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Two graduates from Cambridge University in the United Kingdom found themselves about to graduate, yet with loans to pay off. The pair decided to begin a strange, year-long project to battle their debt.
The men, Ross Harper and Ed Moyse, set up the site BuyMyFace.co.uk. last October as a way to get rid of the $80,000 they shared as student loans. The idea behind the project was to earn money by selling their faces as advertising space every day for a year. Each day, they advertise a different business on their site by painting the brand's logo or name on their faces and including a link to the company’s site. After they paint their faces and publish them on the site, Harper and Moyse go out to highly populated areas such as music festivals and theme parks to maximize their faces’ exposure.
At this time, Harper and Moyse have advertised their faces for over four months without skipping a day and they're more than halfway to their goal. Though they first started charging a minimum of about USD $1.60 per company, the prices have risen as their popularity increased. For advertising space during the remainder of April, they range between USD $250 and $750. 
Terri L. Rittenburg, associate professor of marketing at the University of Wyoming, said she had heard of people tattooing (纹身) logos on themselves before, but this idea is much better. According to her, at first the idea would be new and novel and attract attention, but she is unsure how long it would last.
At least for now, companies that have bought Harper and Moyse’s faces have written positive comments on the pair’s website. “We had a three percent increase in website traffic on the very day and for two days more afterwards,” said an alcoholic beverage company.
Which of the following was most possibly taken from the website BuyMyFace.co.uk.?

A. B. C. D.

Harper and Moyse go to highly populated areas to _____.

A.have fun B.make friends C.show their faces D.find new customers

We can infer from the article that the two men _____.

A.must have earned more than $40,000
B.aren’t getting on well with their project
C.may close their site next month
D.always work hard except on holidays
科目 英语   题型 阅读理解   难度 中等
知识点: 日常生活类阅读
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B
Last year, A Bite of China, made by CCTVs Documentary Channel, sparked discussion not only on Chinese food, but also on locally made documentary programs.
With fascinating footage(影片片段) and stories, documentaries encourage us to think about interesting issues we wouldn’t necessarily know about.
So, what makes a good documentary, and what should we pay attention to when we watch one? Here, we offer a few easy strategies to help you get the most out of watching documentaries.
Pay attention to the themes
While watching a documentary, keep your eyes and ears peeled for the themes people talk about and what ideas they focus on. Is it meant to be informative or raise a certain emotional response?
Think critically
Listen to what the people in the documentary are saying and ask yourself the following questions If you were debating with someone or introducing a new concept, would you say the things the people in the documentary are saying? Do the arguments make sense?
Check the sources
If you’re sitting at the computer and can’t think of anything to do, why not look up the points the documentary made and see if they are accurate? You could even read more about what is presented in the documentary.
Who are the creators?
The creators or financial backers of a film will usually be involved with how the subject matter is presented. For instance, as the documentary 2016 Obama’s America was directed in large part by a conservative writer, it’s not surprising that it’s critical of President Obama from the beginning.
Which of the following is the most proper to describe documentaries?

A.non-fictional B.controversial
C.subjective D.thoughtful

The passage is mainly written to ______.

A.inform us of factors of good documentaries.
B.help us enjoy documentaries better.
C.introduce ways of making documentaries.
D.help us figure out themes of documentaries.

Why is 2016 Obama’s America mentioned in the article?

A.Because the author dislikes Obama.
B.Because it is directed by a writer.
C.Because it is quite popular in China.
D.Because it is a persuasive example.

According to the passage, ______.

A.it is always difficult to get the themes of documentaries.
B.financial backers often appear in documentaries.
C.it’s better to think twice about what is in documentaries.
D.many points of documentaries are not accurate.

A
Since I started working part-time at a grocery store, I have learned that a customer is more than someone who buys things. To me, a customer is a person whose memory fails entirely once he or she starts to push a shopping cart. One of the first things customers forget is how to count. There is no other way to explain how so many people get in their express line, which is clearly marked 15 items(件) or less, with 20, 25 or even a cart load of items.
Customers also forget why they came to the store in the first place. Just as I finish ringing up an order, a customer will say, “Oops, I forgot to pick up a fresh loaf of bread. I hope you don’t mind waiting, while I go to get it.”Five minutes later, he’s back with the bread, a bottle of milk, and three rolls of paper towels. What is strange is that customers also seem to forget that they have to pay for their groceries. Instead of writing a check or looking for a credit card while I am ringing up the groceries, a customer will wait until I announce the total. Then, in surprise, she says, “ Oh no, what did I do with my check book?” After 5 minutes of digging through her purse, she borrows my pen because she has forgotten hers. But I have to tolerate customers because they pay my salary, and that’s something I can’t afford to forget.
What does the author say about his customers?

A.They cannot count numbers.
B.They sometimes jump the queue.
C.They don’t know how to express themselves.
D.They behave as if their memories had totally failed.

According to the text, who are supposed to be in the express line?

A.Customers with nothing purchased.
B.Customers with not more than 15 items.
C.Customers with items between 16 and 25
D.customers with 25 or even a cart load of items.

When customers arrive at the check-out counter, they_______

A.find their pens lost
B.go back and get more items
C.cannot wait to pay for their groceries.
D.prefer paying by check to paying with a credit card.

We can infer from the text that ________

A.business in the grocery store runs well
B.the author finds his present job full of fun
C.the author’s part-time job calls for patience
D.customers go to grocery stores without planning.

D
It’s hard to be the bearer of bad news,but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake.Those beautiful,“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic,adjusted and corrected until they’re picture-perfect.
Martin Enthed,IT manager for IKEA’s in-house communications agency,revealed,“In 2012,12 per cent of its product and concept images was CGI-rendered,increasing to 25 per cent in 2013.Since then,that percentage of rendered images appearing in the company’s catalogue and online has tripled.75 per cent of the furniture company’s product images today are created by computers.”
It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI).
Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images.
“So we looked at all the images they said weren’t good and the two of three they said were great,and the ones they didn’t like were photography and the good ones were all CG,”Enthed said.“Now we only talk about a good or bad image - not what technique created it.”
It’s a not-so-secret strategy used by top companies specializing in home and furniture design,though many consumers remain oblivious.
The company claims the shift is another way to reduce its environmental footprint,saying constructing digital files produces less waste.It also helps the home furnishing empire’s pocketbooks.
What directly led IKEA to adopt CGI on a larger scale?

A.The convenience of high technology.
B.Company officials’ reaction to works.
C.The change in the concept of management
D.Development of environmental awareness.

According to the passage,the advantage of the shift is that IKEA can

A.expand into another field
B.increase its financial benefits
C.win more support of consumers
D.produce more furniture of high quality

The underlined word “oblivious” in paragraph 6 means “ ”.

A.unaware B.calm
C.conservative D.disturbed

It can be concluded from the passage that

A.IKEA should be punished because of fake photos
B.IKEA set a good example as the furniture giant
C.IKEA adjusted strategies to answer its need
D.IKEA has a pioneering spirit in promotion

C
A crisis is on the way.Global warming? The world economy? No,the decline of reading.People are just not doing it anymore,especially the young.Who’s responsible? What is responsible? The Internet,of course,and everything that comes with it—Facebook,Twitter,etc..
There’s been a warning about the coming death of literate civilization for a long time.In the 20th century,first it was the movies,then radio,then television that seemed to end the written world.None did.Reading survived;in fact it not only survived,it has developed better.The world is more literate than ever before — there are more and more readers.and more and more books.
The fact that we often get our reading material online today is not something we should worry over.The electronic and digital revolution of the last two decades has arguably shown the way forward for reading and for writing.Interconnectivity allows for the possibility of a reading experience that was barely imaginable before.Where traditional books had to make do with photographs and illustrations,an e-book can provide readers with an unlimited number of links:to texts,pictures,and videos.
On the other hand,there is the danger of trivialization(碎片化).One Twitter group is offering its followers single-sentence-long“digests”of the great novels.War and Peace in a sentence? You must be joking.We should fear the fragmentation(碎片)of reading.There is the danger that the high-speed connectivity of the Internet will reduce our attention span—that we will be incapable of reading anything of length or which requires deep concentration.
In such a fast-changing world,in which reality seems to be remade each day,we need the ability to focus and understand what is happening to us.This has always been the function of literature and we should be careful not to let it disappear.Our society needs to be able to imagine the possibility of someone entirely in pace with modern technology but able to make sense of a dynamic,confusing world.
In Paragraph 2,we can learn

A.the disappearance of traditional books
B.the development of human civilization
C.the historical challenges for reading
D.the birth of pioneering e-books

According to the passage,the advantage of e-books is

A.1imited link
B.imaginative design
C.low cost
D.varied contents

How does the author feel towards single-sentence-long novels?

A.Doubtful B.Worried
C.Shocked D.Hopeful

What is the main idea of the passage?

A.Technology is an opportunity and a challenge for traditional reading.
B.Technology pushes the way forward for reading and writing.
C.Interconnectivity is a feature of new reading experience.
D.Technology offers a greater variety of reading practice.

B
If a sitcom(情景喜剧)that lasts for l0 years is considered popular,then surely one that still arouses emotions after 20 must be considered a classic.Friends first aired in the US in 1994,featuring a cast of six young men and women in New York.In the time since,it’s become one of the most famous titles in the sitcom style,aired in over 100 countries and regions in the world.
The show is typical among those who grew up in the 1990s because it explores basic yet important themes like friendship,struggling to survive in a big city,and finding independence and identity,all of which are still relevant to young audiences today.
Against the background of the Internet age,IT staff who were once marginalized(排斥)and laughed at have experienced a revival due to the popularity of hit show The Big Bang Theory,in which four talents lacking normal social skills make an attempt at living on a college campus.
At the same time,Gossip Girl,describing a young cast of New Yorkers born with silver spoons in their mouths,demonstrates the difficulties upper-class adolescents experience.The show’s fashion and mature subject matter allowed it to capture the interest of both teenagers and adults.
Although these typical TV shows span a wide timeline and feature a variety of themes,they all have a universal topic.Love,money,friendship,career aspirations and identity are things all young people struggle to understand.Why are they still fascinating? It remains to be found out.
Why is the sitcom Friends typical among young people in the 1990s?

A.Because it is a breakthrough in the producing style.
B.Because it is the most influential sitcom of all time.
C.Because it addresses the subjects faced by the youth.
D.Because it predicts the future of the young at that time.

What can we learn about The Big Bang Theory?

A.It arouses people’s enthusiasm for computers.
B.There are four talents who are good at everything.
C.It is set in the time before the Internet came into being.
D.It improves the conditions of the people in technological industry.

According to the passage,Gossip Girl

A.attracts people of all ages
B.shows eye-catching style and adult subject
C.describes the life of ordinary girl
D.describes the hardships of upper-class people

What will the author most probably talk about next?

A.The introduction to other hit sitcoms.
B.The further information about the plot.
C.The emotional response among audience.
D.The analysis of the reasons for the appeal.

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