Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows than you do how you will behave — which you will walk, where you will , what will make you one product rather than another. When customers go into a shop, they look to their left move towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the .
Fresh fruit and are displayed near supermarket entrances. This gives the that only healthy food is sold in the shop. foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods they find what they want. In this way, shoppers are to buy products that they do not really .
People walk quickly through aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling for products is at the end of aisles, because shoppers to turn into the next aisles.
Sweets are often placed at children’s level at the checkout. While parents are waiting to pay, children the sweets and put them in the trolley.
Customers buy more when shelves are than when they are half empty because they feel there is something wrong with those products that are there.
A．sooner B．better C．more D．less
A．side B．approach C．place D．way
A．go B．look C．stop D．stand
A．buy B．enjoy C．see D．prefer
A．naturally B．simply C．easily D．hurriedly
A．or B．then C． but D．and
A．into B．along C．around D．through
A．prices B．signs C． shelves D．products
A．wines B．vegetables C．sweets D．meat
A．impression B．effect C．thought D．expression
A．Fresh B．Important C．Fast D．Basic
A．when B．unless C．before D．until
A．invited B．encouraged C．willing D．ready
A．use B． know C．need D．like
A．narrow B．short C．high D．long
A．case B．point C．example D．position
A．slow down B．hurry up C．walk down D．come up
A．hand B．eye C．head D．height
A．pay for B．care for C．look for D．reach for
A．low B．neat C．full D．high
阅读下面短文，从短文后各题所给的四个选项(A、B、C和D)中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Generally speaking, a British is widely regarded as a quiet, shy and conservative (保守) person who is only among those with whom he is familiar. When a stranger is present, he often seems nervous, embarrassed. You have to take a commuter train (通勤车) any morning or evening to the truth of this. Serious-looking businessmen and women sit reading their newspapers or off in a corner; hardly anybody talks, since to do so would be considered quite offensive (冒犯的).
, there is an unwritten but clearly understood code of behavior, which, once , makes the offender immediately the object of .
One of the few things we can say about the British with certainty is that a British takes a(n) to the discussion of their weather and that, if given a chance, he will talk about it . Some people argue that it is because the British weather follows forecast and thus becomes a source of interest to everyone. This may be so. Certainly a British cannot have much in the weathermen, whose predictions, in many cases, to be wrong! The man in the street seems to be as accurate – or as inaccurate – as the weathermen in his .
Foreigners may be surprised at the number of references weather that the British make to each other in the course of a single day. Very often conversational greetings are by comments on the weather. “Nice day, isn’t it?” “Beautiful day!” may well be heard instead of “Good morning, how are you?” the foreigner may consider this exaggerated (夸大) and comic, it is worthwhile pointing out that it could be used to his . If he wants to start a conversation with a British but is to know where to begin, he could do well to mention the state of the weather. It is a(n) subject to which a response may well be of even the most reserved of the British.
A．relaxed B．frustrated C．amused D．exhausted
A．yet B．otherwise C．even D．so
A．experience B．witness C．watch D．undertake
A．whispering B．murmuring C．nodding D．laughing
A．Hopefully B．Exactly C．Frequently D．Obviously
A．developed B．observed C．followed D．broken
A．doubt B．argument C．criticism D．praise
A．emotion B．fancy C．likeliness D．judgment
A．atlength B．at last C．at most D．at least
A．always B．often C．constantly D．seldom
A．faith B．relief C．honor D．credit
A．put out B．make out C．turn out D．find out
A．consideration B．prediction C．approval D．appreciation
A．about B．on C．in D．to
A．started B．conducted C．replaced D．Proposed
A．Since B．Although C．However D．Onlyif
A．benefit B．advantage C．disadvantage D．favor
A．ataloss B．in detail C．in groups D．onoccasion
A．avoidable B．steady C．optional D．safe
A．expected B．asked C．wished D．reminded
阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
Every fast-food employee knows that the drive-through window is the worst position. The window sticks with constant ice; the roar of engines hurts your ; your words are lost in the howling wind.
On a afternoon, everything changed.
Every once in a while, the sub-zero temperatures seal a windows shut. Drivers don’t exactly enjoy having to stand outside in the cold, their orders into a speaker box, when they expect to drive through on their heated leather seats. In such cases, most customers tend to show their annoyance to the employees.
This woman was .
“I’ll get the next car’s as well,” she said as she came up to the window to pay. She stood outside, much snow on her hair. Though she was obviously freezing, her bright lit up her face like a fire.
“You can’t their drinks,” I said, confused and tired.
“No, but I’ll buy them,” she said. “Pay it forward and all that.”
Completely puzzled, I charged her as , and when the next customer arrived at the window I explained what had just happened. I watched as his changed — first angry to be out in the cold, then at the random act of kindness, and finally, delighted by his .
“I suppose I’ll pay for the next order then,” he replied, nodding and waving at the impatient driver him. He over the cash and received his pre-paid hot drink.
The trend continued. Customers arrived annoyed, only to leave and pleased. Some were shocked to spend much more than they had expected, others ended up receiving their order for less than half the price.
Five vehicles passed, then ten, then twenty. No one refused to pay. Customers stood at my window a fist-full of change to buy drinks for a complete stranger. Cars drove off, honking (鸣笛) and their thanks.
It only takes one customer, one person, to change the entire of traffic. It only takes one moment, one smile, to warm up even the coldest of days.
A．ears B．hands C．feet D．back
A．freezing B．sunny C．warm D．usual
A．truck’s B．vehicle’s C．car’s D．lorry’s
A．offering B．throwing C．screaming D．cancelling
A．polite B．angry C．popular D．different
A．number B．coffee C．fee D．order
A．covering B．increasing C．gathering D．falling
A．eyes B．smile C．hair D．annoyance
A．pay B．take C．buy D．bring
A．instructed B．requested C．directed D．suggested
A．gesture B．expression C．figure D．feeling
A．inspired B．upset C．surprised D．disappointed
A．turn B．sense C．deed D．luck
A．beyond B．before C．beside D．behind
A．took B．looked C．handed D．thought
A．shy B．calm C．anxious D．regretful
A．while B．since C．as D．unless
A．making B．emptying C．lying D．holding
A．explaining B．sending C．introducing D．casting
A．jam B．row C．flow D．line
It was already late when we set out for the next town, according to the map was about fifteen miles away on the other side of the
There we felt that we would find a bed the night. Darkness fell soon after we left the village, but luckily we met as we drove fast along the narrow winding road that the hills. As we climbed , it became colder and rain began to fall, it difficult at times to see the road. I asked John, my companion, to drive more .
After we had traveled for about twenty miles, there was still no sign of the town which was on the map. We were beginning to get . Then without warning the car stopped. A quick showed that we had run out of petrol. Although we had little food with us, we decided to the night in the car.
Our meal was soon over. I tried to go to sleep at once, John, who was a sleeper, got out of the car after a few minutes and went for a walk the hills. Soon he came back. From the top of the hill he had seen, in the valley below, the of the town we were looking for. We at once unloaded all our luggage and with a great effort, to push the car to the top of the hill. Then we went back to the luggage, loaded the car again and set off down the hill. less than a quarter of an hour we were in the town, where we found a quite easily.
A．which B．it C．where D．that
A．rivers B．villages C．towns D．hills
A．surprised B．sure C．pleased D．afraid
A．at B．in C．through D．for
A．everybody B．somebody C．nobody D．anybody
A．got to B．arrived C．led to D．belonged to
A．taller B．faster C．lower D．higher
A．getting B．thinking C．causing D．making
A．certainly B．slowly C．carefully D．surely
A．set B．marked C．built D．drawn
A．worried B．excited C．cold D．warm
A．attention B．operation C．examination D．information
A．live B．spend C．spare D．stay
A．since B．though C．so D．but
A．poor B．fast C．quick D．heavy
A．across B．through C．down D．up
A．map B．lights C．bus D．situation
A．ought B．tried C．managed D．succeeded
A．For B．In C．Since D．At
A．hotel B．friend C．policeman D．cinema
His first booknext month is based on a true story.
A．published B．to publish C．to be published D．being published
The power of encouragement is great. You may draw some inspiration from the following story.
Dante Gabriel Rossetti, a famous 19th-century poet and artist, was once ______ by an elderly man. The old man had some sketches (素描) and drawings that he ______ Rossetti to look at and tell him if they were any good, or if they at least showed_____ talent.
Rossetti looked them____carefully. After the first few, he knew that they were worthless, showing not the least ____of artistic talent. But Rossetti was a_____ man, and he told the elderly man as gently as possible that the pictures were of little ______ and showed little talent. He was sorry, but he could not ____ to the man.
The visitor was ____, but seemed to expect Rossetti’s ____. He then apologized for ______ Rossetti’s time, but would he just ____a few more drawings—these done by a(n) ____ art student? Rossetti looked over the____ batch (一批) of sketches and immediately became enthusiastic over the talent they_____. “These,” he said, “oh, these are good. This young student has great talent. He should be given every____and encouragement in his career as an artist. He has a____future if he will work and stick to it.”
Rossetti could see that the old man was ______ moved. “Who is this fine young artist?” he asked. “Your son?” “No.” said the old man sadly. “It was I who painted the pictures 40 years ago. ____ I had heard your praise then! For you see, I got discouraged and___ drawing—too soon.”
A．helped B．visited C．inspected D．requested
A．hoped B．made C．had D．wanted
A．potential B．commercial C．official D．spiritual
A．up B．on C．over D．down
A．sign B．mark C．chance D．view
A．rude B．kind C．talented D．creative
A．help B．price C．value D．quality
A．speak B．apologize C．listen D．lie
A．disappointed B．annoyed C．delighted D．puzzled
A．achievement B．adjustment C．statement D．judgment
A．taking up B．turning up C．making up D．looking up
A．aim at B．glare at C．look at D．stare at
A．old B．young C．famous D．talented
A．first B．second C．third D．last
A．reviewed B．exposed C．showed D．rejected
A．help B．time C．chance D．work
A．charming B．booming C．promising D．touching
A．slightly B．smoothly C．simply D．deeply
A．If only B．Only if C．Now that D．As long as
A．insisted on B．gave up C．headed to D．led to