To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 45 .
Some are the 46 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 47 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 48 if you hire someone to be a walking ad or launch a T-shirt advertising, 49 , you can print your products on T-shirts of your 50 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 51 .
More grand ways are as follows: virtual showroom. Build a website to 52 a virtual showroom. Use it when people call to ask 53 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 54 effective, and in the long run, cheap. Nothing is quite as powerful as a public 55 that seizes the public’s attention. You can invite a band to give a performance. 56 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 57 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 58 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 59 is based on previous positive experiences.
A．person B．product C．individual D．style
A．special B．common C．amusing D．normal
A．description B．decision C．discussion D．permission
A．surprising B．funny C．impressive D．amazing
A．that is B．at the same time C．as a result D．on occasion
A．customers B．employers C．consumers D．employees
A．expensive B．usual C．popular D．meaningless
A．refer to B．serve as C．stand for D．use as
A．location B．business-hours C．salary D．details
A．unbelievably B．consequently C．accidentally D．occasionally
A．speech B．sport C．debate D．performance
A．For example B．Moreover C．However D．To be exact
A．create B．guess C．imagine D．think
A．production B．reflection C．consciousness D．business
A．information B．relationship C．pronunciation D．achievement
Of all living creatures on earth, insects are the most plentiful. Some 36 are very useful to man, for example, bees, 37 we get honey and wax, and silkworms, which 38 us with silk. Other varieties, 39 , are extremely harmful, and do a great 40 of damage, especially to crops. Locusts （蝗虫） are perhaps the most dangerous of all, 41 they will eat almost any green 42 , and when millions of them 43 on cultivated land（耕地）they soon leave it 44 . In some countries they are the farmer’s 45 enemy. Another nuisance is the common 46 , not only because it 47 us indoors and out - of- doors, but because it spreads diseases.
Scientists have given much time and 48 to the study of insects. It needs the most careful and 49 observation. Thanks 50 their discoveries we now know almost all 51 is to be known about the habits of these hardworking insects, bees and ants, which live in 52 better planned in some ways than our 53 . But the most valuable work has been done in trying to give 54 to men, animals and crops from the 55 which insects cause.
36．A. members B. forms C. qualities D. varieties
37．A. by which B. from which C. of which D. in which
38．A. give B. produce C. offer D. supply
39．A. however B. meanwhileC. therefore D. what's more
40．A. majority B. number C. amount D. quantity
41．A. and B. for C. if D. when
42．A. grass B. field C. fruit D. plant
43．A. settle B. attack C. pass D. cross
44．A. bare B. nothing C. empty D. untouched
45．A. hardest B. greatest C. serious D. wildest
46．A. insect B. creature C. fly D. enemy
47．A. dislikes B. bites C. worries D. hates
48．A. understanding B. ideas C. comprehension D. thought
49．A. serious B. patient C. curious D. long
50．A. for B. of C. to D. with
51．A. that B. which C. there D. what
52．A. societies B. crowdsC. teams D. organizations
53．A. world B. nation C. selves D. own
54．A. help B. protection C. living D. defense
55．A. injury B. wound C. sickness D. ruin
The purpose of a letter of application is to help you to “sell” yourself. It should state 36 the job you want, and should tell what your abilities are and what you have 37 . It should be simple, human, personal and brief without 38 out any necessary fact.
In writing a letter of application, keep in 39 that the things a possible employer is most
40 to want to know about are your qualifications（条件）, your achievements and your aims.The opening paragraph is perhaps the most important part. 41 the first few sentences fail to 42 the reader’s attention, the rest of the letter may not be 43 at all. Try to key your opening remarks to the needs or interests of the employer not 44 your own need or desires. For example, instead of beginning with “I saw your 45 in today's paper. ”you might say“I have made a careful 46 of your advertising during the past six months” or “I have made a survey in my neighbourhood to find out how many housewives 47 your product and why they like it.”
Try to 48 generalities. Be clear about the kind of job for which you are now 49 . College graduates looking for their first positions often ask“ What can I 50 in a letter? Employers want experience, which, naturally, no 51 has. ”The answer is that everything you have ever done is 52 .
It is important to write a good strong closing for your letter. 53 a specific request for an interview or give the possible employer something definite to do or expect. An excellent 54 is to enclose（内附）a stamped, self - addressed envelope with your letter. That makes it 55 for a possible employer to get in touch with you.
36．A. clearlyB. carefullyC. obviouslyD. easily
37．A. foundB. doneC. knownD. heard
38．A. sendingB. takingC. leavingD. picking
39．A. brainB. sightC. orderD. mind
40．A. probableB. possibleC. likelyD. able
41．A. WhileB. AlthoughC. AsD. If
42．A. payB. winC. showD. fix
43．A. keptB. continuedC. writtenD. read
44．A. toB. forC. intoD. from
45．A. advertisementB. report
C. articleD. introduciton
46．A. watchB. searchC. studyD. discussion
47．A. changeB. makeC. sellD. use．
48．A. avoidB. rememberC. protectD. gain
49．A. losingB. applyingC. preparingD. fitting
50．A. offerB. supplyC. meanD. provide
51．A. workerB. beginnerC. ownerD. manager
52．A. successB. developmentC. practiceD. experience
53．A. MakeB. AskC. StateD. Get
54．A. resultB. decisionC. promiseD. idea
55．A. happierB. easierC. cheaperD. safer
A true apology is more than just acknowledgement（承认）of a mistake. It’s recognition that something you’ve said or 36 has damaged a relationship - and that you 37 enough about that relationship to want it 38 .
It’s never 39 to acknowledge yon are in the wrong. Being human, we all need the art of apology. Look hack and think how 40 you’ve judged roughly（草率），said 41 things，pushed yourself 42 at the expense（在使某人受损的情况下）of a friend. Some deep thought in us know that when 43 a small mistake has been made, your 44 will stay out of balance until the mistake is acknowledged and your regret is 45 .
I remember a doctor friend, 46 me about a man who came to him with 47 illnesses: headache, insomnia（失眠）,stomachaches and so on. No physical 48 could be found. Finally the doctor said to the man,“ 49 you tell me what’s on your conscience（良心）,I can’t help you.”
After a short silence, the man told the doctor that he 50 all the money that his father gave to his brother, who was 51 His father had died, so only he himself knew the matter. The old doctor made the man write to his brother making an 52 and enclosing（附寄）a 53 .In the post office, the man dropped the letter into the mail box. As the letter disappeared, the man 54 into team. “Thank you, doctor,”he said,“I think I'm all right now.”And he 55 .
36．A. doneB. thoughtC. announcedD. expected
37．A. lostB. careC. adviseD. heard
38．A. builtB. formedC. repairedD. damaged
39．A. difficultB. easyC. foolishD. shy
40．A. longB. oftenC. muchD. soon
41．A. unusualB. harmfulC. preciousD. unkind
42．A. aheadB. awayC. downD off
43．A. stillB. evenC. onlyD. such
44．A. senseB. brainC. weightD. feeling
45．A. shownB. explaninedC. offeredD. expressed
46．A. askingB. tellingC. requiringD. setting
47．A. strangeB. seriousC. variousD. much
48．A. signsB. reasonC. causeD. marks
49．A. WheneverB. UnlessC. SupposeD. Although
50．A. stoleB. acceptedC. seizedD. wasted
51．A. madB. lostC. abroadD. dead
52．A. orderB. excuseC. agreementD. apology
53．A. noteB. cardC. checkD. photo
54．A. joyedB. burstC. laughedD. cried
55．A. shouldB. didC. hadD. was
Most worthwhile careers require some kind of specialized training．Therefore, the3 6 of a job should be made even before the choice of a curriculum (课程)in high schoo1．Actually, 3 7 , most people make several job choices during their working lives，38 because of economic and industrial changes and partly to improve 39 position．The“one perfect Job”does not exist. Young people should 40enter into a broad flexible(灵活的)training program that Will 4 1 them for a field of work rather than for a single 42_．
Unfortunately many young people have to make career plans _43 benefit of help from a 44 vocational counselor(顾问)or psychologist Knowing 45about the professional world，or themselves for that matter，they 46 their1ifework aimlessly．Some move from job to job．Others 47to work in which they are unhappy and for which they are not 48
One common mistake is choosing an occupation for its real or imagined prestige (声望) Too many high—school students—or their parents for them— choose the professional field, not49 the relatively small proportion of workers in the professions or the extremely high educational and personal 50 . The imagined or real prestige of a profession or a "White-collar" job is 51 good reason for choosing it as life's work. 52 , these occupations are not always well paid. 53 a large proportion of jobs are in mechanical and manual work, the 54_ of young people should give serious __ 55_ to these fields.
36．A．procedure B．fate C．college D. choice
37．A．however B. naturally C．though D. especially
38．A．entirely B．mainly C．partly D. totally
39．A．its B．his C．ourD. their
40．A．since B．therefore C．furthermore D. forever
41．A．make B．prepare C．take D. leave
42．A．job B．way C．means D. company
43．A．to B．for C．without D. with
44．A．competitive B．good C．strict D. terrible
45．A．1ittle B．few C．much D. a lot
46．A．quit B．choose C．d ream D. stop
47．A．apply B．appeal C．stick D. turn
48．A．pleasedB．fit C．interested D. fond
49．A．spending B．following C．considering D. making
50．A．preferences B．requirements C．tendencies D．ambitions
51．A．a B．any C．no D. the．
52．A．Anyway B．However C．Nevertheless D．Besides．
53．A．For B．Since C．Though D．As if
54．A．majority B．many C．minority D. much
55．A．proposal B．suggestion C．consideration D. hesitation
Forever Young
It's Girls Night Out:Mom Edition, and I'm a player in a whole new game. It occurs to me that I really don't know these 36 women. We've been circling 37 for about three years, ever since our kids started 38 .We'd bump into each other in the parking 39 ,at Valentine's Day parties, and later as one or the other shyly 40 we all sign our kids up for softball, gymnastics or dance. Who knows 41 the five of us clumped together more than 42 of us clumped with other mothers. I suppose it happens 43 ,friendship circles spiraling in and around and about and anew.
This is the 44 time we've gathered without the kids, and I am having a 45 time saying “Janice”, as opposed to “Zoe's mom” or “Susan”, 46 “Kaitlin's mom”, and so I have decided, for tonight, not to 47 any names at all.
The 48 has already taken our drink order. I can't believe nobody 49 beer.Nope, this is a Diet Coke and iced tea crowd. In the back of my mind I'm 50 if I'm going to be the naughty 51 who corrupts this group.
There is so much 52 to take care of when you are just getting to 53 people as people. One of the things we are doing is 54 dates, the years that each of us 55 from this or that. I see where this is going.
36. A. five B. three C. Four D. two
37. A. each other B. one another C. all of us D. some of us
38. A. primary school B. university C. high school D. preschool
39. A. lot B. Station C. line D. square
40. A. said B. suggested C. informed D. found
41.A. what B. that C. how D. why
42. A. some B. none C. any D. all
43. A. all the time B. all of a sudden C. at the same time D. once and for all
44. A. last B. first C. Usual D. only
45. A. spare B. good C. difficult D. pleasant
46. A. instead of B. as well as C. in case of D. in the name of
47. A. call B. use C. forget D. tell
48. A. kid B. mother C. Friend D. waitress
49. A. brought B. liked C. ordered D. drank
50. A. wondering B. fearing C. Speaking D. asking
51. A. girl B. mother C. One D. kid
52. A. trouble B. business C. time D. food
53. A. regard B. name C. Find D. know
54. A. comparing B. making C. Deciding D. discussing
55. A. came B. changed C. graduated D. got