Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
A.The content of modern advertising. |
B.The skills of modern advertising. |
C.The results of modern advertising. |
D.The writing of modern advertising. |
According to the passage, a good advertisement should ____________.
A.be both persuasive and effective |
B.give people useful information |
C.show people a product |
D.show people a new idea of a product |
From the passage, we know that ___________________ .
A.modern advertising has less effect on customers |
B.once customers see ads about a new cerea1, they are sure to buy it |
C.cereal can make people strong |
D.cereal is a kind of food which is popular among people |
What can we infer from the passage?
A.Customers can easily be persuaded by advertisements. |
B.Customers should be persuaded by advertisements. |
C.It’s impossible for customers to buy a product without advertisements. |
D.Customers buy products according to their demands rather than the advertisements. |
Two years ago, Wendy Hasnip, 47, experienced a brain injury that left her speechless for two weeks. When she finally recovered, she found herself talking with what seemed to be a French accent. “I phoned a friend the other day, and she spent the first ten minutes laughing,” Hasnip said at the time. “While I have nothing against the French.”
Hasnip suffered from foreign accent syndrome (外国口音综合症), a rare condition in which people find themselves speaking their own language like someone from a foreign country. The condition usually occurs in people who have experienced a head injury or a stroke(中风) — a sudden loss of consciousness, sensation, or movement caused by a blocked or broken blood vessel (血管) in the brain.
The condition was first identified during the Second World War in a Norwegian woman whose head was injured during an attack by the German military. The woman recovered but was left with a German-sounding accent, to the horror of fellow villagers who avoided her after that.
Researchers have discovered that the combined effect of the damage to several parts of the brain makes victims lengthen certain syllables, mispronounce sounds, and change the normal
pitch (音高) of their voice. Those changes in speech add up to what sounds like a foreign accent.
Another researcher, a phonetician (语言学者), says victims of the syndrome don’t acquire a true foreign accent. Their strangely changed speech only resembles the foreign accent with which it has a few sounds in common.
When an English woman named Annie recently developed foreign accent syndrome after a stroke, she spoke with what seemed to be a Scottish accent. However, Annie’s Scottish coworkers said she didn’t sound at all like a Scot.
49. According to the passage, people may have foreign accent syndrome.
A. whose parent has experienced a head injury
B. who have lived in a foreign country for a long time
C. who have lost their consciousness owing to a stroke
D. who have learned foreign language from their coworkers
50. All of the following are the causes of seeming foreign accent EXCEPT .
A. a softer voiceB. change in length of syllables
C. mispronounced sounds D. changed pitch of voice
51. If a person suffers foreign accent syndrome, .
A. his coworkers will be afraid of him and avoid contacting with him
B. he has more chance of suffering stroke again
C. he will speak a fluent foreign language like native speakers
D. his speech only has a few sounds in common with the foreign accent
52. Writing this passage, the writer’s main purpose is to .
A. introduce foreign accent syndrome and some related information
B. warn people not to be at the risk of experiencing a stroke
C. make it clear that foreign accent syndrome can be cured
D. tell a story of an injured woman during the Second World War
When someone gives you advice, listen without judgment, try to find value in what you’re hearing, and say: “Thank you”. This wise advice is easy to understand yet hard to practice. I’ll give you an example from my life when I totally blew it in terms of practising what I teach.
In my work I travel constantly. I always put off going to the airport until the last second. My wife, Lyda, was sitting next to me in the front seat. I was racing along and not paying much attention. Lyda cried out! “Look out! There is a red light up ahead.”
Being a trained behavioral science professional—who teaches others the value of encouraging advice—I naturally screamed at her: “I know there is a red light up ahead! Don’t you think I can see?” When we arrived at the airport, Lyda didn’t speak to me. I wondered why she seemed mad at me.
During the flight to New York, I did a cost-benefit analysis. I asked myself: “What was the cost of just listening when Lyda called out the warning? Zero.” I then reasoned: “What was the potential benefit? What could have been saved?” Several potential benefits came to mind, including her life, my life, and the lives of other people.
I landed in New York feeling ashamed of myself. I immediately called Lyda and told her my cost-benefit story. I convinced her: “The next time you help me with my driving, I am just going to say, ‘Thank you.”
A few months passed, and I had long forgotten the incident. Again, I was racing off to the airport, when Lyda cried out: “Look out for the red light!” I was embarrassed, and then shouted: “Thank you!”
I’m a long way from perfect, but I’m getting better. My suggestion is that you get in the habit of asking the important people in your life how you can do things better. And be ready for an answer. Some people may tell you things like “Look out for the red light.” When this happens, remember that there is possibly some potential benefit. Then just say: “Thank you.”
45. What do we know about the author?
A. He is expert at behavioral science. B. He is gifted in cost-benefit analysis.
C. He seldom takes his wife’s advice. D. He often runs the red traffic light.
46. The underlined part “blew it” in Paragraph 1 probably means “ ”.
A. became annoyed with the adviserB. forgot the practical method
C. failed to say “Thank you” D. lost personal judgment
47. It can be inferred from the passage that people .
A. tend to be defensive when given advice
B. intend to follow others’ suggestions
C. had better study behavioral science
D. should give their opinions patiently
48. The purpose of the passage is to advise people to .
A. do a cost-benefit analysis in daily life B. treasure others’ suggestions
C. learn from the author’s experiences D. discover potential benefits
第二部分阅读理解(共25小题。第一节每小题2分,第二节每小题1分;满分45分)
第一节阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
A handsome middle-aged man walked quietly into the café and sat down. Before he ordered, he couldn’t help but noticed a group of younger men at the table next to him. It was obvious they were making fun of something about him and it wasn’t until he remembered he was wearing a small pink ribbon(丝带) — on the lapel of his suit that he became aware of what the joke was all about.
The man pretended not to notice it, but the whisper and laughter began to get to him. He looked one of the rude young men straight into the eye, placed his hand beneath the ribbon and asked, “This?”
With that the young men all began to laugh out loud. The man he spoke to said, “Hey, sorry, man, but we were just commenting on how pretty your little pink ribbon looks against your blue jacket!”
The middle-aged man calmly invited the joker to come over to his table, and politely seated him. Uncomfortable as he was, the young guy had to, not really sure why. In a soft voice, the middle-aged man said, “I wear this ribbon to bring awareness about breast cancer. I wear it in my mother’s honor.”
“Oh, sorry. She died of breast cancer?”
“No, she didn’t.” “She’s alive and well. But her breasts nourished me as a baby, and were a soft resting place for my head when I was scared or lonely as a little boy. I’ m very grateful for my mother’s breasts, and her health.”
“Umm.” The young replied, “Yeah.”
“And I wear this ribbon to honor my wife,” the man continued.
“And she’s okay, too?” the young guy asked.
“Oh, yes. She’s fine. Her breasts have been a great source of loving pleasure for both of us, and with them she nurtured and nourished our daughter 23 years ago. I’ m grateful for my wife’s breasts, and her health.”
“Uh, huh, and I guess you wear it to honor your daughter, also?”
“No. it’s too late to honor my daughter by wearing it now...”
Shaken and ashamed, the young guy said, “Oh, I’m so sorry.”
“So, in my daughter’s memory, too, I proudly wear this little ribbon, which allows me the opportunity to enlighten others. And here…”With this, he reached in his pocket and handed the young man a little pink ribbon. The young guy looked at it, slowly raised his head and asked, “…?”
41. The young man joked about the middle-aged man’s ___.
A. looks B. ribbon C. attitude D. clothes
42. What may have happened to the man’s daughter?
A. She died of breast cancer. B. She was ill with cancer
C. She had gone abroad. D. She got married.
43. What will the young man probably ask at the end of the story?
A. May I give it to my mother? B. Can you help me put it on?
C. Will you please forgive me? D. Shall we have some drink together?
44. What is the best title for the passage?
A. An unusual meeting B. An impressive lesson
B. Be careful to your beloved D. A little pink ribbon
Over the past ten years, we have made some big steps forward in our common struggle for development, security and human rights. Aid and debt relief have increased, making the world economy somewhat fairer. At last, the world is taking action against HIV/AIDS. There are fewer wars between countries than there used to be; and many civil wars have ended. More Governments are elected by, and responsible for, the people whom they govern. And all States protect people from war crimes, racial cleansing and crimes against humanity.
But there is so much that still needs doing. The gap between rich and poor continues to grow. Many people still face serious crime, discrimination, and racial conflict. Nuclear weapons require urgent attention. Terrorism, and the reaction to it, is spreading fear and suspicion. It seems that we don't even agree which threats are most important. Those who live on small islands may see global warming as the biggest danger. Those who live in a city that has suffered terrorist attacks, like New York, or Mumbai, or Istanbul, may feel that fighting against terrorism is more urgent. Others again may cite poverty, disease, or genocide. The truth is, these are all global threats. All of us should be concerned about all of them. Otherwise, we may" not succeed in dealing with any of them.
At this time of all times, we cannot afford to be divided. I know that you, the peoples of the world, understand this. Thank you for all the support and encouragement you have given me throughout these ten difficult but exciting years.
Please urge your leaders to work with my successor, and make the United Nations ever stronger and more effective.
Long live our planet and its peoples. Long live the United Nations!
72. The first paragraph mainly describes______________.
A. the fact that the United Nations has become stronger
B. the achievements that the United Nations has made
C. the threats that the United Nations has come across
D. the steps that have been taken to help developing countries
73. From the second paragraph we learn___________________.
A. which problems are the most important
B. the task to improve our world is not so difficult
C. we still have a long way to go to achieve world peace
D. the future of the world is not certain
74. According to the text, which of the following is not true?
A. Islanders care more about terrorism than global warming.
B. More leaders are voted for by the people for. whom they are responsible, whom they govern.
C, The speaker has spent almost all his professional life working for the United Nations
D. People around the world don't agree which threats are most important,
75. The speech must have been made by the_________________.
A. Secretary-General of the UN B. president of the US
C. prime minister of the UK D. president of the PRC
The day will come when my body will lie upon a white sheet neatly folded in under the four corners of a mattress located in a hospital busily occupied with the living and the dying. At a certain moment, a doctor will determine that my brain has ceased to function and that, to all intents and purposes, my life has stopped.
When that happens, do not attempt to instill artificial life into my body by the use of a machine. And don't call this my deathbed. Let it be called the Bed of Life, and let my body be taken from it to help others lead fuller lives.
Give my sight to the man who has never seen a sunrise, a baby's face or love in the eye of a woman. Give my heart to a person whose own heart has caused nothing but endless days of pain. Give my blood to the teenager who was pulled from the wreckage of his car, so that he might live to see his grandchildren play. Give my kidneys to one who depends on a machine to exist. Take my bones, every muscle, every fiber and nerve in my body, and find a way to make a crippled child walk.
Explore every corner of my brain. Take my cells, if necessary, and let them grow so that, someday, a speechless boy will shout at the crack of a bat, and a deaf girl will hear the sound of rain against her window.
Burn what is left of me and scatter the ashes to the winds to help the flowers grow. If you must bury something, let it be my faults, my weaknesses and all prejudice against my fellow man.
If, by chance, you wish to remember me, do it with a kind deed or word to someone who needs you. If you do all I have asked, I will live forever.
68. What does the underlined part "to all intents and purposes" in tire first paragraph mean?
A, actually B. occasionally C. meaningfully D. interestedly
69. How many things does the author mention should be contributed to others in the passage?
A. less than five B. six C. seven D. more than eight
70. The author is not the kind of person who____________.
A. is selfish but great B. is brave and kind C. has a spirit of sacrifice D. is noble-minded
71. What the author realty wants to stress in the last two paragraphs is
A. the need to persuade to do everything more gently
B. kindness to others even in death
C. living forever makes us remembered
D. we should make the world more attractive