an Italian artist named Leonardo da Vinci
C.a king of France named Francis I D.the best known painting in Louvre
57.Which of the following is not true?
A.The Louvre used to be a fort a very long time ago.
B.French kings and queens once lived in it.
C.The Louvre was taken by enemies in 1190.
D.Many treasures were brought into the Louvre over the years.
58.Why is it good for great art to be kept in public museums?
A.It helps people remember who the King of France is.
B.It keeps people out of the palaces.
C.It gives everyone a chance to enjoy good art.
D.It helps people to know who is the greatest artist.
59.From the passage we know that _____.
A.it is not possible for treasures to be stolen B.old forts always make the best museums
C.great art should be shared with all the people
D.king Francis I of France brought in artists from an old fort
60.In the third paragraph the word"moat"probably means_____.
A.a high tower built in former times where soldiers watched out for enemies
B.a long and deep ditch dug round a castle and was usually filled with water
C.a cart pulled by horses on which soldiers fought
D.a long and high wall around castle