Many gardeners believe that “talking” to their plants helps them grow---it turns out that they may not be crazy after all. According to the scientists from the University of Exeter, plants may keep communicating with each other through a secret “unseen” language.
For their experiment, the scientists picked a cabbage plant that is known to send out a gas when its surface is cut. In order to get video evidence of the communication, they changed the cabbage gene by adding the protein---luciderase(虫荧光素酶), which is what makes fireflies(萤火虫) glow in the dark.
When the changed cabbage plant was in full bloom, they cut a leaf off with a pair of scissors, and almost immediately, thanks to the luciderase, they could see the plant sending out “methyl jasmonate(茉莉酸甲酯)”.
While this was a known fact, what was surprising was the fact that the minute this gas began to give out, the nearby cabbage plants seemed to sense some kind of danger and started to send out a gas that they normally have to keep predators(捕食者) like caterpillars(毛虫) away.
What the scientists are not sure is whether the plants are trying to warn the other leaves or the near plants about the danger---something that will require further research However, the team, which is led by Professor Nick Smirnoff, is quite excited about the findings because this is the first time it has been proved that plants do not live a passive life, but actually move, sense and even communicate with each other.
However, before you get all concerned, they are quite sure that plants do not feel the pain when they are cut, since they do not have nerves---so go ahead and bite into that juicy carrot!What’s the best title of the passage?
| A． Plants Can Send Some Gas |
| B． Plants Can Communicate with Each Other |
| C． The “Unseen” Language of Plants |
| D． Plants Can’t Feel Pain |
What does the underlined word “they” in Paragraph 1 mean?
| A． Gardeners | B． Plants |
| C． Scientists | D． Fireflies |
When the plant sent out methyl jasmonate, which of the following statements is NOT TRUE?
| A． The nearby cabbage plants seemed to sense some kind of danger. |
| B． The nearby cabbage plants started to send out a gas. |
| C． The nearby cabbage plants tried to warn the near plants. |
| D． The nearby cabbage plants communicated through a secret language. |
According to the experiment, plants ________________.
| A． don’t live a passive life |
| B． can feel pain when they are cut |
| C． can warn the other leaves about danger |
| D． can talk with each other |
A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.What does the word “assets” in the 2nd paragraph mean?
| A．points | B．advantages | C．aspects | D．elements |
All of the following statements are the advantages of a high brand power EXCEPT that______.
| A．a high brand wins the loyalty of consumers |
| B．a high brand usually sets a much higher price |
| C．it’s easy for a high brand company to launch new products |
| D．a high brand company is more competitive when doing business with retailers |
A brand extension ______.
| A．happens when the company is developing a new product |
| B．means the expansion of a company’s business in its established field |
| C．takes place when the company introduces a similar item but with a new colour |
| D．refers to the use of an established brand name to promote a new product in a new category |
What might be the best title of this passage?
| A．Brand Power | B．Famous Brands |
| C．Company Brands | D．Brand Products |
Watson entered Mr. Smith's office. The boss was a hard man. He fired people who didn't do well without giving them a second chance.
"Watson," said Mr. Smith, "this past year your department hasn't earned money. We're going to drop that department. It's finished. I’m sorry, —but you'll have to go." "But, sir — if I just had a little more time. For the moment I need the job to keep my son at Riverside School."
"What's that!" said the boss. "Riverside! I didn't know you had a boy there. That's an expensive school for a man with your salary."
"I know, sir. But he likes it there so much! He's a star athlete and the best boxer in the school. The boys call him Champ there."
The boss sat perfectly still for a long time — a faraway (恍惚的) look in his eyes. Then, suddenly, he said, "We've got to close your department, Watson. But you'll take over a new job in another department. It means longer hours—maybe more pay. Now get out. You're here for life."
Watson got out, with surprise on his face. Then the boss took a letter from the top drawer of his desk. It was Herbie's last letter from Riverside School —written a few days before he died. He had read it over and over again with sick pain. The letter read:
I can’t say the boys here are any nicer to me than the others were. I guess it's the same everywhere when you're a cripple (跛脚的人). But don't worry about me, Dad. They've got a good chemistry department here. And there’s one boy here who is really great. He's a track star and boxing champ (冠军) and just tops in chemistry. The boys call him Champ. He made them stop throwing my books around. And he knocked a boy down who hit me. He is the best friend I ever had. Dad, when I grow up, 1 want to do something for Champ. Something big — that he won’ t even know about.
Your son,
HerbieMr. Smith wanted to fire Watson because _____.
| A．Watson would take over a new job in another department |
| B．Watson had his son study in Riverside School |
| C．Watson's son knocked a boy down who hit Herbie |
| D．Watson's department didn't earn money that year |
We can learn from the text that _____.
| A．Mr. Smith didn't know that Champ was Watson's son at first |
| B．Mr. Smith was told not to fire Watson by Herbie |
| C．Mr. Smith decided to give Watson another chance in no time |
| D．Mr. Smith wanted to realize Champ's dream |
According to the text, which words can best describe Mr. Smith?
| A．Selfish and greedy. |
| B．Sympathetic and grateful. |
| C．Hardworking and strict. |
| D．Easy-going and optimistic. |
The author wrote the text in order to _____.
| A．share a moving story with us |
| B．make our children enjoy life |
| C．provide us with tips on work |
| D．help us to deal with our boss |
A new study has found that it may be possible to train people to be more intelligent, increasing the brainpower they had at birth．
Until now，it has been widely assumed that the kind of mental ability that allows us to solve new problems without having any relevant previous experience—what psychologists call fluid intelligence—is innate and cannot be taught（though people can raise their grades on tests of it by practicing）．
But in the new study，researchers describe a method for improving this skill，along with experiments to prove it works．
The key, researchers found, was carefully structured training in working memory—the kind that allows memorization of a telephone number just long enough to dial it．This type of memory is closely related to fluid intelligence，so the researchers reasoned that improving it might lead to improvements in fluid intelligence．
First they measured fluid intelligence of volunteers using standard tests．Then they trained each in a complicated memory task—the child’s card game，in which they had to recall a card they saw and heard．During the course, they needed to ignore irrelevant items, monitor ongoing performance，manage two tasks at the same time and connect related items to one another in space and time．
The four groups experienced a half-hour of training daily for 8, 12, 17 and 19 days, respectively．To make sure they were not just improving their test-taking skills，the researchers compared them with control groups that took the tests without the training．
The results, published Monday in The Proceedings of the National Academy of Sciences，were striking．Improvement in the trained groups was a lot greater．Moreover，the longer they trained, the higher their scores were．All performers，from the weakest to the strongest，showed significant improvement．
“Our results show you can increase your intelligence with proper training．” said Dr Jaeggi, a co-author of the paper．“No one knows how long the gains will last after training stops,” he added, “and the experiment’s design did not allow the researchers to determine whether more training would continue to produce further gains．By writing the article，the writer intends to ______________．
| A．inform the readers of a new study |
| B．call on people to be trained to increase intelligence |
| C．prove one’s born brainpower can be improved |
| D．tell people the improved intelligence will last forever |
The researchers thought the key to improving the intelligence was ______________．
| A．memorizing telephone numbers |
| B．improving working memory |
| C．training in concentration |
| D．recalling a card |
The following aspects of the training help increase intelligence EXCEPT___________．
| A．ignoring irrelevant items |
| B．monitoring ongoing performance |
| C．managing two tasks at the same time |
| D．using previous experience |
When the experiment was conducted, the researchers______________．
| A．trained the four groups for the same period of time |
| B．only made comparisons between the four groups |
| C．compared the four groups with control groups |
| D．trained the four groups together |
The increase in tuition fees(学费) has led to a “clear drop” in the number of English students applying for university places this autumn. There are 15,000 “missing” applicants this academic year, according to the Independent Commission on Fees. Chairman Will Hutton said: “We’re asking our young men and women to have more debt than any other country in the world — it’s higher than the average debt in the US. It’s not clear whether those lost students this year will return next year, or if it’s a storm warming of a worrying trend.”
But the commission’s report says there does not seem to be an impact on poorer communities. The commission found there was no significant change in the application rate to the key universities, such as Oxford or Cambridge. The decline （下降）in England has not been mirrored in other parts of the UK where fees have not been raised, and the drop can only partly be explained by falling numbers of young people in the population. Students from Scotland attending Scottish universities do not pay fees, while the Welsh Assembly says it will pay fees above ￡3,465 for Welsh students attending UK institutions.
The average tuition fee at English universities this year is ￡ 8,385, rising to ￡ 8,507 next year. UK and EU students have access to govemment-backed loans to pay the fees. And the survey of 1,000 pupils aged 15-18, carried out this April, found that the majority expected to go on to higher education as people continue to understand that university remains a good long term investment in their future.
A spokeswoman at the Department for Business, Innovation and Skills which is responsible for universities, said:“Students shouldn’t be forced to put off going to university for financial reasons. Most students will not have to pay in advance, and no one will have to start paying back their student loan until they start to earn at least ￡ 2l,000 per year.”From the first paragraph, we know that __________________ .
| A．it’s a trend that English students are dropping out of school |
| B．the rising tuition fees have a great effect on English students |
| C．the lost English students will find their way back |
| D．many English students are missing the final examinations |
Why is there still a drop of applicants though fees have not been raised?
| A．Because the students live in poor communities. |
| B．Because Welsh students will pay fees above￡3,465. |
| C．Because education is free for Scottish students. |
| D．Because there are less young students in the area. |
What’s the students’ attitude to universities in the survey?
| A．Most of them are willing to go to university. |
| B．They feel universities takes up too much time. |
| C．They will stop applying for university places this autumn. |
| D．They are anxious to go to a key university. |
The spokeswoman in the last paragraph advises students to ______________
| A．put off going to university |
| B．reduce the anxiety about the rising fees |
| C．pay for the fees in advance |
| D．pay back their loan soon after graduation |
Many parents take on the role of being their children’s preschool teacher and the responsibility of readying them for kindergarten. To achieve this goal, it is important for parents to introduce a variety of subjects in a positive and playful manner.
“Learning should not be forced,”says Marion Godwin, who has taught first grade in Moorestown, N. J. for more than 30 years.“ It should be taught according to what they know and do best—and that is‘ play’. When teaching them, play games and have fun with the subject. And parents should always be looking for‘teachable moments’.”
“You want a child to be a lifelong learner, so you want to show them learning is everywhere,”she says.“If parents take the time to lay a strong educational foundation, their children will keep building on it.”
Introduce children to science with hands-on activities that interest them, such as growing plants from seeds, discussing animals and how to care for pets, and observing the chemical changes that occur during cooking”, she says.
“Sorting activities, simple patterns and counting games are a great way to teach children the basics of math, and taking them on field trips, singing songs and reciting rhymes also are ways to prepare them for the first day of school”, she says.
“I think children are naturals when it comes to computers,” she says.“Let them play educational games on the computer and teach them how to type their first names using the keyboard. When they are more familiar with using the computer, let them find pictures of animals and places on the web. ”
“Don’t criticize the child,” she says. “You can’t force them to learn something. If they don’t get something right, so what? Smile and be happy and make the experience joyful. Parents need to understand that if a child gets something wrong, they may think something is wrong with them. Keep working with them and when they get the right answer make sure you tell them how hard they worked to get the correct answer. ”Marion Godwin tells us that we should teach the children according to their_____ .
| A．subjects and needs |
| B．level and interest |
| C．teachable moments |
| D．strong educational foundation |
According to Godwin, children should ____________________ .
| A．keep a pet each and care for it |
| B．do some cooking every day |
| C．learn science with interesting hand-on activities |
| D．learn from the farmers and grow plants from seeds |
In Godwin’s opinion, children should be encouraged to_________ .
| A．learn all by themselves |
| B．play more computer games |
| C．learn to type their first names |
| D．learn online under instructions |
What’s the best title of the passage?
| A．How to prepare your children for kindergarten |
| B．Learning should not be forced |
| C．How to be a lifelong learner |
| D．Learning is everywhere |