Decision-thinking is not unlike poker—it often matters not only what you think, but also what others think you think what you think they think you think. The mental process(过程) is similar. Naturally, this card game has often been of considerable interest to people who are, by any standards, good thinkers.
The great mathematician John von Neumann was one of the founders of game theory. In particular, he showed that all games fall into two classes; there are what he called games of 'perfect information', games like chess where the players can't hide anything or play tricks; they don't win by chance, but by means of logic and skills. Then there are games of 'imperfect information', like poker, in which it is impossible to know in advance that one course of action is better than another.
One mistaken idea about business is that it can be treated as a game of perfect information. Quite the reverse Business, life itself are games which we must normally play with very imperfect information. Business decisions are often made with many unknown and unknowable factors(因素), which would even puzzle (困惑)best poker players. But few business people find it comfortable to admit that they are taking a chance, and many still prefer to believe that they are playing chess, not poker.The subject discussed in this text is _________.
A.the process of reaching decisions |
B.the difference between poker and chess. |
C.the secret of making good business plans |
D.the value of information in winning games |
An important factor in a game of imperfect information is ___________.
A.rules | B.luck | C.time | D.ideas |
Which of the following can be used in place of "Quite the reverse" in paragraph 3?
A.Quite right. | B.True enough. |
C.Most unlikely. | D.Just the opposite. |
In the writer's opinion, when making business decisions one should ___________ .
A.put perfect information before imperfect information |
B.accept the existence of unknown factors |
C.regard business as a game of chess |
D.mix known and unknown factors |
第三部分:阅读理解(共20小题;每小题2分;满分40分)
阅读下列短文,从每题所给的四个选项(A、B、C、D)中选出最佳选项。
A
Mr. Brozina is a single father and an elementary school librarian who reads aloud for a living. When his daughter, Kristen, hit fourth grade, he proposed The Streak: to see if they could read together for 100 straight bedtimes without missing once.
When The Streak reached 100, they celebrated with a pancake breakfast, and Kristen whispered, "I think we should try for 1,000 nights."
Mr. Brozina was delighted, but what he was thinking was, a thousand nights?! "I thought, we'll never do it," he recalled. "And then we got to 1,000, and we said, 'How can we stop?' "
For 3,218 nights (and some mornings, if Mr. Brozina was coming home too late to read). The Streak went on. It progressed from picture books to middle-school classics to Harry Potter, Agatha Christie, Dickens and Shakespeare, continuing on, until Kristen's first day of college.
In those nine-plus years, they survived many close calls. When Kristen was still in elementary school, her father went to Washington. "The phone rang at 10:45 at the hotel and it was Kristen," Mr. Brozina recalled. "She said, 'Dad, we forgot The Streak!' Fortunately, I always traveled with several books and we read right then and there."
This spring, Kristen graduated from Rowan' University. She has performed as you'd expect for a product of The Streak, an English major with a 3.94 average. She also won two national writing contests, was an editor of the humor arid literary publications and won the annual English department award.
56. According to the passage, Mr. Brozina and his daughter read together for .
A. 100 bedtimesB. 1000 nights C. over nine yearsD. nearly 3000 nights and some mornings
57. In the passage, the underlined phrase in Paragraph 1 probably means _____.
A. the period of time for reading together B. me children's book C. the special night C. the school work
58. How has Kristen benefited from reading with her father?
A. She has grown closer to her father.
B. She has become a school librarian herself.
C. She has performed well at university.
D. She has won many reading awards.
59. This passage is about a father who _____.
A. is very strict in his work B. enjoys reading when travelling
C. makes his daughter love reading D. has a hard time bringing up his daughter
To understand the marketing concept it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the mass production of goods, and then relied on "persuasive salesmanship" to move as much of
these goods as possible. Such production and selling focuses on the needs of the sellers to produce
goods and then make money by selling them.
Marketing, on the other hand, focuses on the wants of consumers. It beans with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and
dealers first try to find out what the consumer wants to buy and then go about making it available for purchase. Every step -- design, production, distribution, promotion — is made according.
This concept does not mean that consumer satisfaction is given priority (优先) over profit in a company. There are always two sides to every business activity — the firm and the customer —and each must be satisfied before trade occurs. Successful businessmen and producers, however, recognize that the surest way to profit is through understanding customers. This concept has been recognized, such as "Have It Your Way," and "You're the Boss." A good example of the importance of satisfying the consumer presented itself in mid-1985, when Coca Cola changed the taste of its drink. The non-acceptance of the new taste by a significant part of the public brought about a quick return to the Classic Coke, which was then marketed along with the new. King Consumer rules!
71. A good knowledge of the difference between marketing and selling leads to .
A. the mass production of goods
B. a perfect command of salesmanship
C. a basic command of the marketing concept
D. the process of selling goods to earn money
72. Not too long ago, industries focused on .
A. moving goods to the market
B. the demands of consumers
C. the selling of new products
D. producing and selling goods
73. The focus of marketing lies in
A. an understanding of consumer needs
B. the quick movement of goods
C. developing new wants for consumer goods
C. making goods readily available to customers
74. The last sentence of the passage suggests that
A. the consumer should be allowed to do things in his way
B. the consumer should be treated like a king
C. the consumer should have the final say in selling products
D. the consumer should be advised on what to say
75. What will be discussed in the next paragraph?
A. How to make a profit for a company.
B. How to meet the demands of consumers.
C. How to persuade people into buying goods.
D. How to improve the quality of goods.
An election year is one in which all four numbers can be divided by four (1944, 1948, etc.). Since 1840, American presidents elected in years ending in zero have been noticed to die in office. William H. Harrison, the man who served the shortest term, died of a kind of deadly illness several weeks after he took office.
Abraham Lincoln was one of the four presidents who were murdered. He was elected in 1860, and his death came just five years later.
James A Garfield, a former Union Army general from Ohio, was shot during his first year in
office (1881) by a man to whom he wouldn't give a job.
While in his second term of office (1901), William McKinley, another Ohioan, attended the
Pan-American Exposition at Buffalo, New York. During the reception, he was killed while shaking hands with some of the guests.
Three years after election in 1920, Warren G. Harding died in office. Although it was never
proved, many believed he was poisoned.
Franklin D. Roosevelt had been elected four times (1932, 1936, 1940, and 1944), the only man to serve so long a term. He had suffered from poliomyelitis(小儿麻痹)in 1921 and died of the illness in 1945.
John F. Kennedy, the last of the line, was shot in 1963, only three years after his election.
67. Which of the following was an election year?
A. 1962 B. 1928 C. 1890 D. 1846
68. served the shortest term in office.
A. Abraham Lincoln B. Warren G. Harding
C. William McKinley D. William H. Harrison
69. Which of the following statements is true?
A. All presidents elected in years ending in zero have died in office.
B. Only presidents from Ohio have died in office.
C. Franklin D. Roosevelt completed four times as president.
D. President Abraham Lincoln died in the year of 1865
70. How many presidents elected in years ending in zero since 1840 have died in office?
A. 7 B. 6 C. 5 D. 4
Educating girls quite possibly produces a higher rate of return than any other investment(投
资)available in the developing world.Women’s education may be an unusual field for experts On economy(经济),but improving women’s contribution to development is actually as much all economic as a social business.And economics provides an explanation for why so many girls are
deprived of an education.
Parents in low-income countries fail to invest in their daughters because they do not expect them to make all economic contribution to the family:girls grow up only to marry into somebody
else’s family and bear children.Girls are thus seen as less valuable than boys and are kept at home to do housework while their brothers are sent to school.Ignoring women’s education is therefore in a bad circle.
An educated mother, on the other hand, has greater earning abilities outside the home and faces an entirely different set of choices.She is likely to have fewer but healthier children and can insist on the development of all her children, making sure that her daughters are given a fair chance.The education of her daughters then makes it much more likely that the next generation of girls,as well as of boys,will be educated and healthy.The bad circle is thus changed into a good
circle.
Educating women has great social benefits and great economic advantages as well.Most obviously, there is the direct effect of education on the wages of female workers.Wages rise by 10 to 20 per cent for each additional year of schooling.Such big returns are impressive by the standard of other available investments,but they are just the beginning.Educating women also has a significant effect on health practices, including family planning.
63.The author argues that educating girls in developing countries is.
A.troublesome B.labor-saving C.rewarding D.expensive
64.The author believes that a bad circle can turn into a good circle when.
A. women care much more about education
B. girls can gain equal access to education
C. a family has fewer but healthier children
D. parents can afford their daughters' education
65.What does the underlined phrase“deprived of”mean in Paragraph One?
A.supplied with B. included in C.kept away from D.devoted to
66.The passage mainly discusses .
A. unequal treatment of boys and girls in developing countries
B. the potential earning power of well-educated women
C. the major contributions of educated women to society
D. the economic and social benefits of educating women
Big football matches are always exciting affairs.Besides the action on the field, the noise the crowd makes really creates the unique atmosphere.At this summer’s World Cup, you can be sure that every country’s fans will be in full voice,supporting their teams.
The football chant(口号)is as old as the sport itself.It’s a way for fans to express their support for their team.It’s not uncommon for the noise of supporters to provide the encouragement for a team to win a match.Most agree that a chant is for building a great atmosphere and to support the team.
One of the most famous football songs is the Liverpool club anthem(颂歌)You’Never Walk Alone,originally from a 1945 Broadway show,which was adopted by Liverpool and is sung
before every match.It has been said that as soon as the opposite hears the song,they become
aware of how tough winning at Anfield (Liverpool’s stadium)will be.
The key to a good football song is that it should be simple.It has to he easy for all fans to
sing along with.When I went to watch Beijing Guo’an last season, I could join in one chant
though I could only speak a little Chinese.“Beijing wo ai ni。”the Guo'an fans sang—you
didn't have to be gifted to work out what that meant.
At the World Cup,the first songs you’ll hear at matches will he the national anthems.Fans and players join together to sing the anthems before each match, and it is considered a mark of
respect that the opposite remains silent while each team's an them is being sung.
So, even though I’ll be supporting England from home in the summer, you can be sure I'll be
chanting at my TV:“En-ger-land, En-ger-land, En-ger-land!”
59.From the passage we can learn that.
A.a good football chant is usually very long
B.the football chant can express support to the team
C.the football chant appears later than football itself
D.a fan is talented to learn foreign languages
60.What can fans do to support their team?
A.To kick the ball on the field.
B.To fight with the opposition fans.
C.To provide encouragement with chants.
D.To donate money to the players.
61.Why the national anthems of both the teams can be heard at the world Cup?
A.Because it is a sign to show the respect to each other.
B.Because it is sung for the leaders of the host country.
C.Because it represents encouragement from their fans.
D.Because either team senses the support from country.
62.Which of the following is the best title?
A.You’ll Never“Cheer”Alone
B.National Anthems at Matches
C.You’ll Never Walk Alone
D.Football—A Popular Sport