Walking down any of Shanghai’s main shopping streets this week, newcomers might think the locals have been celebrating Christmas for centuries. Christmas may not be a customary holiday in China, but businessmen in Shanghai know it will bring something more valuable than tradition: people are willing to spend money. Most Chinese may feel little connection with the Christmas celebration, but with most shops offering discount (折扣), the message couldn’t be clearer-- it is the season to part with one’s hard-earned cash.
Much of that marketing drive is directed towards thousands of foreigners and foreign companies that call Shanghai home. But for Shanghai’s 13 million locals, regardless of personal interest, there seems no avoiding the season’s commercial greetings. Along some major roads, nearly every shop window displays some symbols to the holiday: a man-made fir tree(杉树) with lights, or a snowman.
With an increasing number of westerners arriving in the city for work, young Shanghainese, eager to keep pace with the latest western fashions, have begun to show their interest in Christmas. But some people still don’t think Christmas is an important festival in China. At least it is less important than the New Year and China’s Spring Festival.
72．. Why are people willing to spend money during Christmas?
A. They have earned a lot of money.
B. Goods are much cheaper during this period of time.
C. It is time for shops to sell goods.
D. Businessmen like Christmas.
73．Which of the following statements is TRUE?
A. Christmas is the season people will hold their hard-earned money tightly.
B. Most Chinese people think they have something to do with Christmas.
C. Christmas is the season for common people to earn money.
D. Few Chinese people feel they are connected with Christmas celebrations.
74． Why do some young Shanghainese show great interest in Christmas?
A. They think themselves connected with Christmas celebrations.
B. They think Christmas is more important than New Year’s Day.
C. They want to follow the up-to-date western fashions.
D. They want to part with their hard-earned cash during Christmas.
75．From the first paragraph we know that _______.
A. It is difficult for most people to earn money.
B. It is easy for most people to earn money.
C. Only foreigners in Shanghai celebrate Christmas.
D. Christmas will be as important as China’s Spring Festival.
Once a group of 17-year-old schoolboys decided to break the world basketball marathon record(马拉松记录). They wanted to play for ninety hours and that is to add six hours to the record. Each team had nine players, with five at a time. The boys decided each person would play 21. 5 hours and then rest for 2 hours. Then they started at 6 o’clock in the evening.
The first night was very hard for the players. When it was their turn to rest, they were too excited(兴奋的) to fall asleep at once.
After sleeping for a short time, they had to play again. On the second night, they fell asleep as soon as they stopped. Some of them had trouble with their feet and hands, but the only serious problem was a psychological(心理上的) one. Each boy was thinking：why am I doing this？How can I play any longer？After the third night, the players knew they could finish the ninety hours. The basketball on the fourth night was very slow. But in the final hours, the players got better. For the last few minutes, the players looked as fresh as when they started. How happy everyone was！In the story, there were _______ schoolboys playing basketball marathon.
| A．9 | B．14 | C．17 | D．18 |
Before this basketball marathon, the world record was _______.
| A．84 hours | B．86 hours | C．90 hours | D．96 hours |
The first night was hard for the players to fall asleep because _______.
| A．they were too excited |
| B．they only slept for a short time |
| C．no one watched them play |
| D．it was very long |
“…the players looked as fresh as when they started” here “fresh” means _____.
| A．新鲜的 | B．兴奋不已的 |
| C．精神饱满的 | D．伤痕累累的 |
Which of the following sentences is wrong？_______.
| A．Some of the boys were hurt when they played. |
| B．It was hard for the players to fall asleep at night. |
| C．The boys started playing at 6 o’clock in the evening. |
| D．In the end, all the boys felt happy. |
When an NBA player is young he thinks he can win the championship by himself. It is only later when he has aged and been through many battles that he learns an important lesson: there is no “I ” in “team”.
There is no better example of the value of teamwork than the Boston Celtics. Paul Pierce, Ray Allen and Kevin Garnett were all superstars on three different teams. Yet, none of them had any titles to show for it. Then, last season, they decided to sacrifice money and individual statistics to play together. Garnett and Allen joined Pierce on the Celtics and changed the NBA in the process.
It started in simple ways. Garnett and Allen are two of the most intense athletes in the world. They treat every second of every practice like it is the NBA championship. If you want to play alongside them then you will have to do the same. So, the young guys on the Celtics started giving their full effort too.
Pierce had been the star of the Celtics for many years. He used to shoot the ball many times a game. But with the addition of Allen and Garnett he shot less and focused on defense. His selflessness showed the young players that doing what made the team better was the only thing that mattered.
When the Celtics were winning and the game was almost over, Garnett, Pierce and Allen would come out of the game. But they wouldn’t just sit on the bench. Instead, they stood and cheered and screamed for their teammates. They wanted to support their friends and teammates.
Now, the guys who don't play know they can still affect the game by cheering so they scream and cheer when Garnett, Allen and Pierce are playing. The Celtics have developed a strong relationship. They are more than just teammates. They are brothers.
The result: the Boston Celtics won the championship and are considered the favorites to win the Eastern Conference championship again this year.
There is a saying that goes, "A successful team beats with one heart." If that is the case, the Celtics may have the biggest heart in the NBA.What does the passage mainly talk about?
| A．The stories of three famous basketball superstars. |
| B．A famous basketball team named the Boston Celtics. |
| C．The importance of teamwork among teammates. |
| D．Matches between the Boston Celtics and other teams. |
What does this sentence “there is no ‘I’ in ‘team’.” mean in Paragraph 1?
| A．"I" will be missing once "I" am on the court. |
| B．The cooperation of the teammates is more important than the individual. |
| C．"I" work so hard in a team that "I" will forget who "I" am |
| D．Surrounded by other players, "I" don’t seem to exist. |
Which of the following is NOT true about Pierce’s recent performance?
| A．He became an even better shooter with others’ help. |
| B．He focused much more attention on defense. |
| C．He created more chances for teammates. |
| D．He stood and cheered for his teammates |
Which of the following didn’t contribute to the success of the Boston Celtics?
| A．The whole team has become devoted to each and every stage of the game. |
| B．The cooperation and teamwork among the teammates in the match. |
| C．The influence of Garnett, Allen, Pierce and other teammates’ cheering. |
| D．The increasing frequency of team players on the bench |
Drinking Water: Bottled or From the Tap?
In America, people will include a case or two of bottled water when buying the week's groceries. When they are going to a soccer game or activity, it's common for them to grab a cold bottle of water out of the fridge with them．In fact, Americans buy more bottled water than any other nation in the world, about 29 billion bottles a year．
But all these plastic bottles use a lot of fossil fuels and pollute the environment．In order to make all the 29 billion bottles, producers use 17 million barrels of crude oil, which is enough to keep a million cars going for 12 months．
So why don't people drink water straight from the tap? Some people have a strong belief that bottled water is better than water out of the tap, but that's not necessarily true．In the US, the local governments make sure water from the tap is safe．There is also growing concern that chemicals in the bottles themselves may go into the water．
People love the convenience of bottled water．But maybe if they realized the problems it causes, they would try drinking from a glass at home or carrying water in a reusable steel container instead of plastic．
Some argue that plastic bottle recycling can help．Recycled bottles can be turned into items like carpeting or clothing．Unfortunately, only one in six bottles is recycled．The rest make it to landfills（垃圾填埋场）or end as trash in other places．Plastic bottles take hundreds of years for them to disintegrate．
Water is important for you, so keep drinking it．But think about how often you use water bottles, and see if you can make a change．
And yes, you can make a difference．Remember this: Recycling one plastic bottle can save enough energy to power a 60-watt light bulb for six hours．Why do Americans prefer bottled water?
| A．Bottled water is better than water from the tap． |
| B．Bottled water is cheaper than water from the tap． |
| C．Bottled water contains beneficial chemicals in it． |
| D．Bottled water is more convenient than water from the tap． |
What does the underlined word "disintegrate" in the fifth paragraph probably mean_____ .
| A．Be well recycled． | B．Become less poisonous． |
| C．Break into small pieces． | D．Go down below a surface． |
The author's intention of writing this passage is to recommend Americans_____.
| A．drink more water from the tap |
| B．send plastic bottles to landfills |
| C．use water bottles to power light bulls |
| D．buy bottles filled with water from the tap |
Back those photos up
The images were striking. Homes on the East Coast were washed away by Superstorm Sandy. People were in tears, picking up faded photographs, among their only remaining possessions.
If that doesn’t move you to get serious about safekeeping your lifetime of memories, what will? The digital age offers tools never imaginable before—including one-click access to a lifetime of family photos.
Here is a brochure on how to back up (存) your photos and save them online, where they can live forever and be accessible in good times and bad.
Scanning
The first step for those old photos is to scan them and save them to a digital format. Most printers come with scanners these days, so that’s an easy but extremely time-consuming step.
Storing the photos
With your scans in place, import the photos into your computer, and back them up.
You could make multiple copies of the disks and spread them to loved ones. Or you could choose external(外接的) hard drives or USB thumb drive, and add your photo and video collection from your computer.
Online backup
If you need lots of space, look at a pure online backup service, Caronite.
Caronite backs up 300 million files daily. Once you sign up, it starts to pick up everything you have on your hard drive. But photo collection on your computer’s main hard drive charges for $59 a year.
Cloud Storage
For folks who don’t need automatic backup, but instead want to take a more active approach, Dropbox, Google Drive and Microsoft’s SkyDrive let you store files online by yourself, share and instantly access them. All offer free options—2GB of free storage for Dropbox, 5GB for Google and 7GB for SkyDrive. But if you want more, you need to pay.
Bottom Line
The hard drive or flash drive is the cheapest and easiest. But drives can fail. Online services are more expensive, but more secure. With more of us switching back and forth between our computers, such services are the best way to get access to our data from wherever we are.Why does the author mention Superstorm Sandy?
| A．To tell the background of the scanning photos. |
| B．To attract the readers’ interest in the backups. |
| C．describe a severe natural disaster. |
| D．To win the readers’ sympathy. |
What can we know from the passage?
| A．Scanning photos takes little time but costs a lot. |
| B．Caronite charges for backing up photos from hard drive. |
| C．Google Drive offers unlimited free photo storage on line. |
| D．The hard drive or flash drive is the cheapest and safest. |
Which of the following allows storing files automatically?
| A．Caronite. | B．Dropbox. | C．SkyDrive. | D．Flash drive. |
What’s the passage mainly about ?
| A．tell real stories about storage services |
| B．introduce some of the storage services |
| C．describe the functions of storage services |
| D．argue about the advantage of storage services |
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.The text is designed for _______
| A．customers | B．salesmen | C．researchers | D．managers |
Which of the following can help managers get useful information?
| A．Visiting customers themselves. |
| B．Giving customers free food on the street. |
| C．Visiting parks as ordinary customers. |
| D．Asking customers questions at supermarkets. |
What does the word "this" underlined in the last sentence refer to?
| A．Visiting Disneyland. | B．Wearing attractive clothes. |
| C．Acting Mickey Mouse. | D．Dressing up and walking around. |
The main idea of the text is _________.
| A．how to find out customers' social needs |
| B．how to develop marketing strategies |
| C．how to do market research |
| D．how to encourage customers to spend more money |