In recent months, a catchy song, A Little Apple, has become such a hit that it has even inspired square-dancing troupes(团) to mimic(模仿) its music video.
When Old Boys: The Way of the Dragon, an adventure comedy featuring the song, was released on July 10, the unusual publicity strategy was applauded. Ticket sales of Old Boys: The Way of the Dragon surpassed 150 million yuan in the first week of hitting the big screen.
Interactive online campaigns involving fans have become a popular way to promote a movie. The first two episodes(集) of Tiny Times, the directing debut(处女作) of author, Guo Jingming, made 800 million yuan at the box office last year, in spite of criticism for its portrayal(描绘) of lavish(奢华的) lifestyles. Before the third episode was shown, fans donated a small sum of money online as “investors” in the movie. Some of the people who donated received film souvenirs, or the chance to visit the film set.
Han Han, Guo’s major competitor, has just released his directorial debut, road-trip comedy, The Continent. Han has over 38 million followers on Sina Weibo, China’s major micro-blogging platform. He has broadcast the filming process of the movie to his followers since he began shooting. The film’s trailer(预告片)was released online in May, only three days after shooting and it has been viewed 4.7 million times.
“I don’t care too much about the surprising numbers online, and what matters more is whether the movie is good or not,” Han once said.
However, when he invited popular singer, Pu Shu, to write the closing song for the movie, he must have had another idea in mind.
Pu, who has been away from the public eye for some 11 years, also brings a new element for the movie claiming to be devoted to young people. The song became very popular as soon as it was released online.
No one knows what other trump cards will be thrown on the table during the tense online campaign this summer.How does the author develop the text?
| A．By giving examples. |
| B．By cause and effect. |
| C．By following the order of time. |
| D．By making comparison. |
How does Guo promote his film Tiny Times?
| A．He takes advantage of his fans to support the movie. |
| B．He has a luxurious lifestyle to attract the attention of people. |
| C．He gives presents to his fans to encourage them to watch it. |
| D．He organizes online activities to increase its popularity. |
Why did Han invite Pu Shu to write the closing song for the movie?
| A．Pu Shu had the same experience as the hero in the film. |
| B．Pu Shu could help increase the popularity of his film. |
| C．Han is a big fan of Pu Shu. |
| D．It was a good chance for Pu Shu’s comeback. |
Where may this article be found?
| A．In a fashion magazine. |
| B．In the advertisement section of a newspaper. |
| C．From an entertainment report in a newspaper. |
| D．From a finance journal. |
In modern society there is a great deal of argument about competition. Some value it highly, believing that it is responsible for social progress and prosperity; others say that competition is bad; that it sets one person against another; that it leads to unfriendly relationship between people.
I have taught many children who held the belief that their self-worth relied on how well they performed at tennis and other skills. For them, playing well and winning are often life-and-death affairs. In their single-minded pursuit of success, the development of many other human qualities is sadly forgotten.
However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society. Teaching these young people, I often observe in them a desire to fail. They seem to seek failure by not trying to win or achieve success. By not trying, they always have an excuse: “I may have lost, but it doesn’t matter because I really didn’t try.” What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth. Clearly, this belief is the same as that of the true competitors who try to prove themselves. Both are based on the mistaken belief that one’s self-respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve can we discover a new meaning in competition.What does this passage mainly talk about?
| A．Competition helps to set up self-respect. |
| B．Opinions about competition are different among people. |
| C．Competition is harmful to personal quality development. |
| D．Failures are necessary experiences in competition |
Why do some people favor competition according to the passage?
| A．It pushes society forward. |
| B．It builds up a sense of duty. |
| C．It improves personal abilities. |
| D．It encourages individual efforts. |
What is the similar belief of the true competitors and those with a desire to fail ?
| A．One’s worth lies in his performance compared with others. |
| B．One’s success in competition needs great efforts. |
| C．One’s achievement is determined by his particular skills. |
| D．One’s success is based on how hard he has tried. |
Which point of view may the author agree to?
| A．Every effort should be paid back. |
| B．Competition should be encouraged. |
| C．Winning should be a life-and-death matter. |
| D．Fear of failure should be removed in competition. |
Opening week specials at Munchies Food Hall
At the corner of Green and Brown Streets in the city
Monday 7th of January until Sunday, 13th of January 2008
Feast until you’re full ! Come down to Munchies this week to enjoy the special dishes on offer at all of our food outlets. Order from the following:
·Succulent chicken rice ·Spicy satay beef
·Delicious noodle dishes ·Plump park chops
·Seafood specialties ·Crunchy vegetables
·Sweet tropical fruit
Halal food is available at the stall Malay Food Heaven
Win Prizes and Gifts !
·Spend $ 20.00 or more and win instant prizes from our lucky draw box.
·Collect a free party balloon and whistle for each young diner.
·Enjoy a free meal if you are the first customer of the day at any of our stalls.
·Win a holiday to Western Australia. A free raffle ticket is given with every receipt. Just fill in your information and place your entry in the box provided.
Winner to be announced in The Straits Times on the 15th of January.
Join in the Fun !
Between 7:00 pm and 8:00 pm each evening until the 10th of January, your favorite Channel 3 television actors and singers will entertain you:
·May Lee ·Jackie Chen
·Kim Yap ·Kamal
Autograph sessions will follow each performance ! And who will be our extra special mystery star? Come down on Saturday at noon to find out.The prices at Munchies are__________.
| A．lower than usual |
| B．bargain prices for the opening |
| C．lower for two people |
| D．lower if you spend $ 21.00 |
Everyone who eats at Munchies will receive a _________.
| A．free raffle ticket |
| B．lucky draw coupon |
| C．free meal |
| D．balloon and whistle |
I will find out who has won the trip to Western Australia when I _________.
| A．watch Channel 3 television |
| B．come down to Munchies at noon |
| C．read The Straits Times on the 15th of January |
| D．attend the lucky draw at Munchies Food Hall |
When a child is told he is "uncool", it can be very painful. He may say he doesn't care, and even act in ways that are opposite of cool on purpose. But ultimately, these are simply ways to handle sadness by pretending it's not there.
Helping a child feel better in school had to be careful. If you say, "Why are you worried about what other children think about you? It doesn't matter!" children know that it does matter. Instead, an active way may be best. You could say, "I'm going to do a couple of things for you to help you feel better in school."
If a boy is having trouble making friends, the teacher can help him. The teacher can arrange things so that he has chances to use his abilities to contribute to class projects. This is how the other children learn how to value his good qualities and to like him. A teacher can also raise a child's popularity in the group by showing that he values that child. It even helps to put him in a seat next to a very popular child, or let him be a partner with that child in activities, etc.
There are things that parents can do at home, too. Be friendly when your child brings others home to play. Encourage him to invite friends to meals and then serve the dishes they consider "super". When you plan trips, picnics, movies, and other shows, invite another child with whom your child wants to be friends.
What you can do is to give him a chance to join a group that may be shutting him out. Then, if he has good qualities, he can start to build real friendship of his own.A child who has been informed of being "uncool" may _____.
| A．care nothing about it |
| B．develop a sense of anger |
| C．do something uncool purposely |
| D．pretend to get hurt very much |
A teacher can help an unpopular child by _____.
| A．seeing the child as the teacher's favourite |
| B．asking the child to do something for partners |
| C．forcing other children to make friends with the child |
| D．offering the child chances to show his good qualities |
How can parents help their child fit in better?
| A．By cooking delicious food for him. |
| B．By being kind to his schoolmates. |
| C．By forcing him to invite friends home. |
| D．By taking him to have picnics in the park. |
Which of the following is TRUE?
| A．Children don't care about others' comments on them. |
| B．It's only a teacher's work to make children popular. |
| C．Parents should take their children out for picnic and shows more often. |
| D．Inviting children's friends to family activities is good for them to make friends. |
D
As thousands of communities in the USA — especially in the South — became booming gateways for immigrant families from Central and South America during the 1990s and the early years of the new century, public schools struggled with the unfamiliar task of serving the large numbers of English learners arriving in their classrooms.
Education programs needed to be built from scratch. “We had no teaching resources suitable for English learners here before. We had to develop them all ourselves,” a Texas principal said. Throughout the country, districts had to train their own teachers to teach English to non-native speakers or recruit (招聘)teachers from elsewhere. School staff members had to figure out how to communicate with parents who spoke no English.
But even as immigration has slowed or stopped in many places, and instructional programs for English-learners have matured, serving immigrant families and their children remains a work in progress in many public schools, especially those in communities that are skeptical, or sometimes unwelcoming, to the newcomers. One of the biggest challenges educators face, is communicating effectively with parents who don’t speak English — an issue that, in part, has contributed to recent complaints of discrimination by Latino students in some cities.
“The parents’ role is very important for the success of these students, but it's also one of the most difficult things we’ve had to tackle(处理),” said Jim D. Rollins, the president of the Springdale school district, where the 19,000-student school system has gone from having no English-learners 15 years ago to more than 7,500 now. “You have to make it a priority and work on it, work on it, and work on it.”
Aside from the practical challenges, such as finding bilingual (会说两种语言的) staff members, guiding districts through such dramatic changes requires school leaders to bridge difficult political and cultural divides. For school leaders in the South, especially in the last few years, this difficult job has been made harder still by the negative attitudes of some locals towards immigrants.According to the passage, what is the problem that public schools are facing?
| A．Handling more cases from the immigrant Mexican communities. |
| B．Offering services to immigrant families in the southern states. |
| C．Offering enough communicative lessons to immigrant parents. |
| D．Providing education for non-native English learners. |
The underlined part “built from scratch” (in Paragraph 2) probably means “________”.
| A．completely new |
| B．painful to make |
| C．based on past experience |
| D．constructed gradually |
What do we know about the immigrant parents?
| A．Many of them cannot speak English. |
| B．Most of them think education is not important. |
| C．Some of them feel skeptical about the local community. |
| D．Few of them have attended American schools. |
C
Imagine having an idea, drawing it on paper, bringing it to a store and seeing it turned into a physical object．This is now possible with the help of 3D printers．Such machines were once used just by universities and big companies．But now, stores with 3D printing services are appearing around the United States．
Bryan Jaycox and his wife opened The Build Shop LLC in Los Angeles two years ago．The store is filled with tools like a laser cutter, an industrial sewing machine and 3D printers．Bryan Jaycox requires $ 15 an hour to print an object．He also charges a fee depending on the size of the object and up to $ 50 an hour for design and labor services．
The Jaycoxs also offer 3D printing classes for anyone who is interested．One of the students in a recent class was Ki Chong Tran．He plans to open a 3D printing business in Cambodia．"The demand has been amazing．It's been much more than I would have imagined," said Ki Chong Tran．
"I think 3D printing is going to be huge． It's going to make a huge impact on society as a whole," he added．
Mr Jaycox predicts that within five years, 3D printing technology could become
more consumer friendly．
But Ki Chong Tran says even current technology can make a difference in a developing country like Cambodia．"With 3D printing you can give them tools, and you put it in their hands so they are responsible more for their own development．
They learn skills beyond just learning English and becoming a tour guide or something like that or working at a bank．You can actually create things that give value to the world," said Ki Chong Tran．
He says it's not just Cambodia but anywhere where there is a 3D printer, it can turn a good idea into reality．We learn from Paragraph l that 3D printing_________．
| A．is now available to ordinary people |
| B．first appeared in the United States |
| C．can turn your every dream into reality |
| D．is now only used by universities |
Bryan Jaycox opened The Build Shop LLC to__________．
| A．sell 3D printers and different kinds of tools |
| B．produce all types of printing machines |
| C．offer 3D printing classes and services |
| D．design different types of 3D printers |
In Mr Jaycox's opinion, within five years 3D printing will_________．
| A．make it easier to do business |
| B．be accessible to all consumers |
| C．change the way of social contact |
| D．bring about more profits to the sellers |
How will 3D printing technology benefit developing countries according to the text?
| A．It helps the people work efficiently at a bank． |
| B．It will promote the learning of English |
| C．It will accelerate the development of tourism． |
| D．It offers them a new way of development． |