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On March 5, 2009, Michael Jackson stood in front of crowds of fans. Before screaming fans, he pronounced with pumping arms: “This is it!”
A few months later, Jackson was dead. With the late pop star’s return to radio, television and the cultural events, Forbes judges that Jackson has made $90 million since his death June 25. This figure is based on his royalties(版税) from album sales, radio play, rights to his name and royalties from his stock in the Sony/ATV music catalog (编目权).
Jackson’s music was his most easily-seen source in the last months. “Nothing increases the value of an artist than death ... an untimely death,” says Barry Massarsky, a music industry economist.
The music’s immediate value was clear. Since June, Jackson has sold more than 5.9 million albums in the U.S. and another 4.5 million overseas. In the first weeks after his death, there were 5.6 million single downloads across North America, Europe and Australia. Jackson recently has three of the top 20 best-selling albums of the year in the US, according to Nielsen SoundScan. His 2003 hits album Number Ones is the best seller of the year, beating Taylor Swift’s Fearless.
More than 500,000 Jackson ringtones and 100,000 music videos were sold. In the week following his death, songs by The Jackson 5, The Jacksons and Michael were played over 100,000 times on the radio, according to Nielsen BDS.
Jackson’s estate(遗产)will likely see more money by the end of this year, as it has rights to some of the profits from This Is It as well as the two-disc album of the same name. The estate will share 90% of the film profits with AEG.
Ticket sales from an exhibit opening in London will also contribute a likely profit. Hundreds of Jackson’s personal belongings-his L.A. Rolls Royce etc-will remain on show for three months at the O2 for fans willing to shell out $25 for a view.
The pop singer bought ATV Publishing, for $47.5 million in 1985. Ten years later, he sold the catalog to Sony for $95 million and took a 50% stock in Sony/ATV, which is now worth about $1.7 to $2 billion. So he still owned half the Sony/ATV catalog at his death.
Jackson’s future earning potential is based on his stock in valuable music and as well as the value of his image(肖像). As many musicians, actors and artists before him, Jackson’s fame could have a long tail on the market with allowable products, advertising and entertainment events.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
What do Barry Massarsky’s words in Paragraph 3 imply?

A.Jackson died at the time as expected.
B.Only at death can an artist become famous.
C.Jackson became more famous at death than when he was alive.
D.Jackson’s unexpected death raised his value as an artist immediately.

All the following is true EXCEPT that _____.
A. “This is it” is the last concert that Jackson gave
B. Jackson has sold 10.4 million albums since June
C. Jackson’s L.A. Rolls Royce is now for show and will finally be sold
D. Jackson’s stock in music and his image will keep on earning money in the future
What can be inferred from the passage?

A.Jackson’s album Number Ones beat Taylor Swift’s Fearless in 2003.
B.Taylor Swift’s Fearless is the second best seller of music albums of 2009.
C.AEG takes in more film profits from “This is it” than Jackson’s estate.
D.More Jackson’s music videos were sold than his ringtones right after his death.

What can we know about the Sony/ATV catalog?

A.Jackson sold ATV catalog to Sony in 1985.
B.Jackson had half right of ATV Publishing at his death.
C.Jackson sold ATV catalog to Sony for $ 47.5 million in 1995.
D.Jackson’s stock in Sony/ATV now has a value of about $ 1.7 billion to 2 billion.

What is the main idea of the passage?

A.Why Michael Jackson’s music is so popular all over the world.
B.How Michael Jackson has earned $90 million in the months since his death.
C.What Michael Jackson’s future earning potential is based on.
D.How much Michael Jackson earned in the first few months after his death.
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While success is surely sweeter than failure, it seems failure is a far better teacher, and organizations that fail miserably often flourish (繁荣) more in the long run, according to a new study by Vinit Desai, assistant professor of management at the University of Colorado Denver Business School. Researchers have found that people missing their goals perform much better in the long run. That is because they gain more knowledge from their failures than their successes and the lessons are more likely to stay longer in their minds.
“We found that the knowledge gained from success was often fleeting while knowledge from failure stuck around for years,” said professor Desai, who led the study. “But companies often ignore failure. Managers may fire people or turn over the whole workforce while they should treat the failure as a learning opportunity.”
Prof Desai compared the flights of the space shuttle Atlantis and the Challenger. During the Atlantis flight last year, a piece of insulation (绝缘体) broke off and damaged the left solid rocket booster (助推火箭) but didn’t influence the program. There was little investigation. The Challenger was launched next and another piece of insulation broke off. This time the shuttle and its seven–person crew were destroyed. The disaster led to a major investigation resulting in 29 changes to prevent future disasters.
The difference in response in the two cases came down to this: Atlantis was considered a success and the Challenger a failure.
“Despite crowded skies, airlines are extremely reliable,” he said. “The number of failures is extremely small. And past researches have shown that older airlines, those with more experience in failure, have a lower number of accidents.”
Prof Desai doesn’t recommend finding out failure in order to learn. Instead, he advises organizations to analyze small failures to collect useful information rather than wait for major failures.
Why did experts pay little attention to the problem of Atlantis?

A.Because it worked perfectly.
B.Because the right booster was still OK.
C.Because nothing serious happened then.
D.Because fewer people died in the flight.

Fewer accidents happen to older airlines in that ________.

A.their planes couldn’t fly high in the sky
B.they gained much from experience in failure
C.their planes were often checked by the experts
D.they were unpopular among passengers

The passage is written mainly to ________.

A.show failure is a better teacher than success
B.explain why Challenger failed
C.introduce something about Prof Desai
D.tell managers how to achieve success

Which writing strategy is NOT used in developing the passage?

A.Giving definitions.
B.Making comparisons.
C.Analyzing causes.
D.Providing different examples.

Kids Fishing Photo Contest
It certainly isn’t hard to “ picture it”, that is – smiles, laughs, looks of anticipation (期望) and excitement. So, join in the fun, catch the excitement of your child on film while fishing and enter his or her picture in the yearly Kids Fishing Photo Contest! The contest is sponsored by Virginia Department of Game and Inland Fisheries (VDGIF) in celebration of National Fishing Week!
The winning pictures are those that best catch the theme “kids enjoying fishing”. Children in the first through third place photographs of each category will receive different fishing-related prizes. Winning pictures will also be posted on the VDGIF website and may be used in all kinds of VDGIF publications. There is no need to be a professional photographer. Any photo will do.
Contest Rules
·Children in the photographs must fall into one of the following age groups when the picture is taken: 1—4, 6—10.
·Photos must not be more than 1 year old.
·Photos must be taken in Virginia.
·Children in a boat must be wearing a life jacket.
·Only one photo submission (提交) per child.
·Submit the photo on photograph quality paper, no CD’s accepted.
·Photos must not be bigger than “4×6” size.
·Please stick a piece of paper to the back of the photo including: name, age, address, phone number and location where the photograph was taken.
·A Photo Contest Release Form (PDF) must be submitted along with the photograph.
·Photos must be postmarked on or before April 19, 2013.
·Judging will take place in May and winners will be posted on the VDGIF website.
·Prizes will be sent directly to the winning children.
·This contest isn’t open to immediate family of VDGIF employees and sponsors. Immediate family members refer to children, siblings (同胞) or others living in the same household with a VDGIF or sponsor employee.
To Enter:
Send your photo, with the child’s name, age, phone number and address, along with the Photo Contest Release Form (PDF), to:
Kids Fishing Photo Contest
Virginia Department of Game and Inland Fisheries
P.O. Box 11104
Richmond, VA 23230–1104
The advertisement is intended for ________.

A.children who are below 11 years old
B.people whose children like fishing
C.those who are good at photos
D.those whose parents like fishing

The purpose of the contest is to ________.

A.encourage people to take more pictures
B.help people realize the importance of fishing
C.celebrate a national fishing-related activity
D.encourage people to go fishing with kids

Which of the following photos can enter the contest?
A. A photo which is in a CD.
B. A photo in which there is a 12-year-old girl.
C. A big photo which is “8×10” size.
D. A photo which was taken in Virginia on July 23, 2012.
What should be sent with the photo together?
A. A life jacket.
B. A quality CD.
C. A stamped addressed envelope.
D. A Photo Contest Release Form.

When next year’s crop of high-school graduates arrive at Oxford University in the fall, they will be joined by a new face: Andrew Hamilton, the 55-year-old provost (教务长) of Yale, who will become Oxford’s vice-chancellor –– a position equal to university president in America.
Hamilton isn’t the only educator crossing the Atlantic. Schools in France, Egypt, Singapore, etc. have also recently made top-level hires from abroad. Yet the talent flow isn’t universal. High-level personnel (人员) tend to head in only one direction: Outward from America.
The chief reason is that American schools don’t tend to seriously consider looking abroad. For example, when the board of the University of Colorado searched for a new president, it wanted a leader familiar with the state government, a major source of the university’s budget. “We didn’t do any global consideration,” says Patricia Hayes, the board’s chair. The board finally picked Bruce Benson, a 69-year-old Colorado businessman and political activist who is likely to do well in the main task of modern university presidents: fund-raising. Fund-raising is a particularly American thing, since U.S. schools rely heavily on donations. The fund-raising ability is largely a product of experience and necessity.
Many European universities, meanwhile, are still mostly dependent on government funding. But government support has failed to keep pace with rising student numbers. The decline in government support has made fund-raising an increasingly necessary ability among administrators (管理人员), and has made hiring committees hungry for Americans.
In the past few years, well-known schools around the world have joined the trend. In 2011, when Cambridge University appointed Alison Richard, another former Yale provost, as its vice-chancellor, the university publicly stressed that in her previous job she had overseen (监督) “ a major strengthening of Yale’s financial position”.
Of course, fund-raising isn’t the only skill outsiders offer. The globalization of education means more universities will be seeking heads with international experience of some kind to promote international programs and attract a global student body. Foreigners can offer a fresh perspective (视角) on established practices.
What is the current trend in higher education discussed in the text?

A.Institutions worldwide are hiring administrators from the U.S.
B.More international students are being admitted to American universities.
C.University presidents are paying more attention to fund-raising.
D.A lot of activists are being hired as administrators.

What do we learn about European universities from the text?

A.The tuition they charge has been rising considerably.
B.They are strengthening their position by globalization.
C.Their operation is under strict government control.
D.Most of their money comes from the government.

In what way do top-level administrators from abroad contribute to university development?

A.They can improve the university’s image.
B.They will bring with them more international personnel.
C.They will view a lot of things from a new angle.
D.They can set up new academic subjects.

Which of the following would make the best title of the text?

A.High Education Globalization
B.Global Headhunting in Higher Education
C.Global Higher Education Cooperation
D.Universal Higher Education Development

A father with Parkinson’s disease was arrested as he watched the Olympic cycling road race because he failed to smile or look as if he was enjoying himself.
Mark Worsfold, a martial arts trainer and former soldier, claims that he was thrown to the floor and handcuffed just as cyclists passed by. His worried wife Nicola only found out he was being held after she reported him missing when he did not turn up for their daughter’s ninth birthday party. The 54-year-old man had his fingerprints, DNA and mugshot taken before being questioned about why he did not appear to be enjoying the event on July 28. Police said Mr. Worsfold, who was held for over five hours, was arrested because of his manner, his state of dress and his being too near to the course. A spokesman added that the arrest was necessary to avoid a breach (破坏) of the peace because he was standing near a group of protesters (抗议者).
But Mr. Worsfold, who was diagnosed with Parkinson’s disease in 2010, said that one of the symptoms of the disease is muscle rigidity, which can cause his face to become expressionless. “I was sitting minding my own business”, he told a local newspaper. “Before I knew anything the police grabbed me off this seven-foot wall, threw me to the floor and handcuffed me, so all I saw of the cycle race was between the feet of people from the pavement. It could have been done better. I was arrested for not smiling. I have Parkinson’s disease. ”
Mr. Worsfold has since asked for a letter of not being guilty from police. The officers who made the arrest have apologized to him.
Which word can be used to replace the underlined word “mugshot” in the second paragraph?

A.clothes B.photos C.measures D.tools

Which statement is TRUE according to the passage?

A.Worsfold’s wife was immediately informed of his being arrested by the police.
B.Worsfold was arrested because he was extremely dangerous.
C.Worsfold enjoyed the cycle race though he saw it between the feet of people from the pavement.
D.Worsfold was arrested because of his clothes as well as his facial expression.

What can we infer from the passage?

A.The officers must have been punished for Worsfold’ arrest.
B.Worsfold has an expressionless face and probably looks strong.
C.The officers apologized to Worsfold after one day’s arrest.
D.Worsfold was diagnosed with Parkinson’s disease four years ago.

Have you felt annoyed when a cellphone rings during the class? Something must be done to stop this.Now in New York City, USA,a rule is carried out in schools.Students can’t even bring cellphones to schoo1.Is it a good thing or not?
Anxious parents say that cellphones are an important tool in holding New York city’s families together.
“I worry about it,” said Elizabeth Lorris Ritter, a mother of a middle school kid. It’s necessary in our everyday life.We have a washing machine. We have running water, and We have cellphones.”
Many American parents think cellphones connect them to their children on buses,getting out from subways, walking through unknown places.
“I have her call me when she gets out of school,”said Lindsay Walt, a schoolgirl’s mother. “No one in New York is going to let their child go to school without a cellphone”
What about the cellphone owners, the students? Most of the students said cellphones were essential and the cellphone was like all extra(额外的)hand or foot for them.
“I feel so empty,”said May Chom,1 4.There is also no way to listen to music on the way to school without my phone.It will be a really, really boring trip.”
You can use a cellphone___________.

A.to enjoy listening to music
B.to work as running water
C.to work as a washing machine
D.to send children to school

Which of the following statements is TRUE?

A. Many American parents don’t think cellphones are necessary for the students.
B.Cellphones only bring troubles to the school life.
C. Cellphones connect children with their families when they are outside.
D. All the school children agreed not to use cellphones at school.

What does the underlined word “essential” mean in Chinese?

A.时髦的. B.必要的. C.昂贵的. D.浪费的

The article is about the____ in carrying out the rule not to use a cellphone in schoo1.

A.happiness B.interest C.problem D.satisfaction

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