The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．The guide of Admongo |
| B．An education website for children |
| C．A popular online video game |
| D．A website aimed at children |
Why did the government start the website?
| A．To attract the biggest market of buyers. |
| B．To sell the products of its company. |
| C．To help children know about advertising. |
| D．To advertise the video game for children. |
The underlined word “identify” can be replaced by _________.
| A．recognize | B．inform | C．persuade | D．forbid |
What can players do in the website game?
| A．Choose hair styles for their character. |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Play video games during the trip. |
Children are important for advertising because they are _________.
| A．important for the society | B．the most potential buyers |
| C．easily influenced by ads | D．easily affected by poor products |
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Taking good notes is a time-saving skill that will help you to become a better student in several ways. 1 Second, your notes are excellent materials to refer to when you are studying for a test. Third, note-taking offers variety to your study time and helps you to hold your interest.
You will want to take notes during classroom discussions and while reading a textbook or doing research for a report. 2whenever or however you take notes, keep in mind that note-taking is a selective process. 3
The following methods may work best for you.
· Read the text quickly to find the main facts and ideas in it.
· Carefully read the text and watch for words that can show main points and supporting facts.
· Write your notes in your own words.
·4
· Note any questions or ideas you may have about what was said or written.
As you take notes, you may want to use your own shorthand(速记). When you do, be sure that you understand your symbols and that you use them all the time. 5
Use words, not complete sentences.
There are three practical note-taking methods.
You must write your notes on separate paper.
Otherwise, you may not be able to read your notes later.
You will also want to develop your own method for taking notes.
That means you must first decide what is important enough to include in your notes.
First, the simple act of writing something down makes it easier for you to understand and remember it.
Holidays
| Holiday News Vacancies(空位) now and in the school holidays at a country hotel in Devon. This comfortable, friendly home-from-home lies near the beautiful quiet countryside, but just a drive away from the sea. The food is simple but good. Children and pets are welcome. Reduced prices for low season. |
| The snowdonia Centre The Snowdonia Centre for young mountain climbers has a mountain climbing lesson. The beginners’ costs are ￡57 for a week, including food and rooms. Equipment is included except walking shoes, which can be hired at a low cost. You must be in good health and prepared to go through a period of body exercises. This could be the beginning of a lifetime of mountain climbing adventure. |
| The World Sea Trip of a Lifetime Our World Sea Trip of 2008 will be unlike any holiday you have ever been on before. Instead of one hotel after another, with all its packing and unpacking, waiting and traveling, you just go to bed in one country and wake up in another. On board the ship, you will be well taken care of. Every meal will be first-class and every cabin like your home. During the trip, you can rest on deck(甲板), enjoy yourself in the games rooms and in the evening dance to our musical team and watch our wonderful play. You will visit all the places most people only dream about — from Acapulco and Hawaii to Tokoy and Hong Kong. For a few thousand pounds, all you’ve ever hoped for can be yours. |
68. What can you do if you like to go on holidays with pets?
A. Choose the holiday in Devon. B. Go to the Snowdonia Centre.
C. Join the World Sea Trip of 2008. D. Visit Acapulco and Hawaii.
69. In what way is the Snowdonia Centre different from the other two holidays?
A. It provides chances of family gatherings.
B. It provides customers with good food.
C. It offers a sports lesson.
D. It offers comfortable rooms.
70. What is special about the World Sea Trip of 2008?
A. You can have free meals on deck every day.
B. You can sleep on a ship and tour many places.
C. You will have chances to watch and act in a play.
D. You have to do your own packing and unpacking.
Do’s and Don’ts in Whale(鲸) Watching
The Department of Fisheries and Oceans has developed guidelines for whale watching in Johnstone Strait, where killer whales are found on a daily basis each summer. It is strongly recommended that vessel(船只) operators follow these guidelines for all kinds of whales.
· Approach whales from the side, not from the front or the back.
· Approach no closer than 100 metres, then stop the boat but keep the engine on.
· Keep noise levels down — no horns, whistles or racing of engines.
· Start your boat only after the whales are more than 100 metres from your vessel.
· Leave the area slowly, gradually moving faster when you are more than 300 metres from the whales.
· Approach and leave slowly, avoiding sudden changes in speed or direction.
· Avoid disturbing groups of resting whales.
· Keep at low speeds and remain in the same direction if traveling side by side with whales.
· When whales are traveling close to shore, avoid crowding them near the shore or coming between the whales and the shore.
· Limit the time spent with any group of whales to less than 30 minutes at a time when within 100 to 200 metres of whales.
· If there is more than one vessel at the same observation spot, be sure to avoid any boat position that would result in surrounding the whales.
· Work together by communicating with other vessels, and make sure that all operators are aware of the whale watching guidelines.
64. For whom is this text written?
A. Tour guides. B. Whale watchers.
C. Vessel operators. D. Government officials.
65. When leaving the observation areas, the vessel should ______.
A. move close to the beach B. increase speed gradually
C. keep its engine running slowly D. remain at the back of the whales
66. When going side by side with whales, the vessel should ______.
A. keep moving in the same direction
B. surround the whales with other boats
C. travel closer and closer to the shore
D. take a good viewing position
67. What is the shortest safe distance from the whales?
A. 400 metres. B. 300 metres. C. 200 metres. D. 100 metres.
信息匹配 (共5小题；每小题2分，满分10分)
阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
以下是为留英学生编写的系列留学指南的简介：
| A．The number—one guide to what to study in the UK This two-volume Guide features up-to-date and in-depth information about UK course options and institutions. It also includes course charts, teaching and research ratings, and advice on choosing your course. |
| B．The A to Z of where to study in the UK A reference directory of UK institutions belonging to the British Council’s Education Counselling Service. Includes easy-to-use comparative data on everything from accommodation to courses and fees. |
| C．The essential online guide to UK education This site gives you instant access to a wide range of information on studying and living in the UK, including hotlinks to the British Council’s Virtual Campus and institutions’ own web sites. |
| D．The practical guide to making the most of your UK experience |
| This fully updated book features the latest information about study opportunities, traveling to the UK, arranging accommodation, working in the UK, financial and legal matters, and student life. |
E. New guide to choosing the right UK course
| Every year, The Times newspaper compiles a league table of all the UK's ninety-seven universities. This is published as The Good University Guide, which features over fifty tables ranking universities by degree subject. |
F. The magazine that shows why so many international students choose to study in the UK
| If you’ve enjoyed reading this magazine and want to keep up with the latest UK student news and views, place your order now for issues 3 and 4. |
以下是留英指南图书或杂志的封面，请匹配封面与其对应的简介：
Napoleon, as a character in Tolstoy’s War and Peace, is more than once described as having “fat little hands.’’ Nor does he “sit well or firmly on the horse.’’ He is said to be “undersized.’’ with“short legs’’ and a “round stomach”. The issue here is not the accuracy of Tolstoy’s description--it seems not that far off from historical accounts but his choice of facts：other things that could be said of the man are not said. We are meant to understand the difference of a warring commander in the body of a fat little Frenchman. Tolstoy’s Napoleon could be any man wandering in the streets and putting a little of powdered tobacco up his nose—and that is the point.
It is a way the novelist uses to show the moral nature of a character. And it turns out that, as Tolstoy has it, Napoleon is a crazy man. In a scene in Book Three of War and Peace, the wars having reached the critical year of 1812,Napoleon receives a representative from the Tsar(沙皇), who has come with peace terms. Napoleon is very angry：doesn’t he have more army? He, not the Tsar, is the one to make the terms. He will destroy all of Europe if his army is stopped. “That is what you will have gained by engaging me in the war!” he shouts. And then, Tolstoy writes, Napoleon “walked silently several times up and down the room, his fat shoulders moving quickly.’’
Still later, after reviewing his army amid cheering crowds, Napoleon invites the shaken Russian to dinner. “He raised his hand to the Russian’s…face,” Tolstoy writes, and “taking him by the ear pulled it gently….” To have one’s ear pulled by the Emperor was considered the greatest honor and mark of favor at the French court. “Well, well, why don’t you say anything?’’ said he, as if it was ridiculous in his presence to respect any one but himself, Napoleon.
Tolstoy did his research, but the composition is his own.
51. Tolstoy’s description of Napoleon in War and Peace is _________.
A. far from the historical facts
B. based on the Russian history
C. based on his selection of facts
D. not related to historical details
52. Napoleon was angry when receiving the Russian representative because _________.
A. he thought he should be the one to make the peace terms
B. the Tsar's peace terms were hard to accept
C. the Russians stopped his military movement
D. he didn’t have any more army to fight with
53. What did Napoleon expect the Russian representative to do?
A. To walk out of the room in anger.
B. To show agreement with him.
C. To say something about the Tsar.
D. To express his admiration.
54. Tolstoy intended to present Napoleon as a man who is _________.
A. ill-mannered in dealing with foreign guests
B. fond of showing off his iron will
C. determined in destroying all of Europe
D. crazy for power and respect
55. What does the last sentence of the passage imply?
A. A writer doesn’t have to be faithful to his findings.
B. A writer may write about a hero in his own way.
C. A writer may not be responsible for what he writes.
D. A writer has hardly any freedom to show his feelings.