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Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.
People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.
When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.
When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.
By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.

A.suggest that customers believe what commercials say deeply
B.show readers the American idea on good customer service
C.express all the stores pay much attention to the customers
D.persuade readers to choose the stores with ads correctly

In the USA, what may you do at first if you want to do some shopping?

A.To visit a professional street with lots of similar stores.
B.To compare prices in many shops in the same street.
C.To make phone calls and get better shopping choices.
D.To receive other customers’ answers to the questions.

Which of the followings shows American stores offer convenience to customers in this passage?

A.The store clerks don’t usually sit around watching TV or playing cards.
B.Some stores offer price bargain to the customers like a yard sale.
C.The clerks give customers a smile and a warm “thank you” after paying.
D.Some stores open new checkout lanes when the lanes are crowded.

Which of the following can be the best title of this passage?

A.Customer Service in America B.Excellent Stores in America
C.Shopping Rules in America D.Being King or Queen in America
科目 英语   题型 阅读理解   难度 中等
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In order to know a foreign language completely, four things are necessary. First, we must understand the language when we hear it spoken. Secondly, we must be able to speak it ourselves, correctly with confidence and without hesitation (犹豫). Thirdly, we must be able to write it. We must be able to make sentences that are correct in grammar. There is no short way to succeed in language learning. A good memory is a great help, but it is not enough only to memorize the rules from a grammar book. It is no much use learning by heart long lists of words and their meanings, studying the dictionary and so on. We must learn by using the language. If we are pleased with a few rules we have memorized, we are not really learning the language. We must “Learn through use”. Practice is important. We must practise speaking and writing the language whenever we can.
The most important things to learn a foreign language are.

A.understanding and speaking
B.hearing, speaking, reading and writing
C.writing and understanding
D.memorizing and listening

Someone hears and writes English very well, but he speaks it very badly. This is because.

A.he doesn’t understand the language when he hears it spoken
B.he doesn’t have a good memory
C.he always remember lists of words and their meanings
D.he often hesitates to practise speaking it

One can never learn a foreign language well only by.

A.much practice B.studying the dictionary
C.learning through use D.using the language

Which of the following is the most important in learning a foreign language?

A.A good memory B.speaking
C.Practice D.Writing

“Learn through use”means_______
A. We use a language in order to learn it.
B. We learn a foreign language in order to use it.
C. We can learn a language well while we are using it.
D. Both B and C.

Well-known companies are powered by their names and reputations. When people walk into a Pizza Hut in Tokyo, Rome, or Miami, they know exactly what they are getting. Through franchising, an investor (投资者) can make use of this brand power by opening a Pizza Hut of his or her own. The risk is low, and the rewards can be big. No wonder franchising is such a successful business model.
Franchising had been around for more than 100 years, but its popularity took off in the 1950s. Leading the trend were fast food restaurant like McDonald’s. These days, there are franchises in more than eighty-five industries, including dry cleaning, hotels and supermarkets. It’s a very big business. In the US, there are some 760,000 franchises, totaling more than $1.5 trillion in yearly revenues (income).
There are two sides in a franchise: the franchisor—the owner of the business system and the franchisee—the person who licenses the system. After signing a “franchise agreement”, the franchisee pays a fee. He or she also pays for equipment, supplies, and, if necessary, building costs. The total investment usually ranges from $10,000 to $1,000,000. After the business opens, the franchisee also pays a percentage of sales revenues—called a royalty—to the franchisor. Marking fees must also be paid.
In return, the franchisee receives many benefits. Training is among the most common ones. It includes everything from dealing with customers to understanding the company’s standards. The franchisor also handles advertising. On top of that, there’s the benefit of the brand reputation that the company has built up. All of these benefits make the risk of opening a franchise much smaller than that of starting a business from scratch.
However, a franchise can also have drawbacks. If a customer at a single restaurant gets sick, it may hurt every franchise in the system. Running a franchise also means closely following the company’s standards. So, one has to give up a degree of independence. You have to do things their way and trust that the system will work.
If you want to earn a lot of money from the business, you have to work hard. Also, remember that the monthly royalty must be paid, even if you are losing money. However, there are thousands of opportunities in franchising. They will surely grow as brand recognition becomes more important in the global economy(经济学).
What does the word “franchise” mean in the passage?

A.A company policy for building up service reputation.
B.A permission given by a company for selling its goods.
C.An official association for improving business network.
D.A system operated by an organization for lower marketing fee.

What is the most important factor to make a franchise successful?

A.Brand power. B.Agreement.
C.Training. D.Royalty.

After signing a franchise agreement, a franchisee will _________.

A.pay for the advertisement
B.get free necessary equipment
C.receive the monthly revenues
D.maintain the company’s standards

What does the author think of franchising?

A.It will have a promising future.
B.It will bring higher business risk.
C.It will control the global economy.
D.It will cause losses of brand recognition.

Many people say dolphins are very intelligent. They seem to be able to think, understand, and learn things quickly. But are they smart like humans or more than cats or dogs? Dolphins use their brains differently from people. But scientists say dolphin intelligence and human intelligence are similar in some ways. How?
Fact 1: Talk to me
Like humans, every dolphin has its own “name”. The name is a special whistle. Each dolphin chooses a specific whistle for itself, usually by its first birthday. Actually, scientists think dolphins, like people, “talk” to each other about a lot of things, such as their age, their feelings, or finding food. And, like humans, dolphins use a system of sounds and body language to communicate. But understanding their conversations is not easy for humans. No one speaks “dolphin” yet, but some scientists are trying to learn.
Fact 2: Let’s play
Dolphins are also social animals. They live in groups, and they often join others from different groups to play games and have fun—just like people. In fact, playing together is something only intelligent animals do.
Fact 3: Fishermen’s helper
Dolphins and humans are similar in another way: both make plans to get something they want. In the seas of southern Brazil, for example, dolphins use an interesting strategy to get food. When fish are near a boat, dolphins show signs to the fishermen to put their nets in the water. Using this method, the men can catch a lot of fish. What is the advantage for the dolphins in doing so? They get to eat some of the fish.
What does a dolphin often use as its “name”?

A.A body language. B.A special whistle.
C.Its feeling. D.Its age.

Why do dolphins join others from different groups?

A.To learn to “talk”.
B.To meet their families.
C.To play games.
D.To find food.

How do dolphins help fishermen catch fish?

A.By playing with other fish.
B.By following fishing boats.
C.By leading the fish into the net.
D.By showing signs to the fishermen.

What is the passage mainly about?

A.Dolphins are smarter than humans.
B.Dolphins make friends with humans.
C.Dolphins teach humans to speak “dolphin”.
D.Dolphins and humans are similar in some ways.

Ecoworld Discovery Centre
The future is here at Ecoworld Discovery Centre!
Class for children!
Hands-on games, challenging and fun! Discover the environmental world in an exciting and educational way. Special activities for different ages.
Organic gardens!
Find out how to protect the environment in your own back garden! Learn practical and exciting tips to follow at home. Find out what live under the grass and in the trees!
Wind turbine (风车) tower!
Climb the 500 steps to the top of the 85-metre wind turbine tower and see the amazing view of Carlstown and the river beyond. For a little more charge, go on a special tour of the machine room(children under 12 not allowed without an adult).
Gift shop and restaurant!
Amazing gifts for all the family, each one specially chosen by our team of eco experts! The restaurant has a great choice of food and drinks, with a wide selection of vegetarian dishes available. There is access for wheelchair users to both the gift shop and the restaurant, and large print food menus for visitors with poor eyesight. Picnic area and free parking every day.
KIDS-Special meals at reduced prices!
Opening time:
April 1st--- September 30th.
Monday-Friday 10 am-6pm, Weekends 10am-7pm.
October 1st---March 31st.
Monday-Friday 10am-2pm, Weekends 10am-4pm.
Tel: 01882-7092, Fax:01882-7093
What can children do in the Class for children?

A.Play some hands-on games.
B.Enjoyed different food and drinks.
C.Go on a tour of the machine room.
D.Get some tips to protect their home.

Where can you see the view of Carlstown?

A.Outside the restaurant.
B.On the wind turbine tower.
C.Near the picnic area.
D.In the organic garden.

At what time does the centre close on Monday in April?

A.2pm. B.4pm. C.6pm. D.7pm.

Who is the Ecoworld Discovery Centre mainly designed for?

A.Eco expert.
B.Special helpers.
C.Children and their parents.
D.Gift shop-keepers.

Greenwich (格林威治) is on the River, five miles from the middle of London, and its history is two thousand years old. The first English people were fishermen there, and they named the place Greenwich, meaning "green village". Later the English kings and queens lived at Greenwich in their beautiful places.
The name of the earliest palace was Placentia. Its windows were made of glass--the first in England. But trouble was coming to Greenwich. In 1649, a war started in England and for eleven years there was no king. The men who had worked for him at Placentia decided to live in the place themselves. They sold all its beautiful things, and bought small pieces of the palace garden with money. Finally, the war ended and King Charles II came back. But Placentia was falling down. So King Charles built a new and bigger palace, which is now open to the public.
At this time, Charles was worried about losing so many of its ships at sea because their sailors did not know how to tell exactly where they were. So in 1675, Charles made John Flamsteed, the first astronomer (天文学家) in England, try to find the answer. Flamsteed worked in a new building on the high ground in Greenwich Park. From it with a telescope which he made himself, Flamsteed could look all round the sky. And he did, night after night, for twenty years. Carrying on Flamsteed's work a hundred years later, an astronomer called Harrison finally made a clock which told the time at sea, and helped sailors to know where they were.You can see Harrison's clock, still working, in Greenwich's museum of the sea. Because of Flamsteed's work, every country in the world now tells its time by Greenwich time.
The first English people living in the "green village" were _____.

A.sailors
B.fishermen
C.King Charles and his family
D.The families of king and queens

Placentia was _____ palace in Greenwich.

A.the biggest B.smallest
C.the earliest D.the latest

What kind of trouble came to Greenwich in 1649?

A.A war started in England.
B.Placentia was destroyed.
C.Ship-yards were built .
D.King Henry died.

Charles made John Flamsteed try to find ______.

A.how to tell the time
B.hot to build ships
C.a way for sailors to tell their positions at sea
D.a place to set up a telescope

Who made the first clock which could tell the time at sea?

A.Harrison B.Flamsteed
C.Henry D.Charles

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