Down-to-earth means being honest, open, and easy to deal with. It is a pleasure to find someone who is down-to-earth. A person who is down-to-earth is easy to talk to. He or she accepts others as equals. A down-to-earth person may be an important member of society, of course, but they do not let their importance go to their heads, and they do not consider themselves to be better than others who are less important. Someone who is filled with self-importance and pride, often without cause, is said to have his nose in the air. There is no way a person with his nose in the air can be down-to-earth.
Americans use another expression that is similar in some way to down-to-earth. The expression is both feet on the ground. Someone with both feet on the ground is a person with a good understanding of reality. He has what is called common sense. He may have dreams but he does not allow them to block his knowledge of what is real. The opposite kind of person is one who has his head in the clouds. A man with his head in the clouds is a dreamer whose mind is not in the world. Sometimes such a dreamer can be brought back to reality; sharp words from the teacher, for example, can usually get a daydreaming student to put both feet back on the ground.
The person who is down-to-earth usually has both feet on the ground. But the opposite is not always true. Someone with both feet on the ground may not be as open and easy to deal with as someone who is down-to-earth. When we have both our feet firmly on the ground, we are realistic and we act honestly and openly toward others, and our lives are like the ground below us, solid and strong.If a person has his nose in the air, he ____.
| A．is down to the earth | B．is easy to deal with |
| C．always thinks he is more important than others | D．is confident |
From the second paragraph, we know that sharp words from a teacher can usually ________.
| A．help a student get down to the earth |
| B．wake a student up |
| C．help a daydreaming student come down to the ground |
| D．help a daydreaming student to become more realistic |
The underlined sentence “But the opposite is not always true.” most probably means that ______.
| A．the person who has his nose in the air is not true |
| B．a man with his head in the clouds is often not intelligent |
| C．the opposite direction is always wrong |
| D．a person who has both feet on the ground may not be down-to-earth |
From the passage, we can infer the person who is _______ is the most popular kind of person.
| A．down-to-earth | B．standing on the ground |
| C．with his nose in the air | D．with his head in the clouds |
More than an eye candy
Parents in Beijing are ready to go a little further to please their children now that the new China Science and Technology Museum has opened its 198-seat 4D theater.
The 4D theater, which opened last month (December ), is the third cinema the museum has opened to the public since its relocation to the National Olympic Park in September.
YAOX Entertainment, a Taiwan-based company producing 3D，4D，special effects and animated films, is responsible for providing the films in the coming month.
As for 3D films, audiences have to wear special goggles while watching these movies. In addition, viewers can feel wind, a rainstorm, or waterfall, and the seats will move according to the plot.
Admission for adult visitors is 30 yuan per person, 20 yuan for students and children.
The new China Science and Technology Museum, 5 Beijing Donglu, Chaoyang District.
Film introduction
U-Bugs Adventure: Under attack in an air-sea fight, a German U-boat from World War II dives deep for protection. The strong tides take it to a mysterious ancient city at the bottom of the. Suddenly, a giant sea monster takes on the sub(潜水艇) and during the struggle it falls into an energy light-beam zone, and is transported through a time tunnel to meet with Zheng He’s 14th century fleet sailing to the West. Duration: 15 minutes
Dog & Bugs: A dog sees some bees buzzing around and wonders: “How can I fly in the sky as free as those bugs?” Then, he sprouts a pair of wings, just like the bees, and flaps his wings to join them and collect some honey. Duration: 15 minutes
Virus to Go: This film is about severe acute respiratory syndrome (SARS), which is like a terrorist attack, causing extensive contamination(大范围的感染). Because of human neglect(忽视), the SARS virus cannot be stopped and causes harm to an entire city. Fortunately, at the last minute, man finds a way to solve the crisis. Duration: 15 minutes
68．The underlined word“goggles”means．
A．a type of watch B．a kind of glasses
C．ear-protecting equipment D．a piece of jewellery
69．If you happen to be interested in Sci-fi & history films, most probably should be your cup of tea.
A．the mew China Science and Technology Museum B．U-Boat Adventure
C．Dog & Bugs D．Virus to Go
70．In which section of an English newspaper can you find the information above?
A．News B．Business C．Entertainment D．Sports
Bruce Horowitz writes in USA Today that Domino’s Pizza is changing its pizza recipe . It will be a completely new pizza with a different crust, cheese , and sauce.
Some observers say that the company is taking a big risk with such a total reform of its main product. However, in a 2009 consumer survey , Domino’s tied for last place for taste . Domino’s was voted the best for convenience and price.
This change is not something that Domino’s took lightly. They spent two years testing many different recipes before settling on the new Domino’s Pizza..
The company will have an advertising campaign to launch the change that will have spread to all its restaurants by December 27,2009. After that, look for the company to put out new ads proudly telling the public about the change. The author says that Super Bowl Sunday is the biggest day for pizza sales and that Domino’s “may buy an ad the bit game”
Everyone has his or her own preferences when it comes to food. It will be interesting to see how well the new Domino’s Pizza is received by those who consider pizza to be an important part of their diets.
64．What is the main idea of this article?
A．Changing a recipe is fun
B．Domino’s Pizza did poorly in taste comparisons
C．Many people eat pizza on Super Bowl Sunday
D．Domino’s making a major change to its pizza
65．Which statement is true?
A．Domino’s was rated best for its price
B．No one likes the taste of the original Domino’s pizza
C．This reading selection tells us which pizza had the highest taste tanking
D．The new recipe will change a little
66．The new Domino’s Pizza will .
A．certainly make Domino’s the most popular pizza in the world
B．have been available by the year 2010 in all its restaurants
C．cost twice as much as the old one
D．only be found in a few Domino’s
67．What can we learn from paragraph 4?
A．“The company ” in sentence 1 and “the company ” in sentence 2 refer to the same company.
B．Domino’s will put out a lot of advertisements to promote its new pizza.
C．Super Bowl Sunday is a special day only for Domino’s
D．The writer of the passage likes Domino’s new pizza recipe.
A new study suggests that the more teenagers watch television , the more likely they are to develop depression (抑郁)as young adults. But the extent to which TV may or may not be to blame is a question that the study leaves unanswered.
The researchers used a national long-term survey of adolescent health to investigate the relationship between media use and depression . They based their findings on more than four thousand adolescents who were not depressed when the survey began in 1995.
As part of the survey, the young people were asked how many hours of television or videos they watched daily. They were also asked how often they played computer games and listened to the radio.
Media use totaled an average of five and one-half hours a day. More than two hours of that was spent watching TV.
Seven years later, in 2002, more than seven percent of the young people had signs of depression. Their average age at that time was twenty-one.
Brian Primack at the Universtiy of Pittsburgh Medical School was the leading author of the new study . He said every extra hour of television meant an eight percent increase in the chances of developing signs of depression.
The researchers say they did not find any such relationship with the use of other media such as movies, video games or radio. But the study did find that young men were more likely than young women to develop depression given the same amount of media use.
Doctor Primack says the study did not explore if watching TV causes depression . But one possibility, like sports and socializing . It might also interfere with sleep, he says, and that could have an influence.
The study was just published in the Archives of General Psychiatry. In December, the journal Social Indicators Research published a study of activities that help lead to happy lives. Sociologists from the University of Maryland found that people who describe themselves as happy spend less time watching television than unhappy people. The study found that happy people are more likely to be socially active, to read, to attend religious services and to vote.
60．The average age of the depressed young people should be when they began to receive the survey.
A．21 B．15 C．14 D．20
61．According to the passage, which of the following can possibly lead to depression?
A．Swimming B．Attending a party
C．Attending religious services D．Watching TV for a long time.
62．We can learn from the passage .
A．the survey lasted a short time
B．over 280 teenagers who received the survey became more or less depressed in 2002
C．men are more likely to become depressed than women
D．the study about the relationship between media use and depression was published in the journal Social Indicators Research
63．What is the best title for the passage?
A．Teens, television, depression B．Depression—the common problem of teens
C．Problems of watching TV D．Teens—a group enjoying watching TV
第三部分阅读理解（共两节，满分40分）
第一节（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
A girl became a volunteer in the activities of Deathbed Care, which meant visiting and taking care of a patient suffering form an incurable disease with days numbered.
The girl was assigned to an old man suffering from cancer whose children lived abroad. Their living conditions were not satisfactory while the old man had a lot of savings. She was expected to comfort him and keep up his spirits.
Every Saturday the girl came on time to keep him company , telling him stories. When he was having an intravenous drip (动脉滴注)，she would help massage his arms. The doctor found the patient much improved mentally. The old man began to involve himself actively in the medical treatment and he seldom shouted at others.
But something that happened made the doctor uneasy and puzzled. Each time the girl left, the old man would give her some money. The doctor did nothing to interfere (干涉), unwilling to offend the old man. A month later the old man showed evident signs of decline after suffering coma (昏迷) a few times.
When rescued from the latest coma, the old man said to the doctor as his last wish, “I have deep sympathy for the girl. Will you be kind enough to help her finish her studies?”
But the doctor knew that her family was well-off and she had no difficulty pursuing her studies. Sometimes she even came to the hospital in her father’s car.
When the girl came at the weekend after the death of the old man , the doctor told her the bad news. She was very sad and burst into tears. Then she handed $500 to the doctor, saying, “The old man had all along thought I came to do the job because of poverty. He gave me money so that I could continue my schooling . ” Now he got the answer to the puzzle . In the last period of his life , the last period of his life, the old man found it a real pleasure to be able to help a girl badly in need .
56．If you’re a volunteer in the activities of Deathbed Care, what kind of people do you have to attend to?
A．The patients in need of help
B．The people suffering from cancer
C．The patients without many days left
D．The people suffering from diseases
57．What can we infer about the old man ?
A．He had a lot of savings
B．He was suffering from cancer
C．He often lost his temper before meeting the girl
D．He asked the doctor to help the girl finish her study
58．What can we know from the passage?
A．The doctor told the old man the truth
B．The old man’s children were wealthy
C．The girl’s father encouraged her to accept the money
D．The girl didn’t accompany the old man when he died
59．What is the real reason resulting in the old man’s mental improvement?
A．The girl’s comfort and care
B．The pleasure of being helpful people in need
C．People’s understanding
D．His children’s progress
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to. C. To talk to. D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.