The iPhone, the iPad, each of Apple’s products sounds cool and has become a fashion. Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and UK — that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads(一时的狂热). From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend eventually disappeared.People use iPlayer to ______.
| A．listen to music |
| B．make a call |
| C．watch TV programs online |
| D．play computer games |
We can infer that the Independent’s “i” is aimed at ______.
| A．fashionable women | B．young readers |
| C．old readers | D．engineers |
Nowadays, the “i” term often reminds people of the products which are ______.
| A．environmentally friendly | B．advanced |
| C．recyclable | D．portable |
The writer suggests that ______.
| A．the popularity of “i” products may not last long |
| B．“i” products are often of high quality |
| C．iTeddy is a live bear popular in the US and UK |
| D．the letter “b” replaces letter “i” to name the products |
Howard Dill is a giant among giant pumpkin(南瓜) growers. He grew world champion pumpkins for four years running，from 1979 to 1982, and missed winning the fifth year by only 5 pounds. Today, his Dill Atlantic Giant seeds are sold worldwide to more than 50 seed companies. The pumpkins grown from his Dill Atlantic Giant seeds commonly weigh in at over 1,000 pounds. “I don’t have any training in genetics(遗传学); it was all trial and error,” Dill says. He got his love of pumpkins from his father and has enjoyed growing them for years.
Dill still grows giant pumpkins, but not for competition. In the fall, visitors come to enjoy the pumpkins on his 90-acre farm in Nova Scotia, Canada. He plants ten acres of pumpkins for Halloween and two acres of giant pumpkins. One of giant pumpkins was recently baked into 442 pumpkin pies and sold at $5 each for charity.
It you want to try growing a giant pumpkin, Dill recommends starting with a soil test and then adding fertilizer(农药) as needed. Plant the giant pumpkin seed. A giant pumpkin can gain 15 to 20 pounds a day, so careful watering—every day or two—is necessary. You should wait about 130 days until the pumpkin matures and then you can harvest it.
Dill’s favorite pumpkin set the Guinness Book record in 1981. It weighted 493.5 pounds. “I’ve grown them larger since, but that one meant a lot,” he remembers. “I never would have imagined ten
years ago that there would be a 1,000-pounder, but there are many of them now,” says Dill. The 2006 world record holder is Larry Checkon of Pennsylvania. He grew a 1,469 pounder. Dill says, “These world champions are grown from my seeds, so I feel like a winner right along with them.”What can we learn about the world champion pumpkin of 1983?
| A．It weighed over 1,000 pounds. |
| B．It was missing after the competition. |
| C．It was 5 pounds heavier than that of 1982. |
| D．It was 5 pounds heavier than Dill’s biggest one that year. |
One of Dill’s giant pumpkins earned.
| A．$2210 | B．$442 | C．$1000 | D．$1469 |
In the third paragraph Dill mainly tells about.
| A．how to do a soil test |
| B．how to plant the giant pumpkin seed |
| C．when to water the pumpkin |
| D．how to grow a giant pumpkin |
Which of the following is the best title for the passage?
| A．Gardening Giant: Howard Dill |
| B．World Champion Pumpkin |
| C．Dill Atlantic Giant Seeds |
| D．How to Grow Giant Pumpkins |
Australia has passed regulations that will enable more international students to further their education in the country.
The new measures were released by the Australian Department of Tertiary Education, Skills, Jobs and Workplace Relations in September and will take effect in mid-2012.
As a result, the student visa(签证) application process for overseas students has been simplified, and the deposit(押金) required to study in Australia has been reduced. Language requirements for overseas students have also been eased.
Also, overseas students receiving a higher education in Australia will be given a working visa lasting from two to four years after graduation, as long as they meet the basic IELTS requirement.
“This change will definitely make Australia a more attractive destination for Chinese students planning to study overseas,” says Wang Lan, an expert from Education International Cooperation Group(EIC), a Beijing-based company that provides services to students wishing to study overseas.
However, in the past few years, many of Wang's student clients(客户) could not start studies in Australia because they did not meet the language requirements, visa processing took a long time and deposit regulations were difficult. The change in policy is good news for the parents of students wishing to study in Australia, Wang says.
A 22-year-old female student surnamed Li, in Beijing, who is planning to do her postgraduate studies in Australia, learned about the policy change several weeks ago.
“According to the previous deposit requirement for my student visa, my family was required to put down 550,000 yuan($86,850). Now we only need to prepare 410,000 yuan. This is a relief for my parents,” Li says.
She also says that the two to four years working visa makes her feel much clearer about her study plans.
“I believe several years of working experience abroad will strengthen my competitiveness when I return to China,” she says.
Gaining a competitive advantage is the major reason for Chinese students to study abroad, according to the report by EIC.What’s the main idea of the passage?
| A．Language requirement for overseas students have been eased in Australia. |
| B．Australia is a most attractive place for students in China. |
| C．Australia widens window of opportunity for international students. |
| D．More students will work in Australia after their graduation. |
After the new regulations are passed, .
| A．more students will come to Australia to work |
| B．more Chinese students will choose to live in Australia |
| C．the opportunities to work in Australia decrease for overseas students |
| D．more Chinese students will choose to further their education in Australia |
How much can Li’s parents save according to the new regulations?
| A．550,000 yuan. | B．140,000 yuan. | C．410,000 yuan. | D．86,850 yuan. |
Why do many students want to work in Australia after their graduation?
| A．The working experience abroad will strengthen their competitiveness. |
| B．They can earn more money in Australia. |
| C．Their working experience can make them stay in Australia forever. |
| D．They have to do so according to the new regulations. |
Lynn was a young French Canadian girl who grew up in the farming community. At the age of l6, her father thought that she had enough schooling and forced her to drop out of school to contribute to the family income. In l922, with limited education and skills, the future didn’t look bright for Lynn. Her father demanded that Lynn find a job as soon as possible, but she didn’t have the confidence to ask for a job.
One day, Lynn gathered her courage and knocked on her very first door. She was met by Margaret Costello, the office manager. In her broken English, Lynn told her she was interested in the secretarial position. Margaret decided to give her a chance.
Margaret sat her down at a typewriter and said, “Lynn, let’s see how good you really are.” She directed Lynn to type a single letter, and then left. Lynn looked at the clock and saw that it was 11:40 a.m. Everyone would be leaving for lunch at noon. She thought she should at least attempt the letter.
On her first try, she got through one line but made four mistakes. She pulled the paper out and threw it away. The clock now read 11:45. “At noon,” she said to herself, “I’ll move out with the crowd, and they will never see me again.”
On her second attempt, things didn’t get any better. Again she started over and finally completed the letter, full of mistakes, though. She looked at the clock: 11:55—five minutes to freedom.
Just then, Margaret walked in. She came directly over to Lynn, and put one hand on the desk and the other on the girl’s shoulder. She read the letter and paused. Then she said, “Lynn, you’re doing good work!”
Lynn was surprised. She looked at the letter, then up at Margaret. With those simple words of encouragement, her desire to escape disappeared and her confidence began to grow. She thought, “Well, if she thinks it’s good, then it must be good. I think I’ll stay!”
Lynn did stay at Carhartt Overall Company…for 51 years, through two world wars and 11 presidents—all because someone had the insight to give a shy and uncertain young girl the gift of self-confidence when she knocked on the door.Why did Lynn leave school at an early age?
| A．To learn English well. |
| B．To earn money for her family. |
| C．To get self-confidence. |
| D．To become a typist. |
When Lynn applied for the job, she.
| A．could speak good English |
| B．didn’t know much about typing |
| C．knew Margaret very well |
| D．never wrote any letter |
How many attempts did Lynn make to type the letter?
| A．One. | B．Two. | C．Three. | D．Four. |
Who does the underlined word “someone” in the last paragraph refer to?
| A．Lynn’s father. | B．Lynn herself. | C．A president. | D．Margaret. |
What can we learn from Lynn's story?
| A．Encouragement makes a difference. |
| B．Honesty is the best policy. |
| C．Virtue(美德) leads to success. |
| D．Time waits for no man. |
Mayor Boris Johnson Monday outlined plans to make London “the cleanest” by the 2012 Olympics and called for commitments from other world cities at a climate change conference. Leaders of the world's 40 largest cities are meeting in Seoul this week for a summit on combating global warming ---- the third to be held since 2005.
"What we should do in Seoul is agree that we will stop the endless addiction of mankind to the internal combustion engine (内燃机)," said Johnson. He told a press conference the world's cities consume 75 percent of its energy and produce 80 percent of the emissions which cause climate change. "The problem of our planet is an urban problem," Johnson said.
He said the British capital wants to use the Olympics "to drive the greening and the improvement of our city" and noted that London is committed to reduce carbon emissions by 60 percent by 2025.
Johnson said the key measure was addressing the problems relating to domestic and commercial buildings, which accounted for 70 percent of carbon dioxide emissions in London. This involved retrofitting (翻新) ---- installing lagging (绝缘层材料) ---- in large numbers of public buildings.
Johnson proclaimed himself a "passionate cyclist" and said he would push ahead with cycle super-highways around London.
London's air quality problem, he said, was caused by vehicle emissions from 8,300 antiquated (陈旧的) diesel (柴油) buses, which could be replaced by low-carbon vehicles. There were also 32,000 taxis running on diesel fuel, which could be replaced by electric vehicles.
Johnson said there would be a substantial (实质上的) program in the next few years to produce a "cleaner, greener" bus for his city. "The age of the diesel-emitting bus has got to be over in London."Which of the following statements is NOT TRUE according to this passage?
| A．The used buses running on diesel will be replaced by electric vehicles. |
| B．London’s air quality will be improved in the near future. |
| C．London promises to reduce carbon dioxide emissions by 60 percent by 2025. |
| D．Plans have been made to solve the problem of carbon dioxide emissions. |
What does the underlined word mean in the first paragraph?
| A．discussing | B．resisting | C．agreeing | D．supporting |
The topic of the meeting in Seoul might be __________.
| A．climate change | B．London Olympics in 2012 |
| C．global warming | D．green environment |
If the passage was continually written, the following might be __________.
| A．measures to replace the old and used vehicles |
| B．measures to reduce carbon dioxide emissions in London |
| C．measures to solve housing and commercial items |
| D．measures to end the age of the diesel bus |
Have you ever picked a job based on the fact that you were good at it but later found it made you feel very uncomfortable over time? When you select your career, there’s whole lot more to it than assessing your skills and matching them with a particular position. If you ignore your personality, it will hurt you long-term regardless of your skills or the job's pay. There are several areas of your personality that you need to consider to help you find a good job. Here are a few of those main areas:
1) Do you prefer working alone or with other people?
There are isolating (使孤立) jobs that will drive an outgoing person crazy and also interactive jobs that will make a shy person uneasy. Most people are not extremes in either direction but do have a tendency that they prefer. There are also positions that are sometimes a combination of the two, which may be best for someone in the middle who adapts easily to either situation.
2) How do you handle change?
Most jobs these days have some elements of change to them, but some are more than others. If you need stability in your life, you may need a job where the changes don't happen so often. Other people would be bored of the same daily routine.
3) Do you enjoy working with computers?
I do see this as a kind of personality characteristic. There are people who are happy to spend more than 40 hours a week on a computer, while there are others who need a lot of human interaction throughout the day. Again, these are extremes and you'll likely find a lot of positions somewhere in the middle as well.
4) What type of work environment do you enjoy?
This can range from being in a large building with a lot of people you won't know immediately to a smaller setting where you'll get to know almost all the people there fairly quickly.
5) How do you like to get paid?
Some people are motivated by the pay they get, while others feel too stressed to be like that. The variety of payment designs in the sales industry is a typical example for this.
Anyway, these are a great starting point for you. I've seen it over and over again with people that they make more money over time when they do something they love. It may take you a little longer, but making a move to do what you have a passion for can change the course of your life for the better.This passage mainly talks about the importance of __________.
| A．different jobs | B．personalities | C．personal skills | D．job’s pay |
Which of the following is TRUE according to the passage?
| A．Isolating jobs usually drive people mad. |
| B．Interactive jobs make people shy easily. |
| C．Extreme people tend to work with others. |
| D．Almost everyone has a tendency in jobs. |
What is the missing word about a job search in the following chart?
| A．Design | B．Skills | C．Cooperation | D．Hobbies |
What is the best title for this passage?
| A．Lifestyles and Job Pay |
| B．Jobs and Environment |
| C．Job Skills and Abilities |
| D．Personalities and Jobs |