Oneday,whenIwasworkingasapsych-优题课

Until recently, women in advertisements wore one of three things — an apron, an attractive dress or a frown. Although that is now changing, many women still feel angry about offending advertisements. “This ad degrades women.” they protested（抗议）.Why does this sort of advertising exist? How can advertisers and ad agencies still produce, sometimes, after months of research, advertising that offends the consumer?
The ASA, the body which deals with complaints about print media, is carrying out research into how women feel about the way they are pictured in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often annoyed by the ads, few feel strong enough to complain.
Women are not the only victims of poor and boring stereotypes（老套）— in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate fellows, always on the lookout for an escape to the pub. But it is women who seem to suffer more from the industry’s inability to put people into an authentic present-day situation. Yet according to Emma Bennett, director of a London advertising agency, women are not aggressive or extremely angry about those stereotypes and sexist （歧视妇女）advertising. “They just find it annoying or tiresome.”
She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. “The most important thing is the advertisement’s tone of voice. Women hate being insincerely praised or given desperately down-to-earth common-sense advice.”
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and the process of change will remain slow until people on the receiving end take the business seriously and make their –feelings known.
Despite recent changes in attitudes, some advertisements still fail to.

A．change women’s opinions of themselves

B．show any understanding of consumers’ feelings

C．persuade the public to buy certain products

D．meet the needs of the advertising industry

According to the writer, the commonest fault of present-day advertising is to.

A．condemn the role of the housewife	B．ignore protests about advertisements
C．present a misleading image of women	D．picture the activities of men wrongly

Emma Bennett suggests that advertisement ought to.

A．give further emphasis to practical advice

B．change their style rather than their content

C．use male images instead of female ones

D．sing higher praise for women than before

We can learn from the passage that advertising industry should.

A．take its job more eagerly	B．do more pioneering work
C．take notice of the public opinion	D．concentrate on the products advertised

We would probably all be amazed if we watched a videotape of ourselves performing basically unconscious acts as we go about the business of the day. These unconscious acts consist of all the little personal habits that we don’t even think about, but definitely should. These are some of the things that present an image of who we are to others, and if we are careless in performing them, this image may well be other than we would like it to be.
Parents who insist that their children practice good manners and habits at home are doing them a great service, for these habits then become lifelong and the natural way they do things. It proves true that their unconscious actions will reflect a well-mannered person.
People who, for example, eat with both arms on the table at home will likely do so when out. Those who are lazy and slow in private will certainly be so in public. Children who are permitted to be disrespectful to their parents will follow suit with other adults, and will, most likely, become adults who are disrespectful of others. This is an area where the saying “practice makes perfect” may be applied.
There is an article about the actress, Audrey Hepburn, known for her beautiful carriage and posture. According to her biographer, her grandmother tied her neck to the back of her chair, at table, so that she would not drop down suddenly over her food, but rather would learn to put only small amounts of food on her spoon or fork and bring them to her mouth. This is a rather extreme “at home” method for the development of erect (直立的) posture, but it does illustrate the effectiveness of practicing good habits so that, when in public, they are instinctive.
Which of the following expresses the main idea of the passage?

A．Parents should be responsible for their children’s good habits.

B．The actress is well known for her beautiful posture.

C．We should always be aware of our manners.

D．Without good manners, one can never be perfect.

Those who eat with both arms on the table at home ______.

A．will probably change the habit when eating out with their relatives

B．will probably have the same habit when they have meals in the restaurant

C．will feel embarrassed when having meals with so many strangers in public

D．will always put their arms on the table no matter where they eat

The meaning of “practice makes perfect” in the third paragraph is ______.

A．the more practice one has, the better job he will do

B．the more perfect one is, the more practice he needs

C．if one has enough practice, he will become perfect

D．perfect makes a person practice more

Which of the following are NOT true?

A．If we are not careful about our unconscious acts, the images of ourselves presented to others will be quite undesirable.

B．The good habits formed in one’s childhood will benefit him throughout his life.

C．If parents do not care about the disrespectful attitude adopted by their children towards themselves, their children might be disrespectful to others.

D．It is unlikely that a well-mannered person will not embarrass himself in public.

People use their mouths for many things. They eat, talk, shout and sing. They smile and they kiss. In the English language, there are many expressions using the word “mouth.”
For example, if you say bad things about a person, the person might protest and say “Do not bad mouth me.” Sometimes, people say something to a friend or family member that they later regret because it hurts that person’s feelings. Or they tell the person something they were not supposed to tell. The speaker might say: “I really put my foot in my mouth this time.” If this should happen, the speaker might feel down in the mouth. In other words, he might feel sad for saying the wrong thing.
Another situation is when someone falsely claims another person said something. The other person might protest: “I did not say that. Do not put words in my mouth.”
Some people have lots of money because they were born into a very rich family. There is an expression for this, too. You might say such a person, “was born with a silver spoon in his mouth.” This rich person is the opposite of a person who lives from hand to mouth. This person is very poor and only has enough money for the most important things in life, like food.
Parents might sometimes withhold sweet food from a child as a form of punishment for saying bad things. For example, if a child says things she should not say to her parents, she might be described as a mouthy child. The parents might even tell the child to stop mouthing off.
But enough of all this talk. I have been running my mouth long enough.
In what kind of situation will a person say “Do not bad mouth me.” ?

A．When he feels down.	B．When he feels regretful.
C．When he is spoken ill of.	D．When he feels innocent.

If a person feels sorry for what he has said, he might say “.”

A．Do not bad mouth me

B．I really put my foot in my mouth this time

C．Do not put words in my mouth

D．Stop mouthing off

If a person lives from hand to mouth, it implies.

A．he is badly – off	B．he is hard – working
C．he is well – off	D．he has enough to eat

By saying, “I have been running my mouth long enough”, the speaker means “”.

A．I have run a long way	B．I have been a mouthy person
C．I have learned a lot	D．I have talked too much

Some people think that as more and more people have televisions in their homes, fewer and fewer people will buy books and newspapers. Why read an article in the newspaper, when the TV news can bring you the information in a few minutes and with pictures? Why read the life story of a famous man, when a short television program can tell you all that you want to know?
Television has not killed reading, however. Today, newspapers sell in very large numbers. And books of every kind are sold more than ever before. Books are still a cheap way to get information and enjoyment. Although some books with hard covers are expensive, many books are printed today as paperbooks (平装本), which are quite cheap. A paperback collection of short stories, for example, is always cheaper than an evening at the cinema or the theater, and you can keep a book for ever and read it many times.
Books are a wonderful provider of knowledge and pleasure and some types of books should be in every home. Every home should have a good dictionary. A good encyclopedia (百科全书), though expensive, is useful, too, because you can find information on any subject. Besides, you can have such books as history books, science textbook, cookbooks, and collections of stories and poems. Then from time to time you can take a book of poems off your shelves and read the thoughts and feelings of your favorite poets.
It can be inferred from the passage that ________.

A．TV programs are a chief provider of knowledge.

B．cinemas are the best choice in getting information.

C．reading is a cheap way of learning and having fun.

D．newspapers are an expensive way to enjoy oneself.

What does the sentences “Television has not killed reading, however ” underlined in the second paragraph suggest?

A．People only need reading, though.

B．Reading is still necessary today.

C．Reading is more fun than television.

D．Watching television doesn’t help reading.

What can we learn from the passage?

A．Fewer and fewer people will buy books.

B．A good dictionary should be kept in every home.

C．Books with hard covers sell better than paperbooks.

D．More people like TV programs about famous men.

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From the first three paragraphs, we learn that_____.