The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.What is the best title of the text?
| A．A website aimed at children’s food |
| B．The cartoon guide named “Haiz” |
| C．An “aducation” website for children |
| D．A popular online video game |
Why did the government start the website?
| A．To advertise the video game for children. |
| B．To help children know about advertising. |
| C．To attract the biggest market of buyers. |
| D．To sell the products of its company. |
What can players do in the website game?
| A．Play video games during the trip |
| B．Travel to a supermarket. |
| C．Eat in a fast-food restaurant. |
| D．Choose appearance for their character. |
Children are important for advertising because they are ______.
| A．important for the society |
| B．the most potential buyers |
| C．easily influenced by ads |
| D．easily affected by poor products |
According to Michelle Obama, lots of foods advertised for children are ________.
| A．of low quality | B．yummy | C．of high nutrition | D．healthy |
Open adj．, verb, nounadj．NOT CLOSED1 allowing things or people to go through: A wasp flew in the open window． She had left the door wide open．
2 （of sb’s eyes, mouth, etc．） with eyelids or lips apart: She had difficulty keeping her eyes open （=" because" she was very tired）．He was breathing through his open mouth．3 spread out; with the edges apart: The flowers are all open now．
4 not blocked by anything: The pass is kept open all the year．NOT FASTENED5 not fastened or covered, so that things can easily come out or be put in: The bag burst open and everything fell out．
verbDOOR / WINDOW / LID1 [vn] to move a door, window, lid, etc．so that it is no longer closed: Mr Chen opened the car door for his wife． close2 [v] to move or be moved so that it is no longer closed: The door opened and Alan walked in． The doors of the bus open automatically．closeCONTAINER / PACKAGE3 [vn] to remove the lid, undo the fastening, etc．of a container, etc．in order to see or get what is inside: Shall I open another bottle? She opened her bag and took out her passport．EYES4 [vn, v] if you open your eyes or your eyes open, you move your eyelids upwards so that you can see closeCOMPUTING5 [vn, v] to start a computer program or file so that you can use it on the screenopen doors for sb to provide opportunities for sb to do sth and be successful open your / sb’s eyes （to sth） to realize or make sb realize the truth about sth: Travelling really opens your eyes to other cultures．open your / sb’s mind to sth to become or make sb aware of new ideas or experiences．
open the way for sb/sth （to do sth） to make it possible for sb to do sth or for sth to happen: The agreement could open the way for the country to pay off its debts．—more at heart, heaven open into / onto sth to lead to another room, area or place: This door opens onto the yard． The two rooms open into each other．open out to become bigger or wider: The street opened out into a small square．open out （to sb） to become less shy and more willing to communicate open up1 to talk about what you feel and think: It helps to discuss your problems but I find it hard to open up．2 to begin shooting: Anti-aircraft guns opened up．3 （often used in orders） to open a door, container, etc．: Open up or we’ll break the door down! open up1 to become or make sth possible, available or able to be reached: The new catalogue will open up the market for our products． The railway opened up the east of the country．
2 to begin business for the day; to start a new business: I open up the store for the day at around 8．30． close up3 to start a new business: There’s a new Thai restaurant opening up in town． close down
noun the open [sing．] OUTDOORS1 outdoors; the countryside: Children need to play out in the open．NOT HIDDEN2 not hidden or secret: Government officials do not want these comments in the open．
1．Which of the following “open” is closest in the meaning with the “open” in the sentence “The book lay open on the table．”
A．She had left the door wide open．
B．The bag burst open and everything fell out．
C．The flowers are all open now．
D．He opened the letter and read it．
2．Fill in the blank in the sentence “He’s eager to __________different kinds of music．”
A．open the minds of his audience to
B．open the eyes of his audience to
C．open the way for his audience to listen to
D．open doors for his audience to listen to
3．What does the phrase “ the open” mean in “ When you feel tired after a day’s hard work, you’d better invite some friends to the open to relax yourself．”
A．the gym B．the cinema C．the countryside D．the music room
4．Choose one of the following to complete the sentence, “Exciting possibilities__________for her in the new job”．
A．were opening out B．were opening into
C．were opening onto D．were opening up
第二部分：阅读理解（第一节20小题；第二节共5小题；每小题2分，满分50分）
第一节：阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。
A
Fat and shy, Ben Saunders was the last kid in his class picked for any sports team．“Football,tennis,cricket—anything with a round ball,I was useless,”he says now with a laugh．But back then be was the one always made fun of in school gym classes in Devonshire, England．
It was a mountain bike he received for his 15th birthday that changed him．At first he went biking alone in a nearby forest．Then he began to ride the bike along with a runner friend．Gradually,Saunders set his mind on building up his body, increasing his speed and strength．At the age of 18,he ran his first marathon．
The following year, he met John Ridgway and was hired as an instructor at Ridgway’s School of Adventure in Scotland, where he learned about Ridgway’s cold-water exploits．Greatly interested, Saunders read all he could about North Pole explorers, and adventures, then decided that this would be his future．
In 2001, after becoming a skillful skier, Saunders started his first long-distance expedition（探险） towards the North Pole．It took unbelievable energy．He suffered frostbite（冻疮）, ran into a polar bear and pushed his body to the limit, pulling his supply-loaded sled（雪橇） up and over rocky ice．
Saunders has since become the youngest person to ski alone to the North Pole, and he’s skied more of the North Pole by himself than any other British man．His old playmates would not believe the change．
Next October, Saunders,27, heads south from the coast of Antarctica to the South Pole and back, a 2900-kilometre journey that has never been completed on skis．
1．What change happened toSaunders after he was 15 years old?
A．He became good at most sports． B．He began to build up his body．
C．He joined a sports team． D．He made friends with a runner．
2．The underlined word “exploits”（Paragraph 3） is closest in meaning to ______．
A．journeys B．researches C．adventures D．operations
3．Which of the following is the correct order of the events that happened to Saunders?
a．He ran his first marathon． b．He skied along in the North Pole．
c．He rode his bike in a forest． d．He planned an adventure to the South Pole．
A．acdb B．cdab C．acbd D．cabd
4．What does the story mainly tell us about Saunders?
A．He is a success in sports． B．He is the best British skier．
C．He is Ridgway’s favorite student． D．He is a good instructor at school．
The sandstorm has a bad effect on human beings, but it also brings some good results. There wouldn’t have been our Chinese nation if there had been no sandstorms. Sandstorms have existed for millions of years, while the written history of human beings has lasted only 5,000 years. The Loess Plateau(黄土高原) was formed by sandstorms over millions of years. The Yellow 
River, while moving through the Loess Plateau, carries a great deal of sand and has formed the North China Plain. The Loess Plateau is regarded as the place where Chinese civilization(文明) began. If there had been no Loess Pla
teau, the North China Plain wouldn’t have existed, nor would have the Chinese civilization.
Sandstorms don’t bring only loess to human beings. When sandstorms move from central Asia to the Pacific regions, they carry some minerals into the a
ir, which will later fall into the ocean in the form of rain. The minerals will help some planktons(浮游生物) to survive. The planktons are eaten by small shellfish, and fish live on these small shellfish, and fish are eaten by humans. This forms a biological chain which shows a relation between humans and nature.
So it is unrealistic to say we should stop sandsto
rms. What we can possibly do is to reduce their bad influence as much as we can.
1. The underlined sentence in the first paragraph probably means _________.
A. there are many sandstorms in China
B. the land of China was made by sandstorms
C. sandstorms helped to form Chinese civilization
D. the history of sandstorms was longer than that of Chinese nation
2. Ho
w does the sandstorm help to form the biological chain?
A. The sandstorm carries lots of rain into the ocean.
B. The sandstorm helps some minerals fall into the ocean.
C. Some minerals directly fall into the ocean in the form of rain.
D. The sandstorm moves from central Asia to the Pacific regions.
3. The writer thinks that _______.
A. the sandstorm only has a bad effect on human beings
B. sandstorms bring about lots of trouble, but we can still make use of them
C. without sandstorms, there would be no Chinese civilization and human beings
D. sandstorms play an active role in the Chinese civilization, so we should protect them
4. The text mainly talks about _______.
A. the history of sandstorms B. what the biological chain is
C. how the Loess Plateau formed
D. the good effects of sandstorms
The Florida Sea Base Programs
Diving Adventure
If you are a diver, this is your program. During the program you will be making as many as nine dives (weather permitting), including a night dive. We have open dates in June, July and August for the summer months and for fall we have opening in September, October, November and December. Check out the dates today. Click here!
Sea Exploring!
The name brings back the memory of pirates(海盗) sailing the high seas of the past. This adventure is for larger teams of 18 to 20 teammates. Sailing on a tall ship with your team, you will be making memories that you will share for the rest of your life with anyone who will listen. Be sure and check out the dates we have open. Click here! We can fit your timetable to meet your needs with these great dates.
Live Aboard Diving
The Florida Sea Base has the sailing and diving programs joined for one wonderful adventure! On this adventure, you will spend your days not only in diving, but also in sailing 
around the Florida Keys. There are openings this fall and winter. Check now for open dates to spend your winter holidays in the keys. Click here! Fall dates are open now. Check them out today!
Just around the corner: the Christmas season in the keys! We have an opening for the Live Aboard program on December 26. Book today---it won’t last long!
Diving Certification(证书)
The Diving Certification program is designed for teammates who want to get a certification--- all who complete the week successfully will be offered PADI certification! Come and learn how to dive in the beautiful waters of the Florida Keys.
We have the following dates open: August 5, August 12, August 19, August 22 and August 26. We also have programs we offer in the fall: September 30, O
ctober 7, October 14, October 21, and many more dates. Check out the rest of the dates. Click here!
1. The text is most probably found _________.
A. in a newspaper B. on the Internet
C. in a science magazine D. in a book about Florida Sea
2. Colin wants to join in the Diving Adventure. He is supposed to have ______.
A. 9 dives B. 10 dives
C. 19 dives D. as many dives as he likes
3. According to this text, Live-Aboard Diving is special in that ____.
A. diving goes on during the sailing
B. it is an adventure at sea
C. there are diving programs in it
D. it is held in the Christmas season
4. The purpose of the text is mainly to ________.
A. teach B. introduce C. report D. advertise
Online shopping started not so long ago. Tim Berners-Lee invented the World Wide Web in 1990. The first online bank opened in 1994. In 1995, Amazon started operating and is now one of the largest online shopping malls. Then in 1996, eBay started its online shopping site.
By sitting at home you can now buy anything from knives to cars. The worry you may have about traveling and parking can be avoided while you shop online. With online shopping, you need not worry about the weather. Online shops have no holidays, closing times or any other problems. You can shop 24 hours a day, 7 days a week and 365 days a year. Some online shops also keep customers’ opinions about each product, so you can easily find out what other customers think about the product before buying it.
When you go for real-world shopping, you can actually touch and feel it, but in online shopping you can only see the pictures. Also if you are shopping online, you have to be careful with your credit cards.
The first step in online shopping is to search for what you want to buy. Once you find the required product, put it in a “shopping cart” and continue shopping. After you have got enough in your “shopping cart”, check out the product. You can add or take out the products in your shopping cart. The next step is to login(登录) using a username and a password. Enter the address where you want the product to be sent. Some sites even ask for your email, phone numbers, etc. Then wait for the confirmation(确认)of your order. You can also cancel the order if needed. Online shopping is a different experience and you can make shopping online easy when you get used to it.
1. When shopping online, you can _______.
A. buy anything wherever you go B. park your cars where you want to
C. touch anything you want to b
uy D. know what others think of the product
2. The second paragraph mainly tells us ______.
A. the things people can buy in online shops
B. people can know different opinions of customers
C. people can do online shopping at their own homes
D. t
he advantages people can have through online shopping
3. From the text we can know that ______.
A. customers needn’t have a username to buy something online
B. customers must give their emails as well as their phone numbers
C. customers should be careful with their credit cards when shopping online
D. once customers put the products in their “shopping carts”, they can’t change them
4. If you want to buy a cup online, what is the right order of the following things you can do?
a. Enter the address
b. Search for a right cup
c. Wait for the confirmation of the order
d. Put the cup into your “shopping cart”
A. b
-c-d-a B. b-d-a-c C. a-b-c-d D. c-d-a-b