It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty． They have tried a range of tricks in recent years．
But there should be a moral bottom line． Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog． And Hyundai Motor followed suit．
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun． The news spread widely on Weibo after the baby’s father called the local police and radio station for help． The next day it was revealed that the infant was choked to death and buried in snow by the thief． The online community expressed its deeply felt sympathy and condolences．
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it's entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai's off icial Weibo account that advertised the anti - theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line． They certainly ruined their own brand images．
The Chinese have the same proverb as the English language – a little leak will sink a great ship． It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely．
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks．
Second and more importantly, think with your brain and heart． Never break the moral bonds of respect for human life and sympathy for our fellow man．Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
Which of the following statements is correct?
| A．The missing infant was found alive in the stolen car． |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism． |
| C．People can’t see the two posts any more because they were deleted． |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car． |
What does the underlined word – “despicable” in paragraph 4 mean?
| A．Immoral | B．Important |
| C．Distinguished | D．Considerable |
The reason why Hyundai’s post was worse than Buick’s is that _________．
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
In the last paragraph, the author encourages people _____________．
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
Have you ever posted letters to your friends or parents? If so, you must have put stamps on the letters before you sent them. But, how did people receive letters before stamps were invented, and who came up with the idea of using stamps?
In the past, stamps and envelopes were not used. When people wanted to send a letter, they would close the paper with a seal（封印）. The person who got the letter had to pay for it. Because costs at that time were very high, most people refused to accept letters. In fact, the sender would often place secret marks on the outside of the letter. The person who was sent the letter would read the secret message. Then, they would refuse to accept the letter and did not have to pay for it.
In Britain, Sir Rowland Hill introduced the “Post Office Reforms” in 1837. He decided that letters could go to any place in the country for a penny even if the letter had to go far away. The cost was to be paid by the sender of the letter. Payment was recorded by placing a small piece of coloured paper on the letter, the stamp! On May 6,1840, the first stamp called the “Penny Black” was born. Because the stamp was printed in black, the stamp became known as the “Penny Black”. This is now the world’s most famous stamp. This new system spread fast. The best title for this passage should be______
| A．The First Stamp. | B．How Stamp Was First Made |
| C．Why the First Stamp Was Made | D．When Was Stamp First Made |
Before stamps were used,______ would pay for the letter.
| A．the sender | B．the receiver | C．the government | D．no one |
The first stamp was made______.
| A．more than 160 years ago | B．more than two centuries ago |
| C．less than 100 years ago | D．about 100 years ago |
Which of the following is true about the first stamp of China?
| A．It was made much earlier than the first stamp of the US |
| B．The stamp had a snake on it |
| C．The stamp couldn’t be found now |
| D．The stamp had a picture of a dragon on it |
My husband and children think they are very lucky that they are living and that it’s Christmas again. They can’t see that we live on a dirty street in a dirty house among people who aren’t much good. But Johnny and children can’t see this. What a pity it is that our neighbours have to make happiness out of all this dirt. I decided that my children must get out of this. The money that we’ve saved isn’t nearly enough.
The McGaritys have money but they are so proud. They look down upon the poor. The McGarity girl just yesterday stood out there in the street eating from a bag of candy（糖果）while a ring of hungry children watched her. I saw those children looking at her and crying in their hearts; and when she couldn’t eat any more she threw the rest down the sewer（下水道）. Why, is it only because they have money? There is more happiness than money in the world, isn’t there?
Miss Jackson who teaches at the Settlement House isn’t rich, but she knows things, she understands people. Her eyes look straight into yours when she talks with you. She can read your mind. I’d like to see the children be like Miss Jackson when they grow up.This passage mainly suggests that the writer ______.
| A．is easy to get along with |
| B．is unhappy with the life they are living |
| C．is good at observing and understanding |
| D．is never pleased with her neighbours |
What do you think of the McGarity girl?
| A．She is proud and hungry | B．She is selfish and cruel |
| C．She is lonely and friendless | D．She is unhappy and misunderstood |
In this text, the writer tries to tell us that______.
| A．money is the key to everything |
| B．the more money you have, the less happy you’ll be |
| C．there is something more important than money |
| D．when talking to people we should look into their eyes |
Pick out the one that does NOT describe the writer’s view on money.
| A．Why, is it only because they have money? |
| B．There is more to happiness than money. |
| C．Miss Jackson isn’t rich, but she knows things |
| D．The money we have saved isn’t nearly enough |
Berlin---China’s endeavor(efforts) to enhance(step up) environmental protection, energy-saving and gas emission-cut(减排) and build a resource-conserving society is of great significance to the world, said Klaus Toepfer, former chief of the United Nations Environment Program (UNEP) in a recent interview with Xinhua.
“Such a move is in the interest of the entire world, and meets the need of the global sustainable development（可持续性发展）,” he added.
ACHIEVEMENTS
“As a member of China Council for International Cooperation on Environment and Development (CCICED), I have seen the strong determination of China’s leadership,” said Toepfer.
“The performance of the Chinese central and regional governments during the process of urbanization(城市化进程) also makes me believe that it has become the consensus（共识）of all the governments to protect the environment, save energy, cut greenhouse gas emission, and to build an resource-conserving society.”
The expert took Shanghai as an example. “The Shanghai government is fully aware of the importance of an energy-saving and resource-efficient structure.”
To make Shanghai an eco-friendly city, the municipal government（市政府）has taken measures such as building more sewage processing facilities（污水处理设备）, limiting the number of cars to help ease traffic jam and improve air conditions, he said, describing them as quite impressive.
He also noted many changes in the government’s policies concerning manufacturing and service industries（加工、服务业）, an indication of China’s new approach to environmental protection and energy conservation.
For instance, China has given higher priority（优先）to the proper handling of carbon dioxide emission. The country has also actively been engaged in the research and development of electricity-powered cars and cars that use alternative energy.
MORE TO BE DONE
However, despite the positive results, more needs to be done in China, the former UN environment chief said.
China still needs to make tremendous efforts to tackle tough challenges such as to protect water resources, reduce air pollution and enhance energy efficiency, he added.
Toepfer suggested that China introduce advanced new technologies on environmental protection and energy-saving from other countries, and actively participate in international cooperation projects on environmental protection and energy conservation as the country already has a strong scientific and economic capability.
On the negative impacts of the ongoing financial crisis on environmental protection and energy conservation, Toepfer said the impacts are obvious, but only of short duration. As governments’ measures to stabilize financial markets take effect, environmental protection and energy conservation will again become the world's major concern, he said.
67. The passage may probably be entitled ______.
A. China's environmental protection crucial (至关重要的)to the world
B. China’s achievements and tasks in environmental protection
C. China’s contributions to the sustainable development of the world
D. China’s determination in face of the ongoing financial crisis
68. In Toepfer’s opinion, the major concern at present is ______.
A. energy conservation B. environmental protection
C. carbon dioxide emission D. financial crisis
69. Toepfer’s attitude towards the ongoing financial crisis is ______.
A. contradictory B. negative C. optimistic D. pessimistic(悲观的)
70. Which of the following statements is true referring to the passage?
A. Regional governments’ work is not so efficient.
B. Efforts made by China have won the appreciation of the world.
C. The present financial crisis will last for several years at least.
D. At present China should introduce new technologies on production.
Tess still stood hesitating like a swimmer about to make his dive, hardly knowing whether to return or move forward, when a figure came out from the dark door of the tent. It was a tall young man, smoking.
He had an almost black face, though red and smooth. His moustache was black with curled points, though he could not be more than twenty-three or –four. There was an unusual force in his face, and in his daring rolling eyes.
‘Well, my beauty, what can I do for you?’ said he, coming forward. And seeing that she was quite at a loss: ‘Never mind me. I am Mr. d’Urberville. Have you come to see me or my mother?’
This differed greatly from what Tess had expected. She had dreamed of an aged and dignified face. She tried to keep calm and answered---
‘I came to see your mother, sir.’
‘I am afraid you cannot see her---she is ill in bed,’ replied the representative of the house; for this was Mr. Alec, the only son of the noble family. ‘What is the business you wish to see her about?’
‘It isn’t business---it is ---I can hardly say what!’
‘Pleasure?’
‘Oh no. Why, sir, if I tell you, it will seem--- ’
Tess’s sense of a certain ridicule was now so strong that, despite her general discomfort at being here, her rosy lips curved(弯曲) towards a smile, much to the attraction of the young man.
‘It is so foolish’, she stammered(结结巴巴地说); ‘I fear I can’t tell you!’
‘Never mind; I like foolish things. Try again, my dear,’ said he kindly.
‘Mother asked me to come,’ Tess continued; ‘and, indeed, I was in the mind to do so myself. But I did not think it would be like this. I came, sir, to tell you that we are of the same family as you.’
‘Ho! Poor relations?’
‘Yes.’
‘Stokes?’
‘No; d’Urbervilles.’
‘Ay, ay; I mean d’Urbervilles.’
‘Our names are worn away to Durbeyfield; but we have several proofs that we are d’Urbervilles. The local scholars hold the view that we are, ---and ---and we have an old seal(印章) and a silver spoon marked with the same castle as yours. So mother said we ought to make ourselves known to you, as we’ve lost our horse by a bad accident; we can hardly make a living.’
‘Very kind of your mother, I’m sure.’ Alec looked at Tess as he spoke, in a way that made her uneasy. ‘And so, my pretty girl, you’ve come on a friendly visit to us, as relations?’
‘I suppose I have,’ looking less confident and uncomfortable again.
‘Well---there’s no harm in it. Where do you live? What are you?’
---Tess of the d’Urbervilles By Thomas Hardy
63. How does Tess feel in the whole course of the meeting with Alec?
A. Excited and hopeful. B. Nervous and uncomfortable.
C. Surprised but comfortable. D. Pleased but embarrassed.
64. In the eyes of Tess, Alec is ______.
A. forceful and daring B. unfriendly and talkative
C. a gentle and reliable man D. older than she had expected
65. Why does Tess pay the visit to the d’Urbervilles?
A. To see Alec himself.
B. To see Alec’s mother.
C. To confirm that they are of the same family.
D. To make known their relationship and seek help.
66. Alec appears quite friendly to Tess mainly because ______.
A. Tess is his distant relation B. Tess looks polite to him
C. Tess is a pretty girl D. Tess looks ridiculous
Motorists used to listening to the radio or their favorite tunes on CDs may have a new way to entertain themselves, after engineers in Japan developed a musical road surface.
The Hokkaido Industrial Research Institute has built a number of “melody roads”, which use cars as tuning forks to play music as they travel.
The concept works by using grooves(凹槽). They are cut at very specific intervals(间隔) in the road surface. The melody road uses the spaces between to create different notes(音符).
Depending on how far apart the grooves are, a car moving over them will produce a series of high or low notes, and designers are able to create a distinct tune.
Patent documents for the design describe it as notches “formed in a road surface so as to play a melody without producing simple sound or rhythm and reproduce melody-like tones”.
There are three musical roads in central and northern Japan---one of which plays the tune of a Japanese pop song. Reports say the system was invented by Shizuo Shinoda. He scraped some markings into a road with a bulldozer(推土机) before driving over them and found that they helped to produce all kinds of tones.
The optimal speed for melody road is 44 kph, but people say it is not always easy to get the intended sound.
“You need to keep the car windows closed to hear well,” wrote one Japanese blogger. “Driving too fast will sound like playing fast forward, while driving around 12 mph (20 kph) has a slow-motion effect, making you almost car-sick.”
59. According to the passage, to create different notes, melody roads use ______.
A. cars B. grooves C. spaces between internals D. bulldozers
60. We can learn from the passage that the highness of notes is dependent on ______.
A. how far the grooves are B. how big the grooves are
C. the number of the grooves D. the speed of the car
61. The underlined word “optimal” in the passage might mean ______.
A. fastest B. possible C. bestD. suitable
62. In order to hear the music well, you have to ______.
A. drive very fast B. drive slowly
C. open the window wide D. keep the window closed