游客
题文

As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
The text is designed for _______

A.customers B.salesmen C.researchers D.managers

Which of the following can help managers get useful information?

A.Visiting customers themselves.
B.Giving customers free food on the street.
C.Visiting parks as ordinary customers.
D.Asking customers questions at supermarkets.

What does the word "this" underlined in the last sentence refer to?

A.Visiting Disneyland. B.Wearing attractive clothes.
C.Acting Mickey Mouse. D.Dressing up and walking around.

The main idea of the text is _________.

A.how to find out customers' social needs
B.how to develop marketing strategies
C.how to do market research
D.how to encourage customers to spend more money
科目 英语   题型 阅读理解   难度 中等
登录免费查看答案和解析
相关试题

Now let us look at how we read.When we read a printed text, our eyes move across a page in short, rough movement.We recognize words usually when our eyes are still when they fixate(凝视).Each time they fixate, we see a group of words.This is known as the recognition span or the visual span.The length of time of which the eyes stop ---the duration of the fixation ----varies considerably from person to person.It also varies within one person according to his purpose in reading and his familiarity with the text.Furthermore, it can be affected by such factors as lighting and tiredness.
Unfortunately, in the past, many reading improvement courses have concentrated too much on how our eyes move across the printed page.As a result of this misleading emphasis on the purely visual aspects of reading, numerous exercises have been devised to train the eyes to see more words at one fixation.For instance, in some exercises, words are flashed on to a screen for, say, a tenth or a twentieth of a second.One of the exercises has required students to fix their eyes on some central point, taking in the words on either side.Such word patterns are often constructed in the shape of rather steep pyramids so the reader takes in more and more words at each successive fixation.All these exercises are very clever, but it’s one thing to improve a person’s ability to see words and quite another thing to improve his ability to read a text efficiently.Reading requires the ability to understand the relationship between words.Consequently, for these reasons, many experts have now begun to question the usefulness of eye training, especially since any approach which trains a person to read isolated words and phrases would seem unlikely to help him in reading a continuous text.
59.The time of the recognition span can be affected by the following facts EXCEPT________ .
  A.one’s familiarity with the text B.one’s purpose in reading
  C.the length of a group of words D.lighting and tiredness
60.The author may believe that reading ______.
  A.requires a reader to take in more words at each fixation
B.requires a reader to see words more quickly
  C.demands a deeply-participating mind
D.demands more mind than eyes
61.What does the author mean by saying the underlined sentence in the second paragraph?
  A.The ability to see words is not needed when an efficient reading is conducted.
  B.The reading exercises mentioned can’t help to improve both the ability to see and to
comprehend words.
  C.The reading exercises mentioned can’t help to improve an efficient reading.
  D.The reading exercises mentioned have done a great job to improve one’s ability to see
words.
62.What is the writer’s attitude in writing this passage?
  A.critical B.neutral C.pessimistic D.optimistic

1. Summer came early to Middlesbrough yesterday, as temperatures shot up to 22°C (71°F), a record for March. But local NFU agent Jim Wilkes says it could be bad news for farmers. “The crops will think it's summer,” he told our reporter, “and start sprouting (发芽) four weeks before time.”
2. The death toll (死亡人数) of the Burnside train crash rose to four yesterday when John Phillips, 32, of Petersville died in Wallsend Hospital. Another six people are still on the danger list. Mr. Phillips, an electrical engineer leaves a wife and two children.
3. China and the United States reached an agreement on the protection of intellectual property rights (知识产权) yesterday, after difficult marathon talks.
The agreement is good news for all parties concerned. The Chinese Foreign Trade Minister described the agreement as a "turning point" in Sino-US trade relations that "promises further progress" in the future. The agreement will not only favorably influence trade relations between China and the United States. It may favorably influence the overall relations between the two countries.
61. What do you get to know from article 1?
A. It is as cold as usual in Middlesbrough, and the farmers are pleased.
B. It is hotter than usual in Middlesbrough, and the farmers are pleased.
C. It is hotter than usual in Middlesbrough, and the farmers are worried.
D. It is colder than usual in Middlesbrough, and the farmers are worried.
62. How many people have died in the train crash in article 2 ?
A. Only John Phillips has died.
B. Ten people have died in the crash, including John Phillips.
C. Four people have died in the crash, including John Phillips.
D. John Phillips, his wife and children all died in the crash.
63. Who are on the danger list?
A. Petersville and Wallsend. B. An electrical engineer and John Phillips.
C. John Phillips' wife and two children. D. Another six people who were on the train.
64. What agreement did China and the United States reach in article 3?
A. It is an agreement on a marathon race.
B. It is an agreement on trade relations.
C. It is an agreement on overall relations.
D. It is an agreement on intellectual property rights protection.
65. What are relations going to be like between China and the United States?
A. Relations between China and the United States are going to be sometimes worse and sometimes better.
B. Relations between China and the United States are going to be better.
C. Relations between China and the United States are going to be worse.
D. Relations between China and the United States are going to remain the same.

In 1977, a dead author of detective stories saved the life of a 19-month-old baby in a most unusual way. The author was Agatha Christie, one of the most successful writers of detective stories in the world.
In June 1977, a baby girl became seriously ill in Qatar, near Saudi Arabia. Doctors were unable to find out the cause of her illness with confidence, so she was sent to Hammersmith Hospital in London. She was then only semi-conscious (半清醒状态) and on the "Dangerously Ill" list. A team of doctors hurried to examine the baby only to discover that they, too, were confused by the very unusual symptoms (症状). While they were discussing the baby's case, a nurse asked to speak to them.
"Excuse me," said Nurse Marsha Maitlan, "but I think the baby is suffering from thallium poisoning. (铊中毒)"
"What makes you think that?" Dr. Brown asked. "Thallium poisoning is extremely rare."
"A few days ago, I was reading a novel called A Pale Horse by Agatha Christie," Nurse Maitlan explained. "In the book, somebody uses thallium poison, and all the symptoms are described. They're exactly the same as the baby's."
"You're very thoughtful and you may be right," another doctor said. "We'll carry out some tests and find out whether it's thallium or not."
Tests showed that the baby had indeed been poisoned by thallium, a rare metallic substance used in making special glass. Once they knew the cause of the illness, the doctors were able to give the baby the correct treatment. She soon recovered and was sent back to Qatar. Later it was reported that the poison might have come from an insecticide (杀虫剂) used in Qatar.
56. The one who first suggested the correct cause of the baby's illness was _____.
A. a doctor in Qatar B. Nurse Maitlan C. Dr. Brown D. Agatha Christie
57. The baby was sent to London because _____.
A. she was born there
B. the hospitals in Qatar were full at that time
C. she was the daughter of a doctor in London
D. the Qatar doctors were not sure whether they could cure her
58. As far as we can tell from the passage, Agatha Christie _____.
A. had never met this baby
B. had spent a long time studying the baby's case
C. visited the baby in the hospital at Hammersmith
D. gave Nurse Maitlan some advice on the phone
59. It seems likely from the passage that the baby's illness had something to do with _____.
A. a dangerous pair of glasses
B. the water in Qatar
C. a harmful substance used to kill insects
D. a dead writer
60. When the baby was sent to the hospital in London, her case was considered to be _____.
A. an urgent one B. quite a simple one
C. a usual one D. the result of thallium poisoning

You are watching a film in which two men are having a fight. They hit one another hard. At the start they only fight with their fists. But soon they begin hitting one another over the heads with chairs. And so it goes on until one of the men crashes (撞击) through a window and falls thirty feet to the ground below. He is dead!Of course he isn't really dead. With any luck he isn't even hurt. Why? Because the men who fall out of high windows or jump from fast moving trains, who crash cars or even catch fire, are professionals (专业人士). They do this for a living. These men are called stuntmen. That is to say, they perform tricks. There are two sides to their work. They actually do most of the things you see on the screen. For example, they fall from a high building. However, they do not fall on to hard ground but on to empty cardboard boxes covered with a mattress (床垫). Again, when they hit one another with chairs, the chairs are made of soft wood and when they crash through windows, the glass is made of sugar! But although their work depends on trick of this sort, it also requires a high degree of skill and training. Often a stuntman' s success depends on careful timing. For example, when he is "blown up" in a battle scene, he has to jump out of the way of the explosion just at the right moment.
Naturally stuntmen are well paid for their work, but they lead dangerous lives. They often get seriously injured, and sometimes killed. A Norwegian stuntman, for example, skied over the edge of a cliff a thousand feet high. His parachute (降落伞) failed to open, and he was killed. In spite of all the risks, this is no longer a profession for men only. Men no longer dress up as women when actresses have to perform some dangerous action, for nowadays there are stunt girls too!
51. Stuntmen are those who ______.
A. often dress up as women
B. prefer to lead dangerous lives
C. often perform seemingly (表面上) dangerous actions
D. often fight each other for their lives
52. Stuntmen earn their living by ______.
A. playing their dirty tricks B. selling their special skills
C. jumping out of high windows D. jumping from fast moving trains
53. When a stuntman falls from a high building, ______.
A. he needs little protection
B. he will be covered with a mattress
C. his life is endangered
D. his safety is generally all right
54. Which of the following is the main factor (因素) of a successful performance?
A. Strength. B. Exactness. C. Speed. D. Power.
55. What can be inferred from the author' s example of the Norwegian stuntman?
A. Sometimes an accident can occur to a stuntman.
B. The percentage of serious accidents is high.
C. Parachutes must be of good quality.
D. The cliff is too high.

Ⅳ. 阅读理解(共20小题,每题1分,满分20分)
When my first wartime Christmas came, I was in basic training in New Jersey and not sure if I could make it home for the holidays. Only on the afternoon of December 23 was the list of men who would have three-day holidays posted. I was one of the lucky soldiers. It was Christmas eve when I arrived home, and a light snow had fallen. Mother opened the front door. I could see beyond her, into the corner of the living room where the tree had always stood. There were lights, all colors, and ornaments (装饰物) shining against the green of a pine. “Where did it come from?” I asked.
“I asked the Gates boy to cut it,” my mother said. “I wouldn’t have had one just for myself, such a rush!He just brought it in this afternoon…” The pine reached to the proper height, almost to the ceiling, and the tree top crystal star was in its place. A few green branches reached about a little awkwardly at the side, I thought, and there was a bit of bare trunk showing in the middle. But the tree filled the room with warm light and the whole house with the pleasant smell of Christmas. “It’s not like the one you used to find,” my mother went on. “Yours were always in good shape. I suppose the Gates boy didn’t know where to look for a good one. But I couldn’t be fussy (挑剔的).”
“Don’t worry,” I told her. “It’s perfect.” It wasn’t, of course, but at the moment I realized something for the first time: all Christmas trees are perfect.
46. From the passage, we can infer that ______.
A. the writer spent his first Christmas during the war
B. soldiers did not all go home for Christmas during the war
C. all the soldiers had three-day holidays
D. the writer could not go home for Christmas
47. When the writer got home, ______.
A. it was December 23th
B. it was snowing heavily
C. he found a Christmas tree in the living room
D. the Gates boy was cutting a Christmas tree for his mother
48. From this passage,we can conclude that ______.
A. the writer used to cut very beautiful Christmas trees
B. his mother didn’t like perfect trees
C. his mother didn’t want to have a tree
D. the writer wouldn’t have a tree cut by someone else
49. “All Christmas trees are perfect”,because they can remind you of ______.
A. the wartime B. the green of a pine
C. the pleasant smell D. the sweet home
50. The best title for this passage would be “______”.
A. How to Choose a Christmas Tree
B. How Soldiers Spent Christmas
C. The Perfect Christmas Tree
D. The Christmas Without a Tree

Copyright ©2020-2025 优题课 youtike.com 版权所有

粤ICP备20024846号